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Product - Brand Strategies
 
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This video explores "How to improve your chances of success as a brand?" An identification of what makes a quality brand name, logo, and slogan is illustrated in the video. As well, the 5 different types of brand strategies are also explored.
Views: 30372 Jason Richea
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Management, Ch 12, Setting Product Strategy
 
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Products are different types. Each type require a different set of marketing activities. Customers don't buy any car, rather they shop for cars. Businesses therefore need to understand that shopping products have to have sales people to sell them. What are the characteristics of a product, and how do marketers classify products? How can companies differentiate products? Why is product design important and what factors affect a good design? How can a company build and manage its product mix and product lines? How can companies combine products to create strong co-brands or ingredient brands? How can companies use packaging, labeling, warranties, and guarantees as marketing tools? Marketing Management, Chapter 12, Kotler Keller, Setting Product Strategy
Views: 1950 Dr. Sharaf Alkibsi
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1442159 Evan Carmichael
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
 
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▸ FREE COURSE: Discover The 10 BEST Ways to Make Passive Income Online (Even If You're A Complete Beginner) | https://passiveincomekingdom.com ▸ [FREE] 🔥FREE BOOK: "The YouTube Success Formula" Discover The 31 Tactics To Start A Six Figure YouTube Channel From SCRATCH | https://bit.ly/2E4OhMh ► Free 11 Questions to Change Your Life http://refusingtosettle.com WATCH PART II HERE: https://youtu.be/RzySC4hmlIs Stop settling start living Clark ____________________ How to Sell A Product so That People MUST Buy - 4 P's Method Promise In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video. Picture If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on. ___ // BEST COURSES ▸ (FREE Course) Passive Income | http://passiveincomekingdom.com ▸ Courses That Crush | http://coursesthatcrush.com/go ▸ Video Breakthrough Academy | https://myvideobreakthrough.com ▸ Backstage Studio | https://mybackstagestudio.com ▸ My Best Journal 2.0 | http://mybestjournal.com ▸ 30-Day Coaching | https://my30DayCoaching.com ▸ Shopify Dropshipping Course | https://tinyurl.com/y8zoft8t ▸ Amazon FBA Course | https://tinyurl.com/y7q6yc9u ▸ Facebook Ads Course | https://tinyurl.com/y9gmbz5a ▸ Affiliate Marketing Course | https://bit.ly/2Qfuykr ___ // R E S O U R C E S ▸ Ultimate Online Business Resource Guide | https://bit.ly/2DYmFZk ▸ ULTIMATE YouTube Gear Guide | https://bit.ly/2KUQjQl ▸ FREE Audiobook with Audible | https://bit.ly/2PiF3Og (affiliate) ▸ Join the Refusing to Settle Mastermind | https://goo.gl/wsNnwu ▸ Join the YouTube Entrepreneurs Group | https://bit.ly/2t2fDeW ▸ FREE 14-Day Trial: Build Amazing Websites Under 20 min | https://bit.ly/2G0JRbU (affiliate) ___ // F O L L O W ▸ instagram | @refusingtosettle ▸ facebook | /clarkdangerous ▸ facebook group 01 | https://goo.gl/wsNnwu ▸ facebook group 02 | https://bit.ly/2t2fDeW ▸ spotify mix | https://tinyurl.com/yazfeujt ▸ twitter | @clarkkegley ___ // P L A Y L I S T S ▸ Best of RTS Playlist | https://goo.gl/5Spvy6 ▸ Create Your First Online Course | https://tinyurl.com/y7kmqg5j ▸ Start Your YouTube Channel | https://tinyurl.com/y7luepzx ▸ Money Monday Series | https://goo.gl/7mMxgL ___ ✔ SOURCES ✔ Videos: [TED] — “Teach every child about food | Jamie Oliver” — https://youtu.be/go_QOzc79Uc Music: Intro Song “Refute” and “The Back of Your Hands” by Nimino, follow here: https://soundcloud.com/niminomusic Song by “Perth (Bon Iver Remix)” by Mi Ka, follow here : https://soundcloud.com/mikamusic-1 Songs “Flood” and “Drift" by TREGS, follow here: https://soundcloud.com/tregsmusic Song “Thinkin’ Back Pt. 2” by Derlee, follow here: https://soundcloud.com/derleemusic #RefusingtoSettle ✔ SOURCES ✔ Videos: "Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC "City Night” by Videovo [Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M [NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI [brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M [AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI #RefusingtoSettle
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 95071 Evan Carmichael
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 725832 London Business Forum
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 2201215 Scoop
Will Gaps in the Product Strategy Sink You?
 
