How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 49890 Dan Martell
Thinking about building your YouTube channel into a business? In this video, YouTube creator Andy Schrock talks about his path to growing his skateboard business through his YouTube channel. Hear what he learned along the way, what helped him define his business's brand, and advice he has for other creators looking to turn their channel into a business. Check out Andy's Channel: https://www.youtube.com/AndrewSchrock Learn more about building a business with our Creator Academy course: https://goo.gl/c35Gk5 Subscribe and hit the bell to see a new video each Tuesday: https://goo.gl/So4XIG ► Level up your YouTube skills with Creator Academy lessons: https://goo.gl/1P8bT4 ► See index of all lessons: https://goo.gl/x2h1NG ► Get step-by-step instructions: https://goo.gl/fBzr7
Views: 17540 YouTube Creators [Creator Academy]
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 144085 Marie Forleo
http://www.skoolcore.com Annotations: -- 1:07 Brand Attributes Exercise 2:46 Timeblock the agenda to keep the discussion focused 4:01 How would you describe the brand? 5:19 Who are you as a culture? In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement. Tell us what you think: http://www.twitter.com/theskoolrocks https://www.facebook.com/theskoolrocks Follow us on Twitter: Chris Do http://www.twitter.com/I_mdoughboy Jose Caballer: http://www.twitter.com/josecaballer http://www.twitter.com/blindla http://www.blind.com http://www.theskoolrocks.com
Views: 23584 The Futur
Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 944086 Video Influencers
What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 495247 The Futur
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 139168 TEDx Talks
A great way to formalize a company’s purposes, goals, and values is to have formal mission, vision, and values statements. The Mission statement addresses the question “Why do we exist?” or “What is the fundamental reason for our organization’s existence?” The Vision statement describes the desired future position of the company and answers the questions “What do we want to achieve in the future?” and “Who do we want to become?” A company's values are the guiding principles for the way it expects its employees to behave. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 30771 365 Careers
KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 119780 stevenote
Do you travel a lot? Get yourself a mobile application to find THE CHEAPEST airline tickets deals available on the market: ANDROID - http://android.theaudiopedia.com - IPHONE - http://iphone.theaudiopedia.com or get BEST HOTEL DEALS worldwide: ANDROID - htttp://androidhotels.theaudiopedia.com - IPHONE - htttp://iphonehotels.theaudiopedia.com What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 14905 The Audiopedia
Many companies have trouble thinking about how they can really attract their ideal clients and define their brand. Watch this simple video on the Top 3 Ways to define your brand. Get your complementary Brand Evaluation here: http://www.cmdsonline.com/brandevaluation
Views: 81 Chris Mulvaney
Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 285351 Degreed
Have you wondered how to create a value proposition that actually sells? What about removing the barrier created by price? In your sales prospecting efforts, it's important to have a solid plan of attack. Improve your sales efforts by: * Defining value properly * Properly pinpointing the problem * Better storytelling * Conveying ROI (value) * Not getting stuck on feature bloat SUBSCRIBE TO DISCOVERORG http://bit.ly/2ioDC1C DISCOVERORG SOCIAL https://twitter.com/DiscoverOrg https://www.linkedin.com/company/discoverorg https://www.facebook.com/DiscoveryDB https://www.youtube.com/c/DiscoverorgLLC https://dorg.ly/instagram ADDITIONAL RESOURCES https://discoverorg.com/sales-and-marketing-tools-resource-center/?CPN=701160000012zTe WHAT IS DISCOVERORG? DiscoverOrg enables direct connections with key prospects, giving sales, marketing, and staffing pros the ability to find, connect, and sell their targeted prospects. REQUEST A PERSONALIZED DEMO https://discoverorg.com/schedule-demo-today/?CPN=701160000012zTe -~-~~-~~~-~~-~- Please watch: “About the DiscoverOrg Platform“ https://www.youtube.com/watch?v=rP1HapEWd-k&t=26s -~-~~-~~~-~~-~-
Views: 14617 DiscoverOrg
Elliot Schreiber Ph.D., clinical professor of marketing and executive director of LeBow College's Center for Corporate Reputation Management, explains the importance of corporate reputation management in a changing economy and its role in building your company's brand.
