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Videos uploaded by user “withstartups”
How to know which technology a website is using
 
02:21
Deciding which technology stack to use is quite a difficult task. These three websites help you know more about who is using what. They also help you see which languages and technologies are being used together. http://withstartups.com/how-to-know-which-technology-a-website-is-using/
Views: 2016 withstartups
#DonateAFriday - Do you know how much impact one Friday can make? | Education | Ngo | Documentary
 
01:37
Our team at withStartups.com spent a day with some kids at the Delhi NGO. We all can make their dream a reality. By a simple pledge. Donate one Friday's expense for these kids' education. Written by: Deepak Sharma Directed by: Shubham kumar Edited by: Rahul Krishnan Follow WithStartups on: Instagram: https://www.instagram.com/withstartups Facebook: https://www.facebook.com/withstartups Twitter: https://www.twitter.com/withstartups Want more awesome original videos? Head to https://withstartups.com
Views: 1912 withstartups
Where the roses aren't red -  A walk down the memory lane
 
02:09
Original artists from https://www.withstartups.com/ team share their thoughts. Contact us for Original Video Creation & Digital Campaigns! Writing & Acting: Anshuman Direction: Rahul
Views: 386 withstartups
A Day with Pearl Academy (Fashion Students, New Delhi)
 
03:21
withStartups.com team spent a day with Pearl Academy! This video is all about Interacting with the students and knowing about their interests and aspirations to choose fashion as a field of career! Had a great time:)
Views: 2058 withstartups
Accessing documentation in Xcode
 
02:14
How to find the documentation for Xcode
Views: 317 withstartups
2019 Startups फेल होने के 5 कारण | 5 reasons why startups will fail | Hindi Startup Video
 
04:05
Why do a lot of startups fail. Here are 5 most common reasons for failure of startups in India. Influencer | Video | Digital Marketing https://www.withstartups.com/ #withstartups #influencermarketing #videomarketing
Views: 191 withstartups
Learn Marketing Basics for Startups & Small Businesses | Free Course
 
00:49
Hi, This is Deepak - You can reach me at withStartups.com - I have been in the world of startups for the past decade - in this time I have launched and scaled mobile apps, tea companies, e-commerce and enterprise startups. In this free course, I want to share the secrets of marketing for startups and small businesses. We will go through the entire chain which starts from understanding your product to choosing your marketing channel. This series is not aimed at startups who have raised millions of dollars - for them the playing field is too different. They can splurge money where you cannot. Instead, we will talk about the smaller startups - who may have raised a small round of funding or maybe bootstrapped, self-financed, or single person businesses.
Views: 756 withstartups
TiE-Lufthansa Startup Expo Pragati Maidan 2018
 
01:57
A short video taken by our team of the TiE-Lufthansa Startup Expo held on Oct 6 in New Delhi. TiE TiE Pune TiE Delhi-NCR Lufthansa Visit withStartups.com Influencer Marketing | Video Marketing | Digital Marketing Solutions for Startups.
Views: 230 withstartups
DASTKAR Mela Delhi 2018
 
04:30
Dastkar is a private not-for-profit NGO established in 1981, working to support traditional Indian craftspeople, many of them women and village based, with the objective of helping craftspeople regain their place in the economic mainstream, in a country where the craft sector is second only to agriculture in providing employment.
Views: 164 withstartups
पहले अपने प्रोडक्ट को समझिये | Understanding your product | Marketing for Startups
 