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Today’s show will demonstrate how to design a product strategy to ensure it sets up marketing and sales for success. The goal of the show today is to think through product strategy using Magento as a use case. Our guest is Peter Sheldon, the Vice President of Strategy at Magento Commerce. Magento is a leading e-commerce platform providing enterprise solutions. Before his position at Magento, Peter was one of the foremost thought leaders at Forrester on the topic of e-commerce. Watch as Peter describes product strategy and the impact on sales and marketing. [p] It’s nearly impossible to build a sales and marketing strategy that makes your number every year if you don’t fully understand the product strategy. The go-to-market strategy for sales and marketing changes significantly based on how you answer product strategy questions. Sales and marketing leaders should sit down with your product leader and review this topic. Watch as Peter brings the question of product strategy’s impact on sales and marketing to life with the Magento use case. For the audience's benefit, one of the reasons why I was excited to interview Peter is that prior to his role as the head of strategy at Magento, he spent a few years at Forester and was widely considered to be one of the world's thought leaders on eCommerce and the topic of product strategy. We discuss questions that are both practitioner based, as well as analyst based. The goal of the show today is to educate the audience on how to think through product strategy. We're going to do this with the use case of Peter in his current role at Magento. There are different types of product strategy: Market Expansion, Market Share and Market Exposure. These represent very different product strategies. Spend the time to get these right. Your go-to-market model for sales will be very different depending on which strategy is selected. Work with your product leader to get answers to these questions to align your strategies. Peter answers a series of questions to help sales and marketing leaders understand the impact of product strategy on the overall go-to-market strategy. Today’s show demonstrated how to think through your product strategy to ensure it sets up marketing and sales for success.
Views: 127 SBI TV
Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6
 
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Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Product, Services, and Branding Strategy. Topic Outcome: What Is a Product? Product and Services Decisions Branding Strategy: Building Strong Brands Services Marketing
Views: 4988 Get Knowledge
4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
 
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Identified what kinds of customers you are selling to. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Watch this video until the end to discover the buying criteria for each type of clients. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://customertypes.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: 4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5 https://youtu.be/F2uj9eApGXI https://youtu.be/F2uj9eApGXI
Views: 843781 Dan Lok
Strategy: how to sell a new food item or product in stores or online
 
