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Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107414 Brian G Johnson TV
Positioning: about Brand Strategy & Communication | Daniel Rosca
 
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Why you buy it? (* http://b2b-strategy.ro/problem-solver) The Problem Solver (Marketing B2B), [yellow tail] (Blue Ocean Strategy) & Perenna (ReBranding). About Brand Strategy, Communication... Positioning. www.about.me/DanielRosca
Views: 1538 Daniel ROŞCA
3 Steps to Effective Brand Communication - Chuck Brymer, DDB Worldwide President & CEO
 
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DDB Worldwide President & CEO Chuck Brymer talks to MeetTheBoss Business TV about effective brand communication. Watch Chuck Brymer outline his three main steps to effective brand communication. Find more videos from the DDB Worldwide President & CEO at the MeetTheBoss Chief Marketing Officer http://www.meettheboss.tv/channel/CMO Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
Views: 3192 MeetTheBoss
How to Develop and Implement a Communications Strategy
 
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A Prezi presentation with voice over from ECDPM's head of communications Melissa Julian. For more information on communications and our On Think Tanks blog series see http://www.ecdpm.org and http://onthinktanks.org/topic-pages/communicating-research-and-ideas/
Views: 23465 ECDPM
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 123740 Tribus
Brand communication
 
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Short note about brand communication
Reimagining Brand Communication
 
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This past October, leading design, branding and packaging professionals came together at the American Sign Museum in Cincinnati, OH for an interactive networking and learning reception on the evolution of brand communication. A speaker panel of industry experts discussed insights on how to tactically approach new trends in branding, packaging and marketing.
(5/8) Brand Strategy #2: Communication
 
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Part 5 of an 8 Part Series | Get the full series here | www.iconicfox.com.au/the-complete-branding-video-series | or follow us on Facebook | www.facebook.com/iconicfox
Views: 47 Iconic Fox Agency
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 239525 ThoughtCatalyst
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 306960 Jared Foster
Communication Strategy - Re purposing Content
 
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Communication Strategy - Re purposing Content http://www.howtobuildabrand.org/lp/brand-kickstarter-YTO1.html | Subscribe To This Channel To Receive Our Regular Brand Strategy, Branding, Marketing & Business Growth Tips :) xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Please like, comment below and share our content. The more you comment and share our content with others, the more we'll create for you! For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
A digital-strategy framework
 
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A new framework for making sense of digital disruption. Learn more: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-economic-essentials-of-digital-strategy
Views: 85492 McKinsey & Company
GUERRILLA TACTICS FOR MARKETING CLOTHING BRANDS with Designer @JonPhenom
 
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Every fashion line or clothing brand needs to find as many tools as possible to market and create a larger awareness of their goods. Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. +EMAIL ME Designer.JonPhenom (at) gmail (dot) com +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom +PERISCOPE https://www.periscope.tv/jonphenom +SNAPCHAT @mr.jonphenom
Views: 36483 Jon Phenom
Integrated Brand Communication (Sunsilk)
 
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Integrated Brand Communication (Sunsilk)
Views: 157 Learning Unplugged
How is your communication strategy changing as marketing evolves?
 
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Richard Gerstein, SVP Strategy and Marketing, HP Personal Systems Group
Views: 4876 FastForward
Brand communication – how to present your brand
 
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A successful trade fair appearance is more than just a product presentation. Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy. The current trends for a successful live communication shows the dimension "Expo & Event Marketing" in halls 4 and 5 at EuroShop.
Strategies for Brand Communication Pt. 2
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 68 Best Practices
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Strategies for Brand Communication Pt. 1
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 213 Best Practices
Strategies for Brand Communication Pt. 3
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 52 Best Practices
Marketing Communication Strategies
 
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Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Views: 44 ISBM Education
Communication Strategies for Country Branding
 
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The Arab Administrative Development Organization (ARADO) brings to you the the fourth Arab International Public Relations Conference entitled "Communication Strategies for Country Branding", which will be held in Cairo - Egypt, during the period 17 - 18 December 2017. To register, kindly visit our website: https://www.arado.org/PR2017/en/conference-fees/
Views: 67 ARADO PR
COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING
 