Views: 8676 LeBow College of Business
In an interview at AFP 2018, featured speaker Craig Martin, Director, U.S. Practice for The Treasury Recruitment Company, discusses how a treasury professional can become their own career coach and define their personal brand. AFP 2019 will offer many more sessions on career development. Register here: https://conference.afponline.org/
Views: 52 afponline
Your personal brand is a perception of you not actually who you are. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out what is personal branding. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://managepersonalimage.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: Personal Branding: How To Build & Manage Your Personal Image - Personal Branding Ep. 3 https://youtu.be/HDjK7_JoM4k https://youtu.be/HDjK7_JoM4k
Views: 127829 Dan Lok
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 79783 The Futur
Vision statements are a critical component to any great strategic plan because strategic plans are about creating a different future. That future is articulated in your vision statement. Watch our whiteboard video to learn how you can create a great, future-looking vision statement. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 84314 virtualstrategist
What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 55238 Anis Khan
Let this preview teach you the concepts you need to make your event planning business stand out of the pack. Sean Low shares the 4 P's of a successful event business. This class is targeted at new event planners, or event planning companies that want to grow their business. To view the full class visit: http://www.eventleadershipinstitute.com/course-details-Defining-Your-Brand-The-4-Ps.aspx Bio: Sean Low is the Founder and President of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Prior to founding The Business of Being Creative, Sean spent six years as the President of Preston Bailey Design, Inc. representing Preston in his business endeavors around the world.
Views: 289 EventLeaders
Speaking with the eWomenNetwork Chapter in Toronto, Romana Mirza, Brand Expert at Studio Pinpoint Consulting reviews the six DIY steps to defining your brand - in under 12 mins. Review the six steps at http://brandmarketingplan.com. Download the first Exerecise in the Brand Guide for Business at no cost or obligation at http://www.brandmarketingplan.com/exercise-1/
Views: 196 Romana Mirza
I want to show you why most mission statements are so terrible. Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.
Views: 290135 Fast Company
A step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University's Fuqua School of Business. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina's Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Views: 56275 Talks at Google
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 254022 tutor2u
➡️Stay up-to-date & subscribe to my YouTube Channel: http://bit.ly/SeanAzariYouTubeChannel Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!! We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands. In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil. From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004. Timestamps: 0:50 Introduction of Bill Colli and his background 1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding? 2:48 History with Lancome cosmetics all the way to where he is today 4:30 Marketing THEN vs Marketing NOW. What are the differences? 6:40 Back then, how do you communicate with the consumer? How do you create the brand? 8:10 How much was advertising back then? How easier is it compared to marketing now? 10:38 I want to start a product/brand, what do I do? Who do I talk to first? 13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy? 17:00 What is USP- Unique Selling Proposition 18:00 What if I want to start a brand, what should I initially invest in? 19:30 How do you come about naming a product/brand? 26:50 Do you have to have a doctor behind your product/brand? 28:15 Who will be the first person to hire if you want to start a brand? 29:50 How do you get friends to invest in you and your brand? 31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1 33:50 One advice you could give for a startup entrepreneur- IMPORTANT Bill Colli's LinkedIn: https://www.linkedin.com/in/bill-colli-1815844 Kat Burki's Website: http://www.KatBurki.com PRZMan: http://www.PRZMan.com Everyday Botanicals http://www.EverydayBotanicals.com
Views: 1422 Sean Azari