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Learn to start a business in my full course: https://www.udemy.com/how-to-start-a-business-go-from-business-idea-to-a-business/?couponCode=ten_youtube And if you want more ways to promote your food product, take my best selling online course with marketing strategies to reach 1,000,000 people: https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=ten_youtube Get more help to promote your food products, and learn how to sell food on my business apps: http://www.problemio.com If you are trying to sell food, or any product, try my marketing book which is meant to make you an absolute marketing pro: http://www.amazon.com/Marketing-Advertising-Strategy-Reach-People/dp/1495453588 Additionally, you might be interested in my marketing mobile apps where you can get help from me via chat! Here is the iOS marketing app: https://itunes.apple.com/us/app/marketing-advertising-articles/id587238156?ls=1&mt=8 And here is the Android marketing app: https://play.google.com/store/apps/details?id=com.marketingpremium In this video I explain how to write a business plan for a food product. I also explain how to sell a food product online and in stores, and the different strategies between selling food offline and how to sell food online. Many people create new kinds of foods all the time. The challenge that people face is that selling the food item is difficult. There are a few things you can do to sell a large quantity of your food product. The first thing you can do to sell your food item is to try to sell it in local stores. You can sell your food product in local supermarkets. Supermarkets do accept new kinds of foods. The challenge is that they will likely pay you very little, and impose many requirements like great labels and food packaging which are expensive. The other approach to sell your food item is to sell that food online. You can sell food from your own website, or from sites like http://www.amazon.com You can sell food online, but the challenge is shipping. If you create food that ships easily, that is great. But if shipping will be complex, it may drive up your costs which would deter some buyers. So there should be a solid strategy for how to sell your food online. You can also attempt to sell a food item wholesale. If you need extra help to write a business plan for your food item or to get marketing help to sell a food item, you can hire me as a business coach. Here is a page explaining how I can help you write a business plan for a food item, and sell your new food. http://glowingstart.com/hire-business-coach-mentor-advisor/ Additionally, you can easily sell your own food item from your site. Here is how to set up a basic site and begin selling from it: http://www.problemio.com/website.html The other way to sell your food item is to try to sell it wholesale to restaurants. That is also difficult. But as you may guess, all these techniques and strategies are not too simple. Gigantic marketing playlist: https://www.youtube.com/watch?v=G7cEyoYfvKg&list=PLAgq5S6WQmzEjJIpYXN9nVMjNmxHjNw37 25 Facebook marketing strategies: https://www.youtube.com/watch?v=zd8eG0WDJvI Content marketing strategies: https://www.youtube.com/watch?v=KTruIZ5_D3k Facebook marketing book: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategy book to reach 1,000,000 people: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategies course: https://www.youtube.com/watch?v=3brrVun7zNI Business card marketing: https://www.youtube.com/watch?v=wWLWWbaISYI Offline marketing strategies: https://www.youtube.com/watch?v=pqaRHvwiIEw Twitter marketing tutorial: https://www.youtube.com/watch?v=gDMNKgluvBI How to do SEO keyword research: https://www.youtube.com/watch?v=wPZNg_s8814 Take my full SEO course on Udemy: https://www.youtube.com/watch?v=1M1CzZ_vrKI Affiliate marketing course: https://www.youtube.com/watch?v=pYdHnSlf6sc Online marketing tutorial: https://www.youtube.com/watch?v=rUVH1cC7W1Q Email marketing tutorial: https://www.youtube.com/watch?v=1jdvT68_97c Social media marketing tutorial: https://www.youtube.com/watch?v=DvOmBPS69lg Inbound marketing tutorial: https://www.youtube.com/watch?v=22TN3OFKwtE Facebook marketing book: https://www.youtube.com/watch?v=G6qbz-qnaPU Best Android business apps https://www.youtube.com/watch?v=aL_RQxFjHZY How to find a great domain name for a website or blog: https://www.youtube.com/watch?v=uYhtFnxWlhk Best way to create your website: Wordpress vs. Squarespace vs. Weebly: https://www.youtube.com/watch?v=9bJfaFsLMfw How to promote a website https://www.youtube.com/watch?v=J3vLBZGlZJ4 20+ free marketing ideas to sell online: https://www.youtube.com/watch?v=4JUcT2JhDyM
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 359397 ThoughtCatalyst
Product Mix Pricing Strategy in URDU/HINDI
 
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HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE  Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 2239 Kokab Manzoor
Technology Based Marketing | Product Strategies | Chapter 6a | Lecture 15
 
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Technology Based Marketing : Product Strategies, Product Strategies, 00:00:10 - 00:01:30, Consumer Products, 00:01:30 - 00:01:53, Convenience Products, Stable products, Impulse products, Emergency products, 00:01:53 - 00:02:30, Shopping Products, 00:02:30 - 00:02:48, Speciality Products, 00:02:48 - 00:03:19, Unsought Products, 00:03:19 - 00:03:56 , Industrial Products, 00:03:56 - 00:05:03, Products Designs, 00:05:03 - 00:05:23, Product Attributes, 00:05:23 - 00:06:27, Brand Name, 00:06:27 - 00:07:12, Branding, 00:07:12 - 00:08:55, Videos by Edupedia World(www.edupediaworld.com), Online Education, Click On (https://www.youtube.com/playlist?list=PLJumA3phskPHOlotcnebG_g2uhIn55BX1) for more Videos, All Rights Reserved.
Views: 85 Edupedia World
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 181183 365 Careers
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1633833 Brian Tracy
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 811494 TED Archive
Social Media Selling With Grant Cardone Pt.1
 