05:08
Lesson 1: Understanding your product It is obvious, isn’t it? Of course, you know your product. Turns out, this is the number 1 hurdle I have seen most businesses fall into. They don’t know their product. They don’t identify their service. Now I don’t mean that you don’t know whether you are selling Tea or Apparels. Software or delivery service. I mean that you miss out the finer points. Only when you know these finer points can you find your Unique Selling Proposition. Can you find something of value to give to your customers? Let’s start from the basics. Analyze your business on these points. By the end of this video, make sure you have more intimate knowledge of your business. Point 1: Are you selling a product, a service or both. There can be many definitions but to keep it simple, let’s define a product as a tangible entity - something that can be defined without a deep integration of human element. It could be a physical good (like clothes, houses) or even a software product (like Photoshop). A service is an action. It can’t be placed on a shelf but has to be performed. So today, if I run a coaching center - the books are the products, the teaching is a service. Remember this. Always. Because products selling is different from service selling. For a product, you have to create a product brand. For a service, you have to brand yourself. For the rest of these lessons, I will use the term product but you can replace it with service if that is your case. Point 2: Is your product a necessity, a good to have, or an unexplored player! Think if your product is a necessary commodity (Food/Clothing/Housing) that is, is it something people have to buy. Why is this important? Because, In this case, you know that the demand is there - you just have to find your space in the competition. If your product is not necessary, is it something good to have, something most people buy regularly (travel & hotel packages, salons, fitness). Here, you have to check carefully if the demand is there, in your particular selling space. Only after that can you focus on beating the competition. For example high-end gyms. There could be a demand for them if you are in a metro & there could be zero attraction if you are in a smaller city. Finally, there are those “innovative” products. No one knows if they are needed or not. Mostly they lie at the cutting edge of current tech. Facebook was this product when it started - Instagram, YouTube - all these fell into this category. I will underline this - I will stress this. if your product falls into the 3rd category, of innovative, un-explored sectors - you will find it very, very difficult to market without a big round of funding. These are almost always cash burning, loss-making product for initial years. For startups in this segment, you need to focus your marketing to get some funding. Point 3: Do you have a secret ingredient In case you have not noticed, we live in extremely competitive environments. So think very carefully, does your product have a secret ingredient - an X-factor, because if there is one - we will focus the bulk of our marketing in that area. These special factors could be anything: 1) For our tea company - access to one of India’s best tea taster was an X-factor 2) You could be living in a city where the raw material is easily available making your product more cost effective 3) You yourself could be a great coder/developer which would make your product much more efficient What I am trying to say is that this special factor could be anything - an expertise, a special skill, access to funds, connections with industry people. Whatever it is - identify it. So with these three points, I hope you know your product better. In the next lesson, we will know a bit more about the market we operate in.`
Views: 24 withstartups
समझिए अपने कस्टमर को | Understanding your customer Hindi | Free Marketing Course
 
03:41
Lesson 3: Understanding your customer You should know everything about your customer type. NO, I do not mean that you should know every one of your customers - but you should have complete confidence about the type of the customer you are targeting. From those types, you should create a Persona. Personas are an extremely important part of your marketing and customer research They are a mapping of your ideal customer. In this mapping, you should find out the Age, Language, Gender, Marital Status, Education, Income, profession & hobbies of your ideal customer. Your should know his or her sources of information. And most importantly, you should know the problems they are facing and the objections that they might have with your solution. Lets take an example: For my enterprise software solution the ideal persona was of a tech savvy, Male 40Yrs age, Married. His hobbies are trekking and swimming. He is an Engineer & MBA. VP - engineering or CTO in some large enterprise. His sources are LinkedIn and his problems are to keep the enterprise secure. He has no problems in spending money but he can tolerate no mistake. His solution don’t need to be flashy but they need to work 100% of the time. I can reach him in B2B events or conferences. He will need a demo before he buys. You see just by this paragraph - I know a lot more about who I am selling to. Now, I can make a marketing plan. Spend on Ads on LinkedIn or on event passes. In this video description, I will be giving a link of a downloadable document - which you can print out and fill. Ideally, you should have 1 to 3 such customer personas. Let me repeat it again - Personas are very important Here is a key, if you can’t answer the above points - you have a problem. Because, either you have built a product without researching your customers or you are entering an industry without having real knowledge. Both are fatal mistakes. If you are in such a situation: stop whatever you are doing and step out of your office. Talk to people, friends, family, college batchmates - anyone who is even remotely connected to your product. Do not resume on your product before you have talked to atleast 10 potential customers. List down their common problems and feedbacks. In the end, you should have filled the persona sheet that describes your ideal customer. Why are personas so important? They make you think of your customer at every turn. When your business is facing cash problems - you can look at this sheet to cut down unnecessary expenses. When you are developing new features - you can look at this to see if the problems are real. For a startup, I would recommend starting from 1 persona. I have a sample in the description. If you go too broad you will miss everything. Focus on one customer and really make sure you solve his or her problem. One you are successful in this, you can increase your target personas. Learn More at https://www.withstartups.com/
Views: 37 withstartups
Bear Cub Climbing Motivation Video Meets Al Pacino Inches Speech
 
01:46
A truly inspirational video becomes even more so when Al Pacino comes in.
Views: 59 withstartups
Is Influencer Marketing Right for My Startup in India?!
 
