How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 53509 Dan Martell
Thinking about building your YouTube channel into a business? In this video, YouTube creator Andy Schrock talks about his path to growing his skateboard business through his YouTube channel. Hear what he learned along the way, what helped him define his business's brand, and advice he has for other creators looking to turn their channel into a business. Check out Andy's Channel: https://www.youtube.com/AndrewSchrock Learn more about building a business with our Creator Academy course: https://goo.gl/c35Gk5 Subscribe and hit the bell to see a new video each Tuesday: https://goo.gl/So4XIG ► Level up your YouTube skills with Creator Academy lessons: https://goo.gl/1P8bT4 ► See index of all lessons: https://goo.gl/x2h1NG ► Get step-by-step instructions: https://goo.gl/fBzr7
Views: 26129 YouTube Creators
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1476985 NorwichBSchool
Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 992025 Video Influencers
A great way to formalize a company’s purposes, goals, and values is to have formal mission, vision, and values statements. The Mission statement addresses the question “Why do we exist?” or “What is the fundamental reason for our organization’s existence?” The Vision statement describes the desired future position of the company and answers the questions “What do we want to achieve in the future?” and “Who do we want to become?” A company's values are the guiding principles for the way it expects its employees to behave. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 43426 365 Careers
What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 526290 The Futur
http://www.skoolcore.com Annotations: -- 1:07 Brand Attributes Exercise 2:46 Timeblock the agenda to keep the discussion focused 4:01 How would you describe the brand? 5:19 Who are you as a culture? In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement. Tell us what you think: http://www.twitter.com/theskoolrocks https://www.facebook.com/theskoolrocks Follow us on Twitter: Chris Do http://www.twitter.com/I_mdoughboy Jose Caballer: http://www.twitter.com/josecaballer http://www.twitter.com/blindla http://www.blind.com http://www.theskoolrocks.com === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 26685 The Futur
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 119555 CreativeMarket
What is business strategy? This video answer that question. It offers a simple business strategy definition beyond the blah blah you often hear. Business strategies are crucial and it starts by understanding what business strategy is all about. Enjoy! Want more? My blog: https://jeroen-de-flander.com/blog/ Twitter: https://twitter.com/JeroenDeFlander LinkedIn: https://www.linkedin.com/in/jeroendeflander/
Views: 32178 Jeroen De Flander
Vision statements are a critical component to any great strategic plan because strategic plans are about creating a different future. That future is articulated in your vision statement. Watch our whiteboard video to learn how you can create a great, future-looking vision statement. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 93939 virtualstrategist
KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 124037 stevenote
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 83182 The Futur
I want to show you why most mission statements are so terrible. Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.
Views: 302520 Fast Company
"Why do we exist?" Today's Whiteboard Session will teach you how to clearly explain the space you play with your mission statement. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 77925 virtualstrategist
Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 287210 Degreed
Elliot Schreiber Ph.D., clinical professor of marketing and executive director of LeBow College's Center for Corporate Reputation Management, explains the importance of corporate reputation management in a changing economy and its role in building your company's brand.
