Search results “Developing brand loyalty”
Build Brand Loyalty With Relationship Marketing
Relationship marketing is developing customer loyalty and building long-term relationships through interaction and engagement. In this video, you'll learn about other company's strategies and steps you can take to get your relationship marketing off the ground. Video created by TAG. www.tagteam.agency. Offer may no longer be valid.
Views: 370 TAG
Developing Brand loyalty
http://localbiztoweb.com Developing Brand loyalty How to Increase Brand Loyalty Creating a brand is not just about getting more people to see your site and creating more opportunities to market your business. Another important reason to have a brand is so that you can bring your customers back and so that you can leverage the good experiences they've had with you in the past in order to sell to them again in future. Ultimately, this means trying to develop what's known as 'brand loyalty' so that you get to a point where people aren't just fans of your products but of you as a company or as a blogger. How do you get to that point? Be Consistent in Providing Quality The first and most important consideration is that you need to be consistent in terms of what you're offering and the quality that you provide. In short, if someone reads a blog post of yours and enjoys it, they need to feel confident that the next blog post they read on your site will be similar in tone and topic and will be similarly high quality. If your content is all over the place in terms of topic and quality the people won't bother checking back. The same goes for your products. Under Promise and Over Deliver Another good way to build brand loyalty is to 'under promise and over deliver'. What this means is that you give your customers more than they bargained for so that they feel almost as though you did them a favor. This creates the kind of positive experience that will bring them back and goes well beyond just fulfilling your contract. One example could be to give a free gift away with an item you sell. Another might be to record a personal thank you note which will always impress. Offer Incentives Another easy way to increase brand loyalty is simply to reward people for being loyal. The most obvious way to do this is with some kind of reward scheme. Likewise, you can offer deals to your email subscribers or you can reward people for following you on social media. Stand for Something Finally and most importantly – to get real followers you should stand for something. People love getting behind a movement and love buying products and reading blogs as a statement or an expression of who they are. Try to actually represent something and make this a key part of your business model. Thank you for visiting Local Biz to Web Video channel, do subscribe to get the latest videos as they are uploaded. Also visit http://localbiztoweb.com for similar articles of interest. https://www.facebook.com/Local-Biz-to-Web-391246847899635/ Cheers!
Brand Loyalty - How To Develop Brand Loyalty // In this video, I’m teaching you What is Brand Loyalty and How To Build A Brand through Customer Loyalty. Customer Loyalty programs are just one way to build brand loyalty. I’m sharing with you skills you will need to apply inside and out of your business to create loyal customers. DOWNLOAD My BRANDING KIT 👉 http://bit.ly/bbBrandingKit ________ Watch these other great tutorials: Building Brand Loyalty 🎥 https://youtu.be/cH4uoGmXt4Q How to create loyal customers 🎥 https://youtu.be/C1jt6xvISqw How To Build Brand Loyalty 🎥 https://youtu.be/UhmgKTWmW4o _________ My CUSTOMER SERVICE VIDEOS I mentioned: How To Handle Customer Complaints Effectively 🎥 https://youtu.be/oQvet6jXMP8 Customer Relations - How To Improve Customer Service Skills 🎥 https://youtu.be/ZyRjFYdtflY How To Create Awareness For Your Brand - Brand Awareness 🎥 https://youtu.be/4gJ_cfC3USs ★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★ MEET ME 👉 https://youtu.be/zA9nv2qbtg4 DOWNLOAD my personal branding strategy 👉 http://bit.ly/bbBrandingKit ★☆★ CONNECT ON SOCIAL 💃 @BlogginBrandi ★☆★ SUBSCRIBE to my 🎥 YouTube Channel 👉 http://bit.ly/BBYTsub ♦️ Instagram: http://www.instagram.com/blogginbrandi ♦️ Twitter: https://www.twitter.com/blogginbrandi ♦️ Facebook: https://www.facebook.com/blogginbrandi/ ♦️ LinkedIN: https://www.linkedin.com/in/blogginbr... ♦️ Pinterest: https://www.pinterest.com/blogginbrandi/ https://youtu.be/U2lvLlMbBGM
Views: 81 Bloggin Brandi
Why Are We Loyal to Certain Brands?
