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Stackla: Putting User-Generated Content at the Heart of Brand Marketing
 
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Real people create billions of social posts everyday, and buried within them are the most authentic, trusted and relevant experiences people crave and brands can’t manufacture. Stackla is the user-generated content (UGC) platform that puts these compelling customer stories at the heart of your marketing. Through predictive intelligence and automation, Stackla helps brands discover, curate and showcase compelling customer content across websites, emails, ads and all their marketing touchpoints – increasing engagement, strengthening customer trust and driving sales. Trusted by 450+ global brands, Stackla is designed to meet the content personalization needs of enterprise organizations such as Disney, McDonald’s, Expedia, Toyota, Sony, Virgin Holidays and more. Request a custom demo to see how Stackla can help you put authentic customer stories at the heart of your marketing. www.stackla.com
Views: 2359 Stackla
Using Instagram for Business, User-Generated Content, Licensing and Brands with Sarah Stenhouse
 
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Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO and Founder of Oodls, an online tool designed to make it easy for marketers and businesses to buy the rights to images generated by users on Instagram. She began by explaining how the idea for Oodls came about. "In 2015 I was working in a marketing agency, I had a client who wanted to do a Father's Day campaign. "He didn't have a lot of budget so there wasn't the option to do our own photography. It was really based on stock libraries, meaning I spent too much time looking through the larger libraries on the web for images representing Father's Day. "But they were very American, and this was for a Scottish client, so there just wasn't anything on there. "I was an avid user of Instagram and I knew there were loads of images on there to use. I thought 'there must be a service where they clear the licensing for you' but no one was doing it. "So I thought 'I'm going to go for it, I'm going to make this a thing'." Sarah gave an insight into just how essential Instagram has become for many businesses and outlined how Instagram users could be compared to Facebook users. "Instagram is the fastest-growing social networking behind WeeChat, so if you have a business now you need to be seeing it as one of your 'bread and butters' like Facebook or Twitter. Especially with the younger demographic on Instagram now. "If you look at the stats for Facebook, there's always that curve of younger people who are hungry for new technology and a more mature audience who then start to use it and that's what happening to Facebook. If you are trying to target a younger demographic I would definitely say you need to be on Instagram." She explained that Instagram is still a channel many "businesses don't know how to even go about using". "It's purely visual and it may be perceived to need a lot of effort and resource. "One of our benefits is that we allow you to find user-generated content so it's not going to be a huge effort for you to start an Instagram channel." How will the 2012 purchase of Instagram by Facebook change the platform? "They left Instagram alone for a long while and didn't really get involved with how it was run. It's only recently, with Facebook starting to see a decline with their platform's growth, that they've put more attention onto Instagram. "Things are starting to slowly turn towards the way Facebook have been doing things, so we're starting to see ads a lot more now. "Instagram isn't fully monetised yet and there are hacks to get around it without ads, but on Facebook if you want to make an impact you really need to think about ads. "It's still early days, the channel won't turn into Facebook. I feel like a lot of the learnings from Facebook are a blessing as they won't come into Instagram." Sarah shared some advice on publishing the right content on Instagram. "I believe that you shouldn't have a social media profile unless you have a plan to post in it consistently. There's nothing worse than going to an Instagram account and there's three posts there and it hasn't been touched for months. "Have a look at what your competitors are doing and have a look at feedback from your customers such as what are they asking for and what interests them most in your blogs. "What articles worked on your blog? What has been getting most engagement for you on Facebook? "You might want to post daily or you might want to post every two days, it really depends how much resource you have. Go for quality over quantity. "You can post anything on Instagram, as long as it is engaging for your audience. What we do as a business might not fit someone else's business. "You really have to get into the mindset of your users: what type of content would they want to see? What's the goal? Do you want them to engage with your posts? Do you want them to link through to your biog? "I would take time to research the space you're going to post and, of course, look at user-generated content." To discover more of Sarah's expertise watch our full video interview. Oodls - www.oodls.io Oodls - https://oodls.io/ ProfileTree - https://www.profiletree.com/ --- Summary: Using Instagram for Business, User-Generated Content, Licensing and Brands with Sarah Stenhouse Our Instagram for business video interview explores Instagram marketing, Instagram growth, Instragram marketing strategy and much more. --- https://youtu.be/m3V9TzDoldg https://youtu.be/qcIpuiSYWfI https://youtu.be/Vt9e-ZrgmiE https://youtu.be/At3T3epTfcY https://youtu.be/g6mDr1VTKMo https://youtu.be/NVOP9Raro-g https://youtu.be/FvVCFurohgs https://youtu.be/LZyTOU_4EAs
Views: 2158 ProfileTree
What is USER-GENERATED CONTENT? What does USER-GENERATED CONTENT mean?
 
