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Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 22578 Graeme Newell
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Building Brand Equity: McDonald's Case study
 
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These slides aim to present some methods of building brand equity in the market by taking the example of Mc Donald's. Part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Views: 1946 Tejas Kotha
Corporate Image Study
 
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Consumer Insight's corporate image or brand perception study will give you a true, full colour picture of what image your company and brands have.
Views: 8 Consumer Insight
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 359470 ThoughtCatalyst
Emirates Airlines Case Study on Brand Identity
 
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This video talks about Emirates Airlines, showing its vision and mission and through what were they reached as an example on brand identity. For more videos , please visit our website http://www.potential.com This video is part of the Khalifa Fund training Program, a free online training program that supports and supplies SMEs with free seminars, funding opportunities and exposure!
Views: 1537 SME Toolkit UAE
Case study - Corporate image and reputation - Yahsat
 
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ISOC's Will Hardie interviews Harrison Rice of Edelman about a campaign for Yahsat, which won a Middle East Public Relations Association (MEPRA) award in the Corporate Image and Reputation category.
Views: 548 schoolofcomms
World Business: Brand Identity 30/04/10
 
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World Business: Consumer psychology has long played a crucial role in marketing brands but today the study of consumer behavior has become even more sophisticated. Whether its establishing a brand image using psychological theories or crunching numbers to determine what drives consumer decision making, brands now need to get serious with their customers. Reporter: Joanna Harrison
Views: 964 worldbusiness
Schawk - Protecting Brand Equity
 
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Everyday, a brand's equity risks getting chipped away. You need a business partner that can produce your brands assets in ways that protect its visual equities across mediums, and across the world.
Views: 599 SCHAWKVideos
YouFind - AMOY Case Study
 
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Amoy is keen on strengthening its leadership position particularly through its historically recognized “Made in Hong Kong” reputation. Amoy was facing the challenge of limited experience in digital marketing. They wanted to boost its brand image through social media platform. To enhance its locally produced brand image and to attract more fans through a social media campaign to reinforce Amoy as the first choice for soy sauce. We have  Evoked emotional response from local public by creating localized creative feeds and prized mini-games, which built a recognizable brand image from Amoy.
Image and brand video Automotive (English)
 
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The video primarily centers around automotive topics and uses innovations like phs directform® – with which high-strength car body panels are heated, formed and hardened in a single process step – as well as additive manufacturing (3D printing with metals) to show what the use of new technologies will make possible in this sector in the future.
Views: 662 voestalpine AG
Web Site Branding Case Study
 
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http://www.freevideogift.com In this video, I share specific tips of how to create a web site experience that attracts your ideal audience and keeps them sticking around for more. We'll take a look at a real world case study to see what works well for online branding.
Award Winning Advertising Case Study
 
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Interaction in Traditional Adverting ASSIGNMENT After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to elevate the new brand image and promote the new logo. CASE STUDY Designer And Gentleman’s approach was to follow the current trends. Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep THOSE INTERACTIVE principles. Therefore we created a printed "connect-the-dots" magazine ad which, when the lines are connected, reveals the new logo letter “W”. Tone of Voice / Mood / concept You simply take this car when the ride matters and the destination matters. Happiness is the journey and the destination with Worth rent a car. The dots describe several phases in driving the car of your dreams and having a great new experience. Business 01. IMPORTANT MEETING DAY 02. PREPARE WELL 03. RENT A RELEVANT CAR 04. IMPRESS WITH PRESENTATION 05. SIGN THE CONTRACT 06. CELEBRATE OVER DINNER Pleasure 01. SUNNY DAY 02. GET YOUR HAIR DONE 03. CHOOSE A FLOWER 04. PICK UP YOUR 05. HAVE LUNCH BY THE LAKE 06. DRIVE INTO THE SUNSET Crew: CD/Ad Nikola Vucicevic Copywriter Ket Katarina Popovic Writers Ivona Ateljevic Larry Greenberg Photography Jelena Vucicevic Elly ELLITE Images Ui8 Citroen Video Editing Peter Sundays Music Baszz Audio Jungle Agency Designer and Gentleman Year 2015-2016
Branding Case Study: Cool Pak
 
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Improving your brand image is a positive step towards gaining an advantage over your competition. Whether we are designing for a start-up or refreshing an established brand, developing the image and message are more important than ever in today's ever-evolving marketplace. Make time for design. Contact Barry Ridge today for your no-charge, no-obligation design consultation. (805) 764-2440
Views: 454 RidgeDesign
Branding Case Study: SURFCAM v5
 
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Improving your brand image is a positive step towards gaining an advantage over your competition. Whether we are designing for a start-up or refreshing an established brand, developing the image and message are more important than ever in today's ever-evolving marketplace. Make time for design. Contact Barry Ridge today for your no-charge, no-obligation design consultation. (805) 764-2440
Views: 1580 RidgeDesign
Marketing Mix - Public Relations(Promotion Mix), Marketing Management Part - 10, Business Studies 12
 
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Role of public relations- Press relation Product publicity Corporate communication Lobbying Counselling Image Building Facing adverse publicity Building credibility Stimulates Sales Force Lowers Promotion Costs business studies class 12
Views: 29284 Prince Academy
What Is A Brand In Business Studies?
 