Why do people often buy the same brands over and over again? Hosted by: Hank Green ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow ---------- Dooblydoo thanks go to the following Patreon supporters: Kevin Bealer, Mark Terrio-Cameron, KatieMarie Magnone, Patrick Merrithew, D.A. Noe, Charles Southerland, Fatima Iqbal, Sultan Alkhulaifi, Nicholas Smith, Tim Curwick, Alexander Wadsworth, Scott Satovsky Jr, Philippe von Bergen, Bella Nash, Chris Peters, Patrick D. Ashmore, Piya Shedden, Charles George ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: Sources: http://www.sciencedirect.com/science/article/pii/S0148296311001020 http://onlinelibrary.wiley.com/store/10.1111/1468-5884.00177/asset/1468-5884.00177.pdf?v=1&t=j63obegg&s=e6669010c611e1d118c411881d3bd365f7ab7dda https://ejop.psychopen.eu/index.php/ejop/article/view/522/html https://www.theguardian.com/media-network/2016/mar/08/marketing-psychology-brand-message-disrupting-habits https://hbr.org/2006/06/more-isnt-always-better https://sheenaiyengar.com/wp-content/uploads/2016/08/2000-WhenChoiceIsDemotivating.pdf http://www.cell.com/neuron/fulltext/S0896-6273(04)00612-9 https://static1.squarespace.com/static/571960863c44d8e556c40f59/t/57bb683cd482e962ff7cd0a3/1471899708325/Matheretal2000.pdf http://www-bcf.usc.edu/~tellis/advertising.pdf Images: https://commons.wikimedia.org/wiki/File:Ventromedial_prefrontal_cortex.png https://commons.wikimedia.org/wiki/File:Gray739-emphasizing-hippocampus.png
Views: 109647 SciShow Psych
NEN Webinar# 70 How to Build Brand Loyalty
Growing Businesses come across the problem of brand loyalty from their customers. Developing an image, building a strong relationship with the customers and retaining their loyalty is a rigorous task a business owner has to undertake over and over again. Today whether its B2B or B2C market consumers are always are on a lookout for more and better options. With better technology and increasing competitiveness in the market organizations are emphasizing on creating emotional attachments the consumers and strongly believe the only way out of this issue is to be leaders in the market and generate strong brand loyalty. The most difficult aspect of building a brand loyalty is to retain the existing customer, attracting new customers and building a long-term loyalty with the right kind of customers. The webinar is going to deal with such problems entrepreneurs are facing in this market scenario.
Views: 244 Eclub India
I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU
Boccuzzi Jr. discusses why customer service, as opposed to traditional marketing strategies, has the potential to be the greatest form of marketing for a brand. John Boccuzzi Jr. has more than 20 years’ experience as a sales, marketing and customer experience executive, with a proven track record of strategic thought leadership in both private and public companies. John most recently served as Vice President of Sales & Edible for Business for Edible Arrangements, LLC were he led a team of 5 Senior Directors and Directors and total personnel of over 100 across several key departments including: Business Gifting, Business Development & Brand Partnerships, Franchisee Support, Customer Care and Training & Development. Wanting to share his passion for developing and delivering the best possible solutions and customer experiences, John formed Boccuzzi LLC. John has a Bachelor’s Degree from Bryant University in 1990 with a focus in Entrepreneurship. When John is he enjoys spending time with his two amazing children and wife of 21 years. He is also a foodie, cook, bee keeper, mico fruit farmer and runner and has completed several marathons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 50861 TEDx Talks
Customer Segmentation for Brand Loyalty
See how segmentation can help to identify potentially profitable customers to make the loyalty program a success.
Views: 1683 Fractal Analytics
Kaizar Campwala: Distribution in service of brand loyalty
Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government. Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York. He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter. He earned an A.B. from Brown University in political science, and a master's from UCLA.
Maintaining Customer Relations and Creating Loyalty - Kotler & Keller - Quick Review
Important Concepts of the chapter I. Product Value Assessed by the Customer II. Customer Satisfaction III. Importance of Relationship Marketing IV. Total Quality V. Customer Lifetime Value VI. CRM VII. CRM Implementation For more detailed summary of the topic please visit Creating Customer Value, Satisfaction and Loyalty - Summary of Kotler and Keller's Chapter http://nraomtr.blogspot.com/2015/01/creating-customer-value-satisfaction.html Marketing Management Article Directory http://nraomtr.blogspot.com/2011/12/marketing-management-article-list.html
Views: 238 Narayana Rao
5 Steps How to Build Brand Loyalty
http://www.WSIeBizSolutions.net/ | (678) 309-9790 | How Do You Secure Top of Mind Brand Loyalty? Follow These Top 5 Steps in Developing Your Digital Marketing Strategy 5 Steps How to Build Brand Loyalty The goal for any business in a competitive marketplace is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here's a 5 step strategy to achieving better brand loyalty. 1. Get to Know Your Customer Better Online research and competitor analysis will help you understand your target audience better. Being aware of their needs and challenges will mean you are ready to engage with them on a more meaningful level. 2. Prepare Your Story Uncovering where your customers hangout online will help you determine the business voice to adopt, what content is most popular and which social media channels your customers are most likely to engage with you on. 3. Personalize, Personalize, Personalize You can use email, social media and customized landing pages to personalize your customers' buying cycle. The goal is to make your customer feel important by delivering relevant and rewarding personalized messages. 4. Quality and Consistency Good content is still king. Whether it's deals, vouchers, white papers or webinars, work to develop a a content marketing plan that consistently over-delivers for your customers. The more you can add value with outstanding content, the more likely you will stay top of mind. 5. Encourage Feedback Remember, it's a conversation which includes listening. Use online alerts to know where your brand is mentioned, then be prepared to connect, listen, respond and most importantly show appreciation. Carrying out this 5 step plan using a combination of web research, a mobile ready blog, email, social media and customized landing pages will make you stand out from the crowd and ultimately realize an increase in repeat business. If you would like help to improve brand loyalty, get in touch. WSI eBiz Solutions 620 Green Valley Dr SE Smyrna, GA 30082 wsiebizsolutions.net [email protected] Follow us on: Blog: blog.wsiebizsolutions.net/blog Google+: plus.google.com/+WsiebizsolutionsNet Youtube: youtube.com/user/WSIeBizSolutions Twitter: twitter.com/wsiebiz Facebook: facebook.com/WSIeBizSolutions Linkedin: linkedin.com/company/wsi-ebiz-solutions/ Pinterest: www.pinterest.com/wsiebiz/
Views: 64 WSI eBiz Solutions
Create Brand Loyalty by Defining These 3 Dimensions of Your Brand
Betsy McHugh, CEO and founder of Hurdl, offers tips on how to create brand loyalty by defining key brand elements.