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What is USER-GENERATED CONTENT? What does USER-GENERATED CONTENT mean? USER-GENERATED CONTENT meaning - USER-GENERATED CONTENT definition - USER-GENERATED CONTENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites". It is also called user-created content (UCC). The term and concept entered mainstream usage during 2005, having arisen in web publishing and new media content production circles. It is used for a wide range of applications, including problem processing, news, entertainment, advertising, gossip and research. It is an example of the democratization of content production; whereas during the 1970s and 1980s, traditional "gatekeepers" such as newspaper editors, publishers and news shows approved all content and information before it was aired or published, in the 1990s and 2000s, as media production through new technologies has become more accessible, user friendly and affordable to the general public, large numbers of amateur individuals are able to post text, digital photos and digital videos online, with little or no "gatekeepers" or filters. Additionally, user-generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery ("'UGC'") has also gained in popularity over the last decade, as user bases have grown on social media and content-based sharing sites. UGC may constitute only a portion of a website. For example, there are sites where the majority of content is prepared by administrators, but numerous ancillary submissions are made by the site's users, such as product reviews or comments, and UGC cannot be used commercially. UGC may be monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme. There may be little or no barrier to the act of uploading user-generated content, such as memberships or fees. As a result, there are inordinate amounts of UGC that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability. The University of Illinois concluded from its 2012 research that one-third of all UGC web reviews were fake, either with the purpose of boosting or denigrating a product. The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for amateurs to publish their own content. User-generated content has also been characterized as Citizen Media as opposed to the 'Packaged Goods Media' of the past century. Citizen Media is audience-generated feedback and news coverage. People give their reviews and share stories in the form of user-generated and user-uploaded audio and user-generated video. The former is a two-way process in contrast to the one-way distribution of the latter. Conversational or two-way media is a key characteristic of so-called Web 2.0 which encourages the publishing of one's own content and commenting on other people's. The role of the passive audience therefore has shifted since the birth of New Media, and an ever-growing number of participatory users are taking advantage of the interactive opportunities, especially on the Internet to create independent content. Grassroots experimentation then generated an innovation in sounds, artists, techniques and associations with audiences which then are being used in mainstream media. The active, participatory and creative audience is prevailing today with relatively accessible media, tools and applications, and its culture is in turn affecting mass media corporations and global audiences.
Views: 4846 The Audiopedia
We Brand User Generated Content Template Marketing and Digital Asset Management Solution
 
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WeBrand.com is the World leader in SaaS technology for branding editable and restrictable templates with a PDF import and edit function. With We Brand, your digital assets are no longer a liability.
Views: 14834 We Brand
3 Types of User-Generated Content Brands Should Be Using
 
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In April Blue Acorn partnered with Pixlee to discuss the role user-generated content (UGC) plays in the buyer's journey. Before digging into how UGC, let's take a quick look at the three primary types. To watch the full webinar, go here http://go.blueacorn.com/pixlee-ugc-webinar.html
Views: 253 Blue Acorn
User Generated Content For Social Media
 
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FREE DOWNLOAD: Guide To User Generated Content That Gets Engagement: http://bit.ly/2pU6WQf Did you know... about 70% of social media marketers lack any consistent or integrated content strategy. This means that most businesses are blindly creating content without the proper strategy in place or goals in mind. Creating content is an integral part of your strategy, but can be a continuous challenge for those who don't have enough resources and expertise to create content at a large scale. So, how do we go about massively creating content with less time and effort? Today's video I'm talking to you about User Generated Content For Your Social Media! Connect with me on social media! Facebook: https://www.facebook.com/MarleyBairdMedia Snapchat: https://www.snapchat.com/add/marleylynng Twitter: https://twitter.com/Marley_Baird Instagram: http://instagram.com/Marley_Baird/ Join my Facebook Group! https://www.facebook.com/groups/entrepreneuronpurpose #MarleyBaird #MarleyMovement #Mastermind
Views: 1893 Marley Baird Media
Why fashion brands need to invest in user-generated content | Christopher Leidinger | Heap
 
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Watch Christopher Leidinger of Heap on stage as he answers the questions how to inspire and why fashion brands need to invest in user-generated content. He says consumers will become the new content marketers. #FASHIONTECH BERLIN IS THE PLATFORM FOR UPRISING IDEAS AND BUSINESS MODELS THAT INFLUENCE THE WAY FASHION IS DESIGNED, PRODUCED, DISTRIBUTED, MARKETED AND SOLD. Save the dates: NEXT AT RE:PUBLICA MAY 2016 | BERLIN FASHION WEEK JUNE 2016 Subscribe to our channel and get the latest videos here: https://www.youtube.com/channel/UC_ff... For more information check our website: http://fashiontech.berlin Follow #FASHIONTECH on Twitter here: https://twitter.com/FASHIONTECHBER Follow #FASHIONTECH on Periscope here: https://www.periscope.tv/FASHIONTECHBER
Views: 472 #FASHIONTECH BERLIN
Create a Trusted Brand with User Generated Content
 
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This video explains the benefits of user-generated content and presents seven types you can use to build trust and generate sales.
Views: 156 Barry Feldman
Insights on Curated Content and User Generated Content on Social Media
 
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► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: You advocate creating deep not wide content. But what are your thoughts on using curated content? Watch the full #AskGaryVee Show Episode 111 here: https://www.youtube.com/watch?v=ePoP687mGzI Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 3985 GaryVee Archives
User-generated Content: Insights from Jimmy Wales, CEO and Founder, Wikipedia
 
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Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia. Chatting in the MarketingSherpa Media Center, Wales revealed how user-generated content on e-commerce sites can empower an online community to evangelize your brand. Instead of thinking of user-generated content as free labor, Wales emphasized the importance of providing your customers with a way to join and engage with an online community. "Don't think about it as the work that you want them to do, but rather, what they want to do and how you can empower people to do it," Wales said.
Views: 3387 MarketingSherpa
How To Use User-Generated Content
 