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COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING // Carolin Soldo In order to be the type of coach that can reach and impact the clients in your online coaching business, you need to have effective communication skills. In this video, I will teach you a few basic rules of communication that can help you improve the quality of your interactions with your clients (and can even impact your marketing communication to improve the QUANTITY of those interactions...more clients are a good thing, right?) From establishing rapport to improving your listening skills, these communication strategies are the key to amazing professional relationships and superior client results. With the right communication techniques such as effective speaking and active listening, and the right communication plan in place, your coaching business will be unstoppable! CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -The Perfect Opt-In Page Formula - carolinsoldo.com/perfectoptin TWEET THIS VIDEO: https://ctt.ec/SFH1s Do your communication skills REALLY go to pot when you’re on the spot? Check out this video for some tips on how to communicate clearly and effectively in high-pressure situations: https://youtu.be/HAnw168huqA SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sHLWOuZ0RCA
Views: 922 Carolin Soldo
Smart Strategies To Get Customers To Actively Seek Out Your Brand Communication || Episode 18
 
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Watch Mr. Rajesh Srivastava, the business strategist explain how to get customers seek out your brand communication actively. To be on par with the biggest brands, watch this whole video and raise your business standards to a whole new level! Visit our website: http://www.foundingfuel.com/ Subscribe here: http://bit.ly/FoundingFuel
Views: 745 Founding Fuel
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1484344 Brian Tracy
Red Bull: The Power of an Owned Media Strategy
 
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Red Bull has created an owend media strategy by listening to consumers to identify their needs and create unique marketing strategy to build their customer engagement and word of mouth. Red bull uses event marketing, communication positioning, consumer data collecting and influential leader programs to connect the brand and product together, hence the tagline of 'Red Bull Gives You Wings'. Learn more about The Gathering at www.cultgathering.com
Views: 7371 The Gathering
Marketing Minute #010 “Storytelling: YOUR Brand Story" (Brand Strategy) #MarketingMinute
 
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Why is storytelling so important in marketing? At some level or another, we all want to connect, and stories offer a number of ways that you can connect your brand with your current and potential customers. The stories behind your brands or your products or even your marketing campaigns provide the basis by which people can understand not only your purpose, but the origin of your purpose... in essence, why your brand exists. This means that your brand story is a crucial part of the development of your brand persona. It can bring your brand to life, communicating an ongoing journey that each of your customers can join. Your brand story is a means by which we can connect with you. It’s the human element of what otherwise might be considered only an institutional entity. Because it’s so important, your brand story should tell the journey of how your brand is traveling from where it once was, to the place where it can connect with your customers. So when you communicate your brand story, create space for your customers to join you on your journey. **Subscribe to my channel to make sure that you don't miss the future episodes of Monday's Marketing Minute.
Views: 35623 Anthony Miyazaki
Brand Communication
 
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Views: 1189 Kirsty Jones
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 123881 Graeme Newell
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3804103 TED-Ed
Marketing Communication Strategy
 
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Marketing communication presents a marketing strategy to draw the attention of all target audiences. Sending a message about the organizations 4p's can excite their interests and can help create a successful business. For More Visit: https://www.isbm.org.in
Views: 605 ISBM Education
Personal Branding Course: Brand Strategy and Communicating your Value
 