Views: 102 YEC
Creating Customer Loyalty - Getting Your Money's Worth
GettingYourMoneysWorthNYC.com - Judith West. Do you live in a world where you can't get a real person on the phone, or ever find anyone to help you? Listen to this story. Sadly, my friend had to move her mother to an assisted living facility. However, when they drove up, a valet greeted them by name and walked them down a red carpet where drinks and snacks were served. In short, they felt welcome. At Disney, a client whose stores at the parks I often visited, sales associates wore name tags with their hometown or country. Customers, called guests, would relate. Treating customers like who they are: VIP's, makes them loyal. Customer service is not a department. It's an attitude.
Views: 773 JudithWest
Creating Long Term Loyalty Relationship
How to increase customer loyalty through the industry leading example of Audi
Views: 101 Akshay Sivakumar
How to Build Brand Loyalty | Ideas for Online Content Growth | Wadhwani Foundation
"In the webinar, ""How to Build Brand Loyalty,"" Chintan Vora, Co-Founder of Digital Latte shares his experience on how startups can achieve brand loyalty and customer acquisition and retention. Businesses come across the problem of brand loyalty from their customers. Developing an image, building a strong relationship with the customers and retaining their loyalty is a rigorous task a business owner has to undertake over and over again. Today whether its B2B or B2C market consumers are always are on a lookout for more and better options. With better technology and increasing, competitiveness in the market organizations are emphasizing on creating emotional attachments the consumers and firmly believe the only way out of this issue is to be leaders in the market and generate strong brand loyalty. The most challenging aspect of building brand loyalty is to retain the existing customer, attracting new customers and building a long-term loyalty with the right kind of customers. The webinar is going to deal with such problems entrepreneurs are facing in this market scenario. The presentation will cover: - Building meaningful connections – networking - Define and focus on your USP - Give your customers options - Inspire and retain your existing customers - Perfecting deal closing process About Wadhwani Foundation: Wadhwani Foundation was founded in 2000 by Silicon Valley-based entrepreneur and philanthropist, Dr. Romesh Wadhwani with the primary mission of accelerating economic development in emerging economies through large-scale job creation and job fulfilment. The Foundation is present in Asia, Africa and Latin America operating in association with governments, educational institutes, corporates, mentors, and investors. Its Initiatives are driving job creation and jobs fulfilment through entrepreneurship, skills development, and innovation. About National Entrepreneurship Network (NEN) : National Entrepreneurship Network (NEN) inspires, educates, and supports student entrepreneurs, startups, and SMEs for creating high-value jobs. NEN creates city-based entrepreneurial ecosystems consisting of institutes that teach NEN courses, NEN run or supported accelerators and a network of mentors, investors, service providers supporting startups and SMEs. Click here to subscribe this channel at https://goo.gl/mR1FKK To know more about Wadhwani Foundation and its initiatives visit: Wadhwani Foundation Website: https://www.wfglobal.org/ National Entrepreneurship Network: https://www.wfnen.org/ Connect with us: Facebook: https://www.facebook.com/wadhwanifoundation NEN Facebook: https://www.facebook.com/NEN Twitter: https://twitter.com/WadhwaniF LinkedIn: https://www.linkedin.com/company/wadhwani-foundation Google + : https://plus.google.com/u/0/+Wadhwani-foundationOrg
Creating Customer Value & Customer Relationship
“Creating Customer Value & Customer Relationship” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session cover topics related to customer perceived value, value offering & customer value analysis. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 11668 DSIMS
Video Marketing Tips #1- Build Brand Loyalty & Make Money on YouTube with Your Business
5 Tips to build brand loyalty and make money on YouTube starts now. Jump start your video campaign with my best scripts, templates, and tools: http://bit.ly/VMAtoolkit ************************************ Subscribe to Davids Channel- http://bit.ly/DWYTube David Walsh is a globally recognized YouTuber and video marketing expert. In this video, Davids gonna lock it down with 5 solid tips that you have not have heard before. When it comes to brand loyalty and growing a business, you should focus a ton of energy on metrics that matter. That might one or more of the following: Clicks to website Subscribers Opt Ins Sales Leads View duration Comments Or maybe something else like brand awareness or brand recall. These are hugely important for increasing your top-of-mind status with the viewer. As you go through these 5 steps for creating brand awareness, think of your own videos and how you might be able to leverage what you learned here in your new videos. Don't Forget to subscribe! http://bit.ly/vsvlog ************************************ My Favorite Gear for Starting with Video: Wireless mic: http://amzn.to/1I9IjYd Teleprompter: http://amzn.to/1QImkuq t5i with additional gear: http://amzn.to/1QImDp4 Tripod: http://amzn.to/1QImSk9 Lighting: http://amzn.to/2cuibbO Mic / Lavalier http://amzn.to/2c8MUzf ************************************ New Content Every Week on Social Media: ************************************ Facebook LIVE every Wednesday: http://facebook.com/owenvideox Entrepreneurial Advice and Tips on Snapchat http://snapchat.com/add/owenhemsath Twitter Posts and Periscope http://twitter.com/owenhemsath
Views: 391 Owen Video
How to Use Video Email to Develop Customer Loyalty
http://1781603.talkfusion.com/product/video_email/ How to Use Video Email to Develop Customer Loyalty. Video email is the next big thing when it comes to online marketing, video marketing, video email marketing and developing customer loyalty. Download My Free PDF Doc http://milwaukeebestbusiness.com/2minutevideos/PDFDL/CreatingCustomerLoyalty.zip Businesses that harness the power of Video email marketing and use video emails to follow up with their customer will find that they are rewarded with a much higher customer retention rate. Creating loyal customers is easy if you understand what people really want when they shop at your store or visit your website. Most customer have a problem that they need solved. It my be short term or a long term problem. Understanding your customers needs is a key factor when trying to determine what it takes to retain your customers. Solving their problems and giving them more than what they actually paid for will put you a step ahead of your competitors and further along the path to developing greater customer loyalty. http://1781603.talkfusion.com/product/video_email/
Views: 207 Gerald Scott
Brand loyalty, Brand relationship and Brand equity
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.
