Search results “Brand effect on consumer behaviour”
How Color Psychology Influences Consumer Behaviour | Marketing Tips
Use color psychology to your advantage Do you know that more than 90% of the purchases are influenced by the visual factors? Do you know that 75% of the pencils sold in United States are of color yellow? Do you know that 66% of the people won’t buy appliances if they are not of their preferred color? Color increases your brand recognition by 80% Think Coca Cola! How should you use color in your marketing?
Views: 11103 Weekly Marketing Tips
Key Factors That Influence the Buying Decisions of Consumers
Different consumers seem to take different buying decisions. Our purchase decisions and choices are influenced by a number of cultural and social factors. They are based on our priorities and needs. Also, marketing strategies affect consumer behavior. Buying tendencies differ from one consumer to another depending on their age, gender, country, culture and personalities. This video helps you understand the factors that define buying decisions of consumers. For more on this, visit: http://www.buzzle.com/articles/4factors-that-influence-buying-decisions-of-consumers.html
Views: 39448 Buzzle
Brand Personality and Consumer Behavior.wmv
Consumer Behavior A Primer by Gail Tom
Views: 25930 GailTom1
How brand name affect on consumer behavior?
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 190 elephant in blue
Consumer Behavior - Branding.wmv
Consumer Behavior A Primer by Gail Tom
Views: 748 GailTom1
The Psychology of Colour, Emotion and Online Shopping
SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE Talking psychology, neuroscience & why we act the way we do. New video every other week! Follow BrainCraft on Google+ https://www.google.com/+braincraftvideo Tumblr http://braincraft.tumblr.com Twitter https://twitter.com/Brain_Craft Facebook https://www.facebook.com/Braincraft Instagram http://instagram.com/brain_craft Check out some of my other videos! Your Brain's Facial Recognition Technology: http://youtu.be/qu7ssnK7UW8 Your Warped Perception of Time: http://youtu.be/5my9udw5_H4 BrainCraft is created by Vanessa Hill, https://twitter.com/nessyhill Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video. References: Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. http://www.sciencedirect.com/science/article/pii/S0148296301002466 Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363. Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration. Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. http://www.megantegtmeyer.com/wp-content/uploads/2012/11/color-conversion.pdf Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69. Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. http://www.sciencedirect.com/science/article/pii/S0896627306009998 von Goethe, J. W. (1810). Theory of Colours (book) https://archive.org/stream/goethestheoryco01goetgoog#page/n360/mode/2up Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280. Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. http://www.sciencedirect.com/science/article/pii/S0896627306009044 Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. http://ec.iem.cyut.edu.tw/drupal/sites/default/files/Turley_2000_Journal-of-Business-Research.pdf Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/http://incompetech.com Sounds: Fast forward by Muska666/http://soundbible.com/624-Fast-Forward.html Images: Wikimedia commons Jirka/http://commons.wikimedia.org/wiki/File:Spectre_detail.png http://commons.wikimedia.org/wiki/File:Old_television_set.png Vladimir Kirakosyan/http://commons.wikimedia.org/wiki/File:SAS_Supermarket_-_interior-5.jpg 4028mdk09/http://commons.wikimedia.org/wiki/File:Maul_einer_Zwergziege.JPG 1-1111/http://commons.wikimedia.org/wiki/File:20050501_1315_2558-Bimetall-Zeigerthermometer.jpg BD Barcelona/http://commons.wikimedia.org/wiki/File:Sofa_dali.jpg Kreecher/http://commons.wikimedia.org/wiki/File:Godiva_belgian_chocolate_golden_box_24.JPG chensiyuan/http://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg
Views: 112174 BrainCraft
The Effect Of Brand Image On Consumer Taste Preference
For any assignment writing help in UAE contact us at [email protected] Website link: http://www.arabessay.com Facebook link: https://www.facebook.com/Arabessay/
Views: 9 ArabEssay
Virginia Tech: The impact of color on consumer behavior
Rajesh Bagchi, associate professor of marketing in the Pamplin College of Business at Virginia Tech, and co-researcher Amar Cheema from the University of Virginia study how red and blue background colors on websites or on the store walls influence consumers' willingness to buy. Their research looked at the impact of color on three settings: auctions, negotiations, and fixed-price settings, such as retail stores. Read the full story: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
Views: 32639 Virginia Tech