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Our offerings under Rule 506(c) are for accredited investors only. GENERALLY, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV. Grant Cardone teaches you how to sell on social media. You need a caricature of who will be promoted. All celebrities have a caricature. Then make a list of all your lines. Where will you be on? Facebook, Twitter, LinkedIn etc. each platform will have a different message. If people don't know you they won't buy from you. If they forget you they won't buy from you. You can't use too many mediums and you can't be overexposed. Do you have the energy, who is going to do it? You have to have a lot of content to drop, because each medium will need different types of content! http://www.grantcardone.com Our offerings under Rule 506(c) are for accredited investors only. FOR OUR CURRENT REGULATION A OFFERING, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV. For our anticipated Regulation A offering, until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can by accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com
Views: 37188 Grant Cardone
Pricing Strategies Series - How to Price Your Product or Service - Sales Training Course (1/10)
 
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Pricing Strategies Series - Introduction on How Much to Charge for Your Product or Service by sales trainer and motivation speaker Victor Antonio. In this video, get an overview of the different types of pricing strategies to use and why pricing is important to your profitability. -- More information at: http://www.VictorAntonio.com or http://www.SellingerGroup.com -- About Victor Antonio Author,sales trainer and motivational speaker Victor Antonio is proof that the American dream of success is alive and well.  A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a high-tech company.  Prior to being CEO he was President of Global Sales and Marketing for a $420M company and Vice President of International Sales in a Fortune 500 $3B corporation at the time. He has shared his story of success in Europe, Asia, Australia, Latin America, The Caribbean, Saudi Arabia, South Africa, United Emirates and The Middle East. Victor has shared the big stage with some of the top business speakers in the nation including: Rudy Giuliani, Zig Ziglar, Dr. Robert Schuller, Paul Otellini (CEO of Intel), John May (CEO of FedEx Kinkos) and many other top business speakers. Victor is a proven communicator and motivator! http://www.youtube.com/watch?v=5IVpbmorLfE He has shared the stage with: Business Leaders: Paul Otellini, CEO of Intel Rudi Giuliani, Mayor, NYC John May, CEO of FedEx-Kinkos Great Speakers: Dr. Robert Schuller Martin luther King Jr III Zig Ziglar, Sales Motivational Speaker Celebrities Hill Harper, Author and Actor Keegan Michael Key, Show "Key and Peele" Haaz Sleiman, Actor, Star of Show: The Victim Russell Simmons, Author, Entrepreneur
Views: 35231 Victor Antonio
Des Traynor (Intercom) on Product strategy when scaling a company | TNW Conference 2018
 
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A good idea can carry a company through one cycle of tech innovation, but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des will outline how innovators should be thinking about building a product when scaling a company, and the importance of connecting the teams who make product with the teams who make revenue.
Views: 2151 TNW
New Product Strategy
 
02:47
Views: 596 Amitabh Walia
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
15:10
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
SALES Techniques - How To Convince A Customer To Buy From You
 
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Want MORE Of Dan Lok's Sales And Money-Making Secrets? Click Here To Sign Up For His Exclusive Webinar: http://getcustomerstobuy.danlok.link In this video, Dan Lok reveals one of his sales techniques, and how to convince a customer to buy from you. It doesn't have to do with your script. It doesn't have to do with how good of a closer or salesperson you are. So what does it have to do with? Watch this video to discover the sales techniques of how to convince a customer to buy from you. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/danlok?sub_confirmation=1 Check out these Top Trending Playlist: 1.) How to Sell High Ticket Products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/danlok Linkedin: https://www.linkedin.com/in/danlok Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K #DanLok #SalesTechniques #GetCustomersToBuy This video is about SALES Techniques - How To Convince A Customer To Buy From You https://youtu.be/3oEv13ZYLig https://youtu.be/3oEv13ZYLig
Views: 409068 Dan Lok
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
How to Develop Key Performance Indicators
 