Create a customer Loyalty Program with Blockchain
Create a customer loyalty program with blockchain. Use Hyperledger Composer API and Node.js to connect program members and partners on one network.
Views: 2445 IBM Developer
Every company deserves loyal customers
Loyal customers do not only buy more often, they also spend more. They are also the best ambassadors for your company. Loyalty Lab specialises in creating, developing and executing marketing programs that increase customer loyalty and positively influence their spending behaviour. Loyalty Lab is also your partner for managing print and e-mail productions.
Views: 150 Loyalty Lab
Using Analytically-Driven Pricing to Earn Customer Loyalty
Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices? By applying advanced analytics to the challenge, it’s possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the May 2016 virtual LEAD Marketing Conference, Graeme McVie, VP Business Development for Precima will share findings from market research and real-world client case studies to address: How important is price to retailers? How important is price to shoppers? How do leading retailers execute analytically driven pricing to earn customer loyalty?
Creating Profitable Customer Service in the Telecom Industry
This Webinar will show you how to create a Customer Service Experience that builds loyal customers & delivers Profitable Customer Service. We'll address the typical, tired Customer Service Interaction, which does not drive Customer Loyalty & Brand Loyalty, & we'll show you how to fundamentally change the Customer Interaction & reengineer your Customer Experience with a deliberate New Customer Service Conversation & structured experience to create real Customer Loyalty.
Views: 626 Pretium Solutions
Creating Brand Equity | Marketing Management (Lecture 9)
Creating Brand Equity | Marketing Management (Lecture 9) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?
Views: 1531 Get Knowledge
0915 securing brand loyalty
5 steps to developing a sound digital marketing plan to secure brand loyalty from clients - WSI Eastbourne
Views: 0 Graham Buchanan
Decoding Emotional Luxury and Customer Experience
As brands increase access to luxury-like experiences (think how Uber democratized the personal chauffeur, or how most technology once available only in luxury cars is now available across all segments), premium brands cannot differentiate on technology alone to acquire and retain customers. That requires developing brand representatives whose service orientation is rooted in emotional intelligence. The relationship between luxury-like brand experiences and emotional intelligence is especially pronounced for consumers who are new entrants to luxury and expect more for the dollars they’re spending.
Views: 2332 Bond Brand Loyalty
Getting Help Developing Your Brand
Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) knows that building a brand is no easy task and there are many resources available to help develop your brand. FOR MORE EXPERT CONTENT VISIT: http://www.docstoc.com/resources/videos Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life. http://www.docstoc.com/video/84110276/getting-help-developing-your-brand
Views: 7752 docstocTV
Driving Lifelong Customer Devotion With Loyalty Campaigns
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty? In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success. Actionable tips and strategies on how to design your loyalty campaigns, including: -Successfully Requesting On-Site Reviews -Maintaining A Positive Brand Perception -Moving Repeat Customers Through The Funnel -Creating Brand Loyalty Through Engagement
Views: 151 Trustpilot
Using Content to Build Brand Loyalty & Consumer Trust
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight explained at Digital EDGEucation how to build this consumer-brand relationship through a good content strategy: http://www.4psmarketing.com/blog/using-content-to-build-brand-loyalty-consumer-trust/
Views: 292 4Ps Marketing
How to develop a brand promise | lynda.com tutorial
This tutorial discusses how to build your brand's story by developing a credible brand promise that delivers value to your customers. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Building-Your-Brand/101957-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-lynda-101957-0201 This specific tutorial is just a single movie from chapter two of the Building Your Brand course presented by lynda.com author Lorrie Thomas Ross. The complete Building Your Brand course has a total duration of 25 minutes and explains the basics of branding your business or yourself through consistency, communication, and effective collateral Building Your Brand table of contents: Introduction 1. Defining a Business Brand 2. Building a Brand 3. Succeeding by Avoiding Common Mistakes Conclusion
Views: 5457 LinkedIn Learning
Lenta - Customers hold the key
As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia’s largest retail chains, relies on customer knowledge delivered by emnos to support its growth strategy and daily decision making.