01:39
Niharika from https://www.withstartups.com/ answers her entrepreneur friend Sumedha's answers on why Influencer Marketing is a good fit for her! Do you own a startup in India? Contact Us today! https://www.withstartups.com/ #InfluencermarketingIndia #withstartups
Views: 29 withstartups
Ratan Tata Investment in Startups
 
01:21
Ratan Tata is one of India's most famous names. He has also invested in a lot of India's famous startups like Ola, PayTm, Xiaomi, Snapdeal, Zivame, Urban Ladder, Cash Karo, Urban Clap, Lenskart Car Dekho and more. Visit withStartups.com Influencer Marketing | Video Marketing | Digital Marketing Solutions for Startups.
Views: 41 withstartups
Top 5 Food startups in India 2018 - Take a look
 
01:25
Food startups in India have grown a lot in the past 2 years. Take a look at the hottest ones Visit withStartups.com Influencer Marketing | Video Marketing | Digital Marketing Solutions for Startups.
Views: 44 withstartups
2019 मार्केटिंग के 15 तरीके | Choosing Marketing channels Hindi | Free Marketing Course
 
08:58
Lesson 4: Choosing your marketing channels In the previous lessons, we learned how to know more about our product, our market, and our customers. Now is the time to start marketing. But first, what is marketing? Marketing refers to any action by which you reach your customers in manner that promotes your brand with the effect of increasing either your sales or your recognition. Remember - there can always be two aims to any marketing effort - 1) Increasing your sales and 2) increasing your name recognition. But you should know which is the endpoint for which you are doing marketing. Being confused about your end goal will mean you will never know if you were successful or not. Why do people choose marketing for name recognition? Well, simply put - no one is going to buy from you, the first time they hear about you. On average, a brand needs to touch people 7 times before they make a purchase decision. Hence, the aim to increase your brand recognition so that in future, when people are ready to buy, they already trust your brand. Ok, so now on to the ways to do marketing. First, the offline ones. These are almost always more expensive, difficult to track, used by bigger companies. But they definitely have their uses - especially in the case of two sectors: higher price items and sectors like Consumer goods (FMCG). So here are 9 ways to do Offline marketing 1. Print Media [Newspapers, Magazines, Supplements] - these are good if your business has a localized market. Mostly used for brand recognition 2. Radio Commercials: Low effect but can be done for sustained brand 3. TV - highly expensive, only for larger players 4. Billboards and wall banners: Lower cost & lower effect 5. Door to door pamphlets 6. Trade shows: sponsorship and speaking 7. Events in colleges & corporates 8. Low cost efforts: auto branding, umbrellas, standees 9. SMS and tele-calling efforts For most startups, except for trade shows & smaller events, I do not recommend offline marketing. They are high cost, low on tracking and low on getting real time feedback. Lets’s take a look at ways to do online marketing: 1. Website, Blog & Search Engine Optimisation: Get Google search to bring you targeted traffic. Write content that has a purpose. Don’t just get random visitors. 2. Social Media (Facebook, YouTube, Instagram, LinkedIn). 3. Paid Ads (FB & Google) 4. Influencer Marketing 5. Email Marketing So, these are a lot of methods. Which one should you choose? I will simplify the choice, you have two options: A) Online Only B) Both Online & Offline Yes, there is no option where you leave out online methods from your mix. Increasingly customers will search for your brand online before making any decision. And at that time, you must be ready with an elegant website & updated social media in the least. Even if you cannot spend money on a website - purchase a domain from GoDaddy, A cheap template from theme forest and get started. Social Media updating is, of course, free of cost. Paid Online Ads require a lot of money to test and get a return. Spend on them carefully. In Offline methods, attend every event and conference near you. Do not leave any chance to show yourself and your company in trade shows. Spend small and test out the above methods. The one which gives the best results at lowest cost? Use that one much more. And finally, use your greatest resource - yourself in every part of your marketing. Show your face, make your videos, take interviews, give interviews, let people see the human behind the brand. Learn more https://withstartups.com
Views: 30 withstartups
The Nine Colors of Ma Durga
 
01:29
Shailaputri, Brahmacharini, Chandraghanta, Kushmanda, Skandamata, Katyayani, Kaalratri, Mahagauri, Siddhidatri - the nine names of Ma Durga correspond to nine colors. Visit withStartups.com Influencer Marketing | Video Marketing | Digital Marketing Brain for Startups.
Views: 20 withstartups
Do you own a Startup? | LinkedIn Lead Generation | Falling short of leads? | Lead gen Tatics.
 