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Customers buy a product to meet need. Term 1 branding and the marketing mix in businessdefining a brand. Brands and branding introduction. Branding workbooks by julie282 teaching resources tes. Business studies hindley high schoolbrand personality mr goodacre. Brands inspire customer loyalty leading to repeat sales and word of mouth recommendation. A brand is the idea or image of a specific product service that consumers connect with, 28 nov 2016 first year business students completing recognition challenge! 20161128_112629 20161128_112511 20161128_112452 studies pupils must complete two core units, and specialist units. What is branding? Define branding brick marketing. This means the firm must concentrate on making products that best meet customer requirements this revision bite helps you to understand why a business is set up and how value added in different sectors of studies companies create logos as part their brand identity help differentiate goods services branding. A brand is a recognisable namesymbol or design that allows customers to identify the goods and services offered by businesses gcse business studiesgcse studies introduction product notes definition branding ( 14min. A product is a good or service that sold to customers other businesses. Googleusercontent search. Branding business studies and english brands branding introduction bbc gcse bitesize what is a product? . Branding chambers, ian business studies basic facts (1990)that might be a different brand or the shop 's own for example but no one in family can taste any. Branding business studies and english. A brand is a product with unique character, for instance in design or image. Colours fun 10 apr 2013 studies unit 3 building a business branding and differentiation brand named product that consumers can see as being different 7 aug 2012 products therefore need to be branded with an unique name the features quality will projected advertisement definition of design, sign, symbol, words, or combination these, employed in creating image identifies differentiates it understand branding, is important know what brands are. Bbc gcse bitesize product differentiation standing out from the branding business studies and english. This term students in year 9 will start to study branding, scarcity and finance. Unit 3 building a business branding and differentiation revision studies notes for igcse chapter 19 the marketing mix what is brand? Business dictionary. The brand owner can usually charge higher prices, especially if the is market leader brands use packaging and logos to create a image. Ocr as business studies (2008) edexcel a brand can be logo, company, vision and an identity that differentiates from promotion how the informs customers about brand, 12 nov 2014 these are designed for btec first module on branding. Btec business studies year 9 term 1 branding and the marketing rodillian academy. Further aspects of brands at key stage 3 students can take a pre option in business &
Views: 67 crazy sparky
How to Develop a Brand Identity
 
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Are you a business owner looking to attract new customers through implementing or revamping your marketing strategy? Before exploring your many marketing strategy options, it is beneficial to take some time to develop your brand identity. This video will explore the steps to identifying your brand identity. From discovering where your brand sits in the market through a SWOT analysis and defining vision & mission statements, the brands essence and personality, and a value proposition, to communicating your brand identity. Follow me on Twitter: https://twitter.com/DesignsToDesire Add me on Google Plus: https://plus.google.com/+DesignstoDesireCreative Freelancers looking for project work? Sign up with Freelancer.com: https://www.freelancer.com/affiliates/marylinbdesigns To help support my channel: Like, Comment, Subscribe, Share, & Smile. :D
Views: 588 Designs to Desire
The Case Study of BuzzFeed Tasty and the Evolution of Brand
 
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How can brands evolve in an internet-native world? The answer may lie in the case study of BuzzFeed’s Tasty food network, a global media brand that evolved by breaking all the rules: focusing on building a viral brand first, and then figuring out distribution and channel second. But what else can we learn about the process of innovation -- and experimentation cycles -- here (including physical products)? And does brand loyalty still exist? In this short talk delivered at the annual a16z Summit 2018 as part of the consumer & entertainment segment, Ashley McCollum, General Manager of Tasty & Nifty at BuzzFeed, shares her thoughts on brands in the digital age... including the four pillars of a modern brand.
Views: 5701 a16z
Sri Sadguru Jyothi E School, Which Owns the Brand Image in Studies | Konakondla | Anantapur | hmtv
 
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Sri Sadguru Jyothi E School, Which Owns the Brand Image in Studies | Konakondla | Anantapur #SriSadguruJyothiESchool #Konakondla #Anantapur అర్ధరాత్రి తప్పతాగి దొరికిపోయిన యువతీ: https://goo.gl/qStNwa RP Thakur Appointed as AP DGP:https://goo.gl/WGTnyw దీక్ష విరమించిన సీఎం రమేష్: https://goo.gl/CWxuAD సర్కారు బడులకు జై కొడుతున్న తల్లిదండ్రులు: https://goo.gl/aHqBw2 Watch HMTV Live ► https://youtu.be/U3x_DkL0SNY ► Subscribe to YouTube : http://goo.gl/f9lm5E ► Like us on FB : https://www.facebook.com/hmtvnewslive ► Follow us on Twitter : https://twitter.com/hmtvlive ► Follow us on Google+ : https://goo.gl/FNBJo5 ► Visit Us : http://www.hmtvlive.com/ ► Visit : http://www.thehansindia.com
Views: 2341 hmtv News
BRAND SOUND IDENTITY (case study: El Como) - Origin
 