Views: 1129 emnos
Creating Your Own Personal Brand
Are your posts getting enough engagement as you want? How can you capture the attention and the loyalty of your followers, and continue to grow your Coaching business? Learn from 2015 Top 10 Coaches, Bonnie Engle and Amy Silverman on how to build your personal brand and how to grow your audience through your social media.
Views: 8896 TeamBeachbody
Companies open brand centers so customers can experience new products
"판매보다 체험"...브랜드 센터 여는 기업들 To meet the demands of smart consumers, companies are turning to experiential marketing. The direct connection between a brand and consumers can drive brand loyalty and boost sales. Park Se-young has more. At this exhibition center, visitors can test-drive Hyundai's Genesis vehicles and receive a tailored purchasing experience. This home appliance maker has been getting positive feedback by letting customers try out its products by cooking on the spot. "After cooking, I felt I could trust the product and wanted to buy one." Experiential marketing focuses on providing product experience rather than selling. The method can help companies build long-term brand loyalty. Recently, a sportswear brand turned its entire store into an experience space for its products. "Instead of simply buying products, consumers can try them out and experience our cultural space." To keep pace with the ever-evolving consumer, companies are expected to keep developing such brand centers as a pivotal part of their marketing strategies. Park Se-young, Arirang News. Arirang News Facebook: http://www.facebook.com/arirangtvnews ------------------------------------------------------------ [Subscribe Arirang Official YouTube] ARIRANG TV: http://www.youtube.com/arirang ARIRANG RADIO: http://www.youtube.com/Music180Arirang ARIRANG NEWS: http://www.youtube.com/arirangnews ARIRANG K-POP: http://www.youtube.com/arirangworld ARIRANG ISSUE: http://www.youtube.com/arirangtoday ARIRANG CULTURE: http://www.youtube.com/arirangkorean ------------------------------------------------------------ [Visit Arirang TV Official Pages] Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld Homepage: http://www.arirang.com ------------------------------------------------------------ [Arirang K-Pop] YouTube: http://www.youtube.com/arirangworld Facebook: http://www.facebook.com/arirangkpop Google+: http://plus.google.com/+arirangworld
Marketing Management, Ch 5 - Creating Long-term Loyalty Relationships - ch 5
Satisfaction is a mathematical equation. Customer perception minus their expectation. What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing? Chapter 5 Marketing Management Kotler Killer
Views: 1473 Dr. Sharaf Alkibsi
Creating Brand Message that Influences - Webinar
How You Communicate May Be Hurting Your Brand. Find out Why: http://youtu.be/57HlidMMiX4 There are 3 main ways in which brands, people, and businesses generally communicate. This webinar reveals the what those communication types are, identifying which communication types may be hurting your brand, and which communication type to use instead to create positive influence. A Brand Message that Influences - Webinar This was a live one hour webinar, presented on April 29, 2014. We cover a fair bit of information in this webinar, but here are the main concepts and principles you will learn. - The three ways brands, business, and people generally communicate. - The benefits and disadvantages of each communication style. - Which one you should use to create brand loyalty. - The basic formula that drives loyal behaviour. Brought to you by: The Industream Kesean Kenton, Brand/Creative Director website: http://tinyurl.com/l5ljhno Twitter: http://tinyurl.com/kqj8pdj Facebook: http://tinyurl.com/pbbsovw ProtoImage Designs: www.protoimage.com -- branding, brand development, brand messaging, creating an inspirational brand message, brand inspiration, brand psychology
Views: 288 Kesean Kenton
How To Develop A Restaurant Customer Loyalty Program - Dennis Duffy - Loyalogy
This 8 step process is helpful for restaurant companies who are planning to develop a customer loyalty or customer rewards program. It starts with loyalty objective, then customer research, loyalty program concept development, loyalty technology, financial forecasting, naming your loyalty program, planning for marketing and operations and launching your restaurant loyalty program pilot. There's no better icon for loyalty than a dog, especially a German Shepherd dog. You'll see a few cameo appearances from Sasha the German Shepherd dog (plus Chloe the wonder cat) in this informative video, shot at Acorn Hill in Asheville, North Carolina.
Views: 854 Loyalogy
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 12745 The Audiopedia
Guido Bernardinelli Speaks About Cultivating Brand Loyalty
Speech given at Allegra Strategies European Coffee Symposium in Amsterdam last November 2012.