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Use this video to teach students about User-Generated Content
USER GENERATED CAMPAIGN
 
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Advertised brand: PODZEMKA Bar Advertising Agency: Red Pepper, Ekaterinburg, Russia Creative Director: Danil Golovanov, Nikita Harisov Art Director: Julia Uzkih, Natalia Kotovskaya Copywriter: Ivan Sosnin, Artem Zverev Account manager: Daria Lunegova Production: Evgeny Kharchenko, Kate Bamby Additional credits: Evgeniy Keksin Music: DJ Oguretz - Let The Music Fuck You
Views: 11006 Red Pepper Creative
Season 2 | Episode 13 - Leveraging Storytelling & User Generated Content
 
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|| Welcome to the Ecommerce Braintrust Podcast || Subscribe to this channel for new podcasts EVERY WEEK. Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. GET THE SHOW NOTES: https://www.ecommercebraintrust.com/episodes/13-leveraging-storytelling-user-generated-content Listen on iTunes: https://itunes.apple.com/us/podcast/id1295187108 Listen on Stitcher: http://www.stitcher.com/s?fid=153971&refid=stpr FOLLOW US ON FACEBOOK: https://www.facebook.com/groups/1295788437128391/ This podcast is produced by Bobsled Marketing, an agency that helps consumer product brands to grow and manage their Amazon channel. BOBSLED MARKETING: bobsledmarketing.com ---------------------------------------------------------------
Views: 14 Bobsled Marketing
Bazaarvoice - Why Consumer-Generated Content is the next best investment for businesses
 
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Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 700 million shopper devices view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices in Chicago, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. Find out more from these international superstars http://www.bazaarvoice.com Read their article on The Wall Street Journal: Why Consumer-generated Content Is the Next Best Investment for Businesses http://partners.wsj.com/the-business-debate/tomorrows-business-today/technology/consumer-generated-content-next-best-investment-businesses/
Views: 15541 The Business Debate
Music User Generated Content Case Study
 
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Created by R/GA, this initiative was designed to, and successfully achieved, two things. Firstly demonstrate how an authentic and mutually beneficial partnership can be achieved between a brand and the music industry by supporting both existing and emerging talent. Secondly to connect with youth who were either creative or valued creativity thus positively impacting brand consideration and preference. Recognised by the industry with two silver awards at BEFest for Best Branded Content Campaign and Best Use of Music.
Views: 905 Sean Hall
Sailing in the perfect Storm of User-Generated Content: Peter Esperson at TEDxVianadoCastelo
 
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 3715 TEDx Talks
Mastering User Generated Content: How To Make Huge Games With Tiny Teams.
 
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You don't a big team to have a big hit. Hear from Freejam Games' Andy Griffiths and Alex Mein about how they leveraged user generated content to become one of the 15 most installed games on Steam, and to find out how they're applying those lessons to their next game, CardLife.
Views: 267 EGX
How To Enable User Generated Content | UGC Advertising Campaign Key News
 
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Increase social media. Reach more people. Create fresh content sales funnels with User generated content campaigns. Get in touch → http://bit.ly/2qsHhDu → Contemporary user generated content questions on the internet are: What are the social media keys to utilize the power of word-of-mouth recommendation in a digital social media centered age? This user generated content definition video shows that the answer to a fundamental user generated content advertising definition and the answer to what is a user generated content definition seems obvious: User generated content campaigns are the digital way of word-of-mouth recommendation marketing. Check out my user generated content advertising agency website right here: → http://bit.ly/2qsHhDu The user generated content meaning of this YouTube video is that user generated content examples show that the contemporary user is keen on user generated content campaigns including Gamification marketing and interactive storytelling. → The user generated content campaign definition is to inspire users with transmedia storytelling for your user generated content advertising examples. User generated content campaigns examples show that motivating users to produce and share this user generated content online in the social media can be best achieved by motivating and engaging with gamification mechanics. →As a UGC manager your user generated content campaign advertising ideas always try to engage and involve users into your user generated content campaign story. By including interactive storytelling and awesome gamification, your user generated content campaign results will increase your social media interactions significantly. A user generated content campaign guide offers your users the possibility to better share own UGC content on your brand social media platform. → Never forget: User generated content definition synonyms are Word-of-Mouth Recommendation, involving brand storytelling and motivating gamification mechanics. User generated content business news show that out of this digital user generated content meaning of word-of-mouth marketing great fresh sales funnels can be created for your brand! CHECK OUT our user generated content websites examples where we present a unique user generated content website YouTube video. Find our user generated content social media examples right here: http://www.newdigitalconcept.com http://www.schoenbrunnsecrettale.com/en/schoenbrunn-secret-tale-english/ Increasing your social media interaction with awesome user generated content social media zones, always means your useful brand services or brand products are involved. → Meaning that out of your user generated content social media center awesome new and fresh sales funnels can be generated! Get the latest user generated content news on my website using this link: → http://bit.ly/2qsHhDu User generated content business trends and news for 2017 forecast that user generated content is a social media key for contemporary online marketing. User generated content news in the media show that the digital way of word-of-mouth marketing (user generated content campaign examples) are a necessary key to the basic needs of contemporary users. Who are not any longer passive consumers, but active brand co-creators! → Contemporary user generated content campaigns help users to produce and share this fundamental brand statement via the social media sites. The beginning has been made when user generated content in video games created new brand worlds. Helping the video game brand to improve the user experience by a multiple. → This shows how user generated content campaigns help brands to improve the brand on a global connected online market! GET IN TOUCH with my user generated content campaign ideas on my user generated content website and find user generated content news and articles: → http://bit.ly/2qsHhDu CONTACT ME if you need user generated content and social media help. If you liked my user generated content video here on YouTube visit my UGC website. Find out how I can support you with awesome user generated content advertising business campaigns. → I do your user generated content campaign management and generate awesome social media interactions and traffic. And I create new and fresh sales funnels for your relevant brand platforms! TRY the #GrabMeThe15%FirstStrikeBonus hashtag to get 15% off on your first user generated content social media campaign! JOIN ME ON SOCIAL MEDIA → Check Out my user generated content social media website: http://www.goh-interactivemarketing.com → Check Out the user generated content social media examples, definitions and articles on my twitter profile #UGC: https://twitter.com/GerhardMalojer → Check Out my user generated content advertising news on LinkedIn: http://at.linkedin.com/pub/gerhard-malojer/6b/3a4/4b2/
Views: 804 Gerhard Malojer
Why is User Generated Content so Important?
 