Simon is the founder and CEO of We First, a brand transformation agency providing strategy, training and content that accelerates growth through purpose. His New York Times, Wall Street Journal and Amazon bestseller, 'We First: How brands and consumers use social media to build a better world,' was an Amazon Top Ten Business Books and strategy+business named it their Best Business Marketing Book for 2011. He is an international keynote speaker who has been featured on the cover of Speaker magazine and he contributes to The Guardian, Fast Company, Huffington Post, and Forbes on purpose, branding, employee engagement, social media and leadership. Subscribe to his blog at SimonMainwaring.com — We First is the belief that we must use business to look after others as well as we care for ourselves. It stands in contrast to the Me First thinking that allows business to serve the interests of too few, to damage our planet, and to risk the well-being of future generations. It is a mindset for how we live our lives, how we do business, and how we overcome the challenges our world faces and create a better future for all. — Follow Simon Here: Website // http://wefirstbranding.com/ Google+ // https://plus.google.com/+Wefirstbrand... Facebook // https://www.facebook.com/wefirst Twitter // https://twitter.com/WeFirstBranding Pinterest // https://www.pinterest.com/wefirst/ LinkedIn // https://www.linkedin.com/company/main... Instagram // https://instagram.com/wefirst/
Views: 272 WeFirstTV
http://www.amandarose.com.au Who are you? What is your brand saying to the rest of the world? Don't leave it up to others take control yourself with these 5 EASY steps to develop your personal brand. It is actually a lot of fun! Oh and let me know what you come up with in the comments below. Amanda Rose ;-) http://www.amandarose.com.au
Views: 113586 Amanda Rose TV
Carmel Yoeli, Co-founder & CEO of Technology Marketing Agency, Atreo, speaking at a V+ CMO Forum session about "Building Winning Technology Brands". The Viola Group's V+ professional forum hosts regular meetings for executives from our portfolio companies to network and share experiences, best practices and insightful presentations about a variety of relevant topics. Some of these sessions (including the V+ CMO Forum) are exclusive to Viola's portfolio companies, but we are happy to share video highlights with our dedicated Viola followers. Viola Group: http://www.viola-group.com/ Viola Notes (our blog): http://www.viola-notes.com/ Atreo: http://www.atreo.co/
Views: 59 Viola Group
BEST (Brands, Experience and Social Technology) addresses the questions: How do leading organizations create compelling brands and connect through experiences? As today's savvy consumers are increasingly participating in brands (rather than merely receiving their messages), how do companies foster better experiences, conversations and relationships - with both their employees and customers? Moreover, how do you harness social media to build and amplify a brand? MC Hammer spoke to this last question to the class, with a particular focus on building a personal "brand" or reputation.
Views: 60945 Stanford Graduate School of Business
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 709736 London Business Forum
Two of the most important and yet confusing strategic decisions a company, business or organization has to make are, "What is our mission?" and "What is our vision?" Yet most leaders are confused about what they're really trying to create. They know they ought to have them, but how are they different? To find out how radically different they are, you'll want to watch this video.
Views: 230107 Bruce D. Johnson
Specialized by profession. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out how to differentiate yourself from everyone else in your industry. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://usenichemarket.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Use Niche Marketing to Grow Your Business - Personal Branding Ep. 9 https://youtu.be/-9H3Z6MbYxY https://youtu.be/-9H3Z6MbYxY
Views: 33559 Dan Lok
Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jenny Harding, Vice President of People, WeddingWire, at the MarketingSherpa Media Center at DMA &THEN 2015. Jenny discussed how her company markets itself to potential employees, and what tools they use to create the right company culture. “It’s really important for a company to have their objectives, and then be able to back into their corporate culture from that. So if you want to make sure that your employees are collaborating, then you need to make sure that you are employing smart people that are collaborative, and putting them in an environment that helps them be that way,” Jenny said. “Whenever you’re working closely with the marketing department, as a progressive HR department, then you are really able to let the population know that that’s the kind of company that you are. You end up attracting the right kind of talent that can work in your environment." WeddingWire will also be speaking at the 2016 MarketingSherpa Summit on February 22-24 at the Bellagio in Las Vegas. You can find more information about Summit here: https://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016.