Views: 824 La Marzocco
Everything starts with loyalty - Customer Loyalty Management
Loyalty is the basis of interpersonal relationships built on positive emotions. Find out how to create strong loyalty linkage between customers and company. http://www.comarch.com/trade-and-services/loyalty-marketing/loyalty-management/ Any questions? Read our FAQ: http://www.comarch.com/trade-and-services/loyalty-marketing/faq-loyalty-marketing/ Transcript Everything starts with loyalty. Loyalty is the basis of interpersonal relationships built on positive emotions. There is a connection between loyalty, correct communication and understanding of each other’s needs. Loyalty is emotions. It also has a huge business potential. People are linked with their favorite places, companies and brands but customers have different needs. There are various ways to communicate with them and draw them into a conversation. Utilize innovative Comarch tools, which help establish loyalty; bring real benefits, and measurable results – both to your company and your clients. We create solutions as mobile as your customers. We focus on tools, which allow you to have multichannel communication with clients. We reach out to your customers on many levels, using different channels not only during the actual transaction but also before and after to create a unique customer experience. We use the power of emotions, engagement, and rivalry. That is why our loyalty programs are so attractive to users. We care about your comfort by offering you comprehensive solutions, which are easy to implement and develop. They are perfectly matched, intuitive to use. They grant you an easy access to valuable information about your clients – thit is our recipe for your success. What possibilities are we talking about? Success contains an array of elements that build long-term loyalty. One of them is the use of high-tech. Discover the possibilities of beacon technology. Placing them in a shop or any other place enables you to communicate with your clients’ smartphones via microlocalization. Knowing their precise location, it can send them a personalized notification about a special offer, a discount or show a map with a route to a promoted item. The possibilities of using beacons are practically unlimited! Beacons are the new dimension of client communication. Flexible, mobile, personalized, maximally suited to the receiver’s needs. Beacons, just like all other Comarch solutions are created with customers in mind. Their engagement and activities in combination with our tools create the new meaning of loyalty. Comarch. The new dimension of loyalty.
Views: 22834 Comarch Services
Five Ways to Create a Customer Focused Mindset
Go to http://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Your people attend customer service training. They learn techniques and tactics on how to deal with complaining customers, angry customers or customers who just need a little support. They are taught the right answers to some difficult questions. This is what customer service training is all about. But… What happens when something happens that is outside of the parameters of the training your employees have received? While good customer service training teaches the how-to’s, great customer service training goes into the mindset – and, that’s more than having a great attitude with lots of smiles and a warm personality. That’s important, but a customer-focused mindset goes beyond that. A customer-focus mindset encompasses all the how-to training, the positive attitude and (here is where the mindset comes in) an understanding of the reason behind a relentless effort to deliver an amazing customer experience. The concepts of the mindset can be considered intangible. They can be about an inner drive and an ambitious effort to take care of the customer. Sometimes they can be intuitive. So, with that in mind, here are five concepts that will help create the customer-focused mindset: 1. The desire to take care of people – Not every employee has that mindset coming in. Even after basic customer service training, they may still not get it. Sure, they may understand the techniques to deliver service, but don’t get the essence. A customer-focused mindset includes the desire to serve. 2. Being in the moment – This is realizing when you are delivering a positive service experience. There are certain parts of delivering service that are natural and automatic, however people must be conscious of what they are doing and always looking for ways to make it better. 3. Know where the line in the sand is – An environment that fosters a customer focus mindset empowers people to do what is necessary to take care of the customer – without crossing the line. The boundaries are typically further out than most people think. Teach them, by example and story, how far your employees can go to take care of their customers – both internal and external customers. 4. Always learning – The best of the best are continuous learners – and not just about their own products and services. They learn about competitors, what’s the latest and greatest in the industry, and general knowledge about many things. They are interesting people to talk with and understand how to talk to customers the right way. 5. Recognizing the Awesome Responsibility – At any given time, one employee – the one who your customer is interacting with – has the responsibility to deliver an experience that is in alignment with your vision. This one person represents your brand and all his or her fellow employees. Does he or she deliver? I hope so... Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (www.ShepTV.com) This video will answer the following questions: 1. How do I create a customer-focused mindset? 2. How do I create a customer-centric environment? 3. What can I do to improve my team? 4. What are some customer service tips for creating customer loyalty?
Views: 1791 Shep Hyken
IGCSE Business Studies _Chapter 12 "Marketing mix "Product" "
The first P in the marketing mix is explained in this video .It illustrates the stages of developing a product and the importance of branding and brand loyalty .It also explains the different stages and features of Product life cycle and extension strategies.