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Transcript: Why is User Generated Content so important? Traditional forms of online advertising are becoming increasingly ineffective as people rely on UGC because….. It’s More Trusted. People trust family and friends more than advertisements. It’s More Cost Effective. When users generate content they do it for free. It Builds Communities. UGC helps people easily identify and engage with like-minded individuals. User Experience  Customers love to see their content publicised by their favourite brands. It Creates Stronger SEO. The more times your brand is tagged or mentioned the better your SEO. User-generated content helps build your brand and delivers value to your visitors. How do you encourage user-generated content?  Build an Engaged Audience Find Out Where Your Customers Are Offer Incentives Use Hashtags Ask Customers to Model Ask People to Guest Post Ask Questions Create a Contest Ask for Comments on Blog Posts Repost Customer Reviews Hootvox is an independent ratings and reviews collection service. We help businesses to collect genuine feedback from verified customers and display it on their own websites. Start collecting Your User Generated Content Today. Take the trial @ www.hootvox.com Source: http://www.mavrck.co/10-ways-to-encourage-user-generated-content/
Views: 2585 Hootvox
Create Brand Influencers with Customer Generated Content
 
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Make your brand a part of your customers travel journeys. Generate positive word of mouth and create brand advocates out of each and every one of your customers. Write to us www.epicmakers.com
Views: 200 Epic Makers
Let's Talk User Generated Content with Al Lalani
 
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This week on "Let's Talk," our Chief Strategist Al Lalani discusses best practices in user generated content and how best to optimize a brand's strategy.
Travel the world: Bringing the world of User-Generated Content to life
 
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Every day all kinds of people post thousands and thousands of pictures of their lives on social media. By understanding User-Generated visual content, brand owners and their agencies can get an honest, vivid representation of their brands and the competitive context – including quantified thematic areas – and plan how to respond in the new world of consumer-owned brands. In an exciting initiative, Olapic and Kantar Added Value have teamed up to research and discover what makes people engage with travel visually on social media. As a result, we uncovered four high-level motivations for traveler content creation. This video brings the world of User-Generated Content to life.
Views: 883 Kantar Consulting
Automate your Social Media Marketing - Get User Generated Content!
 
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So where do you get all the content you're supposed to be sharing on your social media channels for your business? How do you find the time to make all that content? Simple! Make use of USER GENERATED CONTENT to not only increase interactions with your audience but to also simplify your own work! ----------------------------- Subscribe for more: http://purplethis.com/subscribe Online Marketing Tips Playlist: http://bit.ly/onlinemarketingsmb Webmaster Tips & Tricks Playlist: http://bit.ly/webmastertips ---------------------------- Connect and follow for more webmaster news, tips, tricks, and resources! Feel free to reach out across any of the below channels with any questions or comments you may have. Website: https://rapidpurple.com Twitter: http://twitter.com/rapidurple Facebook: http://facebook.com/rapidpurple Google+: http://plus.google.com/+RapidpurpleNY Instagram: http://instagram.com/rapidpurple
Views: 2589 Mike B
How to Properly Repost User Generated Content on Instagram with Later 🌻
 
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Want to use UGC (user-generated content) on Instagram? Here are some best practices for asking for credit, gathering and reposting UGC. Editor's note: Since filming this, on Dec 11, 2018 Instagram made some API changes which has restricted and changed the way we can use our Search & Repost feature which we talk about in this video. Find all the changes here: https://lat.gr/2ubJwKC Take our full Instagram Aesthetics course here: https://lat.gr/IGAesthetic Learn more about Later, the #1 Instagram marketing platform: https://lat.gr/LaterIGMarketing
Digital Marketing 101 - User Generated Content
 
