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Brand Communication - Traditional Vs Social Media
 
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With 4 decades of experience, David Appasamy shares how marketing and brand communication have evolved from the traditional mediums to digital media. Read more at https://www.socialbeat.in/blog/category/brand-marketing-india/ Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was when the television commercial and its production was the high point of months of research, mapping, positioning and creative options. Print and outdoor media supported the core TV effort, while promotions drove increase in sales through value offers to encourage brand switch and sampling by new users. It was always about using mass media to build brand image, and influence the audience to buy a brand based on promised benefits and lifestyle cues. With the advent of the Internet and digital content, many things changed fundamentally. The Internet was mass media, but in a very different way: instead of being a ‘one-to-many’ communication (broadcast) that was information push, the Internet offered the chance of engaging (conversations) with many in an interactive manner. For it is a ‘many-to-many’ medium, with users generating content as they engage with each other. For more details please visit https://www.socialbeat.in/blog/can-brands-market-digital-age/
Views: 3785 Social Beat
A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago
 
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Nick Scarpino is a Senior Account Planner at Google, where he works with data to uncover consumer insights within the travel industry. He has an undergraduate degree in Marketing from the University of Notre Dame and a Master's degree in Integrated Marketing Communications from Northwestern University. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 53387 TEDx Talks
Ch 14: Introduction to Integrated Marketing Communications (IMC)
 
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Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!
Views: 59077 Transparency Marketing
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 385643 ThoughtCatalyst
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 138040 Tribus
3 Steps to Effective Brand Communication - Chuck Brymer, DDB Worldwide President & CEO
 
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DDB Worldwide President & CEO Chuck Brymer talks to MeetTheBoss Business TV about effective brand communication. Watch Chuck Brymer outline his three main steps to effective brand communication. Find more videos from the DDB Worldwide President & CEO at the MeetTheBoss Chief Marketing Officer http://www.meettheboss.tv/channel/CMO Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
Views: 3459 MeetTheBoss
Positioning: about Brand Strategy & Communication | Daniel Rosca
 
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Why you buy it? (* http://b2b-strategy.ro/problem-solver) The Problem Solver (Marketing B2B), [yellow tail] (Blue Ocean Strategy) & Perenna (ReBranding). About Brand Strategy, Communication... Positioning. www.about.me/DanielRosca
Views: 1603 Daniel ROŞCA
Brand communication
 
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Short note about brand communication
Brand communication – how to present your brand
 
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A successful trade fair appearance is more than just a product presentation. Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy. The current trends for a successful live communication shows the dimension "Expo & Event Marketing" in halls 4 and 5 at EuroShop.
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 319532 Jared Foster
Strategies for Brand Communication Pt. 1
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 228 Best Practices
Brand Matters: On meaningful communication
 
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Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.
Views: 73 Siegel Gale
(5/8) Brand Strategy #2: Communication
 
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Part 5 of an 8 Part Series | Get the full series here | www.iconicfox.com.au/the-complete-branding-video-series | or follow us on Facebook | www.facebook.com/iconicfox
Views: 65 Iconic Fox Agency
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4220087 TED-Ed
Strategies for Brand Communication Pt. 2
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 69 Best Practices
Personal Branding Course: Brand Strategy and Communicating your Value
 
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Come over to www.freebrandingcourse.com to find out why you shouldn't spend a dime on marketing until you brand from within. Get all your questions answered on creating your personal brand strategy and how to maximize your marketing ROI. #WhyPower In this video, we're going to be talking about your brand strategy. And I'm going to be walking you through the brand strategy process. We've covered a lot of the pieces of developing your brand, so in this video we're going to pull it all together. Your brand strategy process, at the end of the day, is really looking at the internal factors -- your strengths, your values, your unique positioning -- and then looking at the external landscape, which is your audience, their needs and your wants, and the competitive landscape and connecting the two to build your brand. That way it's relevant, so the elements of your brand are your brand story, your brand image, your unique positioning in the marketplace, your competitive positioning, and then your brand message. We talked about that in the previous videos. Please go back and check them out. Your brand strategy can drive your business to success by connecting who you are, your internal, your strengths, your values, your unique positioning with the needs of your ideal audience. If you are creating a brand based on that, you have a focused and brand driven business. To give you an example of how powerful brand strategy is to businesses, the most highly valued companies on the financial markets are brand driven. You talk to any CEO and they'll attribute a lot of their growth to their brand. For example, if you look at Coca-cola, probably 60 percent of the value of their business is associated with the premium of their brand. Very little of their valuation is actually based on their assets. There are numerous examples of that. That's why it is so important to have a strategy based on your brand, and you don't need to be a big business. You can be a small business and go through this inside out process. If you would like more information on developing your brand strategy and creating your #WhyPower in business and life, go to the link below and you'll be able to download your free worksheet at www.freebrandingcourse.com
Views: 219 Eva Y Chen
Strategies for Brand Communication Pt. 3
 