Views: 9118 LeBow College of Business
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 142901 TEDx Talks
This is a sample Brand Strategy Roadmap that I create for my clients. What is Brand Strategy? In a nutshell, Brand Strategy is a roadmap for your business. It clearly defines who you are as a company, who your customer is, and how best to speak to them. This video represents a high level look at a Brand Strategy Roadmap for one client. The strategy analysis and headline/image combinations in this document helps to define the tone and personality of the company, and these explorations set the stage for all future branding and marketing to come. Learn more about Brand Strategy on my studio website: http://vincentburkhead.com/brand-strategy/
Views: 528 Your Creative Junkie
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 16603 The Audiopedia
#innovation #whatisinnovation If you find this inspiring, please subscribe to this channel. First published on FastCompany.com, this video became amazingly popular with thousands of views around the world. Animated by the talented Rafa Galeano, I was the creative director, wrote the script and did the narration. http://www.RisingAboveTheNoise.com Original article: http://www.fastcompany.com/3020950/leadership-now/what-is-innovation Motion Graphics & Sound Effects Rafa Galeano http://www.rafagaleano.com Music Producer BSN Posse http://www.soundcloud.com/bsnposse As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0 — Innovation. It's not a four-letter word. Crap is a four-letter word. So is mediocrity. As is the word average. Four-letter words are qualitative, not quantitative (that's what allows me the above artistic license). (The bulk of this article originally appeared on Fast Company 4 years ago and is as relevant today as it was then.) Listen to the words of Steve Jobs, Richard Branson, and Seth Godin and you’ll discover what separates true innovators from everyone else. It all comes down to dots. In his famous commencement speech, Steve Jobs said: "You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life." Sir Richard Branson has a mantra that runs through the DNA of his companies. The mantra is A-B-C-D. (Always Be Connecting the Dots). In his manifesto, Stop Stealing Dreams, Seth Godin wrote how students today are educated in “collecting dots. Almost none of it spent teaching them the skills necessary to connect dots. The magic of connecting dots is that once you learn the techniques, the dots can change but you’ll still be good at connecting them.” HELPING A CLIENT CONNECT DOTS Recently, this came to light when I was speaking with a client who was noticing things needing correction and frustrated that employees were not seeing, and addressing, the same things. I responded stating it’s not a flaw of his seeing things and wanting to improve them that was the problem. The actual problem was why his employees didn’t see those details. I concluded that this was the single difference between the innovator and the ordinary person: one saw the dots and connected them while others 1) didn’t see them or 2) if they did, they didn’t explore, question, or connect any of them. This aspect of constant attentiveness to how things are applies to companies, products, brands, as well as to personal brands and is the foundation for this thing we call innovation. THE “WHAT IS INNOVATION?” VIDEO Inspired by this discussion and some of today’s more brilliant minds, I decided to write an essay on innovation. The closing lines of the essay struck a chord: So what is innovation? Those other dots. The ones others miss. And having the certainty to know that the dots you see are not only valid but necessary if the world is to move forward. branding | design | animation | ted talks | shark tank | business | ceo | disruption
Views: 172325 David Brier
Summing up your business's mission helps you focus on the steps you need to take to succeed. Here's how to create a mission statement that's uniquely yours. Read more at http://www.entrepreneur.com/article/65230 Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 83533 Entrepreneur
Your personal brand is a perception of you not actually who you are. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out what is personal branding. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://managepersonalimage.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: Personal Branding: How To Build & Manage Your Personal Image - Personal Branding Ep. 3 https://youtu.be/HDjK7_JoM4k https://youtu.be/HDjK7_JoM4k
Views: 137765 Dan Lok
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
Views: 16575 Harvard Innovation Labs
http://www.smallbusinessbc.ca What does your brand say to your client? Meet Angela Bains to learn more about creating your company value and your customers brand experience. Register for Branding -- More than a Logo seminar at www.smallbusinessbc.ca/seminars Brand ownership does three things #1 it creates your company difference, #2 adds value for your clients and #3 helps you connect to your client. Getting past the bad restaurant experience means managing and controlling the experiences and perceptions your customer's have about your company. Brand means a set of associations and experiences, branding takes ownership of your brand to control your customer's experience of your business. Angela Bains' Bio http://www.smallbusinessbc.ca/seminars/bios/angela-bains As co-founder and one of two partners of CA Design Group Inc., Angela Bains brings over 24 years of experience in design and communications to her role as brand strategist. Angela has extensive experience in branding and has worked on design and brand strategy for Marks & Spencer and British Home Stores in London, England as well as Swatch, Bootlegger and BC Liquor Stores in Canada. Angela also taught typography and graphic design at the London College of Printing, in London, England. Her expertise, talent and skill set is built on a solid international foundation and has earned Angela a world-class reputation for branding, design, communication, project and print management. Angela's company CA Design Group, has now developed an affordable brand program for small businesses and work as brand consultants with small businesses to develop their brand. Asked why, Angela says, "This is an incredible way for us to share our expertise and give back to our community" When not working (or thinking about work) Angela enjoys spending time with her family and their incredibly cute Labradoodle, London. She is also an avid soccer fan. Testimonials: • "Full of concrete and fresh ideas -- thank you!" • "Just loved it. Great presentation -- good mix of 'Q + A' time and teaching time." • "This workshop inspired me to have fun with my brand" (Branding - More than a Logo) • "The speaker was very informative, clear and concise with the presentation." (Branding - More than a Logo)
Views: 1635 SmallBusinessBC
Let this preview teach you the concepts you need to make your event planning business stand out of the pack. Sean Low shares the 4 P's of a successful event business. This class is targeted at new event planners, or event planning companies that want to grow their business. To view the full class visit: http://www.eventleadershipinstitute.com/course-details-Defining-Your-Brand-The-4-Ps.aspx Bio: Sean Low is the Founder and President of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Prior to founding The Business of Being Creative, Sean spent six years as the President of Preston Bailey Design, Inc. representing Preston in his business endeavors around the world.