07:41
DON'T FORGET TO SUBSCRIBE IF YOU LIKE MY TUTORIAL*** Do you like to get more leads with LinkedIn Marketing? Then this LinkedIn lead generation tips is for you to get more leads on LinkedIn. Best LinkedIn Lead Generation Tips Tutorial in 5 Minutes. You can get More sales with Social Media. I believe LinkedIn Lead Generation is much more easy with these tips. What You'll Learn from this LinkedIn Lead Generation Tutorial: How to get more accurate and verified leads from LinkedIn using Google Chrome extension. Check out this tutorial and Go & Build Your LinkedIn Leads with this LinkedIn Lead Generation Tips! I hope you have learned this LinkedIn lead generation method and become a LinkedIn ninja!
Views: 57 withstartups
2019 मार्केटिंग छोटे बिज़नेस के लिए | Marketing for Startups & Small Businesses
 
00:39
Hi, This is Deepak - You can reach me at withStartups.com - I have been in the world of startups for the past decade - in this time I have launched and scaled mobile apps, tea companies, e-commerce and enterprise startups. In this free course, I want to share the secrets of marketing for startups and small businesses. We will go through the entire chain which starts from understanding your product to choosing your marketing channel. This series is not aimed at startups who have raised millions of dollars - for them the playing field is too different. They can splurge money where you cannot. Instead, we will talk about the smaller startups - who may have raised a small round of funding or maybe bootstrapped, self-financed, or single person businesses.
Views: 110 withstartups
Sitaara Luxury Co.
 
02:03
Working on a fast video - we present Sitaara Luxury. A brand for bridal fabrics, table covers, chair covers, wedding and home decor accessories. All handmade and artistically crafted. Know more at sitaara.co.in
Views: 67 withstartups
Durga Puja Pandals in Gurgaon 2018 - Short Video
 
01:35
The Millenium City Gurgaon is also being more creative in Durga Puja celebrations every year. Here is a look at a few Pandals our team visited in Sector 15 Gurgaon, South City Gurgaon. Visit withStartups.com Influencer Marketing | Video Marketing | Digital Marketing Solutions for Startups.
Views: 220 withstartups
अपनी मार्केट को जाने | Understanding your market Hindi | Marketing for Startups
 
06:00
Lesson 2: Understanding your market Now that you know your product, let’s analyze your market. This is where you will sell your product or your service. In many ways, this is the universe in which your customers live. In the previous lesson, I asked to take a close look at your product. Now, I will ask you to go out of the office, leave your product behind and just feel the market. Imbibe as to how your market lives and breathes. Let’s go through this analysis point by point Point 1: Geographic Parameters Look at your product - where will you be selling it. Is it location-based, for example a store. Where you only need to look at a 10KM radius to gauge success or failure? Or is it an online shop, where your customers will be all over the country? Or even international? Understand this in both long term and short term views. Even if your are planning to go big in future, look at the next few months first. Every startup needs to survive this phase. And if you will be selling across distances, understand the challenges you will face - in delivery, in customer service, in payments. We know that the bigger your market, the more you have to spend. But Does the market also differ based on distances? I want you to draw a circle around your product and know clearly where your market starts and ends. And in this circle, where will you focus your marketing expenses. Point 2: Market expectations You know the radius of your market. Now research its behaviour and expectations. A good way is to define the market as Helpful, Neutral or Hostile. Let me explain: a Helpful market is one where your product is already needed and will be much appreciated. For example, PayTM - demonetisation happened, and the market for such a wallet become amazingly helpful. Even politicians were giving free publicity. Are you in such a market? Marketing becomes easy. A Neutral market is neither for nor against your product. You have to define your own space. Most of the businesses fall in this space. A Hostile market is actively against you. Like Uber when it started in the USA and Europe - it faced a great opposition legally and from taxi unions. If you are in such a market, you need to double up your resources. Marketing will be divided into managing the hostility and finding customers. Point 3: Your competition And finally, the biggest part of your market - your competition. This you really need to nail down. I have linked a diagram in the description below. Create a grid as linked to there. Put your competition in this map. The grid is of Pricing Vs Quality. Put all your small and big competitors here. Put your cheaper and more expensive competitors here. And finally put your own brand here. I would also strongly encourage you to go through each of your competitor’s social media profiles. This will give you a fair idea on what they are thinking and what they are doing. Understand, that you cannot beat everyone at every game. Based on this grid, focus your market on beating your 3 closest competitors. Simply by doing that, I can guarantee that your marketing efforts will be much more successful. In the previous lesson, you learned more about your product. Combine that with the market knowledge that you gained here. In the next video, we will talk about understanding your customers. Stay Tuned!
Views: 33 withstartups
Men's Grooming Startups in India
 