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This series explains some of the strategies and thoughts from leading executives regarding communicating brands both internally and externally.
Views: 53 Best Practices
7 Key Steps to Planning and Launching a Successful Marketing Campaign
 
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Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 32611 Marketing 360
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 52168 IgniteVisibility
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1673758 Brian Tracy
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 155081 TEDx Talks
Communication, Branding & Relationship Marketing
 
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How do small businesses communicate with their customers? Before you decide WHAT you want to say, you need to know WHO you are. Learning what you business brand looks like, feels like and acts like is key to developing a consistent communication strategy that is based on developing lasting relationships with your customers and clients This video is comprised of portions of an informal social media and branding workshop facilitated by Liz Provo of Mass Marketing Resources. For more information on Mass Marketing Resources, or to request that Liz speak to your organization on the subjects of social media, email marketing and communication strategies, please log onto http://www.massmarketingresources.com or call 413-539-7950. Copyright 2012
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 19688 TEDx Talks
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 201043 Positive Revolution
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 732129 London Business Forum
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 294366 tutor2u
Loyalty Learnings #1: Brand Positioning Changes Communication Strategy
 
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Welcome to our first video in our Loyalty Learnings series! We are excited to share things we find interesting in marketing, research, and strategy with you. Click SUBSCRIBE to stay updated on when we upload! In this video, Aldy Keene discusses the impact of a recent brand positioning study for a consumer products client. Their best consumers were vastly different than they initially thought. What is the impact? Old Bossa by Twin Musicom is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://www.twinmusicom.org/
Branding your business | Branding Strategy | Branding in Marketing | Communication types | Volume 4
 
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Today I will talk about different types of communication we use in branding and image building. Print, TV, and billboards are the most common conventional advertising medium. Ambient advertising is an unconventional form of advertising where we place striking ads somewhere it is commonly not given. Like nail polish & lipstick color combinations shade card hanging with fashion garments at a shopping mall. It helps the buyer to make a better combination, as well as improved sale in the cosmetics section. Another brilliant example of marketing communication is branded content. One advertiser can always create an interesting video, contest or instruction involving the use of their product. It can even be beautifully created video narratives to show how interesting their product or production processes are!
Views: 18 Brandspan
Impact of Integrated Marketing Communication on Indian Business
 
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In this video Mr. Manish Shrama, asst. professor, Commerce & Management Department, Biyani Group of College, Jaipur explains about the meaning and role of Integrated Marketing Communication. The impact of Integrated Marketing Communication is widely on Indian Business. The combination of Advertising, Sales Promotion, Personal Selling, Public Relations and Direct Marketing directly affects the Indian business. http://www.gurukpo.com/ http://www.biyanicolleges.org/
Views: 7193 Guru Kpo
12 secrets of marketing and you won't believe what happens next | Naimul Huq | TEDxUNC
 
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In his TEDxUNC 2015 talk, Naimul Huq discusses how he focuses on bettering the tools available to companies, specifically health-care companies, and making them more user-friendly in order to encourage customer interaction. Naimul Huq, an alumnus of the Morehead-Cain Scholars Program at UNC, is currently working as a Social Media Associate at WCG in Austin. He works to change how businesses interact with their consumers through better communication, analysis, and engagement. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 70341 TEDx Talks
Integrated Brand Communication (Sunsilk)
 