Market Sensing: Consumer Behavior Influences
Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture. Table of Contents: 00:15 - Influences on Consumer Decision Making Process 01:16 - Situational Influences: 03:22 - Psychological Influences 04:58 - Selective Perception Illustrated? http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing 07:57 - Motivation http://www.simplypsychology.org/maslow.html 11:29 - Psychological Influences 16:26 - Influences on Consumer Decision Making Process 16:50 - Sociocultural Influences 22:01 - Influences on Consumer Decision Making Process
Views: 72974 Karen Gore
Color Psychology And Purchasing Influence
Color psychology can increase website conversions since it has a huge influence on our mood and emotions and eventually impacts our behavior. This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product. Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior, in this clip from the Lip News. http://thelip.tv/ http://thelip.tv/show/the-lip-news/ More Playlists from TheLipTV: Newest Lip News Clips: https://www.youtube.com/watch?v=qmxrRcClq7E&index=2&list=PLjk3H0GXhhGcjJDo6cQBCQprDMQyUQY3r BUZZSAW news clips - https://www.youtube.com/watch?v=bzL9y5jENUo&list=PLjk3H0GXhhGfxwzdter06NvBnjQjjLvtW&index=2 CRIME TIME clips playlist - https://www.youtube.com/watch?v=oS1wdCvA6-k&index=2&list=PLjk3H0GXhhGeC9DbpSnIvd2i9BHh2dBvv BYOD (Bring Your Own Doc) Highlight Videos- https://www.youtube.com/watch?v=8JrLvrfqzLM&index=2&list=PLjk3H0GXhhGeu2DCf6Ouo7hTsA5QB2MAL MEDIA MAYHEM short videos playlist - https://www.youtube.com/watch?v=LateK6RXAPU&list=PLjk3H0GXhhGcz4un-zws5sMlCLk3NNjDP&index=2 https://www.facebook.com/thelip.tv http://www.youtube.com/theliptv
Views: 88062 TheLipTV
Celebrity Endorsement & Consumer Buying Behavior (In depth research project)
This research will examine how the advertising industry use celebrity endorsement as a way to influence consumer buying behaviour. I have chosen to focus on celebrity endorsement in particular, because I find this strategy as most likely to generate big masses of people’s attention from all over the world. Feel free to comment and subscribe if you want me to cover more topics in the future:) Much love from Norway!
The Impact Of Age On Consumer Behavior
A description of the affects of age on consumer behavior. Highlighting the information marketers need on adolescents in order to focus their advertisements and marketing strategies towards that particular demographic
Views: 34 Sade Beckles
Consumer Behaviour Analysis on Cultural Influence in Advertisements.wmv
Consumer Behaviour video for analyzing cultural influence on TV commercial advertising. Malaysia, Thailand, Australia.
Views: 12410 PyroCocky
The Most Effective Advertising May Be When Consumers Least Expect It
In the age of digital video recorders (DVRs) many advertisers have lamented that consumers aren't as influenced by ads because they have the ability to fast forward through or even skip the commercials. But new research from Duke University's Fuqua School of Business suggests the opposite could be true: Consumers might be more influenced when they aren't focusing on advertisements and their defenses are down. The researchers also found that while watching fast-forwarded ads, consumers are most influenced when they see brands they perceive as very different from each other in a back-to-back ad block. "We feel these findings have important implications for the way advertisers place their promotional messages -- both in traditional television spots, as well as in a variety of brief brand exposure settings," said Fuqua marketing professor Gavan Fitzsimons. "The media landscape is a totally different ballgame than it was even just a few years ago." The research, "Distinctively Different: Exposure to Multiple Brands in Low Elaboration Settings," was just published online in the Journal of Consumer Research. In one study that examined a product-placement setting, 89 undergraduate students were shown photos depicting various combinations of Dove Chocolate, Canada Dry and Mountain Dew. The research team wanted to understand if Dove Chocolate would "pop" more when it was in a photo with Canada Dry (both brands are perceived to be similar by consumers who tend to feel the brands are sincere) versus in a photo with a can of Mountain Dew (brands that are viewed as very different with Mountain Dew being perceived as more edgy by consumers). One group of students was encouraged to think carefully about the photos, while the other was distracted from the fact there were brands in the photos because they thought the research was focusing on the emotions of the people in the photographs. Results showed participants were more likely to subsequently choose Dove Chocolate when it was paired with a dissimilar brand, but only when they were not thinking carefully about the products. When they did think