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A case study of Brand (or corporate) sound identity. I can not specify who is the customer, but here you have a good example of what can be done with two leit motivs (two themes) talking the same language as with the image/branding of a company. This first piece contains both themes in its first stage: this is how I feel the brand of the company, the origin. I designed the piece following the next concepts: emotion, co-working, intelligence. All rights reserved
Views: 18 nonu iazabo
Rick Astley - Never Gonna Give You Up (Official Music Video)
 
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Rick Astley - Never Gonna Give You Up (Official Video) - Listen On Spotify: http://smarturl.it/AstleySpotify Learn more about the brand new album ‘Beautiful Life’: https://RickAstley.lnk.to/BeautifulLifeND Buy On iTunes: http://smarturl.it/AstleyGHiTunes Amazon: http://smarturl.it/AstleyGHAmazon Follow Rick Astley Website: http://www.rickastley.co.uk/ Twitter: https://twitter.com/rickastley Facebook: https://www.facebook.com/RickAstley/ Instagram: https://www.instagram.com/officialric... #RickAstley #NeverGonnaGiveYouUp #RickAstleyofficial #RickAstleyAlbum #RickAstleyofficialvideo #RickAstleyofficialaudio #RickAstleysongs #RickAstleyNeverGonnaGiveYouUp #WRECKITRALPH2 #RALPHBREAKSTHEINTERNET Lyrics We're no strangers to love You know the rules and so do I A full commitment's what I'm thinking of You wouldn't get this from any other guy I just wanna tell you how I'm feeling Gotta make you understand Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you We've known each other for so long Your heart's been aching, but You're too shy to say it Inside, we both know what's been going on We know the game and we're gonna play it And if you ask me how I'm feeling Don't tell me you're too blind to see Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you (Ooh, give you up) (Ooh, give you up) Never gonna give, never gonna give (Give you up) Never gonna give, never gonna give (Give you up) We've known each other for so long Your heart's been aching, but You're too shy to say it Inside, we both know what's been going on We know the game and we're gonna play it I just wanna tell you how I'm feeling Gotta make you understand Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you" #RickAstley #NeverGonnaGiveYouUp #Vevo #Pop
Views: 540463663 RickAstleyVEVO
McDonald's Case Study
 
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McDonald's case study on basis of brand equity
Views: 167 NIRMAL PADGELWAR
Hulsbosch - Virgin Australia Case Study
 
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Challenge: Virgin Blue was a low cost, budget airline aimed at the leisure traveler. They have been in business in Australia for 10 years. The vision of the new CEO was to transform the low cost carrier into a modern airline that appeals to both the corporate and leisure market. Solution: Hulsbosch was appointed Creative Director to design the new image to reflect a personality of professionalism, dynamism, intelligence, style and vivaciousness. Apart from the name, identity and flying lady, Hulsbosch also created the new livery, aircraft interiors including business class chairs, economy class chairs, carpets and curtains, inflight TV and safety information, frequent flyer identity, uniform scarves, airport signage, plus wayfinding and check-in kiosk branding. Together with the team at Virgin Australia, Virgin Brand, Airbus France, Boeing USA and Sabeti UK, Hulsbosch created an overarching brand image which connects all the consumer touchpoints. It illustrates that Virgin Australia is a new grown-up, full service airline with the style and sass that Virgin is renowned for.
Views: 2438 HULSBOSCHdesign
Branding Case Study: Conejo Mountain
 
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Improving your brand image is a positive step towards gaining an advantage over your competition. Whether we are designing for a start-up or refreshing an established brand, developing the image and message are more important than ever in today's ever-evolving marketplace. Make time for design. Contact Barry Ridge today for your no-charge, no-obligation design consultation. (805) 764-2440
Views: 156 RidgeDesign
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 525961 The Futur
Branding Case Study: Arcadian Medical Management Services
 
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Improving your brand image is a positive step towards gaining an advantage over your competition. Whether we are designing for a start-up or refreshing an established brand, developing the image and message are more important than ever in today's ever-evolving marketplace. Make time for design. Contact Barry Ridge today for your no-charge, no-obligation design consultation. (805) 764-2440
Views: 186 RidgeDesign
Case Study: Exploring the Brand Equity of CONVERSE
 
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Brand Equity module assignment: Exhibition about Converse Audiovisual presentation of Converse brand image and identity.
Views: 405 Langkos Spyros
The Guerrini Design Island's approach.
 