Views: 3039 Mazen Nasr
Companies open brand centers so customers can experience new products
"판매보다 체험"...브랜드 센터 여는 기업들 To meet the demands of smart consumers, companies are turning to experiential marketing. The direct connection between a brand and consumers can drive brand loyalty and boost sales. Park Se-young has more. At this exhibition center, visitors can test-drive Hyundai's Genesis vehicles and receive a tailored purchasing experience. This home appliance maker has been getting positive feedback by letting customers try out its products by cooking on the spot. "After cooking, I felt I could trust the product and wanted to buy one." Experiential marketing focuses on providing product experience rather than selling. The method can help companies build long-term brand loyalty. Recently, a sportswear brand turned its entire store into an experience space for its products. "Instead of simply buying products, consumers can try them out and experience our cultural space." To keep pace with the ever-evolving consumer, companies are expected to keep developing such brand centers as a pivotal part of their marketing strategies. Park Se-young, Arirang News. Arirang News Facebook: http://www.facebook.com/arirangtvnews ------------------------------------------------------------ [Subscribe Arirang Official YouTube] ARIRANG TV: http://www.youtube.com/arirang ARIRANG RADIO: http://www.youtube.com/Music180Arirang ARIRANG NEWS: http://www.youtube.com/arirangnews ARIRANG K-POP: http://www.youtube.com/arirangworld ARIRANG ISSUE: http://www.youtube.com/arirangtoday ARIRANG CULTURE: http://www.youtube.com/arirangkorean ------------------------------------------------------------ [Visit Arirang TV Official Pages] Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld Homepage: http://www.arirang.com ------------------------------------------------------------ [Arirang K-Pop] YouTube: http://www.youtube.com/arirangworld Facebook: http://www.facebook.com/arirangkpop Google+: http://plus.google.com/+arirangworld
How Social Capital drives business growth, customer loyalty and recruitment - social capital keynote
Social Capital keynote by Patrick Dixon for Malysian Institute of Management / Urban Forum. Social Capital is all about using the power of relationships and social networks to drive business growth or social transformation - recruiting and engaging highly talented teams, as well as new customers or followers who become enthusiastic fans. Every decision-maker in business and government needs to understand how to develop their own Social Capital, in an age which is increasingly influenced by social media, viral networks, tribalism and rapid globalisation. Workplace Tomorrow’s most successful companies will harness a highly relational model of leadership based on mutual trust, affirmation, collaboration and partnership, rather than fixed organisation hierarchies, rigid command structures and top-down change methods. You can have the best “talent" in the world, but isolated teams and individualist leaders can hamper growth. Social Capital leaders thrive on agility, ambiguity, flexibility, creativity and have a dynamic approach to strategy in an uncertain world. They use networks, friendships, communities, interest groups and informal alliances to solve complex challenges rapidly. Social Capital leaders encourage Open Innovation - collaboration with other organisations. They recruit through channels such as LinkedIn. They inspire strong loyalty, because they understand that friendship at work is one of he most important ways to increase team engagement. Social Capital is also about common values, shared corporate identity. Social Capital often generates life-long links between people and organisations - a feeling of connection that lasts far beyond their time in the workforce. Customers The most important asset in any business is your community of highly satisfied customers, each of which becomes a recruiter of others as they recommend your products and services to those they know. Therefore your customer’s social networks become a powerful extension of your own. Next-generation marketing is all about harnessing the Social Capital of such informal networks to amplify corporate messages, reach new people, and gain vital intelligence. Tribalism is the most powerful force in the world today: every brand creates a tribe, every customer group is a tribe, every social network is a tribe. Understanding how to harness Tribalism is the key to extending into new markets, finding new customers, and keeping them loyal. It is easy to see the wide and rapid impact of Social Capital when a personal story about a bad customer experience goes viral. Companies need a comprehensive range of new strategies to harness social capital positively, including the ability to respond to social network activity at the speed of light. Government Every politician knows very well that their entire future depends on social capital - it makes no difference if they live within a democratic society or a dictatorship or a blend of both. All leaders have to be populists to survive in the long term without the use of tyranny, and that means understanding how to develop their own Social Capital as part of a political process. All activist groups are expressions of Social Capital, and every society is defined by the Social Capital that is represented across the entire community. That can mean strength of community feeling, shared national values, sense of wellbeing across the country as a whole, degree of trust in state institutions including the rule of law, freedom of expression and association. It is impossible to produce change across a nation without building on the Social Capital that already exists.
Mobile Marketing Houston - Mobile Customer Loyalty Programs Houston
http://www.HoustonMobileSites.com - Need a Houston Mobile Marketing Expert to help implement a Customer Loyalty Program for your business? Fantastic Ways To Avoid Your Customers Hitting Delete With Mobile Marketing Mobile marketing has been proven to be a great way to reach out to a lot of niche customers for your services and products. Just about everyone owns some sort of mobile device today. You need to build a solid database. Do not just add loads of numbers when you are constructing a mobile marketing database.It is important to ask them for permission before you begin. You can do this through the web or by having the individual text you using a code. Your printed advertisements should include QR codes for your tech-friendly customers. This will make it simple for people with smart phones to access your site and any special offers you may have. Put them on every printed marketing item, including fliers, catalogs, and even your own business card. Mobile marketing comes down to the place to be overly wordy. Mobile websites do not have that large of a display to work with as you do with a computer, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing copy needs to be concise advertising. Watch your competition to see what techniques they use for their mobile marketing to get an edge on them. You need to stand out from the competition. Avoid sending texts to consumers in the day.Even though a person may like what you have to offer, no matter what the