05:40
Your Key Performance Indicators are the vehicle to tell the story of your organization’s strategic performance. Learn how to develop your Key Performance Indicators to manage the performance of your strategic plan. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download a FREE Complete Guide to Strategic Planning - http://onstrategyhq.com/complete-strategy-guide/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 144832 virtualstrategist
Product Pricing Strategy
 
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Noah Redler explains the concept of pricing strategy. The price will depend on the type of consumer you are targeting as well as product brand and other factors.
Views: 10762 venturecaptv
Developing Strategy for Product Managers
 
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What is Product Strategy and how can Product Managers develop it. In this talk Vikas also shares some concepts in Strategy and how Product Managers can apply them to make their products more successful. The Product Mentor (http://TheProductMentor.com) is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by fundamental goals...Better Decisions. Better Products. Better Product People.
Views: 76 TheProductWay
IELTS Task 2 – Strategies and Question Types
 
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Preparing for the IELTS exam? Start with the writing section. Writing is the most difficult of the 4 skills to master, and it requires the most time to improve. In this video, we look at some strategies to help you prepare in advance of your test, as well as a closer look at the types of questions you might see in the task 2 essay component of the writing section. Be prepared for opinion, no opinion, and hybrid type questions, and make sure you read and answer each question carefully. Need ideas for your essays? Check out our ideas e-book: http://bit.ly/2RIhBjz Find more writing tips at https://writetotop.com/ Want more great videos to help you pass the IELTS or TOEFL Writing Section? Support Write to the Top: https://writetotop.com/product/support-us/ https://paypal.me/writetotop
Views: 20141 Write to Top
Product Mix Pricing Strategies
 
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Group Presentation Number 3 Pricing Strategies & Tactics
Effective Strategies for Forecasting a Product Hierarchy
 
01:08:19
Many organizations require a consistent set of forecasts across product and/or geographical hierarchies, causing forecasters to grapple with a host of daunting issues. In this session, Eric Stellwagen, CEO, and Sarah Darin, Senior Consultant, explains the ins and outs of forecasting a product hierarchy, addressing issues such as whether your organization strive for “one-number” forecasts across departments and how to define the hierarchy to facilitate accurate forecasting. Using real-world examples, they compare and contrast different strategies for forecasting a product hierarchy, emphasizing best practices.
Views: 403 Forecast Pro
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
4 Strategies for Product and Service Management - Revitalization Strategy
 
05:10
Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Revitalization Strategy The second type of strategy for managing existing and mature products is revitalization. This requires lots of planning and supervision, and is the most commonly used strategy when managing existing and mature products. Its purpose is to revitalize the sales of products that should be performing strongly but, for various reasons, have instead started to falter and decline. There are three revitalization approaches: make changes to your product that add value; reposition your product; and extend the customer base. Make changes that add value Re-evaluating and reassessing products is part of the make changes that add value approach. This enables companies to redefine their products and remain at the cutting edge. A company needs to identify and explore opportunities for adding value to its products. This can be achieved by tweaking or enhancing existing features. Looking at possible options for combining two products to form a new, more innovative product, also features in this approach. And operations managers can also look at ways to improve the processes surrounding the manufacturing and delivery of the product so that better value is offered to the customer. Reposition your product There are two separate strands to the reposition your product approach. The first consists of creating a new position for an existing product so that it can regain its competitiveness. This new position and posture can give a product new impetus. The second strand, called break-away positioning, involves reducing the product down to a spartan state. All non-essential features are stripped away rather than added. The product is then studied to see how it can be altered or modified in a way that will appeal to specific customer groups. Extend the customer base The extend the customer base approach seeks to increase sales volume by getting more customers to use the product. To boost the user rate, the company must win over customers from its competitors, enter new markets, or convert complete non-users of the product into users. To achieve these targets, the company must identify why customers buy from the competition, what favorable market opportunities exist, and how to turn non-users into users. Examples - Revitalization Strategy Here's how a company makes changes that add value to its product. A medium-sized commercial paint manufacturing company produces a successful line of spray paint for customizing cars. Sales of this strong product have dipped. The company decides to invest in new process machinery that will allow this product to be incorporated into the mainstream (...) Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 241 Sorin Dumitrascu
product mix pricing strategies
 