Views: 106 MarketingSherpa
100 Ways to Market Yourself and Your Business with No Money Marketing Your Business or Marketing Yourself with No Budget Means Leveraging Time, Hard Work and Talent. How to Market Yourself and Your Business with No Budget Read the Article: http://bit.ly/marketwithnomoney JOIN CREATE AWESOME COMMUNITY NEWSLETTER http://goo.gl/EywY3S Should you spend money on advertising or marketing your business or your brand? YES. 110% Yes... as soon as it is practical to do so... as soon as you have done your homework, understand the marketplace and know it won't be a waste... How do you operate with that level of certainty? Marketing with no money. Leveraging content marketing, in person networking, access to technology and the largest platforms in the world, which by the way are all free... that is how you make sure when it is time to invest in your marketing and advertising that it delivers on ROI for you. Marketing with no budget is very real and very practical and there are a ton of companies and individuals who have done it until they scaled to a place when it was practical do so. Lack of money and lack of budget is no excuse for not being successful. You can leverage time and effort instead. How to Market Yourself with No Money: Build a personal brand. Start using the free platforms like YouTube, Facebook and Instagram, Start live streaming on Periscope... go to where your ideal audience or consumer or clients are and deliver upfront value to them. That is how you market yourself with no money. You put in the time and the work to market yourself and build a community around people who value what you are giving them in content. Whether that is information, or entertainment or motivation. You go direct to consumer, in the platforms that matter. How to Market Your Business with No Money: You demonstrate the power of your product or service and what problem it solves. You show up. If you think your business is not suited to a platform and you're not willing to take the time find out or to be the one to dominate that platform, because you don't see your competition there... it is a mistake and you will lose. Go there and create value. Go there and show people who you are and what your business can do for them, and that will have value. You will either learn that platform or content strategy is ineffective and why, so you will never waste money trying to win there in the future... or you will learn what it works and this where you need to invest when it becomes practical. That is how you market your business with no money and no budget. AUDIO MUSIC & SOUND FX http://audioblocks.refr.cc/K9MSL3S MY YOUTUBE SETUP http://amzn.to/1TwiZjD RENT CAMERA GEAR https://lumoid.com/?invite=3C46I86Q LISTEN TO THE PODCAST https://goo.gl/SEQmn8 GET A CREATE AWESOME SHIRT! http://goo.gl/lsr8uY SUBSCRIBE FOR MORE AWESOME https://youtube.com/subscription_center?add_user=robertoblake2 RECOMMENDED WEB HOSTING PROVIDER Blue Host http://goo.gl/or3zpx RECOMMENDED EMAIL MARKETING via MAILCHIMP http://eepurl.com/bugUyT CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://facebook.com/robertoblake2 http://periscope.tv/robertoblake http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.
Views: 128086 Roberto Blake
Subscribe: http://goo.gl/Q2kKrD and also Ring the Bell to get notified // Have a Top 10 idea? Submit it to us here! http://watchmojo.com/suggest Who runs the world? These companies! For this list, we’re looking taking a look at Forbes’ 2018 ranking of the world’s most powerful companies and valuable brands based on the numbers. WatchMojo counts down the Top 10 Most Valuable Brands. Check out our other videos of the Top 10 Business Rivalries: https://www.youtube.com/watch?v=1OE4Q60Dzyw&t=1s, the Top 10 Companies That Went Bankrupt: https://www.youtube.com/watch?v=19c2TT_yIuQ&t=1s, and the Top 10 Products That Killed Competitors: https://www.youtube.com/watch?v=LhJE4TA9DD4. 10. AT&T 9. Toyota 8. Disney 7. Samsung 6. CocaCola 5. Amazon 4. Facebook 3,2,1?!?!?! Watch on WatchMojo: http://www.WatchMojo.com Special thanks to our user boxtroll for suggesting this idea! Check out the voting page at https://www.watchmojo.com/suggest/Top+10+Most+Valuable+Brands. Check our our other channels! http://www.youtube.com/mojoplays http://www.youtube.com/mojotalks http://www.youtube.com/msmojo http://www.youtube.com/jrmojo http://www.youtube.com/watchmojouk WatchMojo's Social Media Pages http://www.Facebook.com/WatchMojo http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo Get WatchMojo merchandise at shop.watchmojo.com WatchMojo’s ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How To’s, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes. Your trusted authority on ranking Pop Culture. #BestBrands #Business #Forbes
Views: 79100 WatchMojo.com
The free market can be a competitive place, where some products claim victory over others. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Products that Killed Competitors. For this list, we'll be taking a look at the products that overcame their rivals, either by taking over an established brand or by edging out a product from the same era. Click here to subscribe: http://www.youtube.com/subscription_center?add_user=watchmojo or visit our channel page here: http://www.youtube.com/watchmojo Also, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :) Check us out at http://www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and http://www.Facebook.com/WatchMojo. Special thanks to our user akt for submitting the idea on our Interactive Suggestion Tool at http://www.WatchMojo.com/suggest Check out the voting page here, http://watchmojo.com/suggest/Top+10+Products+That+Killed+Competitors Want a WatchMojo cup, mug, t-shirts, pen, sticker and even a water bottle? Get them all when you order your MojoBox gift set here: http://watchmojo.com/store/ WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about. We update DAILY with 4-5 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