01:15
A new and rapidly growing segment of Men's grooming in India has already seen many startups like Bombay Shaving Company, The Man Company, Let's Shave, Happily Unmarried, Ustra and Singh Styled.
Views: 25 withstartups
Digital Marketing Strategies in 2019
 
01:35
https://withStartups.com offers the best Design & Marketing services in India. Contact us to Turbocharge your business!
Views: 31 withstartups
Digital and Video Marketing for Schools & Colleges in India
 
00:56
Educational institutions require a special type of marketing. Where they have to create a long-term plan that combines their vision with the student aspirations. Contact https://www.withstartups.com to plan your strategy. Or Email: [email protected] [email protected] #withstartups #influencermarketing #contentmarketingindia
Views: 64 withstartups
Downloading Xcode 7 Beta
 
00:10
Downloading Xcode 7 Beta. You just need a free Apple developer account.
Views: 694 withstartups
How To Generate Startup Ideas
 
06:09
They say ideas are dime a dozen, yet good ideas are notoriously hard to come by. This is Part 1 of an upcoming course on generating great startup ideas. Subscribe to this channel for more updates or visit https://withstartups.com/
Views: 161 withstartups
Lesson 4: Choosing Marketing channels | Marketing for Startups
 
09:25
Lesson 4: Choosing your marketing channels In the previous lessons, we learned how to know more about our product, our market, and our customers. Now is the time to start marketing. But first, what is marketing? Marketing refers to any action by which you reach your customers in manner that promotes your brand with the effect of increasing either your sales or your recognition. Remember - there can always be two aims to any marketing effort - 1) Increasing your sales and 2) increasing your name recognition. But you should know which is the endpoint for which you are doing marketing. Being confused about your end goal will mean you will never know if you were successful or not. Why do people choose marketing for name recognition? Well, simply put - no one is going to buy from you, the first time they hear about you. On average, a brand needs to touch people 7 times before they make a purchase decision. Hence, the aim to increase your brand recognition so that in future, when people are ready to buy, they already trust your brand. Ok, so now on to the ways to do marketing. First, the offline ones. These are almost always more expensive, difficult to track, used by bigger companies. But they definitely have their uses - especially in the case of two sectors: higher price items and sectors like Consumer goods (FMCG). So here are 9 ways to do Offline marketing 1. Print Media [Newspapers, Magazines, Supplements] - these are good if your business has a localized market. Mostly used for brand recognition 2. Radio Commercials: Low effect but can be done for sustained brand 3. TV - highly expensive, only for larger players 4. Billboards and wall banners: Lower cost & lower effect 5. Door to door pamphlets 6. Trade shows: sponsorship and speaking 7. Events in colleges & corporates 8. Low cost efforts: auto branding, umbrellas, standees 9. SMS and tele-calling efforts For most startups, except for trade shows & smaller events, I do not recommend offline marketing. They are high cost, low on tracking and low on getting real time feedback. Lets’s take a look at ways to do online marketing: 1. Website, Blog & Search Engine Optimisation: Get Google search to bring you targeted traffic. Write content that has a purpose. Don’t just get random visitors. 2. Social Media (Facebook, YouTube, Instagram, LinkedIn). 3. Paid Ads (FB & Google) 4. Influencer Marketing 5. Email Marketing So, these are a lot of methods. Which one should you choose? I will simplify the choice, you have two options: A) Online Only B) Both Online & Offline Yes, there is no option where you leave out online methods from your mix. Increasingly customers will search for your brand online before making any decision. And at that time, you must be ready with an elegant website & updated social media in the least. Even if you cannot spend money on a website - purchase a domain from GoDaddy, A cheap template from theme forest and get started. Social Media updating is, of course, free of cost. Paid Online Ads require a lot of money to test and get a return. Spend on them carefully. In Offline methods, attend every event and conference near you. Do not leave any chance to show yourself and your company in trade shows. Spend small and test out the above methods. The one which gives the best results at lowest cost? Use that one much more. And finally, use your greatest resource - yourself in every part of your marketing. Show your face, make your videos, take interviews, give interviews, let people see the human behind the brand.
Views: 34 withstartups
Fashion Marketing
 