carefully about them, participants were more likely to choose a similar brand. "This study shows when a consumer's defenses are down and they aren't thinking about the products they are exposed to, the differences between one brand and another are highlighted, making it really stand out without the consumer realizing it," Fitzsimons said. A second study looked specifically at how consumers react to various brands when fast-forwarding with DVRs. Researchers showed 84 undergraduates clips of a television show with commercials from Mountain Dew, Hummer and Honda Pilot. The research team wanted to see if the students were more likely to choose Mountain Dew if the commercial ran next to Hummer (brands most consumers view as exciting) or Honda Pilot (a very different brand many consumers view as sincere). Half of the participants watched the commercials at regular speed while the other half watched at 10 times regular speed (a typical pace when fast-forwarding past ads using a DVR). Results showed consumers were more likely to pick Mountain Dew when it was paired with the dissimilar brand, but only when watching the commercials in fast forward. "This experiment reinforced for us that the pairing of dissimilar brands really only works when the consumer isn't thinking about the commercial, but is focused on another task like when to stop fast-forwarding so they don't miss some of the program they're watching, " said co-author Tanya Chartrand, also a marketing professor at the Fuqua School of Business. The research has significant implications for advertisers. "Our findings suggest that the brand personalities many companies have so painstakingly cultivated may be influenced in ways that are difficult to control, namely by the brand personalities of other products in the same advertising block, or in the same visual field," Fitzsimons said. "On the other hand, understanding the interplay of brands and their contexts in a new media environment should help firms better place their messages so their customers are most likely to choose them, and be very happy they did so." Other authors of the study were former Duke Ph.D. students Linyun Yang (now a faculty member at the University of North Carolina-Charlotte), and Keisha Cutright (now a faculty member at the Wharton School of the University of Pennsylvania).
Personality & Consumer Behavior
Subject :Business Economics Course :Undergraduate Keyword : SWAYAMPRABHA
Relationship Marketing and its impact on Consumer Behavior
Mar4503 Natalia Abondano Luis Camejo April Chavez Monica Fesser Alexa McLay
Views: 88 Monica Fesser
Consumer Behavior & The Consumer Decision Making Process
http://www.woltersworld.com How to we know what consumers will want or need or more importantly buy? One way is to understand consumer behavior. This video sets out to help you better understand how consumers work and how they come by their decisions to purchase different products and services.
Views: 122079 Wolters World
Consumer Behaviors: Catherine Roe at TEDxUChicago 2012
As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams. About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 81819 TEDx Talks
influence of branding on consumer purchase behavior
Hi this video can be explain about consumer perception towards branding
Views: 490 Karthik Selva
Decision Making Process: How Consumers Make Buying Decision? (Episode 8 : S1)
Consumers think category, not brands. That's how they make decision. When they think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/
Views: 187818 Kamil's Kartoons
How Consumer Attitudes & Behaviors Toward Sweetened Products Affect Your Brand
Download the free white paper today at: http://goo.gl/ve5hlx. The Sweetener360 is an unprecedented research study of over 10,000 consumers commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. Covering 15 major food categories, the study brings together Mintel consumer research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view, with sweetener attitudes brought to life through six consumer lifestyle segments. Go beyond the numbers and understand how your consumers feel about sweeteners and why they do with the Sweetener360.
Consumer Behaviour - Marketing Lecture by Prof. Vijay Prakash Anand
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Consumer Behaviour. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 63025 Marketing by Vijay
8 Methods of Consumer Research & Innovation | Dr Vivek Bindra | Motivational Speaker
In this video Dr Vivek Bindra explains 8 points though which you can understand the needs of your consumers & grow your business exponentially. He also explains how can you identify the gaps in business and how to create excellent user experience. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Consumer Behavior: Retro Branding
This videos purpose is to teach the viewer about the marketing term Retro Branding.