Views: 292 EventLeaders
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 725988 London Business Forum
Corporate values form the foundation of an organization. Value system forms the core of our existence and growth. In this video, you will find out in a giff, the importance of corporate values and how it contributes to build a system. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson (http://www.paulrobinson.in); the ideas shared are from his experience as a coach, consultant and an author. Recommended books: 1. ‘Good to great’ by Jim Collins & Jerry I Porras https://goo.gl/ym4Xe7 2. ‘Built to last’ by Jim Collins https://goo.gl/ABaXwF 3. ‘Built on Values’ by Ann Rhoades https://goo.gl/ECFk4R 4. ‘How the mighty fall?’ by Jim Collins https://goo.gl/3P7SQT 5. ‘Great by choice’ by Jim Collins & Morten T Hansen https://goo.gl/PmmeLd
Views: 12386 Positive Revolution
3 types of storytelling to create your personal story. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out find out how to tell your own story. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://createthestory.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14 https://youtu.be/4GMOSF3l4uo https://youtu.be/4GMOSF3l4uo
Views: 31313 Dan Lok
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 279821 tutor2u
In this video Mat Shore innovation expert explains in 6 simple steps the best way to write a Value Proposition. First one element of Value propositions is a target and definition of the target by segmenting the target into more specific focused people. • Based on their attitudes • Based on their beliefs • Based on their behavior • Based on their location, gender, age, We can start to narrow down who it is we're talking about and that's the essential first step of creating a value proposition and if we're in business-to-business there may be multiple people in that value chain that we need to consider the next part of any good concept. Value proposition is a definition of what problem we intend to solve which we are going to call the insight and the insight relates directly to the target it will be the target biggest unmet need and they will have many problems of unmet needs but we are focused on the one that is most significant to them because in solving that escalates the value of our proposition Next thing our third element is to understand what alternatives already exist in the market for the customer to resolve that problem who directly or indirectly already delivers against that problem and why they fail to adequately solve it because of course if the alternatives are solving the problem perfectly well already then the size of the opportunity is limited for us. Fourth aspect of our value proposition will then be our promise what we call the Benefit. We don't really get to control the benefit. The benefit is a function of the insight if the customer says to us do you know what my biggest problem is this is my biggest problem then the benefit we offer can't be anything else. It has to be a commitment to solve that problem nothing else. We can't have multiple benefits we need only have to one benefit to solve the big unmet need of the customer but of course the customer will then say well hang on a minute I don't believe that you can promise that I don't believe you can make my biggest problem go away give me a reason to believe. That you can so the fifth element of a good value proposition is what we call the reason to believe the proof that we can make the benefit come to life and deliver the promise to solve the insight despite the fact all those alternatives have failed to do so in the past Then ultimately most good value propositions end on a point of superiority some people call it a discriminator a differentiator a USP a unique selling point ultimately what we want to be able to say is in this value proposition that we're offering you. we can deliver the benefit to a high degree of uniqueness and superiority over everything else that exists in the market These all contain those six core elements and when they're presented to the customer in the form of a written concept they make the story believable and compelling and over many years that format has been proven to test well. SUBSCRIBE TO MatShoreInnovation https://bit.ly/2NQsqdQ MatShoreInnovation SOCIAL https://www.linkedin.com/in/mat-shore-31374b5 https://twitter.com/matshore https://www.facebook.com/people/Mat-Shore/100011731063795 https://www.youtube.com/channel/UChi4plFrWVB7Ci961WZdIUg About MatShoreInnovation? Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.