message says. Try out as many mobile devices to learn what your consumers will need to do. The most successful mobile marketing strategies implement changes gradually.You should operate this approach for your company.Use all resources that you have access to. It pays to have your own dedicated short code. It may cost more up-front, but it gives you better brand protection. It can also provides a bit of legal coverage. You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input. If you plan to create an app for your company, make sure it is easy to use and relevant to your business. A/B testing can be a great starting place when developing a mobile landing page. You then can use this information to select the one that works best. If you decide to incorporate SMS messaging as part of your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS is inherently linked with the notification systems of mobile devices, it can have disastrous results if abused or used inappropriately. It can feel intrusive. This is a great way to build up your brand. Mobile marketing should focus on retaining existing customers you already have.Your existing customers are already interested in your product will be more likely to sign up for text messages or email updates than new ones. Mobile marketing used for new consumers is often considered to be spamming. Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device. Many people deal with email on their phones and smaller devices these days, so emails should be mobile friendly. QR codes are a great way to provide interactive content to your brand. You can use these codes to pass on various discounts to your business.They are easily used as well as simple to capture via a cellphone and easy to use. QR codes make it easier to market your products to your customers easily and quickly with relevant information. Sending offers out too often is annoying and will turn some of your customers off. The highest results come from once a few times a month. Your customer should feel like they are missing on a great deal if he doesn't act now.If you've trained them to expect a lot of offers in a short time, they'll just put off their purchase. The future of mobile marketing shows mobile devices will continue to be in demand. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Best of luck to you! Contact us for more details about how we can help setup and implement a Mobile VIP Club or other Customer Loyalty Program for your business today. 1Source SEO Houston 16311 W Interstate 45 Service Rd. Houston, TX 77090 281-547-0939 https://www.youtube.com/watch?v=itaq8VOcI-M Subscribe: www.youtube.com/1sourceseo https://plus.google.com/+1sourceseo Twitter Page: https://twitter.com/FergusonRobert Facebook Fan Page: https://www.facebook.com/1SourceSEO LinkedIn: www.linkedin.com/in/robertfergusonseo Pinterest: https://www.pinterest.com/robertferguson/
Sports Simulator - Brand Loyalty Achievement
Whether for home or commercial use, our Multi Sports Simulator is a fantastic way to enjoy several popular classic sports indoors whatever the weather. Turn any room from a sports bar, leisure facility, hotel or even your home into an ultimate interactive sporting experience that can be enjoyed all year round. Our multi sports simulator system, which currently includes Football, Rugby and Soccer Golf, is constantly being developed to include more and more interactive sports. With Handball, NFL, Putting and Basketball under development, our multi sports simulator will soon become the most comprehensive interactive multi sports simulator in the world
Views: 81 SportsSimulatorLtd
Developing Your Career Lovemark with Tracey Jennings
Liquid Courage Cosmetics proudly presents Courage Speaks: Developing Your Career Lovemark with Tracey Jennings. Tracey is the Executive Vice President for GlobalHue. The 15-year marketing veteran will share insights on how to create YOUR personal brand that inspires loyalty beyond reason (Your Career Lovemark). Lipstick: Super Rich Red: http://liquidcouragecosmetics.com/product/super-rich-red/ Book List: Exist No More: The Art of Squeezing The Most Out of Life by Detavio Samuels: http://amzn.to/1SIIrws How Successful People Lead: Taking Your Influence to the Next Level by John C. Maxwell: http://amzn.to/1VhaTfD Make Today Count: The Secret of Your Success Is Determined by Your Daily Agenda by John C. Maxwell: http://amzn.to/1S4s3cm The Tools: 5 Tools to Help You Find Courage, Creativity, and Willpower--and Inspire You to Live Life in Forward Motion Paperback by Phil Stutz: http://amzn.to/1N3jP55
Measuring Customer Effort Score: What CES Will Tell You About Customer Loyalty
Did you know that: 96% of customers who had high-effort experiences reported being disloyal, compared to only 9% of customers who had low-effort experience who reported being disloyal. If you find your customers aren't returning, maybe it's time you start measuring your customer effort score (CES). But, what is customer effort score? This metric shows how much effort the customer thinks they had to put in to have their problem resolved. It’s a survey question “How easy was it for you to get your problem solved?” (scale of 1 to 5) Why should you measure customer effort scores? Knowing your CES allows you to see what needs to be done to improve the way your support team interacts with your customers. It is a strong predictor of future customer loyalty – those with high effort scores are less likely to become return customers. We have everything you need to know about customer support metrics in one handy cheat sheet: http://learn.kayako.com/ultimate-guide-to-support-metrics-cheat-sheet Music: BenSound.com
Views: 262 Kayako
Finding a Brand/Advocate Fit
Everyone talks about achieving product/market fit, but what about achieving brand/advocate fit? After all, developing a passionate base of customer evangelists is one of the most powerful things a growing company can do. If you've got customers who go out of their way to talk about you and your product, you know you're doing something right. These supporters can be a huge asset for your business, but developing that kind of loyalty and brand devotion doesn't just happen overnight. It requires spot-on alignment between what you're promising, what your customers actually want, and what you can deliver. Kareo (http://www.kareo.com/) founder and CEO Dan Rodrigues talks about when he knew his company had struck the right balance. For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/ Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5Qek... Subscribe to our weekly newsletter: http://openviewpartners.com/newslette...
Views: 76 OpenViewVenture
4. Customer Value in Marketing -Marketing by Prof. Vijay Prakash Anand
In this video, I have talked about the meaning and importance of Customer Value in Marketing. Value is the most important term in marketing. I call it the ‘V’ Factor, which is essential to succeed in the market. Just like ‘V’ for Victory, ‘V’ for Value can do wonders for a company. So, if you want to become a good marketer, you need to understand this ‘V’ Factor well. Let us check out the video to know more.... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 29102 Marketing by Vijay

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