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Integrated Brand Communication (Sunsilk)
Views: 277 Learning Unplugged
8 Powerful Facebook Marketing Strategies Businesses Can Implement Today
 
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Facebook marketing is one of the most valuable tools for businesses and brands of all sizes. More than 2 billion people login to Facebook every single day to connect with friends/family and share content that they are passionate about. But one of the biggest questions we get at Buffer from marketers and business owners is: How can my brand succeed with Facebook marketing in today's social media climate? More content is being shared than ever before and Facebook is slowly moving to a "pay-to-play" model. With these 8 powerful Facebook marketing tips for businesses, you can absolutely stand out on Facebook! There are so many exciting opportunities on the platform, which will only continue to grow as we enter 2018. Feel free to reach out in the comments below with any questions or comments! I'd love to hear from you :) - Brian --- Music provided by Epidemic Sound: player.epidemicsound.com We had a ton of fun making this episode and so we hope you enjoyed it as well! Like, Comment & Subscribe to get more updates like this on social media and marketing in the future! Looking for an awesome tool to manage your social media? Buffer is a powerful and intuitive social media platform complete with scheduling, analytics, and monitoring. Give Buffer a try today and see the difference: https://buffer.com/pricing Check Us Out On Social: Instagram - https://instagram.com/buffer Twitter - https://twitter.com/buffer Facebook - https://www.facebook.com/bufferapp LinkedIn - https://www.linkedin.com/company/bufferapp Pinterest - https://www.pinterest.com/bufferapp/ Snapchat - buffersnaps Music provided by Epidemic Sound: player.epidemicsound.com Camera: iPhone 6S Mic: IMDEN Lavalier Microphone Edited: iMovie / After Effects Stabilization: AmazonBasics 50-Inch Tripod
Views: 38039 Buffer
Brand Positioning 12 48)
 
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Wharton University, Online course material
Views: 18224 IDERSUREN Batkhuu
How is your communication strategy changing as marketing evolves?
 
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Richard Gerstein, SVP Strategy and Marketing, HP Personal Systems Group
Views: 4951 FastForward
Media Training + Personal Branding + Communication Strategy with Dr. Andrea Pennington | Authentic
 
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When you're ready to make your mark and elevate your PRESTIGE by building an Authentic Personal Brand, getting media attention and building a conscious business, look to Dr. Andrea Pennington. She is an international TEDx speaker, motivational & transformational teacher and best-selling author. She is on a mission to empower people around the world to Liberate, Love & LIVE their AUTHENTIC SELF! Though her AUTHENTIC Personal Branding System and MVP Publishing Process, she coaches and mentors entrepreneurs on the conscious path to success. Dr. Andrea's "Speak with Heart" speaker training, and "Stories with Soul | Life Writing" Course are unparalleled training for speakers and authors. Learn the ABCs of personal branding and authentic communication for speakers, authors and leaders to leverage the media and be seen as an expert in your niche with Dr. Andrea Pennington. http://pxlme.me/WLEkB7M8 Dr. Andrea Pennington is a TV personality with consistent exposure with global media brands including Oprah Winfrey, Dr. Oz, Discovery Health Channel, CNN, LUXE-TV, Gaia, Thrive Global, the HuffingtonPost and more. Andrea is a Managing Director of Make Your Mark Global Partners and the creator of Brand Who You Really Are: Hollywood Media Success System. Learn more at http://www.MakeYourMarkGlobal.com Boost confidence, resilience and vitality with wellness resources and online life coaching by Dr. Andrea http://www.AndreaPennington.com ====**********===== Dr. Andrea Pennington is the Founder of the #RealSelfLove Movement 💜 Get your free audiobook & self-love guide ☞ http://pxlme.me/512-rxmy 💜 Join the #RealSelfLove Movement ☞ http://realself.love ☮️ The Attunement Meditation Process is helpful for boosting healing & speeding up recovery from pain, trauma & drama! Download the 5-step meditation process and get the free e-book on Resilience ☞http://pxlme.me/mh9wU-_R 💜 And you can practice the 21-day Compassion Meditation with us for FREE by visiting ☞ http://pxlme.me/1gvYad03 BOOKS WRITTEN & PUBLISHED BY DR ANDREA 💜 I Love You, Me! My Journey to Overcoming Depression & Finding Real Self Love: http://amzn.to/2C7p5oH 🤩The Orgasm Prescription for Women: http://amzn.to/2ibHUgt 👼🏽Time to Rise: http://timetorise.me ☞ Turning Points: http://amzn.to/2iezRur ---------------- ABOUT ANDREA ------------- Dr. Andrea Pennington is an international TEDx speaker, bestselling author and TV personality working with global media brands including Oprah Winfrey, Dr. Oz, Discovery Health Channel, CNN, LUXE-TV, Gaia, Thrive Global, the HuffingtonPost and more. Beyond her wildly popular TEDx where she explained how dealing with depression & imposter syndrome led her to hit rock bottom, Dr. Andrea shares weekly videos to inspire you to rise up to live as your authentic self. See her TEDx here: https://www.youtube.com/watch?v=5pW2b1vwwf4 Follow Dr. Andrea’s public profile ☞ http://facebook.com/drandreapennington 💠Boost confidence, resilience and vitality with wellness resources and online life coaching by Dr. Andrea http://www.AndreaPennington.com ====PUBLISHING ~ BRANDING ~ SPEAKER TRAINING==== Andrea has a PASSION for empowering change-makers and Lightworkers to bring their brilliance to the world through personal branding and authentic communication. Her training for speakers, authors and leaders helps them leverage the media & public speaking to share their message with wide audiences. Andrea is a Managing Director of Make Your Mark Global Partners and the creator of Brand Who You Really Are: Hollywood Media Success System. Learn more at http://www.MakeYourMarkGlobal.com
Views: 198 PenningtonMedia
COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING
 