Views: 2374671 WatchMojo.com
What does a brand strategist do? How does someone use words to help unlock someone who is stuck because they are inside the bottle and can't read the label? Chris and fan favorite Melinda Livsey have a deep conversation to uncover her true passion. 03:40 What does a brand strategist do according Melinda? #branding. How is this different than what she used to do? 13:45 What's the temperature of the lead? Are you mistaking a "cold" lead from a "hot" lead? 13:52 - 🔑 - To unlocking a client versus a customer 16:00 Selling is not convincing. 19:00 What is the alternative to hiring more employees to grow? 21:50 Lifestyle business 23:37 - 💎- Lifestyle business VS building big and scale. The exit strategy of scale allows for a multiplier of impact and income. 24:18 What is Melinda real passion? 25:49 - 💍- Following your mission requires monogamy. Put a ring on it. 25:50 The Dan Sullivan Question— 26:50 What is your life's work? What do you really want? 27:30 Self-realization moment. We go beyond the surface. 29:00 #GoMelindaGo 32:15 Is Chris a hypocrite? 33:20 The difference between art and work Seth Godin 33:55 Einstein quote on Imagination is more important than knowledge 36:50 Jen Bilik Knock Knock founder to treat OCD— turned an illness into a business that is thriving 39:40 Summary and check in. "Gettin Stuck" in her routine thinking. 41:30 Strategy demonstrated 43:29 What is your 3 year goal? #MelindaLivsey #ChrisDo #bizOfDesign #Brand #Branding #Brandstrategy #strategy Melinda Livsey Playlist https://www.youtube.com/playlist?list=PLzKJi2GjpkEFdDUEpVRrIPKsB1RSQ6P9W @MelindaLivsey_ Twitter Marks And Maker https://www.marksandmaker.com 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Ricky Lucas Editor– Jona Garcia Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne
Views: 23232 The Futur
The Ritz-Carlton Hotel Company, L.L.C. unveiled today a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown. “Today we celebrate a defining moment in the legacy of The Ritz-Carlton with an updated brand logo, and a new blue” said Hervé Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company, L.L.C. and one of the brands founders. Learn more here: http://bit.ly/1QqBBMR
Views: 45717 The Ritz-Carlton
A discussion about branding with advice for defining your brand story. Please remember to subscribe http://bit.ly/1aE5UOT Subscribe to Roberto for LOADS more useful videos! https://www.youtube.com/robertoblake2 At VidCon, Roberto and I filmed a few videos together about design! Something I don't consider my skills to be overly strong in is branding. I was never the type of designer who loved creating logos; I prefer to take an existing brand and solve juicy web design problems for the company or create the perfect supplementary graphics that tie in with their brand. In this video Roberto gives me (and you) a TON of amazing advice about branding and defining your brand. ----------------------------------------------- // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don't have to sit through ads, and it also means I don't earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you're bound to find something you like :) Check it out at: http://linernotekids.storenvy.com ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a web and graphic designer from New Zealand currently living in London and posting videos every Saturday about design, fashion/beauty and DIYs and vlogs every Tuesday here on CharliMarieTV. Please subscribe and say hi in the comments so we can be friends :) ----------------------------------------------- // MORE Blog: http://www.charlimarie.com Online apparel store: http://linernotekids.com/ Design portfolio: http://charlimarie.com/portfolio Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley Facebook: http://www.facebook.com/charlimarieTV Snapchat: charlimarietv My sister SmayJay's channel: http://www.youtube.com/frangisamme ----------------------------------------------- // MUSIC Hackbeat by Kevin MacLeod is licensed under a Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100805 Artist: http://incompetech.com/
Views: 3205 CharliMarieTV
Exemplifying Your Company's Intangible Assets USP Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition What's your USP? Music: New York Fashion (Instrumental) Artist: Nard Berings Brand & reputation marketing for entrepreneurs. Including social media and mobile marketing. Personal mastery & leadership training for entrepreneurs. Callahan Coaching & Consulting "Transforming entrepreneur's dreams from hobby to profit." http://andreacallahan com 855.47 TEACH
Brand strategy or "branding" enables businesses to leave lasting impressions and forge meaningful connections with their customers. Senior Marketing Strategist at GRAYBOX, Alicia Nagel, goes over: -- the basics of branding -- how it can make you a more efficient and effective marketer -- walks you through the process of discovering and defining a brand strategy -- answers Q's from the audience afterward Promotional talk description: "Are you interested in increasing the ROI of your marketing efforts? Understanding your brand and communicating it effectively is a key contributor in growing sales! Join Senior Marketing Strategist, Alicia Nagel, in this talk to discover how becoming more aware of your company’s brand can help you build strong relationships with customers. Attendees will leave with tactics to gain a better understanding of their users, brand personality, brand “touchpoints”, and how using brand strategy can increase the effectiveness of marketing efforts." Speaker: Alicia Nagel Senior Marketing Strategist at digital consulting firm GRAYBOX www.grayboxpdx.com This talk is part of a lunch & learn series intended to provide business tools and education to businesses. It was given to a live audience on 6/6/2017 in Portland, OR.