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Come over to www.freebrandingcourse.com to find out why you shouldn't spend a dime on marketing until you brand from within. Get all your questions answered on creating your personal brand strategy and how to maximize your marketing ROI. #WhyPower In this video, we're going to be talking about your brand strategy. And I'm going to be walking you through the brand strategy process. We've covered a lot of the pieces of developing your brand, so in this video we're going to pull it all together. Your brand strategy process, at the end of the day, is really looking at the internal factors -- your strengths, your values, your unique positioning -- and then looking at the external landscape, which is your audience, their needs and your wants, and the competitive landscape and connecting the two to build your brand. That way it's relevant, so the elements of your brand are your brand story, your brand image, your unique positioning in the marketplace, your competitive positioning, and then your brand message. We talked about that in the previous videos. Please go back and check them out. Your brand strategy can drive your business to success by connecting who you are, your internal, your strengths, your values, your unique positioning with the needs of your ideal audience. If you are creating a brand based on that, you have a focused and brand driven business. To give you an example of how powerful brand strategy is to businesses, the most highly valued companies on the financial markets are brand driven. You talk to any CEO and they'll attribute a lot of their growth to their brand. For example, if you look at Coca-cola, probably 60 percent of the value of their business is associated with the premium of their brand. Very little of their valuation is actually based on their assets. There are numerous examples of that. That's why it is so important to have a strategy based on your brand, and you don't need to be a big business. You can be a small business and go through this inside out process. If you would like more information on developing your brand strategy and creating your #WhyPower in business and life, go to the link below and you'll be able to download your free worksheet at www.freebrandingcourse.com
Views: 215 Eva Y Chen
Why You Should Know the Difference Between Push and Pull Marketing
 
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Follow our channels: Twitter: https://twitter.com/WhiteSharkMedia Facebook: https://business.facebook.com/WhiteSharkMedia?business_id=973789562652813 LinkedIn: https://www.linkedin.com/company/2039441 Instagram: https://www.instagram.com/white.shark.media/ Google+: https://plus.google.com/+Whitesharkmedia/posts _________________________________ Transcription: There are a lot of marketing channels you can explore. Which one will fit your strategy best? Hi everyone, my name is Ximena, and today I will be talking about push and pull marketing, and how knowing the difference can help you shape your overall marketing strategy. There is no secret push and pull formula, but knowing the difference can help you determine how they interact together and let you know if you need a little bit more pushing or a little bit more pulling in your strategy. Push marketing is interruptive. When businesses use push marketing, they try to get a message across potential customers without them knowing if they have a desire or a need for it. A good example of push marketing could be a video ad that prevents you from watching that "Charlie bit my finger" clip on YouTube. Then think, "Is this the best way to reach my set of current or potential customers?" Now, by any means am I trying to say that push marketing is negative because of its interruptive nature. However, you do need a little bit more resources, because it can include efforts like TV or print, which are more expensive, and will not necessarily produce long-term effects. On the other hand, pull marketing may appear as a response whenever your customers are looking for your product or service. So in other words, the purpose of pull marketing is to foster the demand for what you have to offer. A great example of pull marketing is optimizing your website for search engines through SEO, which will ease the process of potential customers to find you when looking for your product. Running a search campaign through AdWords or Bing is also a pull strategy that can bring qualified traffic to your site. Pull marketing is usually easier to track and very cost-effective. For instance, you could set up a PPC campaign, set a monthly budget, and not have to spend one more penny than that. Truth is, when it comes to marketing, you are always doing a little bit of pushing or a little bit of pulling. So, is running a PPC campaign that targets your niche audience the best way to go? Or is running a Yellow Pages ad your solution? You can be the judge of that now that you know the difference between push and pull marketing. And that's it. If you want to learn more tips like this, check our YouTube channel, or find our blog at whitesharkmedia.com.
Views: 27879 White Shark Media
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1382847 Evan Carmichael
Creating a Communications Plan that Works
 
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Great communication plans don’t just appear out of thin air. They are carefully crafted and constructed. A communication plan is a necessary means to generating results for your organization and is a high-level document to help steer your marketing to help your organization take branding and fundraising to a new level. In this workshop, our guest speaker Kim Fuller from Phil Communications will help you gain: -A clear path forward for your communications – concrete, measurable objectives so you know what you are working towards -Stronger connections with your stakeholders and prospects, leading to more participation, increased donations and/or greater advocacy -A more productive effort — making the most of your team, your time and your budget -A concise overview of your work to engage volunteers, supporters and potential donors. Get the Slides
Views: 4770 CanadaHelps
Brand Communication - Traditional Vs Social Media
 