01:41
High value marketing services for Fashion designers!!
Views: 25 withstartups
Lesson 3: Understanding your Customer | Marketing for Startups
 
03:29
Lesson 3: Understanding your customer You should know everything about your customer type. NO, I do not mean that you should know every one of your customers - but you should have complete confidence about the type of the customer you are targeting. From those types, you should create a Persona. Personas are an extremely important part of your marketing and customer research They are a mapping of your ideal customer. In this mapping, you should find out the Age, Language, Gender, Marital Status, Education, Income, profession & hobbies of your ideal customer. Your should know his or her sources of information. And most importantly, you should know the problems they are facing and the objections that they might have with your solution. Lets take an example: For my enterprise software solution the ideal persona was of a tech savvy, Male 40Yrs age, Married. His hobbies are trekking and swimming. He is an Engineer & MBA. VP - engineering or CTO in some large enterprise. His sources are LinkedIn and his problems are to keep the enterprise secure. He has no problems in spending money but he can tolerate no mistake. His solution don’t need to be flashy but they need to work 100% of the time. I can reach him in B2B events or conferences. He will need a demo before he buys. You see just by this paragraph - I know a lot more about who I am selling to. Now, I can make a marketing plan. Spend on Ads on LinkedIn or on event passes. In this video description, I will be giving a link of a downloadable document - which you can print out and fill. Ideally, you should have 1 to 3 such customer personas. Let me repeat it again - Personas are very important Here is a key, if you can’t answer the above points - you have a problem. Because, either you have built a product without researching your customers or you are entering an industry without having real knowledge. Both are fatal mistakes. If you are in such a situation: stop whatever you are doing and step out of your office. Talk to people, friends, family, college batchmates - anyone who is even remotely connected to your product. Do not resume on your product before you have talked to atleast 10 potential customers. List down their common problems and feedbacks. In the end, you should have filled the persona sheet that describes your ideal customer. Why are personas so important? They make you think of your customer at every turn. When your business is facing cash problems - you can look at this sheet to cut down unnecessary expenses. When you are developing new features - you can look at this to see if the problems are real. For a startup, I would recommend starting from 1 persona. I have a sample in the description. If you go too broad you will miss everything. Focus on one customer and really make sure you solve his or her problem. One you are successful in this, you can increase your target personas.
Views: 24 withstartups
ट्रैकिंग और कुछ मार्केटिंग टिप्स | Final Marketing Tips | Free Course
 
01:47
Lesson 5: Tracking, feedback and iteration In this series of videos, I gave you a brief overview on how to think about your marketing. Before we end, a quick mention on tracking. Before you spend a single dollar on any marketing effort, figure out how you will track what you will do. For online marketing, keep a track of following 3 things: 1) Number of backlinks to your website 2) Google Analytics setup 3) Understand UTM parameters and use them For offline, try to do only one experiment at a time - so that you can measure the result - either by increase in sales or increase in visitors Ofcourse, real life is not so simple. You will face a lot of problems. Product & supplier problems. Customer and many problems. And more often than not, marketing is put to the background. You pay least attention to the point which is most important. Don’t let that happen. Devote atleast 1 hour daily to your marketing channels, their performance and feedback. Marketing is not only about Sales - it also gives you real time customer feedback. For small businesses it is imperative that you are fully involved in your marketing activities. Learn More https://withstartups.com
Views: 25 withstartups
Withstartups - Influencer, Video & Digital Marketing in India
 