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Shelby Redmond is a Marketing and Communications student - working currently in social media marketing for an events management company managing a portfolio of social platforms. This tutorial provides an insight into what is 'User Generated Content', the importance of incorporating user generated content within your digital marketing strategy and ways in which it can be enhanced. The video showcases a successful case study of a brand which is effectively using User Generated Content to increase brand value and business profits. References for content within presentation: 1. Schram, J.A. (2013). Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception. 2. Conference notes - The social media revolution Tom Smith, International Journal of Market Research, Vol. 51, No. 4, 2009, pp. 559-561 This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2010 3. Caru, A., & Cova, B.B (2008). Small versus big stories in framing consumption experiences. Qualitative Market Research: An International Journal, 11 (2), pp. 166-176. 4. Deihl, S & Karmasin, M. (2013). The internet and the value chains of the media industry: Media and Convergence Management. doi: 10.1007/978-3-642-36163-0_4 - Music by Skipping by Alumo - "Happy Background Music", here: https://www.youtube.com/watch?v=GCMuMltE-oI
Views: 976 Shelby Redmond
User-Generated Content | Likeable Media
 
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3 Things To Be Aware Of When Choosing A UGC Approach Follow Likeable Media: Facebook: http://facebook.com/likeablemedia Twitter: http://twitter.com/likeablemedia Instagram: https://instagram.com/likeablemedia LinkedIn: http://www.linkedin.com/company/244262 --- About Carrie: Carrie Kerpen is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients. For more information, visit http://carriekerpen.com About Likeable Media: Likeable Media is an award-winning, global social media agency with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is the only social media agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN and the 6th "Best Place to Work in New York City" by Crain's New York Business. For more information, visit http://likeable.com
Views: 12136 Likeable Media
Leveraging User Generated Content for Global Brand Building
 
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Antoine Dubois, VP Communications, Accor Antonine talks about how their company leverages user generated content to create digital media campaigns. The interview discusses the user generated content in form of pictures, videos, notes, reviews and the company can then combine such content effectively to create digital media campaigns.
Creating user-generated content that works for your fitness brand | Wilcox Yap
 
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MoveFitPlay | StudentofFitness - Presentation 1 Mobile is increasing dominant when it comes to advertising. This is no different in the fitness industry. Watch Wilcox Yap share his experience from simple tips to branding strategies when it comes to creating user-generated content for your fitness brand.
Views: 38 MoveFitPlay
Tutorial video - Discover user generated content on Planoly iOS APP
 
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Introducing our newest feature: Discover User Generated Content on Planoly. Creating content is the hardest hurdle for a brand and business, especially if they're shorthanded. What better way to promote and encourage your consumers to wear, share and spread your brand to their friends and family than reposting their content. Discover (user generated content) on Planoly streamlines the process for brands and businesses to easily share content from consumers. 1. Discover user generated content (app & web) 2. Add to your Planoly grid 3. Plan your original & user generated Instagram content all in one place! Say goodbye to a million screenshots & cropping tools! You won't need any other platform or app. Website | https://www.planoly.com App Store | https://itunes.apple.com/US/app/id101... Instagram | https://www.instagram.com/planoly Twitter | https://www.twitter.com/planoly Facebook | https://www.facebook.com/planoly/
Views: 3509 Planoly
How to Leverage User-Generated Content to Increase Brand Loyalty
 
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Click here for the full blog post: https://www.virid.com/general/how-to-leverage-user-generated-content-to-increase-brand-loyalty/
Views: 5 Virid
Understanding Policy: User Generated Content
 
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Hello publishers! Today John will be discussing our User Generated Content policy. You can learn further information and check out examples in our Help Center: https://support.google.com/adsense/answer/1355699? Make sure to leave your questions and requests for future videos in the comment section below and subscribe for upcoming videos!
Views: 26737 Google AdSense
COGNITUS -  capturing, processing and distributing UHD user-generated content
 
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Smartphone cameras and social media networks allow for the incredibly fast distribution of user-generated content (UGC) which is increasingly important in the coverage of news stories and live events. COGNITUS is a system that coordinates the capture of footage from many different users and up-converts this – all within an interface that allows the producer to easily create programmes and packages from the material and then distribute them to audiences in ultra-high definition (UHD). Read more: www.bbc.co.uk/rd/projects/cognitus This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 687605.
Possible Perils of User-Generated Content :: Magnet Minute
 