Views: 36347 MatShoreInnovation
Specialized by profession. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out how to differentiate yourself from everyone else in your industry. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://usenichemarket.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Use Niche Marketing to Grow Your Business - Personal Branding Ep. 9 https://youtu.be/-9H3Z6MbYxY https://youtu.be/-9H3Z6MbYxY
Views: 36181 Dan Lok
A step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University's Fuqua School of Business. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina's Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Views: 57264 Talks at Google
Many companies have trouble thinking about how they can really attract their ideal clients and define their brand. Watch this simple video on the Top 3 Ways to define your brand. Get your complementary Brand Evaluation here: http://www.cmdsonline.com/brandevaluation
Views: 82 Chris Mulvaney
100 Ways to Market Yourself and Your Business with No Money Marketing Your Business or Marketing Yourself with No Budget Means Leveraging Time, Hard Work and Talent. How to Market Yourself and Your Business with No Budget Read the Article: http://bit.ly/marketwithnomoney JOIN CREATE AWESOME COMMUNITY NEWSLETTER http://goo.gl/EywY3S Should you spend money on advertising or marketing your business or your brand? YES. 110% Yes... as soon as it is practical to do so... as soon as you have done your homework, understand the marketplace and know it won't be a waste... How do you operate with that level of certainty? Marketing with no money. Leveraging content marketing, in person networking, access to technology and the largest platforms in the world, which by the way are all free... that is how you make sure when it is time to invest in your marketing and advertising that it delivers on ROI for you. Marketing with no budget is very real and very practical and there are a ton of companies and individuals who have done it until they scaled to a place when it was practical do so. Lack of money and lack of budget is no excuse for not being successful. You can leverage time and effort instead. How to Market Yourself with No Money: Build a personal brand. Start using the free platforms like YouTube, Facebook and Instagram, Start live streaming on Periscope... go to where your ideal audience or consumer or clients are and deliver upfront value to them. That is how you market yourself with no money. You put in the time and the work to market yourself and build a community around people who value what you are giving them in content. Whether that is information, or entertainment or motivation. You go direct to consumer, in the platforms that matter. How to Market Your Business with No Money: You demonstrate the power of your product or service and what problem it solves. You show up. If you think your business is not suited to a platform and you're not willing to take the time find out or to be the one to dominate that platform, because you don't see your competition there... it is a mistake and you will lose. Go there and create value. Go there and show people who you are and what your business can do for them, and that will have value. You will either learn that platform or content strategy is ineffective and why, so you will never waste money trying to win there in the future... or you will learn what it works and this where you need to invest when it becomes practical. That is how you market your business with no money and no budget. AUDIO MUSIC & SOUND FX http://audioblocks.refr.cc/K9MSL3S MY YOUTUBE SETUP http://amzn.to/1TwiZjD RENT CAMERA GEAR https://lumoid.com/?invite=3C46I86Q LISTEN TO THE PODCAST https://goo.gl/SEQmn8 GET A CREATE AWESOME SHIRT! http://goo.gl/lsr8uY SUBSCRIBE FOR MORE AWESOME https://youtube.com/subscription_center?add_user=robertoblake2 RECOMMENDED WEB HOSTING PROVIDER Blue Host http://goo.gl/or3zpx RECOMMENDED EMAIL MARKETING via MAILCHIMP http://eepurl.com/bugUyT CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://facebook.com/robertoblake2 http://periscope.tv/robertoblake http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.
Views: 137841 Roberto Blake
How to Identify Target Market | Target Market Examples https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-how-to-identify-target-market If you've been asking yourself, "Who is my target market?" I want to give you some tips in this video that will help you with selecting a target market. Taking the time to identify your target market should really be the first step in your over all attraction marketing strategy. How can you know what will attract your target audience until you know who your target audience is? The target market examples that I give you in this video will really help you with your own target market strategy in figuring out how to identify your target market for your own business. So if you've been looking for some target audience examples in order to develop a market plan for your business. Enjoy this video where I show you exactly how to identify target market for your business https://www.youtube.com/watch?v=hE5z7essD7E
Views: 54528 Tyson Zahner
SiMODiSA has partnered with Marketing Professional Eddy Fwamba to bring our entrepreneurs a series on what Marketing and what Branding is. Eddy will guide us in defining and finding ways to implement strategies to effectively market and brand your offerings. These videos and in conjunction with weekly think pieces on Venture Central Bites. Please give us your feedback, ask your questions, like and share! Twitter: @SiMODiSA_SA, @VentureCentral // @FwambaHero Facebook: Simodisa Association, Venture Central LinkdIn: Eddy Fwamba
Views: 34 Simodisa Association
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition Distinguishing your brand identity is the key to creating your business success. Your Unique Selling Proposition (USP) it what places your business in your customer's lives and more importantly their hearts. Before you can begin to sell your product or service to anyone, you have to sell yourself on it first. This is particularly important when your product or service is similar or readily available by other organizations. What separates your _________ (insert your field here.) Leave your comments below about what makes your company unique. What is you USP? Music: New York Fashion (Instrumental) Artist: Nard Berings http://www.andreacallahan.com/pages/unique-selling-proposition
Views: 1106 Ten Faces of She
For more info, visit http://neverstoplearning.net/marketing Learn how to identify and understand your target market(s) so you can create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition; how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus; and how consumer perceptions are formed from brand execution, advertising, and marketing communications.