00:57
As entrepreneurs, we know how difficult it is to run your business and also focus on marketing at the same time. That is why we work as your own marketing brain. With our network of influencers, our video & digital marketing expertise - we charge up your brand! Visit Us: withStartups.com Email Us: [email protected]
Views: 119 withstartups
Lesson 1: Marketing for Startups & Small Businesses | Understanding your product
 
04:47
Lesson 1: Understanding your product It is obvious, isn’t it? Of course, you know your product. Turns out, this is the number 1 hurdle I have seen most businesses fall into. They don’t know their product. They don’t identify their service. Now I don’t mean that you don’t know whether you are selling Tea or Apparels. Software or delivery service. I mean that you miss out the finer points. Only when you know these finer points can you find your Unique Selling Proposition. Can you find something of value to give to your customers? Let’s start from the basics. Analyze your business on these points. By the end of this video, make sure you have more intimate knowledge of your business. Point 1: Are you selling a product, a service or both. There can be many definitions but to keep it simple, let’s define a product as a tangible entity - something that can be defined without a deep integration of human element. It could be a physical good (like clothes, houses) or even a software product (like Photoshop). A service is an action. It can’t be placed on a shelf but has to be performed. So today, if I run a coaching center - the books are the products, the teaching is a service. Remember this. Always. Because products selling is different from service selling. For a product, you have to create a product brand. For a service, you have to brand yourself. For the rest of these lessons, I will use the term product but you can replace it with service if that is your case. Point 2: Is your product a necessity, a good to have, or an unexplored player! Think if your product is a necessary commodity (Food/Clothing/Housing) that is, is it something people have to buy. Why is this important? Because, In this case, you know that the demand is there - you just have to find your space in the competition. If your product is not necessary, is it something good to have, something most people buy regularly (travel & hotel packages, salons, fitness). Here, you have to check carefully if the demand is there, in your particular selling space. Only after that can you focus on beating the competition. For example high-end gyms. There could be a demand for them if you are in a metro & there could be zero attraction if you are in a smaller city. Finally, there are those “innovative” products. No one knows if they are needed or not. Mostly they lie at the cutting edge of current tech. Facebook was this product when it started - Instagram, YouTube - all these fell into this category. I will underline this - I will stress this. if your product falls into the 3rd category, of innovative, un-explored sectors - you will find it very, very difficult to market without a big round of funding. These are almost always cash burning, loss-making product for initial years. For startups in this segment, you need to focus your marketing to get some funding. Point 3: Do you have a secret ingredient In case you have not noticed, we live in extremely competitive environments. So think very carefully, does your product have a secret ingredient - an X-factor, because if there is one - we will focus the bulk of our marketing in that area. These special factors could be anything: 1) For our tea company - access to one of India’s best tea taster was an X-factor 2) You could be living in a city where the raw material is easily available making your product more cost effective 3) You yourself could be a great coder/developer which would make your product much more efficient What I am trying to say is that this special factor could be anything - an expertise, a special skill, access to funds, connections with industry people. Whatever it is - identify it. So with these three points, I hope you know your product better. In the next lesson, we will know a bit more about the market we operate in.`
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Digital marketing
 
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Influencer & Video Marketing in India
 
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Experts in Influencer Marketing, Video Marketing, and complete Digital Marketing services. We are based in Gurgaon, India with clients all over the world. Email us [email protected] for a free consultation.
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Tips for Your INSTAGRAM
 
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Here are some tips for your INSTAGRAM business account. WATCH , LIKE & SUBSCRIBE
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Lesson 2: Understanding your Market | Marketing for Startups & Small Businesses
 