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More on the blog: http://magnetmediafilms.com/blog This week on the Magnet Minute, I talk about the possible perils of asking for user-generated content. It sounds like a great idea at first. You think: "let's invite our Twitter followers to ask questions and we'll answer them on the spot." Or "let's have them tweet photos using a promoted hashtag." The goal is to get enough followers to tweet and retweet that the brand establishes a trending topic and gets free exposure. There's just one big problem: the Internet has no filter, no set decorum, and no accountability. National Football League Commissioner Roger Goodell learned this the hard way when he started a Twitter hashtag, #AskCommish, inviting fans to pose questions about the league. While there were a few decent inquiries, many followers used the invite as a way to express their opinions of the commissioner, with questions like: "Mr. Goodell - as a feckless multi-millionaire who shamelessly shills for billionaires, have you considered a run for Congress?" and "How do you govern a league with your head buried deep in your ass?" Fortunately for the commissioner, the NFL brand is strong enough to withstand this sort of embarrassment. The New York Police Department ran into the same problem last month when it asked followers to post photos of officers using the hashtag #myNYPD. It wasn't long before the Twitter-verse submitted photos with myriad accusations of police brutality. In 2012, McDonald's created the #McDstories hashtag, asking customers to share their favorite McDonald's memories. The company yanked the campaign after two hours when it received hundreds of "memories" of fingernails found in burgers and bouts of food poisoning. That's not to say you can't ask for user-generated content. You just have to be strategic about it. Opening the floodgates invites every wannabe comic and disgruntled customer to damn your brand in order to boost theirs. Instead, asking for user-generated content should be done in such a way that you can moderate and maintain some control over your brand image. For more tips and resources, sign-up for our free newsletter and resource center: http://magnetmediafilms.com/subscribe Find Magnet Media at: http://www.facebook.com/MagnetMediaInc http://www.twitter.com/MagnetMediaInc http://bit.ly/MagnetGPlus Find Amy at: http://youtube.com/savvysexysocial http://www.twitter.com/schmittastic http://www.savvysexysocial.com --- MAGNET MEDIA is a strategic and creative marketing firm and next-generation digital video studio based in New York. For over 13 years, we've shot original video, grown online communities, and reached audiences through digital environments for top brands all over the world. To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact [email protected] or 646-486-7109. To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact [email protected] or 646-486-7109.
Views: 1064 Magnet Media, Inc.
Tutorial video - Discover User Generated Content on Planoly WEB
 
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Introducing our newest feature: Discover User Generated Content on Planoly. Creating content is the hardest hurdle for a brand and business, especially if they're shorthanded. What better way to promote and encourage your consumers to wear, share and spread your brand to their friends and family than reposting their content. Discover (user generated content) on Planoly streamlines the process for brands and businesses to easily share content from consumers. 1. Discover 2. Add to your Planoly grid 3. Plan your original & user generated Instagram content all in one place! You won't need any other platform or app. Website | https://www.planoly.com App Store | https://itunes.apple.com/US/app/id101... Instagram | https://www.instagram.com/planoly Twitter | https://www.twitter.com/planoly Facebook | https://www.facebook.com/planoly/
Views: 2636 Planoly
User Generated Content in Direct Selling
 
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Direct selling companies need to maximize user generated content as key acquisition and retention strategies. UGC, especially video, is powerful and helps companies tell authentic brand stories.
Views: 21 newkleus
Customer Moments and User Generated Content
 
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http://www.onceadaymarketing.com Are you using User Generated Content? Jim Glover, That Branding Guy, looks at this new social media trean in his Once a Day Marketing video advice. Quick Glimpse: Enable your customers to share their favorite moments with your brand.
Using User Generated Content! | Coffee Corner 019 | Video Marketing Insights
 
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Welcome to Coffee Corner - Video Marketing Insights. - Facebook add's a new livestream tool which add's a lot of features - Pornhub is going to start using AI to tag it's library of 5 million videos - Instagram and Whatsapp pass 300million active users On every episode of Coffee Corner, Jordan will give you a Bi-Weekly updates on the latest and greatest video marketing topics & trends, showcase cool companies utilising video, and end with some tangible tips and tricks. Subscribe to the channel to receive weekly updates. 🚀⚡️ Published News Feed Guidelines: https://www.facebook.com/help/publisher/newsfeedguidelines Facebook News Feed Video: https://www.facebook.com/facebook/videos/10156625242821729/ Facebook CVO Group: https://www.facebook.com/groups/chiefvideoofficers/ Video First Conference: http://videofirst.eu/ |WANT TO LEARN MORE?| Get up to speed with the latest in the digital marketing world with our free video trends ebook: http://bit.ly/2sX66rR For more Video Marketing education check out StoryMe's Vlog: http://blog.storyme.com/ |WHO WE ARE| Jordan and her team of video strategist are dedicated to all thing Video Marketing. With an ever changing digital landscape, they wanted to stay up-to-date and thought why not share this with the rest of the world with a weekly video blog. That was how Coffee Corner was born. Since then they have created different types of content all focused on that same things: VIDEO STRATEGY EDUCATION. On this channel you will find answer to common video strategy questions, weekly updates and event wrap ups! Check out StoryMe's work at our other channel: https://www.youtube.com/channel/UCWl3vH3CJHed1e1qm-BT0-A |POPULAR VIDEOS| Animation or Live Video? We have the answer: https://youtu.be/WN4hk6ilcFY Ephemeral Video Marketing! Huh? Watch and find out: https://youtu.be/jOtR7oNvow4 Learn ways to utilize video in your HR and Internal Comms efforts: https://youtu.be/Tn4yzNY-HWY Create Custom Thumbnails that lead to higher click through rates: https://youtu.be/bNpRK-4uknQ The 3H's to video success: https://youtu.be/g7NiTbsrBrA Get personal with video: https://youtu.be/cHkSOcEz4B8 10 Facebook video super hacks: https://youtu.be/zdcZfy5uw7k The ideal video length: https://youtu.be/JoEXIh0iS_k Video as a Sales tool: https://youtu.be/WN4hk6ilcFY Pick your channels: where to share your video: https://youtu.be/GEgcPWe0Mko 7 VidCon Takeaways: https://youtu.be/Iu1G0nDNx74 State of Video Marketing 2017: https://youtu.be/Um2BlKyKKOs Facebook Insights: https://youtu.be/XbrJgmYVCDo Youtube Advertising: https://youtu.be/GixAlC3oe70 How to start with video: https://youtu.be/c6XwOtG2fs4 How to use video in email: https://youtu.be/obj_9zeAqxo Start measuring the right KPIs for video: https://youtu.be/Ri-4XJXF73s
5 User Generated Content Ideas to Create a Trusted Brand
 