Views: 11 SDSU CES
http://www.amandarose.com.au Who are you? What is your brand saying to the rest of the world? Don't leave it up to others take control yourself with these 5 EASY steps to develop your personal brand. It is actually a lot of fun! Oh and let me know what you come up with in the comments below. Amanda Rose ;-) http://www.amandarose.com.au
Views: 116106 Amanda Rose TV
The Ritz-Carlton Hotel Company, L.L.C. unveiled today a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown. “Today we celebrate a defining moment in the legacy of The Ritz-Carlton with an updated brand logo, and a new blue” said Hervé Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company, L.L.C. and one of the brands founders. Learn more here: http://bit.ly/1QqBBMR
Views: 46362 The Ritz-Carlton
How do you start a design studio or business from scratch? What do I need to do before I quit my job and start my own company? Annotations -- 00:01:10 Why do you want to start a business? What's your motivation? 00:01:51 Ben's Story: Getting into the design business after working as an undercover narcotics officer. 00:03:17 Matt's Story: Starting a design business fresh out of college 00:04:07 Greg's Story: Creating a design business with few connections 00:04:49 Chris's Story: Living and dying by my own set of rules and ambition. 00:05:55 Design Business Checklist 00:11:02 Prison Break: Planning your business 00:14:23 Your portfolio is the most important thing you need to start a design business 00:15:00 Have a 3-month runway, LLC, bank account, permits, side hustles 00:18:00 Culture and leadership are needed for employee satisfaction 00:22:14 How to calculate your business 3-month runway 00:26:00 Sales & Marketing overview 00:30:00 User Journey / Sales & Conversion Funnel 00:34:00 Anatomy of 500k Self-Promotion Campaign 00:38:15 What is the best platform for motion designers? 00:47:05 The Uncertain Future of Mograph as featured on the School of Motion podcast. 00:47:20 Logo Inspirations is now on YouTube. 00:47:35 What's Hello Fresh? 00:48:00 Q: How would you tackle renegotiating rates with old clients? 00:50:20 Q: Should I specialize in one type of design, or should I take every job that comes? 00:51:50 Become a creative expert: Gain depth in design 00:53:12 Q: What financial/workflow/invoicing structures do I need to set so I can handle more jobs at once? 00:58:10 Q: If I get a project that I don't have the skills for, how do I contract it out to other designers? 01:00:56 Q: Is it possible to sell assurance to a prospective client without a proven track record of professional experience? 01:06:00 Q: Blind offers a lot of what a marketer is supposed to do. Did you learn it or do you have a marketing team? 01:09:48 The Futur Podcast - On Itunes, Stitcher & Google Play 01:13:02 Q: What are the easier projects to start with / What were you first three? 01:15:42 Q: How do you come up with a name / do you have any tips for your first hire? 01:20:40 Q: How many projects per month is a good number (Phone Question) 01:23:50 Q: My target market doesn't think long term. What can I do to make branding seem like something more tangible? 01:25:27 What separates a brand from a logo 01:29:01 Q: How do I identify market needs? so I can clearly advertise which services to offer? Media Drop -- Buy the book: Win Without Pitching Manifesto by Blair Enns http://amzn.to/2rzgZPU Logo Inspirations - www.youtube.com/logoinspirations School of Motion Podcast - The Uncertain Future of Mograph - http://www.schoolofmotion.com/business-mograph-chris-do-blind/ Takeaways: -- Keep your expenses low and have a runway to keep your options open The work of marketing the work is where the real work begins - the work does not speak for itself. If you are taking a lot of different work, be selective in what you show the world. _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ Subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Matthew Encina: Twitter & Instagram: @matthewencina matthewencina.com Snapshot Credits: Executive Producer– Chris Do Host– Matthew Encina Director– Matthew Encina Cinematography– Aaron Szekely, Andrew Truong Editor– Jon Pham Show Open– Minhye Cho Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 161219 The Futur