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COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING // Carolin Soldo In order to be the type of coach that can reach and impact the clients in your online coaching business, you need to have effective communication skills. In this video, I will teach you a few basic rules of communication that can help you improve the quality of your interactions with your clients (and can even impact your marketing communication to improve the QUANTITY of those interactions...more clients are a good thing, right?) From establishing rapport to improving your listening skills, these communication strategies are the key to amazing professional relationships and superior client results. With the right communication techniques such as effective speaking and active listening, and the right communication plan in place, your coaching business will be unstoppable! CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -The Perfect Opt-In Page Formula - carolinsoldo.com/perfectoptin TWEET THIS VIDEO: https://ctt.ec/SFH1s Do your communication skills REALLY go to pot when you’re on the spot? Check out this video for some tips on how to communicate clearly and effectively in high-pressure situations: https://youtu.be/HAnw168huqA SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sHLWOuZ0RCA
Views: 1410 Carolin Soldo
Denver Social Media Marketing: 2013 Strategy Plan - Developing & Communicating Your Brand Message
 
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February's Social Media Marketing Plan development focused on several key points: content marketing, inbound marketing, the steps to building a brand, and "why" your customers buy from you. A summary of the event is available at http://www.webolutions.com/blog/ One topic from the Speed Tips Groups highlighted in the video is Twitter's Vine. http://www.webolutions.com/blog/twitter-s-vine--a-social-media-marketing-tool-for-your-company- Denver's premier social media for business group has a curriculum for 2013. Members attending each month will construct a social media marketing strategy plan. www.meetup.com/socialmarketing The curriculum is designed and delivered by: John Vachalek, CEO, Webolutions www.weboulutions.com Mike Hanbery, Director of New Media Strategies, Webolutions Jim Thomas, Attorney/Owner, Minor & Brown http://www.minorbrown.com/attorney/james-a-thomas-jr.html Video courtesy of Kevin Campbell Films http://www.kevincampbellfilms.com Group members who commit to monthly attendance will receive additional handouts, as well as the irreplaceable benefit of the first-hand presentations and conversations as comments are delivered and reactions are shared among professional business executives and social media marketers. There is never a cost to attend and the entire business community is welcome. Attendees enjoy breakfast treats from My Favorite Muffin and Peet's Coffee SouthGlenn. Meetups are held the third Friday of every month at the South Metro Denver Chamber. http://www.muffincafe.com http://www.facebook.com/peetscoffee.southglenn Upcoming Events: • Friday, March 15, 2013, 7:30 AM - 9:00 AM Chapter Three: Legal & Copyright Considerations for Social Media Marketing http://www.meetup.com/SocialMarketing/events/91313032/ Guest Expert Speaker: Jim Thomas www.minorbrown.com/attorney/james-a-thomas-jr.html Attorney/Owner at Minor & Brown • Friday, April 19, 2013, 7:30 AM - 9:00 AM Chapter Four: Social Media Marketing and SEO - Get a top rank for my website! http://www.meetup.com/SocialMarketing/events/91632822/ • Friday, May 17, 2013, 7:30 AM - 9:00 AM Chapter Five: Effective Use of Video to Drive Social Media Engagement http://www.meetup.com/SocialMarketing/events/91633002/ The group maintains conversations between meetings on Facebook and Twitter. http://www.facebook.com/socialnetworkingsites http://www.twitter.com/tipssocial RSVP today and join us for an upcoming event! http://www.meetup.com/SocialMarketing