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Join free weekly webinars: http://get.promorepublic.com/free-weekly-webinars/ Webinar's author and speaker is Alla Bogdan, chief content marketer at PromoRepublic. Her posts and methods are widely published and discussed at Social Media Examiner, The Next Web, Social Media Today and more. Her experience in creating hundreds of content plans and social media strategies made her a beautiful guru of modern web marketing.
Views: 76 PromoRepublic
How User Generated Content Is Exploding
 
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Jules Lund unveils the marketing category that will explode next and it's probably what you think.
Views: 29597 TRIBE
Making yourself vulnerable in user generated content to succeed | Allan Dixon | TEDxQueenstown
 
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The pressure of getting a real job versus following your passion. Allan takes us on a roller coaster ride where he accidentally created a career path, with content. Putting yourself out there in the work that you do will make you vulnerable, but that will be your greatest success. Allan Dixon (@daxon) has been experimenting with media to excite people and fulfill life goals for the majority of his life. Winner of the 2013 ‘The Best Job in the World’ campaign by Tourism Australia after competing against over half a million contestants. His unique eye for online storytelling has lead to dream jobs, partnerships and free travel. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 4872 TEDx Talks
Rimmel - User Generated Content Brand Video
 
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We worked with Rimmel’s global digital agency Catch to make this promotional video from user generated content.
Belmond's marketing campaigns taps secret weapon: user-generated content
 
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Arnaud Champenois, SVP, global brand and marketing at Belmond, reveals how user-generated content became so powerful for the luxury travel group's marketing campaigns. This interview is part of our Retargeting Retail series, powered by Criteo.
Views: 5651 Hot Topics
Instagram: User Generated Content for Travel and Hospitality Industries
 
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Learn how user generated content on Instagram can boost travel and hospitality industries. // SUBSCRIBE: http://www.heystephanie.com/subscribe ____________________ Watch how top travel destinations like the ONE WORLD OBSERVATORY in New York City are using Tack to drive engagement with eye-catching content captured by their Instagram fans. This episode is perfect for any Social Media Managers looking to streamline their content creation process, drive more engagement with their customers, and show off the photos on their website. // IN THIS EPISODE, YOU’LL HEAR: ▸ How to Curate a Gorgeous Instagram Feed ▸ Why User Generated Content Should Be a Key Part of Your Strategy ▸ What To Do When You Have an Empty Content Calendar ▸ Protect Your Business by Getting the Legal Rights to Reuse Images ▸ Engage with Customers and Fans ▸ Allow Multiple Team Members to Work on Your Instagram Account ▸ And so much MORE! // EPISODE RESOURCES: ▸ Test Drive Tack: https://foundontack.com ▸ Live Stream From Your Desktop with OBS: http://heystephanie.com/OBSTraining ▸ Live Stream Essentials Kit: http://heystephanie.com/LiveStreamKit // SHARE THE LOVE: ▸ Know anyone that would benefit from this episode, click-to-tweet: http://ctt.ec/Eb79f // UPCOMING EVENTS: ▸ 2/22 - 2/24 - Summit Live: Creators Connect: http://www.heystephanie.com/SummitLive (Save 20% with code SLIU) ▸ 3/22 - 3/24 - Social Media Marketing World 2017: http://www.heystephanie.com/SMMW17 ____________________ // HOST STEPHANIE LIU ▸ Digital Marketing Strategist ▸ Website: http://heystephanie.com ▸ Facebook: http://facebook.com/heystephanieliu ▸ Instagram: http://instagram.com/heystephanieliu ▸ Twitter: http://twitter.com/heystephanie // GUEST ▸ Bill Vieux, co-founder of Tack ▸ LinkedIn: https://www.linkedin.com/in/billvieux ▸ Twitter: https://twitter.com/billvieux // TACK ▸ Instagram: https://www.instagram.com/foundontack/ ▸ Twitter: http://www.twitter.com/foundontack ▸ Website: https://foundontack.com // MUSIC ▸ Rock Angel by Joakim Karud http://soundcloud.com/joakimkarud Original Facebook Live stream: https://www.facebook.com/heystephanieliu/videos/916424825161697/ Lights, Camera, LIVE © 2017
Views: 248 Stephanie Liu
myclever™ Bench #LoveMyHood Global Campaign Showreel
 