Views: 353 Amber Coburn
Consumer Behaviour - What is Brand Personality?
Hello all! This is a group video presentation for Consumer Behaviour unit BMA262. All clips and music are for fair use and educational purpose. Editing: Sanchit Paul Narration and Script: Michael Zou, Yiorgo Mellas, Sanchit Paul, Wenhao Qian, Sarah Molnar and Lydia Newton
Views: 1124 Harrison Thomas
Understanding Customer Behavior | Customer Insight Expert Maurice Allin | AQ's Blog & Grill
http://www.aqblogandgrill.com. 0:49 - What is strategic insight? 2:34 - Buyer experience journey 4:09 - Brand ethnography and customer anthropology 5:10 - Quantitative and qualitative research 8:27 - Becoming a good brander 11:07 - Account planning 13:20 - Leap of faith 14:10 - Future of marketing "Branding is the act of making meaning.” Marketer Maurice Allin speaks with Alan about the anthropology of branding and how a brand is a cultural phenomena. Branding is about the meaning, not the messaging. Brand Ethnography is about understanding Customer/Brand Interaction. Customer Anthropology is about understanding human behaviour in the absence of our brand. Maurice Allin also speaks about the usefulness of qualitative and quantitative marketing tools, the role of both play in creating brand experiences, and how B2B companies can go beyond just being about products by creating a strong brand. Maurice Allin is the Vice President of Strategic Insight at Quarry Integrated Communications, and strives to help marketers be more effective by finding and telling customer stories. He uses multi-modal anthropology based quantitative techniques to create a hypothesis, testing those hypothesis and creating business cases through rigorous quantification. Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of business. Explore branding, marketing and gain fresh insight, strategy and ideas for your business. So why not join us for a little fast food for thought?
Views: 7406 AQ's Blog & Grill
How Marketing Effects Consumer Behavior
No copyright intended. Economy Social Project
Views: 141 PLAN4Production
Consumer Behavior towards Buying Shoe HD ( Brand v/s Sales Promotion)
This documentary will give the idea of the shoe industry of Dhaka, Bangladesh. It portraits the factors that motivate consumer’s behavior to buy a branded or non-branded shoe. Shoe is a kind of product that attracts different consumers in both normal time and while a sales promotion time. Here we will find out what strategy marketers use for a shoe sales promotion in Dhaka and the reasons consumers like/dislike the sales promotions. We have collected data from several places of Dhaka, interviewed different kind of people (according to age,gender,income,preference etc.) to know different taste of them. We have also included a part where a researcher to identify how to know the consumer well in this factor. I am very thankful to each and everyone (including my friends, family and faculties) who supported me to finish this documentary while generating the idea ,shooting and editing. Editing Credits : Wahiduzzaman Khan
Simon Sinek on Tools Brands Use to Influence Consumer Behavior
In Chapter 5 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages. View more Near Peer career video insights from the Capture Your Flag career documentary series: http://www.captureyourflag.com/ Transcript: Erik Michielsen: For college graduates coming out of school looking for what's next, whether that means a job, graduate school, public service, many encounter a negative mindset. What's your insight into directing them toward a more positive path? Simon Sinek: It is true. We are unfortunately in a mass media world. Because businesses have not quite figured out how to differentiate themselves and really to run the most efficient businesses they are trying everything. Negativity, fear, manipulation, and aspirational messages. All of these messages work and we are bombarded with them. I think just being aware helps you overcome it. To understand the reason the news tells you, "you can die from tap water, tune in at 11." When CNN reports some horrible thing happening on some conspiracy going on. They are doing that because they need you to tune in so they can drive their ratings and sell more advertising. Understand why all that negativity exists. It is not because they want you to be scared it is because they need you to tune in. They need you to buy. They need you to vote. It works but also makes us a little more crazy.