Views: 344 Webolutions
Chapter 4: Brand Media Strategy and Communication Goals
 
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ADV345J Group Video Project - Stephanie Hestilow, Jarrett Houston, Maggie Hayes, Kelsey Hawkins
Views: 198 seh2252
The Personal Brand of You | Rob Brown | TEDxUoN
 
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Global networking expert and bestselling author of the book 'How to Build Your Reputation' Rob Brown shares how to personally brand yourself to stand out from the crowd… In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 169795 TEDx Talks
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
17:53
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 144747 TEDx Talks
Brand Communication - What a Tagline Does
 
18:36
http://themarketingspot.com From Jay Ehret's video branding course for entrepreneurs. In this lesson we examine the function, purpose, and construction of a tagline and it's importance in brand communication
Views: 2821 The Marketing Spot
Harvard i-lab | Positioning Your Brand Out Front
 
01:18:10
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
Creating a Communications Plan that Works
 
01:30:32
Great communication plans don’t just appear out of thin air. They are carefully crafted and constructed. A communication plan is a necessary means to generating results for your organization and is a high-level document to help steer your marketing to help your organization take branding and fundraising to a new level. In this workshop, our guest speaker Kim Fuller from Phil Communications will help you gain: -A clear path forward for your communications – concrete, measurable objectives so you know what you are working towards -Stronger connections with your stakeholders and prospects, leading to more participation, increased donations and/or greater advocacy -A more productive effort — making the most of your team, your time and your budget -A concise overview of your work to engage volunteers, supporters and potential donors. Get the Slides
Views: 6155 CanadaHelps
Smart Strategies To Get Customers To Actively Seek Out Your Brand Communication || Episode 18
 
07:47
Watch Mr. Rajesh Srivastava, the business strategist explain how to get customers seek out your brand communication actively. To be on par with the biggest brands, watch this whole video and raise your business standards to a whole new level! Visit our website: http://www.foundingfuel.com/ Subscribe here: http://bit.ly/FoundingFuel
Views: 776 Founding Fuel
DIFFERENCE BETWEEN MARKETING, ADVERTISING AND BRAND COMMUNICATION
 
00:11
Newton Consulting offers one of the best branding services in India. Here, Newton explains to you the difference between Marketing, Advertising and Brand communication. Newton provides brand strategy, brand consultancy services and branding solutions to create brands of the future. Its services include Business Consulting, Product Development, Creative Designing and Digital media marketing. So if you are looking for branding solutions then call us at 011-40045910 or visit http://www.newton.co.in/
Views: 1 Branding company
Marketing Plan: How to Get Started
 
17:37
Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 368786 Soma Datta
Branding & Communication Strategy Consultant - Dr. Andrea Pennington
 
03:03
Learn to brand yourself and get TV interviews from Dr Andrea Pennington, 20-year broadcast media master and creator of the Hollywood Media Success System Sign up for updates and listen to the podcast at www.AndreaPennington.com

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