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Bench wanted a social idea that made them synonymous with hoodies. In response, myclever™ Agency delivered a social-first, user-generated campaign that did just that... and connected the brand with millions. http://www.lovemyhood.me/ https://www.bench.co.uk/hoody/ http://www.mycleveragency.com/ Bench #LoveMyHood Showreel Script Bench is a global streetwear brand, with key markets across Europe, the USA, and Canada. They wanted to create buzz about their core product, the technical hoodie, by “taking ownership of its iconic silhouette; celebrating the hood, its heritage, and the neighbourhoods where it’s worn.” The brief was simple. The reach was global. The answer was social. myclever Agency connected Bench with the emotions people have for their favourite hoodies, by creating a social-first, user-generated campaign. The brand’s biggest fans tagged and shared their best photos and videos to LoveMyHood. A responsive, multilingual microsite pulled this content from Twitter and Instagram, before it was approved and hosted on lovemyhood.me. LoveMyHood kick-started on social media, quickly growing into a global campaign with out- of-home and point-of-sale assets helping to spread the word. We got together with trend- setters at live events in the coolest urban hotspots, getting popular fashion bloggers, photographers, illustrators and artists from all over the world to connect with Bench clothing and celebrate people’s pride in their hometown, or “Hoods.” Influencers and brand advocates engaged with these events, creating content that amplified the campaign to a global audience. This gave Bench incredible insights into their biggest fans. With a modest budget and expert granular targeting, we served unique content to Bench’s core audience: 24 to 28 year olds in UK, France, Italy, Germany, Spain, US and Canada. The results speak for themselves. Were Bench happy? Well, here’s what they said... The response to LoveMyHood led to it becoming the focus of Bench’s brand marketing strategy. It has now been rolled out globally. LoveMyHood aligned Bench with Hoodies, reached a global audience and brought the brand to life on social media.
Views: 1504 myclever™ Agency
User Generated Content is Highly Valuable | Video Blogging Strategy | Vlog Pod
 
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http://www.vlogpod.com.au -- Be sure to subscribe for more great video blogging for business tips, tricks and strategy ideas. Having a clear video marketing strategy is important to making sure you're reaching the goals you set out to achieve with your video content. Adam is back in the Vlog Pod to give you guys a tip on one of the most underutilised marketing tactics, that is, user generated content. This content is made by your customers and clients, which means there's little expectation when it comes to quality but it is immensely valuable because it's directly connecting with the end user, developing a strong online relationship with your audience. You need to think about what content you want your audience to create and be clear with them about how they can deliver that content to you. So, how might you engage with your clients to encourage them to generate video? Leave your suggestions or what has worked for you, in the comments below.
Views: 373 Vlog Pod
Let's Talk User Generated Content with Harriet Beaumont! UGC Tips!
 
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Jordan talked all things User Generated Content with Harriet Beaumont from Seenit! Harriet gave some great insights into how to use UGC effectively and how to start using UGC even if you are just a B2B company. |WANT TO LEARN MORE?| Get up to speed with the latest in the digital marketing world with our free video trends ebook: http://bit.ly/2sX66rR For more Video Marketing education check out StoryMe's Vlog: http://www.storyme.com/video-blog |WHO WE ARE| Jordan and her team of video strategist are dedicated to all thing Video Marketing. With an ever changing digital landscape, they wanted to stay up-to-date and thought why not share this with the rest of the world with a weekly video blog. That was how Coffee Corner was born. Since then they have created different types of content all focused on that same things: VIDEO STRATEGY EDUCATION. On this channel you will find answer to common video strategy questions, weekly updates and event wrap ups! Check out StoryMe's work at our other channel: https://www.youtube.com/channel/UCWl3vH3CJHed1e1qm-BT0-A |POPULAR VIDEOS| Animation or Live Video? We have the answer: https://youtu.be/WN4hk6ilcFY Ephemeral Video Marketing! Huh? Watch and find out: https://youtu.be/jOtR7oNvow4 Learn ways to utilize video in your HR and Internal Comms efforts: https://youtu.be/Tn4yzNY-HWY Create Custom Thumbnails that lead to higher click through rates: https://youtu.be/bNpRK-4uknQ The 3H's to video success: https://youtu.be/g7NiTbsrBrA Get personal with video: https://youtu.be/cHkSOcEz4B8 10 Facebook video super hacks: https://youtu.be/zdcZfy5uw7k The ideal video length: https://youtu.be/JoEXIh0iS_k Video as a Sales tool: https://youtu.be/WN4hk6ilcFY Pick your channels: where to share your video: https://youtu.be/GEgcPWe0Mko 7 VidCon Takeaways: https://youtu.be/Iu1G0nDNx74 State of Video Marketing 2017: https://youtu.be/Um2BlKyKKOs Facebook Insights: https://youtu.be/XbrJgmYVCDo Youtube Advertising: https://youtu.be/GixAlC3oe70 How to start with video: https://youtu.be/c6XwOtG2fs4 How to use video in email: https://youtu.be/obj_9zeAqxo Start measuring the right KPIs for video: https://youtu.be/Ri-4XJXF73s
Brand Fame: Sainsbury's Christmas campaigns
 
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Cat Wiles, Board Account Planner, AMV BDDO, shares what she's learned from working on Sainsbury's Christmas campaigns. Learn more about effectiveness at http://www.ipa.co.uk/effectiveness.
How consumer-generated content helps shopping decisions
 
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Meet Tony and follow this journey where consumer-generated content (CGC) is helping him throughout his purchase. CGC is challenging traditional notions of consumer behaviour and playing a key role in purchase decisions, so let Tony guide you through modern shopping. Are you making the most of consumer-generated content today? To learn more about how the voice of your consumers can help you drive success, please visit http://www.bazaarvoice.com/uk/solutions/increase-sales/
Views: 2153 Bazaarvoice