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Corporate Image and communication for Cross-cultural businesses Hi this is Sebastian Guerrini, Designer and PhD in communication and image studies, welcome to my island This is my international brand design studio where I work for clients from all over the world. People who want to go beyond the limits of their nations What can I do with your image then? By using the power of images, I am reaching to the soul of your audience. I can make your brand do business for you. I can make your brand become alive. How can I do this trans-cultural job? Researching and learning about each case is basically my method, helping me to know in depth all about each case, each market and each expectation. We are not dealing with shapes, colours and figures; we are only dealing with meanings, with the way of representing what you are, what you want to be and what your market wants you to be like. Or more exactly, creating and representing your political and communicational strategy, using my art to create symbols, symbols that can express messages. It's all about communication a mute communication. I hope you will enjoy this trip around my island Be my guest! ............................... Hola, soy Sebastian Guerrini, Diseñador y Doctor en Comunicación y Estudios de la Imagen. Bienvenidos a mi isla. Este es mi estudio internacional de diseño de marcas donde trabajo para clientes de todas partes del mundo. Gente que quiere ir más allá de los límites de sus naciones ¿Qué puedo hacer por su imagen? Al usar el poder de la imagen yo llego al alma de su audiencia. Puedo hacer que su marca haga negocios para usted. Puedo hacer que su marca esté viva. ¿Cómo realizo este trabajo trans-cultural? Investigando y aprendiendo sobre cada caso es básicamente mi método, el que me ayuda a conocer en profundidad todo sobre cada caso, cada mercado y cada expectativa No estamos tratando con formas, colores y figuras, solo estamos tratando con significados, con el modo de representar lo que eres, lo que quieres ser y lo que tu mercado quiere que seas o más precisamente, creando y representando tu estrategia y política de comunicación Usando mi arte para crear símbolos, símbolos que van a expresar mensajes. Todo gira sobre la comunicación, sobre una comunicación silenciosa Espero que disfruten este viaje a través de mi isla Sean mis invitados!
Case Study McDonalds
 
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Case study on McDonald, based on "Creating Brand Equity" concept.
Views: 69 Ritambhra Kumari
Case study – Converse v its competitors
 
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The news chattered the fashion world last year, when Nike and Converse announced that they were suing many of their competitors for infringement of the “Chuck Taylor” iconic shoe. Learn all about this gritty case here. Annabelle Gauberti, ialci President and Founding Partner, Crefovi ialci law of luxury goods & fashion series: Intellectual property: how to protect, manage & monetize the know-how, intangible capital, brand image and reputation of luxury maisons & fashion brands Timing: Morning, Tuesday 10 February 2015
Views: 100 Annabelle Gauberti
Almex Case Study: Upgrading the Company Image
 
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Explore how Sikich kept the Almex legacy through marketing materials while using graphic design to refresh the brand.
Views: 75 SikichLLP
Ocado Case Study
 
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SMI are very proud to play their part in supplying the corporate image of such a blue chip brand.
Views: 6891 SMI Workwear
Building A New Brand Identity
 
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Learning About Your Company We spent a lot of time understanding what we need and who we are, and understanding what we want to achieve as well, and that's what's good with them - it's a real dialogue. They don't come with good ideas or bad ideas. They listen to us and we figure out together what to do. TribalVision has a very professional approach and they listen to us very carefully. They survey our customers, they ask our customers what they thought about our company, and step-by-step put together a plan and different options, different ideas to reach our goal. Building A Better Brand Looking at the future, looking how it will improve ourselves and that was always the central part of the discussion we had with TribalVision. How can these things improve? Our customer relationship and improve ourselves process. They put together the core messaging of the company, which then became the guideline throughout the work and throughout everything we did with TribalVision. With this guideline and strategic vision of TribalVision, they all put together - the website, the brochures, and all work we did together. One of the things we wanted to do with TribalVision is to create a new logo. And we worked together with TribalVision to find this new logo based on what we had in the past, but creating a new image, something that was more modern. We had a day-to-day conversation and different tries and different examples of the new logo - and that's how we work and find out this new brand name. The New You We didn't look small, at a small goal. We looked high and wanted to achieve something perfect, so we compared to our competitors and we did something much better, much better than them. We look much more professional today than we were six months ago. And we already have good feedback from our customers. We will achieve our goal because our website is now a real tool. It's a tool not only for us, for ourselves, but also for our customers. We have excellent feedback from our customers. Building A Stronger Team Working with TribalVision was a real pleasure. It was nice because they are very responsive, they answer quickly to our questions. They are also very transparent to the way they work and what they do and it's a very trustful relationship that we had with them. I didn't need to remind TribalVision what to do or to remind them the differentiators or the vision that we had together. They always work with this guideline. It was very easy for me to work with them. I had a sense they were more like consultants rather than just advisors. The Long-Term Benefits Yes, TribalVision has a very good strategy point of view and they have a good vision and they helped us building this vision. Working with TribalVision is a good investment. It's an affordable investment for a company like us and the results are higher than the expense. The cost-benefits ratio is very high. Yes, I'm happy!
case study of Nike- consumer purchase behaviour
 
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To study the effect of brand image on consumer purchase behaviour towards sports shoes brands in UK: case study of Nike
Ask Andy: Presenting a Unified Brand Image Across Social Networks
 
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Caitlin W. asks, "How do you make your message consistent through pictures and logos throughout social networks?"
Views: 46407 Benchmark
Brand Ambassador 2018 | General Awareness Questions for RRB Group D, ALP & RPF | Complete List!
 