Views: 49 GRAYBOX
As President of Levi's, James 'JC' Curleigh oversees one of the oldest brands in America. In this position, he is responsible for managing the strategic direction and execution of the company’s brands. Prior to joining Levi Strauss & Co., JC served as the President and Chief Executive Officer of Keen Footwear, Inc., a footwear and accessory company. Before Keen, he was president and chief executive officer of Salomon Sports North America, an innovative performance sports company. JC's unwavering commitment to creative design and craftsmanship makes him a strong leader for Levi Strauss & Co.’s brands as well as a strong member of the company’s worldwide leadership team. In this special IVY Ideas Night members learned valuable lessons in branding from a global expert! IVY is the world's first Social University. Our mission is to educate and inspire future leaders. To learn more, please visit ivy.com. -- 1:15 JC tells the story of how he ended up at Levi's, and The White House. 5:12 How do you create a specific vision for your brand? 10:25 How do you reinvent a historic brand, finding the right balance between heritage and innovation? JC takes us through the fascinating history of Levi's, and how the brand kept its relevance despite a wildly changing cultural landscape. 17:34 How do you connect with consumers? The trick: don't think of your customers as "consumers." Think of them as fans. 25:34 How do you deal with huge business challenges? 31:11 JC argues that we only have a few major defining moments in our life, and explains how we can seize them. 35:13 How do you build a career around your passions? Combine passion and vision and turn them into concrete goals. "A goal is a dream with timelines." 40:37 JC's best life advice? Learn to be "aggressively patient." Audience Q&A: 44:09 What does it mean to be an "American brand" in this day and age, particularly with regards to the 2016 election? 47:12 As a great brand, are you supposed to follow trends or create them? How do you balance the two? Like us on Facebook: https://www.facebook.com/ivyconnect Follow us on Instagram: https://www.instagram.com/ivyconnect/ Follow us on Twitter: https://twitter.com/IvyConnect Follow us on LinkedIn: https://www.linkedin.com/company/ivyconnect
Views: 1161 IVY
Visit http://onesocialmedia.com/blog for more tips on marketing, branding, advertising, and, of course, social media. We were fortunate enough to pick the brains of best-selling author and branding expert Marty Neumeier. In this video Marty talks about how globalization has created smaller groups of people we call tribes and what role a brand can play in those groups. social media marketing, social media marketing strategy, social media marketing plan, social media marketing companies, social media marketing consultant, social media marketing firm, what is social media marketing, social media marketing agencies, social media marketing blog, social media marketing consulting, social media marketing services, social media for marketing, social media optimization, social media marketing strategies, marketing with social media, social media advertising, social media training, social media definition, social media for business, social media blog, social media companies, social marketing, marketing social media, social media agency, how to use social media for business, using social media for business, social media and business, what is social media, social media website, social media promotion, social media tools, social media strategy, social media campaign, social networking, socialmedia, internet marketing, what is internet marketing, online internet marketing, internet marketing companies, internet marketing firm, internet marketing consulting, best social media, social media manager, social media management, social media plan, social media consultant, facebook marketing, facebook marketing tips, facebook for business marketing, facebook marketing strategies, facebook fanpage, facebook and marketing, marketing facebook, facebook for marketing, fan pages, facebook for business, facebook business, twitter marketing, twitter and marketing, twitter guide, marketing on twitter, twitter for marketing, getting twitter followers, find twitter followers, marketing with twitter, marketing twitter, twitter tools, get twitter followers, how to get twitter followers, youtube marketing, video marketing, you tube views, youtube for marketing, marketing with youtube, using linked in, how to use linked in, how do you use linkedin, blogs for marketing, marketing blogs, blog tips, digital marketing, digital marketing agencies, marty neumeier, marty neumeier,
Views: 422 onesocialmedia
OCTANe Building Blocks is program is part of OCTANe Foundation for Innovation's (OFI) "Building Blocks" series -- a six month development program to help entrepreneurs hone the skills needed to create, manage, and grow a successful business. The target audience for this program consists of university researchers and science and technology innovators. Defining and developing your brand -- it's more than just a name When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well. This session was captured on February 4, 2010. For more information and access to courses, lectures, and teaching material, please visit the official UC Irvine OpenCourseWare website at: http://www.ocw.uci.edu.