Views: 14816 Capture Your Flag
Learning from consumer culture | Tori Flower | TEDxKCS
This talk was given at a local TEDx event, produced independently of the TED Conferences. How consumer brands are designed to attract large communities of followers and an exploration into how this approach can be applied to the design of products and services specifically created to shift individual behaviour and to tackle major social, environmental and health issues. Bridging the gap between what people want and what’s good for them and the collaboration required to do so. Tori Flower is Creative Director of the behaviour change organisation We Are What We Do. Since joining in 2009, she has defined the company’s strategic approach and designed of a series of award winning products and services that provide practical solutions to social and environmental issues. Tori has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won a Webby and a Tech4Good award. Tori read Classics at Cambridge University, returned to art school to do postgraduate studies Art Direction and Copywriting for Advertising, and went on to work in the creative department of London advertising agency WCRS for a number of years, where she won D&AD, BTAA, and Creative Circle awards. Tori has taken her understanding of popular consumer products and now applies it to the social innovation sector. www.wearewhtwedo.org @wearewhatwedo About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 18537 TEDx Talks
A Marketing Perspective On Cosmetic Brands: Consumer Behaviour | CANDACE | TIA | MADHAV
Understanding how marketers influence the consumer's behaviour in cosmetics product category. Brand Positioning, In-store Influence, Semiotics, Motive, Attitude Change Strategies and Cross-Culture.
Views: 51 Madhav Mantry
The [brand] connected consumer | Tiffany White | TEDxUIUC
Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 13806 TEDx Talks
Consumer Behavior - Phone Ad
Consumer Behavior - Phone Ad
Views: 19052 Malik Mustofa
Consumer Brand Behaviour
Peter Schmidt-Hansen, Lecturer and Course Leader, talks about his module 'Cunsumer Brand Behaviour'.
Views: 344 UEABrandleadership
5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing
5 psychological triggers that drive viral marketing It’s no secret that incorporating the principles of psychology into sales pitches and direct marketing pieces is one of the smartest and most effective way to improve business results. So what psychological triggers do you use ? Scarcity There are a lot of ways you can incorporate the scarcity principle into your marketing to drive action, such as: • Sales deadlines • Out-of-stock announcements • “Limited-time-only” products Curiosity People are naturally curious, so if they come across content or marketing material about something they don’t know about, they’re compelled to click on it. Need some examples? Check out the headline of any article on Upworthy: How did they get more students to eat breakfast regularly? Anticipation Create the buzz before launching your product. Get people talking on social media. By the time you actually launch, people will be more than excited to buy. Social Proof With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt. Recommendations from friends, family, and even celebrities are what we call “social proof,” psychology you can use for viral marketing. • User reviews • Celebrity endorsements (preferably unpaid) • “Best selling” product categories • Social signals (E.g., “Your friends also like this page!”) • Number of customers served (Another one we use on our homepage): Reciprocity The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return and is a great psychological trigger for viral marketing. Create Carrot Content Give away free stuff
Views: 7671 Weekly Marketing Tips
John Young - Consumer behavior authority, experiential marketing speaker - It's The Experience
Marketing and consumer behavioral authority John Young tells keynote stories and leads trade show seminars, conference workshops and writes about how creating remarkable customer experiences translates into customer loyalty and advocates. How differentiating your products, services and brand will keep your business from being left behind. Through entertaining story telling, use of metaphors and brilliant graphics this motivational speaker's boundless energy dares trade show and conference audiences to challenge old school beliefs, consider the experiential concept and change marketing and selling habits. John Young tells stories about how remarkable people choreograph amazing customer experiences and build brand-loyalists, advocates and brand-evangelists. get john young
Views: 5953 John Young
Why Consumer Behavior is Vital for Success in Marketing
Knowing why consumers are buying what they’re buying is the best way to learn how to market your product in a way that it sells. Watch this video so that you can understand consumer behavior and how to use it to your business' advantage. For more on this subject, click here: https://www.techfunnel.com/martech/why-consumer-behavior-is-so-important-in-marketing/ ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
Views: 1271 Bython Media
The greatest TED Talk ever sold - Morgan Spurlock
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4107412 TED-Ed
Branding by colors
UO marketing professor Aparna Sundar studies how colors may define both a company's brand and how consumers respond to the brand. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging.
Views: 9904 University of Oregon
Session on Marketing: Building Consumer-Brand Relationships in Social Media
Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1310 MIT Sloan Alumni
Consumer / Brand Relationships Through Community Impact
Impact Driven Commerce
Views: 113 HelpFirst.com