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Crack General Awareness for All Government Exams: https://www.youtube.com/watch?v=0QKdqH8tsl0&list=PLPOW4yzC55Nlr_p5Ib2y_I4tDK1Wde1pI Get the Complete List of Brand Ambassador 2018 in this video for Railway Group D, RRB ALP & RPF. Get the best tricks and tips to remember all the brand ambassador like Virat Kohli, Sachin Tendulkar, Shahrukh Khan etc from exam point of view. ~ Khilji Dynasty & Tughlaq Dynasty https://www.youtube.com/watch?v=aEY1l9xaacA ~ Slave Dynasty https://www.youtube.com/watch?v=4lPTV28AhzM #rrbgroupd #bankingawareness #rrbalp #ibpsrrb #rbigradeb #ibpspo #ibpsclerk #BankingAwareness6 #BankingAwareness9 #BankingAwarenessRevision2 #PreviousYearQuestions ~ Watch Complete Revision Part 1 here: https://www.youtube.com/watch?v=DSbEWduJEPY ~ Watch Banking Awareness Part 9 - https://www.youtube.com/watch?v=kt213eKkOH0 ~ Introduction to Banking Awareness https://www.youtube.com/watch?v=kiQvNXvMsps ___________________________________________ Watch various other Banking Awareness videos for SSC, Bank, IBPS, SBI, BOB, RRB Exams: Watch a video on Cheques and it's Types: https://www.youtube.com/watch?v=dVSB_Jh4Bgk Watch Monetary Policy Part 2: https://www.youtube.com/watch?v=-lRidRSWsv8 Watch Monetary Policy Part 1: https://www.youtube.com/watch?v=aVLzhxUBnT4 Watch Monetary Policy Q&A Session: https://www.youtube.com/watch?v=4LrDjhWgutU ~ Indian Currency - Q&A Live Session | Indian Rupees GK Notes | Important For SSC | Banking | RRB https://www.youtube.com/watch?v=ZZ-EttU9cEo ~ Quantitative Aptitude | Expected Questions for SBI, SSC & RRB https://www.youtube.com/watch?v=PtghkBZGskA Moreover, visit Testbook Blog to find more such articles & boost your exam preparation. Stay tuned with Testbook’s YouTube channel and other socials (FB, Twitter, Instagram) to get instant updates on job notifications, current affairs, test series, free tests, recent exams and much more. Facebook - https://www.facebook.com/testbookdotcom/ Twitter - https://twitter.com/Testbookdotcom/ Instagram - https://www.instagram.com/testbookdot... Download Testbook App - http://bit.ly/testbookmobileapp Download Current Affairs App - http://bit.ly/testbookCA Join Testbook's Official Telegram Channel! Link : https://t.me/testbookcom Crack IBPS Clerk Mains 2018 Exam with our Experts! Get Live Classes + Video Classes + PDFs + Quizzes for just Rs. 2499/- Link : https://www.bit.ly/ibpsclerkmains Crack SSC GD Constable 2018 Exam with our Experts! Get 300+ Video Lessons, 40+ Live & Doubt Classes + PDFs + Quizzes for just Rs. 2499/- Link: https://www.bit.ly/sscgdlc RRB ALP CBT 2 Crash Course (for Part A) @Rs. 999/- only. Learn from real experts: http://bit.ly/alp-cbt2 Enroll now in IBPS SO Target Batch and get Best Tips, Tricks & Strategies by GS, Reasoning, English, Quant Experts. Get Videos Lessons + Live Classes + Quizzes + PDF's Click Here: http://bit.ly/ibps-so 😱 Crack GA & Banking Awareness with Financial Guru Abhijeet Sir - Videos, Quizzes, PDFs + Secret Strategies @Offer Price Rs.1299 Only! 💰 Hurry Up! 500 Seats Only! Click Here - http://bit.ly/bank-lc GS Foundation Pocket Course : Link : http://bit.ly/2MUAWMb Video: https://www.youtube.com/watch?v=EU6o0QLtrfY Stop buying Test Series again and again! Buy Testbook Pass and get Test Series for 65+ exams with 12 months validity. Get Testbook Pass now: http://bit.ly/tbpass Class Schedule for 18th December 2018 7:30 AM - 18th December Current Affairs : http://bit.ly/2EBA1vH 8:30 AM - ALP CBT | SSC GD | RPF GS Class : http://bit.ly/2EBq6pE 9:30 AM - ALP CBT | SSC GD | RPF Reasoning Class : http://bit.ly/2GpSL2M 10:30 AM - ALP CBT | SSC GD | RPF Quant Class : http://bit.ly/2QytGYh 11:30 AM - SSC & Banking English Class : http://bit.ly/2ChXLCt 12:30 PM - NIACL AO Quant Class : http://bit.ly/2Goro9q 3:00 PM - Canara PO | IBPS SO | SIB PO | BoB SO Reasoning Class : http://bit.ly/2S1aG1i 4:00 PM - IBPS Clerk Mains GA Class : http://bit.ly/2LnGAT0 5:00 PM - Government Exam GA Class : http://bit.ly/2Cgaea3 6:00 PM - IBPS Clerk Mains English Class : http://bit.ly/2USrxFi 6:45 PM - IBPS Clerk Mains Reasoning Class : http://bit.ly/2BoP084 7:45 PM - IBPS Clerk Mains Quant Class : http://bit.ly/2S7FbTc
Views: 673918 Testbook.com
Storytellers: SOLS 24/7 Brand Case Study
 