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This is the most easy and best notes about product mix pricing strategy for those who are marketing students .it will help you best to know the difficult and confused terminology within short period of time .i hope this notes will help you best.please don't forget to like , comment and subscribe this channel.
Views: 2135 Aimy Khan
How to Improve Your Sales Process and Increase Business
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video I get into the following six parts of the sales process. #1: Prospecting - 1:56   #2: Approach and Contact - 6:40   #3: Presentation - 8:53   #4: Follow Up - 11:36   #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics. For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process
Views: 399120 Valuetainment
Product, Services and Branding Strategies
 
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Like and Subscribe
Views: 182 Only Youtubing
What Is A Product Brand Strategy?
 
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The difference between marketing and branding tronvig grouphow to develop your brand strategy the balance. Creating a unique product identity and branding strategy is strategies across multiple platforms looks at three top companies – Sesame workshop, activision coca cola And how their creative mar 10, 2014 people want to evolve with brand whose products services help here are six that all chief marketing officers (cmos) jan 7, 2016 4 examples of driving organizational success visits by foodies who sought the specific advertised, b) delivering what makes like an iconic brand? How it so well known around world instantly recognize buy it? A big in addition institutional pyramid, can have own this allows for clear articulation level you will encourage someone product, directly supports management being strategic tactical seem learn more about boundless open textbook. And while it includes your logo, color palette and slogan, those are only creative elements that convey brand aug 11, 2015 first, let's clear up the biggest misconception about strategy is not product, website, or name. Googleusercontent search. Chapter 6 developing product and brand strategy. Summary and recap paul trott, innovation management new product development your company's brand includes name, logo slogan, but a is so much more that these simple creative elements. Introduction to brand strategy 7 essentials for a strong company product marketing vs. Product branding strategy product & brand slideshare. Brand marketing separate your product or users? . Product branding strategy product & brand slideshare cadella49 lecture 6 url? Q webcache. In this course you will learn how to produce arguably the most important. Marketing strategy of a company revolves around 4ps product, price, place and promotion. Brand strategy driving organizational success what is brand strategy? Definition, examples & development product level tronvig group. Your brand is more than your logo, name or slogan it's the entire experience prospects and customers have with company, product service. Brand marketing separate your product or setting the and branding strategy management study guide. A brand represents your individual vsindividual branding is a strategic approach used by firms with sufficient resources to create separate identity for each product they offer. It makes the most sense when a company sells items in very different categories, like candy and detergent, or to highly distinct target audiences brand strategy. Product design and brand strategy? Emotive. Product branding learn how to brand a product like pro!. We've noticed this trend, 5 effective brand building strategies to attract customers think of chick fil a, kroger, or kfc; Product is built on the experience that one has with a developing and documenting firm's objectives, programs, distinctive place (position) for product in mind targeted aug 26, 2016 create your own marketing plan service idea. A branding strategy helps estab
Views: 11 Your Question I
Interview with AOL’s VP of product strategy, Mike Treon
 
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Programmatic advertising is set to transform careers in advertising forever. AOL’s VP in charge of product strategy, Mike Treon, named in Advertising Age’s ’40 Under 40’ list, has been spearheading AOL’s surge in advertising and its drive towards programmatic revenue. Programmatic will have the effect of a tsunami wave over the processes and careers of traditional media and the advertising industry, bringing with it an emphasis on immediate insights and deep analytical capabilities. Programmatic will become the industry standard of the media in the 21st century, transforming not only leading-edge players like AOL, Facebook, Google and Twitter, but traditional media like newspapers and broadcasters. “It is definitely going to require different types of people and skill sets,” says Treon. For more, see https://www.siliconrepublic.com Follow us on Twitter: https://twitter.com/siliconrepublic Like us on Facebook: https://www.facebook.com/siliconrepublic
Views: 306 Silicon Republic
How to Plan A Product Placement Strategy For Your Brand
 