In an interview at AFP 2018, featured speaker Craig Martin, Director, U.S. Practice for The Treasury Recruitment Company, discusses how a treasury professional can become their own career coach and define their personal brand. AFP 2019 will offer many more sessions on career development. Register here: https://conference.afponline.org/
Views: 76 afponline
➡️Stay up-to-date & subscribe to my YouTube Channel: http://bit.ly/SeanAzariYouTubeChannel Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!! We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands. In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil. From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004. Timestamps: 0:50 Introduction of Bill Colli and his background 1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding? 2:48 History with Lancome cosmetics all the way to where he is today 4:30 Marketing THEN vs Marketing NOW. What are the differences? 6:40 Back then, how do you communicate with the consumer? How do you create the brand? 8:10 How much was advertising back then? How easier is it compared to marketing now? 10:38 I want to start a product/brand, what do I do? Who do I talk to first? 13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy? 17:00 What is USP- Unique Selling Proposition 18:00 What if I want to start a brand, what should I initially invest in? 19:30 How do you come about naming a product/brand? 26:50 Do you have to have a doctor behind your product/brand? 28:15 Who will be the first person to hire if you want to start a brand? 29:50 How do you get friends to invest in you and your brand? 31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1 33:50 One advice you could give for a startup entrepreneur- IMPORTANT Bill Colli's LinkedIn: https://www.linkedin.com/in/bill-colli-1815844 Kat Burki's Website: http://www.KatBurki.com PRZMan: http://www.PRZMan.com Everyday Botanicals http://www.EverydayBotanicals.com
Views: 1431 Sean Azari
OCTANe Building Blocks is program is part of OCTANe Foundation for Innovation's (OFI) "Building Blocks" series -- a six month development program to help entrepreneurs hone the skills needed to create, manage, and grow a successful business. The target audience for this program consists of university researchers and science and technology innovators. Defining and developing your brand -- it's more than just a name When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well. This session was captured on February 4, 2010. For more information and access to courses, lectures, and teaching material, please visit the official UC Irvine OpenCourseWare website at: http://www.ocw.uci.edu.
Views: 441 UCI Open
Successful brands are built on a unique point of differentiation that is strongest when reinforced by all elements of the guest experience. Whether the goal is to develop an entirely new restaurant brand, increase sales and profitability or maximize marketing opportunities, it is Bahamas’s mission to translate the brand positioning across a concept’s food, beverage, facility and service strategies. Bahamas can work closely with a client’s agency and designer or can provide seasoned experts to create and manage the brand’s execution in the following ways: • Brand Identity (Logos, Color Palette, Typography, Signage, Brand Style Guide) • Identification of Core Values • Brand Discovery (Setting the Vision, Articulating the Values, Defining the Culture) • Brand Strategy (Positioning, Brand Story, Naming Systems) • Brand Experience (Website, Collateral, Guest Experience)
Views: 12 Hospitality Development Company
What are your core values and are you using them to improve the quality of your life and your work? Part of discovering what values exist at your core is looking back at the failures and triumphs of life to improve and ensure a successful future. James Franklin is approaching his second season as the head coach of Penn State’s Football program. Franklin was named the 16th head football coach in the storied 127-year history of the Nittany Lion program on January 11, 2014. A two-time All-Pennsylvania State Athletic Conference (PSAC) quarterback at East Stroudsburg University, Franklin has demonstrated the ability to recruit, teach and motivate talented student-athletes throughout his coaching tenure. Franklin graduated from East Stroudsburg in 1995 with a degree in psychology. He also earned a master's degree in educational leadership from Washington State University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 138709 TEDx Talks