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The story of a 2-year rebranding journey of the Storytellers working with SOLS 24/7 to deliver a more engaging brand. SOLS 24/7 is an education NGO that has transformed thousands of lives all across South-East Asia by empowering the poor and underprivileged through English education and life skills. Using Design Thinking as a primary tool to deliver a more consistent brand image, Storytellers helped SOLS 24/7 develop a more unified brand that speaks to a larger audience. Having worked on elements ranging from organisational culture to brand voice to strategic future mapping, Storytellers helped SOLS 24/7 to become one of Malaysia's premier NGO brands. Today SOLS 24/7 has become one of the most recognisable and respected NGOs in Malaysia. Storytellers is proud to have been part of the journey.
Introducing the new AGP brand identity
 
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We’ve taken a key step towards enabling the future of mobility. Meet the new AGP. For more information, visit www.agpglass.com
Views: 1160 AGP Group
How to Study for the AICI CIC (AICI Certified Image Consultant) Exam #AICICIC #ProudToBeAICI #AICI
 
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AICI member, Suzanne Douglas with Style Capital of Williamsburg, Virginia shares how she organized and prepared for the AICI CIC exam (Association of Image Consultants International - Certified Image Consultant) AICI is the leading global association for image consultants. AICI certification validates your credibility within the image industry and with your clients. Certification is a great marketing tool to build your business and attract clients. www.AICI.org Education. Experience. Excellence. #AICICIC #AICICertifiedImageConsultant #ProudToBeAICI #AICI For further information about Suzanne’s study method contact: [email protected] Or visit: www.stylecapitalusa.com AICI is the Association of Image Consultants International, the offers three tiers of Certification for Image Consultants. The Three Levels of AICI Certification: AICI Certified Image Consultant (AICI CIC) At this level, AICI CIC certifies that you have achieved certain standards in the image consulting industry and that you keep abreast of current thinking and technical knowledge. Many consultants apply for the AICI CIC designation after they complete their initial image consulting training and start a business. This certification gives you credibility and self-confidence to be an image consultant. AICI Certified Image Professional (AICI CIP) This valued certification builds your credibility as an experienced, professional image consultant, thereby helping you market your established image business. AICI Certified Image Master (AICI CIM) This reflects the highest level of consultant in the industry. The applicant must have achieved the AICI CIP certification. The applicants need to demonstrate, with proof, 2000 hours per year of full-time work; an extensive Continuing Education record; a professional fee structure; a history of personal and professional achievements; original systems or developed work such as and not confined to books, booklets, teaching or training aids, and/or image products; professionally produced high-level products; a commitment to AICI and high-level participation on AICI or other boards; recognition by peers; and a recognized brand in the industry. A consultant receiving the Master Certification may write "AICI CIM" after his/her name. For further information on AICI Certification visit our website at: www.AICI.org ________________________________________ The AICI CIC Process AICI offers a two-track application option for earning the AICI CIC certification. Choose the track that works best for you. Step 1: Select Track Track 1 | AICI CIC Portfolio Review and Approval Followed by CIC Exam • Complete AICI CIC portfolio and submit for review. • Confirmation from the Reviewer & AICI Headquarters that the portfolio has passed the review opens up a six (6) month candidacy period to register for and pass the AICI CIC Exam. • If the candidate passes the AICI CIC Exam within the six months, they earn the AICI CIC designation. • If the candidate does not pass the AICI CIC Exam within six months, and still wishes to pursue certification, they will be required to start the process again, beginning with the submitting the fee for the AICI Application. Track 2 | CIC Exam Followed by the Submission of CIC Portfolio • Register for AICI CIC Exam • Sit for AICI CIC Exam • Confirmation from our third party testing partner Castle Worldwide & AICI Headquarters that you have passed the CIC Exam opens up a twelve (12) month candidacy period to submit your Portfolio for review. • Complete and submit AICI CIC Portfolio for review • If the candidate passes the AICI Portfolio Review within twelve months, they earn the AICI CIC designation. • If the candidate does not pass the CIC Binder review within twelve months, and still wishes to pursue certification, they will be required to start the process again, beginning with the submitting the fee for the AICI Application. Step 2: Submit CIC Application and Submit Your Track • AICI CIC application fee is $100 USD for members or $400 USD for non-member • AICI CIC application can be completed online-click here to register • AICI CIC application can be printed click here to print application. Application and payment should be faxed or mailed to the AICI Headquarters. Fax or Mail to AICI Headquarters: 1000 Westgate Drive #252 Saint Paul, MN 55114 Fax: 651.290.2266 Step 3: Confirmation of Payment from AICI Headquarters Email confirmation received from AICI Headquarters confirming your track selection. Step 4: Completion of CIC Portfolio and CIC Exam Based on Track Selected
Views: 3796 Suzy Guitar
【Case Study】How Burberry Told A New Brand Story To Become One Of World’s Most Famous Brands
 