05:01
In this video Hollywood Branded walks brand managers through the steps to create a product placement program. Don't forget to follow us on our social media platforms: https://twitter.com/Hollywood_PR https://www.facebook.com/hollywoodbrandedinc https://plus.google.com/+Hollywoodbranded https://www.linkedin.com/company/hollywood-branded-inc. https://www.instagram.com/hollywoodbranded website: https://hollywoodbranded.com/ blog: [email protected] phone #: +1.310.606.2030 email: [email protected]
Views: 229 Hollywood Branded
🔴 Grow Your Audience on Social Media (Strategies & Tools)
 
01:30:15
Episode 2, we check back in w/ Robert and see how he's doing with growing his audience on YouTube and Instagram. He needs some help, so the Futur team is there to provide some concrete advice on strategies and tools. In the first episode Chris and Robert discussed how to build a passive income with knowledge products. It's been a couple of months and now we're going to catch up with what Robert has done. Watch episode 1 here: https://youtu.be/Mlmwf7M8aJ8 Robert is a well known motion graphic designer who has had a very successful career. He teaches, lectures all over the world, but has never considered what happens if he's unable to work. How will he support his family of 4? How will they get on without him should tragedy strike. Are you interested in creating your own knowledge product or content? Download our free workbook to help you identify your valuable skills, who your audience is, and how to publish it: https://www.thefutur.com/resources/share-what-you-know/ 06:03 - What can I do and how can I leverage my experience for passive income 10:14 - It has its ups and downs 13:26 - Rework 17:30 - How Matthew got 600k+ views 21:46 - How to get people to find you 27:06 - Matt's tips for how to get views 40:56 - All you need are 1000 TRUE fans 46:04 - Do not go past the sale 49:11 - Robert's best client lesson to learn from 56:04 - Story telling 1:11:02- Does the lack of social media dismiss your credibility? 1:13:41 - How Robert balances family, business, and passive income 1:16:00 - The secret to family life 1:19:56 - Matthews tips on how to grow your audience 1:27:00 - Recap 1000 True Fans https://kk.org/thetechnium/1000-true-fans/ Follow Robert Here: Website: http://www.hranitzky.com Facebook: http://www.facebook.com/HranitzkyDesign Twitter: https://twitter.com/hranimation Instagram: https://www.instagram.com/hranimator YouTube: https://www.youtube.com/channel/UCU-Gd4aftwWTp5xJbGRtBSg Vimeo: https://vimeo.com/hranitzky #passiveincome #business #clients -- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS* Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Live Editor– Jonathan Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 18457 The Futur
Marketing Strategy - Branding Yourself and not you're Product!
 
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http://www.EasyNetworkMarketingLeads.com Learn the importance of Branding Yourself and not you're product. There are two types of branding Personal Branding and Product Branding. Make sure you are familiar with both types and discover how to brand yourself.
Views: 2441 nbcartoon1
Facebook Ads & Product Research Strategies Of A $30K/Day Student
 
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are super appreciated, so please take a second and say ‘Hey’ ;) ➡️ Want To Grow Your: Ecommerce or Consulting or Branding Business? Need 1-On-1 Mentoring? Shoot me a DM (@andyqmai) 😉 ➡️ Instagram Entrepreneur’s Private Group Chat 👉 Send me a DM (@andyqmai) ➡️ 7 FREE Different Product Research Strategies: https://www.ecommercelegacy.org/webinar ➡️ FREE Instagram Course (20 Parts): https://www.youtube.com/playlist?list=PL5zTv0K7OMNOywKOXPrwod4ODGT8YWcVn ➡️ $245,561 in 2 weeks with one product (case study course): https://www.ecommercelegacy.org/246kbreakdown ➡️ Get My COMPLETE 21 Product Research Mastery Course + Mentorship Here (CLOSING SOON): https://www.ecommercelegacy.org/productresearchmastery 🔧 Tools That I Use To Find 6-Figure Products? ⚙️ FREE Guide: https://youtu.be/co6GIeKM9DQ Dropship Spy: https://bit.ly/dropshipspytool EcomHunt: https://bit.ly/ecomhunttool 📲 Say "Whats Up" On Instagram ➡️ @andyqmai 📞 https://www.instagram.com/andyqmai/
Views: 1542 Andy Mai
Business Training Video on Price and Product Strategy Hindi by DR  Vivek Bindra edited S
 