Views: 431 UCI Open
In this Video, Dr. Vivek Bindra has discussed in detail, how to formulate "VMOSA". The vision, Mission, Strategy, Action Plan of an Organization, he has also outlined the VMOSA statements top Global Corporates for the reference of viewers of this video 1. How to Frame your Mission statement 2. How to Frame your Vision statement 3. How to Frame your Core Values 4. How to prepare your VMOSA framework 5. How to prepare vision, Mission, Strategy 6. How to prepare vision, mission, goals and objectives in Hindi 7. Vision, mission, values, video 8. Case Studies on Vision, Mission, Strategy and Action Plan 9. Vision, Mission, Objectives, Strategy To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 813139 Dr. Vivek Bindra: Motivational Speaker
Get the Empowered Artist book here http://bob-baker.com/buzz/paperback-bundle/ Visit the podcast page here http://www.diycareermanifesto.com/2014/12/branding-yourself-online-season-2.html I'm back with Season 2 of "The Creative Entrepreneur." On this episode I share a chapter called "Defining Your Brand Focus" from my audiobook, "Branding Yourself Online." Click here to download the MP3 of this episode http://traffic.libsyn.com/bobbakerpodcast/S2E1_-_Branding_Yourself_Online.mp3 Click here to subscribe to the Creative Entrepreneur on iTunes https://itunes.apple.com/us/podcast/creative-entrepreneur-podcast/id721321813 Or subscribe on Stitcher http://www.stitcher.com/podcast/creative-entrepreneur-podcast/the-creative-entrepreneur-podcast Click here for the audio podcast RSS feed http://bobbakerpodcast.libsyn.com/rss Stuff mentioned on this episode: Branding Yourself Online: 10 Steps to Creating a Potent Personal Brand Identity on the Internet Ebook http://www.amazon.com/dp/B00IDCIJ50/ Audiobook http://www.amazon.com/dp/B00NPBYA6G/ And http://www.audible.com/pd/Business/Branding-Yourself-Online-Audiobook/B00NNYP7RQ/ The DIY Career Manifesto: The Unconventional Guide to Turning Your Talents and Know-How Into a Profitable Business Ebook: http://www.amazon.com/dp/B00ES54K86/ Audiobook: http://www.amazon.com/dp/B00R1Y5MXS/ And https://itunes.apple.com/us/audiobook/diy-career-manifesto-unconventional/id952006527 Leave me a digital voice mail question or comment (which I might use on the show) at https://www.speakpipe.com/MrBuzzFactor The music used at the beginning and end of the show is "Wake Up" by Bob Baker and Pooki Lee. Sample more songs at https://soulmassage.bandcamp.com/album/opening-up-to-the-good Want to know when new Creative Entrepreneur episodes are published? Get on the Creative Entrepreneur VIP List. It's free and easy. Click here ... https://bobbaker.leadpages.net/diy-career-manifesto/ Did you enjoy this episode? Please rate, review, comment, and share! Join the Empowered Artist Movement! For creative entrepreneurs of all kinds http://www.EmpArtist.com/ Music marketing tips and resources http://www.TheBuzzFactor.com/ Want to publish (or promote) your own book? http://www.FullTimeAuthor.com/ Improv comedy classes and shows http://www.ImprovSTL.com/ Original pop art paintings http://www.PopRockArtStudio.com/ Positive pop, rock and soul music http://www.SoulMassageMusic.com/ You'll also find me on ... http://www.Twitter.com/MrBuzzFactor http://www.Facebook.com/BobBakerFanPage http://www.YouTube.com/MrBuzzFactor http://www.Linkedin.com/in/buzzfactor http://www.Instagram.com/mrbuzzfactor/ http://www.Google.com/profiles/MrBuzzFactor cep20bob
Views: 199 Bob Baker