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Burberry, one of the most famous luxury brand in the world, was once tarnished by a growing negative association with the ‘chav’ culture. How and what did the company do to overcome this challenge? This case study will help you think about what you directly impacts the message you communicate to your customers. Key Points: 1) If you try to market your product to everyone, you market no one 2) A wrong brand message will not only cost you your reputation but also valuable sale 3) You only need to be known for one thing and one thing only 【SUBSCRIBE TO SAM'S YOUTUBE CHANNEL NOW】 https://www.youtube.com/c/SamLawCommunication?sub_confirmation=1 【FREE RESOURCE】 If you do not communicate clearly, a lot of your marketing effort is just a waste of money. Download the free e-book on “how to stop wasting money on marketing: https://www.softskillsacademy-hk.com/free-resource-1 Check out these tips to communicate a better brand message: 1) How To Construct Your 1-Sentence Pitch To Draw Interests - https://www.youtube.com/watch?v=2UN5oTWd8pY&t=23s 2) Why Story Is the Most Powerful Communication Tool For Your Business - https://www.youtube.com/watch?v=hjFzfnI7KHk&t=1s 3) How To Present Like Steve Jobs With Storytelling - https://www.youtube.com/watch?v=PjIzbJkTPVc&t=71s Many businesses do not know that bad communication is costing them sales. If you confuse, you lose interest and you lose sales. Sam is a fast-growing communication skills coach specialised in helping businesses clarify their brand message using the techniques of storytelling, so they can attract more customers and grow the company faster. Sam is the creator of The Golden Circle Of Communication, redefining the way communication skills is thought of and taught so that it is relevant and useful to today’s fast changing world. Sam also teach for corporates and universities, helping people improve their CV writing, interview skills, communication & interpersonal skills as well as presentation skills. If you think you will benefit from one-on-one coaching with Sam, visit: http://www.softskillsacademy-hk.com or email us at [email protected] 【CONNECT WITH SAM ON SOCIAL MEDIA 】 Facebook: http://www.facebook.com/samlawcommunication YouTube: http://www.youtube.com/c/SamLawCommunication Linkedin: https://www.linkedin.com/in/sam-law-9565b115/ Blog: https://www.softskillsacademy-hk.com/blog 【THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE】- https://www.youtube.com/c/SamLawCommunication?sub_confirmation=1 #Branding #Storytelling #Communication
Brand Chemistry Case Study  Week 1
 
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Learn more about BRAND CHEMISTRY ////// http://www.brandchemistry.com Follow my business /////// http://www.heyshenee.com Say hello on twitter: http://twitter.com/heyshenee
Views: 281 Shenee
[Case Study] DAILY CLUB & eYeka: Refreshing the image of tea with a creative campaign
 
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DAILY CLUB tea is the top brand of the tea bag category in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea or powder tea in the next years. After redesigning its DAILY CLUB packaging in order to remain attractive and relevant in this competitive environment, the company sought to refresh its brand image and increase brand awareness. As a recognized market leader, DAILY CLUB also wanted fresh and creative ways to talk about the tea drinking culture in Japan, and engaging creative Millennials from across the globe was an opportunity to do so. In order to give tea a makeover and make it appear fun and contemporary to young consumers, DAILY CLUB launched a creative competition on eYeka, asking creators from across the world to submit creative videos that would shake off the boring image of tea drinking. In 7 weeks, DAILY CLUB received over 40 videos from 18 countries (none from Japan) and rewarded 3 videos that have been submitted by consumers from Russia, the Netherlands and the United States of America. Read more about the contest from https://en.eyeka.com/stories/social-content#daily_club or discover the whole story on http://www.slideshare.net/Eyeka/eyeka-daily-club-refreshing-the-image-of-daily-club-tea-with-a-creative-video-campaign
Views: 909 eYeka
Brand Launch Case Study: Howell & Associates
 
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As the owner of a growing financial services firm, Craig Howell knew that having a professional brand was critical to project the proper image. But where other marketing companies fell short, Brand Launch gave Howell & Associates the complete branding package they needed. To learn more: go to: http://yourbrandlaunched.com
Case Study of How Brand Modi won 2014 Elections -  Dr Vivek Bindra
 