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Take note all the aspiring entrepreneurs and start-ups, Dr Vivek Bindra has something for you all. In case you are looking for some insights on pricing and production, this event is apt for you as he will guide and take you on a walkthrough on how different business models work. Dr Vivek Bindra, Asia's Top Leadership Consultant, will throw some light on the topic 'Pricing and Product Strategy', and a step-by-step method of developing an efficient and profitable one. Here is the synopsis of what you witness at the seminar. Go register! Here are the details: Registration link: www.ontoeseventsandentertainment.com Fb page link- https://www.facebook.com/ontoesevents/… For tickets, call: +91 96389 19198 Date & Time: 25th February 2018 10:30 AM – 2:30 PM Venue: Sanjeev Kumar Auditorium Behind Rajhans Theater, New RTO Office, Surat
Views: 47 City Tadka
FAIL-PROOF Launch? 5 Strategies to Launch Your Product or Business
 
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So you're starting a new product or business. Great! Now how do we launch our new product or business online so that people will see it, interact with it, and hopefully become our customers sooner than later? That's what we're going to talk about in this video, so make sure you watch all the way through for the 5 strategies and tactics you can use right now to set yourself up for success. Launching a business and having a plan is SO important. Why spend all that time researching and creating an amazing solution, only to let yourself down when it's time to get people to find it. Using these strategies, you're going to be more likely 0:56 - Crowdsource a launch. Thunderclap: http://www.thunderclap.it 3:02 - Utilize a contest to incentivize a bigger push at the launch. KingSumo Contest Plugin: http://www.kingsumo.com Gleam.io Contest Application: http://www.gleam.io 5:38 - Use "Passive Strategies" to build buzz. 7:27 - Take people behind the scenes with your product to get them to become a part of the process, seed the product in their minds, and help to support it when it comes out. 9:15 - Build a Street Team to really kick it into high gear the day you launch SPI Podcast #198 with Daniel Decker about building a successful launch team: http://www.smartpassiveincome.com/session198 And remember: Your earnings are a byproduct of how well you serve your audience. Go serve them well. -=-=-=-=- Subscribe to this YouTube channel: http://www.youtube.com/subscription_center?add_user=smartpassiveincome -=-=-=-=- Want to learn more about the smart way to make money online and start a successful online passive income business (without ripping people off or being dishonest)? Then make sure to visit the Smart Passive Income getting started page below: http://www.smartpassiveincome.com/passive-income-101 -~-~~-~~~-~~-~- Building an email list? Watch my latest video: "How to Get More Email Subscribers (17 Lead Magnet Ideas)": https://www.youtube.com/watch?v=6te1AlLUA10 -~-~~-~~~-~~-~-
Views: 8743 Pat Flynn
Product Description Strategy (Copywriting) For Shopify Dropshipping (Hindi)
 
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Angrezi nahi aati? Koi baat nahi. Pehle concept samjho - aur phir bataunga tareeka apne store pe acha product description likhne ka. Pura video end tak dekho. 🔥 Dropship Theme Yahaan Se Khareedo: https://ecom.flyingstartonline.com/theme 🛒 Shopify Free Trial Shuru Kariye: https://www.flyingstartonline.com/go-shopify #Rito #Shopify #Dropshipping
Multiplication Box Method Strategy
 
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TeacherTube User: Mathshoes TeacherTube URL: http://www.teachertube.com/viewVideo.php?video_id=240322 This is a math video lesson to help you with new math, math tricks, and or simple math questions you may have.
Views: 147368 TeacherTube Math