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Lesson 2: Understanding your market Now that you know your product, let’s analyze your market. This is where you will sell your product or your service. In many ways, this is the universe in which your customers live. In the previous lesson, I asked to take a close look at your product. Now, I will ask you to go out of the office, leave your product behind and just feel the market. Imbibe as to how your market lives and breathes. Let’s go through this analysis point by point Point 1: Geographic Parameters Look at your product - where will you be selling it. Is it location-based, for example a store. Where you only need to look at a 10KM radius to gauge success or failure? Or is it an online shop, where your customers will be all over the country? Or even international? Understand this in both long term and short term views. Even if your are planning to go big in future, look at the next few months first. Every startup needs to survive this phase. And if you will be selling across distances, understand the challenges you will face - in delivery, in customer service, in payments. We know that the bigger your market, the more you have to spend. But Does the market also differ based on distances? I want you to draw a circle around your product and know clearly where your market starts and ends. And in this circle, where will you focus your marketing expenses. Point 2: Market expectations You know the radius of your market. Now research its behaviour and expectations. A good way is to define the market as Helpful, Neutral or Hostile. Let me explain: a Helpful market is one where your product is already needed and will be much appreciated. For example, PayTM - demonetisation happened, and the market for such a wallet become amazingly helpful. Even politicians were giving free publicity. Are you in such a market? Marketing becomes easy. A Neutral market is neither for nor against your product. You have to define your own space. Most of the businesses fall in this space. A Hostile market is actively against you. Like Uber when it started in the USA and Europe - it faced a great opposition legally and from taxi unions. If you are in such a market, you need to double up your resources. Marketing will be divided into managing the hostility and finding customers. Point 3: Your competition And finally, the biggest part of your market - your competition. This you really need to nail down. I have linked a diagram in the description below. Create a grid as linked to there. Put your competition in this map. The grid is of Pricing Vs Quality. Put all your small and big competitors here. Put your cheaper and more expensive competitors here. And finally put your own brand here. I would also strongly encourage you to go through each of your competitor’s social media profiles. This will give you a fair idea on what they are thinking and what they are doing. Understand, that you cannot beat everyone at every game. Based on this grid, focus your market on beating your 3 closest competitors. Simply by doing that, I can guarantee that your marketing efforts will be much more successful. In the previous lesson, you learned more about your product. Combine that with the market knowledge that you gained here. In the next video, we will talk about understanding your customers. Stay Tuned! Link to Competitor Grid: https://www.withstartups.com/wp-content/uploads/2018/11/Competitor-Grid.jpg
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4 Tips for Influencer Marketing in India | Superfast Marketing
 
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Influencer Marketing in India is huge. There are a large number of Instagram, YouTube, and Facebook Stars who can turbocharge your business. Here are 4 Tips for Influencer Marketing in India. Presented by withStartups.com Influencer | Video | Digital Marketing
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WHY Do I need a Marketing Agency? Listen to the Best Digital Marketing Company in India!
 
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Every business needs its own marketing strategy. And with our experience, we work as the Digital Marketing Brain for our partners, leaving them free to focus on their business while we take care of all things Online. We are withStartups.com - the best digital marketing company in India! And we do everything! - Online Presence Strategy & Execution (Website, Social Media Profiles & Channels) - Online Marketing Strategy & Execution (Social Media, Blogs & Content, Search Engine Optimisation) - Paid Ads on Google & Facebook to get you more customers! - Influencer Marketing (It is hot!) - Video Creation & YouTube Marketing - PR with India’s top magazines and newspapers There is a lot we can do to supercharge your business. We WILL take away all your marketing headaches! Contact Us at https://www.withstartups.com/
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RC corp video
 
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Lesson 5: Final Tips | Marketing for Startups & Small Businesses
 
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Lesson 5: Tracking, feedback and iteration In this series of videos, I gave you a brief overview on how to think about your marketing. Before we end, a quick mention on tracking. Before you spend a single dollar on any marketing effort, figure out how you will track what you will do. For online marketing, keep a track of following 3 things: 1) Number of backlinks to your website 2) Google Analytics setup 3) Understand UTM parameters and use them For offline, try to do only one experiment at a time - so that you can measure the result - either by increase in sales or increase in visitors Ofcourse, real life is not so simple. You will face a lot of problems. Product & supplier problems. Customer and many problems. And more often than not, marketing is put to the background. You pay least attention to the point which is most important. Don’t let that happen. Devote atleast 1 hour daily to your marketing channels, their performance and feedback. Marketing is not only about Sales - it also gives you real time customer feedback. For small businesses it is imperative that you are fully involved in your marketing activities. Good Luck.
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