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With 4 decades of experience, David Appasamy shares how marketing and brand communication have evolved from the traditional mediums to digital media. Read more at https://www.socialbeat.in/blog/category/brand-marketing-india/ Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was when the television commercial and its production was the high point of months of research, mapping, positioning and creative options. Print and outdoor media supported the core TV effort, while promotions drove increase in sales through value offers to encourage brand switch and sampling by new users. It was always about using mass media to build brand image, and influence the audience to buy a brand based on promised benefits and lifestyle cues. With the advent of the Internet and digital content, many things changed fundamentally. The Internet was mass media, but in a very different way: instead of being a ‘one-to-many’ communication (broadcast) that was information push, the Internet offered the chance of engaging (conversations) with many in an interactive manner. For it is a ‘many-to-many’ medium, with users generating content as they engage with each other. For more details please visit https://www.socialbeat.in/blog/can-brands-market-digital-age/
Views: 2788 Social Beat
Media Training + Personal Branding + Communication Strategy with Dr. Andrea Pennington
 
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When you're ready to make your mark and elevate your PRESTIGE by building an Authentic Personal Brand, getting media attention and building a conscious business, look to Dr. Andrea Pennington. She is an international TEDx speaker, motivational & transformational teacher and best-selling author. She is on a mission to empower people around the world to Liberate, Love & LIVE their AUTHENTIC SELF! Though her AUTHENTIC Personal Branding System and MVP Publishing Process, she coaches and mentors entrepreneurs on the conscious path to success. Dr. Andrea's "Speak with Heart" speaker training, and "Stories with Soul | Life Writing" Course are unparalleled training for speakers and authors. Learn the ABCs of personal branding and authentic communication for speakers, authors and leaders to leverage the media and be seen as an expert in your niche with Dr. Andrea Pennington. http://pxlme.me/WLEkB7M8 Dr. Andrea Pennington is a TV personality with consistent exposure with global media brands including Oprah Winfrey, Dr. Oz, Discovery Health Channel, CNN, LUXE-TV, Gaia, Thrive Global, the HuffingtonPost and more. Andrea is a Managing Director of Make Your Mark Global Partners and the creator of Brand Who You Really Are: Hollywood Media Success System. Learn more at http://www.MakeYourMarkGlobal.com Boost confidence, resilience and vitality with wellness resources and online life coaching by Dr. Andrea http://www.AndreaPennington.com
Views: 370 PenningtonMedia
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 40219 IgniteVisibility
Branding your business | Branding Strategy | Branding in Marketing | Communication types | Volume 4
 
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Today I will talk about different types of communication we use in branding and image building. Print, TV, and billboards are the most common conventional advertising medium. Ambient advertising is an unconventional form of advertising where we place striking ads somewhere it is commonly not given. Like nail polish & lipstick color combinations shade card hanging with fashion garments at a shopping mall. It helps the buyer to make a better combination, as well as improved sale in the cosmetics section. Another brilliant example of marketing communication is branded content. One advertiser can always create an interesting video, contest or instruction involving the use of their product. It can even be beautifully created video narratives to show how interesting their product or production processes are!
Views: 26 Brandspan
Yluva Brand Communication : advertising, branding and social media agency in Indonesia
 
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We are a brand communication consulting company in Indonesia that has the expertise and knowledge in providing innovative strategies for brand communication by using traditional and social media in an evolving market and social landscape. http://www.yluva.com music by Dan-O at DanoSongs.com
Martin Reeves: Your strategy needs a strategy
 
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Is it possible to look ahead without stumbling over what’s in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success. Martin leads The Strategy Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy. Current research themes include meta-strategy, evidence-based transformation, corporate longevity and strategies of sustainability. Martin joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with Western clients. He has led strategy assignments in healthcare, consumer goods, financial services, and industrial goods in Japan, the US, and Europe. He has authored numerous articles on strategy, a book on “Adaptive Advantage” and another – “Your Strategy Needs a Strategy” – will be published by Harvard Business Press in Spring 2015. About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. Learn more at http://www.ted.com/ted-institute Follow TED Institute on Twitter @TEDPartners Follow more business thinking worth sharing from TED at roi.ted.com
Views: 130755 TED Institute
Chapter 4: Brand Media Strategy and Communication Goals
 
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ADV345J Group Video Project - Stephanie Hestilow, Jarrett Houston, Maggie Hayes, Kelsey Hawkins
Views: 190 seh2252
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 46717 TVChoiceFilms
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.

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