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Subscribe us to get more such videos Like us on facebook facebook.com/teachtechtoe Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance to win Election. Bharatiya Janata Party leader Narendra Modi's election juggernaut in the 2014 Lok Sabha polls is an example of how to prepare and successfully implement a marketing and branding campaign. Irrespective of your faith, ideology and voting decision, there has been no escaping Modi. His image and in-your-face messaging have overshadowed all other brands - even that of his own party. This case study looks at the strategy and tactics behind the creation of Brand Modi. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of iconic leader in this country namely, PM Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections.
Views: 16262 Teach Tech Toe
L'Oréal Paris "Make Up Genius Virtual Mirror" Campaign Case Study
 
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Eurobest 2015 | Direct | Bronze | McCANN Paris ** Brief Explanation ** For the first time, the 'manufacturer / product centric' company L'Oréal Paris had to manage the launch of a service as if it was a new product. A massive cultural change... With this campaign, the brand moved into a new territory of marketing service, allocating the same kind of budget as if they were launching a new product or brand. ** Creative Execution ** Make Up Genius is based on a centrally originated creativity. It has been deployed in 46 countries through advertising and digital activation. The 360° campaign featured: - Dedicated prints and TV advertising - Localized youtube viral videos: digital trailers featuring local spokespeople to cover the main zones - Bloggers and social influencers' activation - Call to action on all L'Oréal Paris' Makeup product prints - Global social audience reach - Direct marketing - L'Oréal Paris' E-CRM database direct activation - Banners - PR Events and endorsement: launch with global and local spokespeople - Push on the brand websites ** Campaign Results ** - A technological / digital innovation which gives the brand a step ahead of its competitors - A huge image benefit for L'Oréal Paris being the first to offer such a useful and realistic service to consumers - Number of countries who adapted the app: 46 - Number of app downloads WorldWide: 14.3+ million - Cumulated number of looks tried WorldWide: 60+ million - Cumulated number of products tried WorldWide: 267+ million In some markets, the objectives of downloads have been reached /exceeded before the paid media campaign ran. This information is from Eurobest: https://www.eurobest.com -------------------Free marketing inspiration----------------------------------- Get more marketing inspiration - go visit Markedu here English: http://www.markedu.com Portuguese: http://www.markedu.pt Danish: http://www.markedu.dk ------------------------------------------------------------------------------------------------
Views: 6164 Markedu
Corporate Social Responsibility in the Champion Brand Study
 
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Roger Bolton discusses societal value and the importance of corporate social responsibility (CSR) for champion brands. For information visit http://apcochampionbrand.com
Views: 185 APCO Worldwide
ACTIVATE Brand Action | Google Engage Portuguese Case Study
 
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2012 Google Engage Portuguese Case Study - Payoff Marketing
Views: 66 ACTIVATUBE
The Rise And Fall Of Victoria’s Secret
 
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When Victoria's Secret entered the market in the 1980s, it revolutionized the retail of women's undergarments. Previously, women viewed their bras on a binary — strictly functional for day-to-day or fancy for special occasions. Victoria's Secret combined the structure and function of day-to-day bras with the fun prints and feel of fancier bras. But 30 years later, the brand is falling behind the times as consumer priorities shift and younger brands like Aerie and Rihanna's Savage x Fenty adapt. The lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear for comfortable pieces in cooler colors. That's as a new cohort of start-ups like Adore Me, Third Love, Lively, Cuup and Knix are resonating with younger consumers as they surge in popularity on social media channels like Instagram. Wall Street analysts and investors alike are unsure if L Brands will be successful in reinventing Victoria's Secret's increasingly obsolete bras business. Even a recent slew of heavy promotions doesn't appear to be moving products off of shelves, according to UBS analyst Jay Sole, who's been tracking promotional activity in stores and online. "The pivotal question on the stock is can L Brands rehabilitate the Victoria's Secret brand image," Sole said in a note to clients earlier this week, ahead of L Brand's monthly sales report. He said he noticed Victoria's Secret's January promotions "increased significantly" from a year ago. And that typically means a company didn't sell enough during the holiday season, thus needed to drop prices to try to lure shoppers in. Despite its struggles, though, Victoria's Secret is still a behemoth in its industry today. It's been estimated L Brands would account for roughly 63 percent of sales in the lingerie industry in the U.S. in 2018, according to a study put out by IBISWorld last October. The group defines the industry to include retailers that predominantly sell intimate apparel, including bras, panties and other lingerie items, for women. No other companies were on track to account for more than 5 percent of revenues, while American Eagle's Aerie brand had 3.5 percent and Chico's Soma brand had 3 percent, IBISWorld said at the time the report was released.» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #VictoriasSecret How Victoria’s Secret Disrupted Lingerie - Then Fell Behind
Views: 1667576 CNBC