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Digital Marketing For Luxury Brands
 
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In Episode 9 of The Digital Brew, we talk to James Matthewson of EVRYWHERE (https://evrywhere.tech) about digital marketing for digital brands. The Digital Brew is a series of informal chats that are (loosely) related to the world of digital. If you would like to get involved, we would love to hear from you. You can find out more about this episode at https://browsermedia.agency/blog//digital-marketing-for-luxury-brands/.
Views: 2215 Browser Media
How Luxury Brands Can Thrive in a Digital World
 
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Digitization is the key to rejuvenating customer experience for luxury goods companies. BCG’s Antonella Mei-Pochtler explains how.
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 28975 DigitalMarketAsia
Fashion & Luxury Goods in the Digital Era
 
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Chloé's President Geoffroy de la Bourdonnaye and Harvard Prof. Ryan Raffaelli were amongst industry experts who joined Prof. Fabrizio Ferraro to discuss brand identity, the power of social media, and playing catch up with technology at the IESE 16th Fashion & Luxury Goods Industry Meeting. Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu
Views: 2517 IESE Business School
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 58627 Dan Lok
Can Luxury Brands adapt to New Technologies? | FT Business
 
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► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs There is an inherent conflict between luxury and the click-to-buy culture. Fashion editor Jo Ellison asks management consultant Mimma Viglezio why the sector has been slow to adapt to digital advances, and how heritage brands can harness the power of the internet. ► FT Business: http://bit.ly/1KUK08s ► FT Technology News: http://bit.ly/1LNlR4g ►Technoloy Affecting Manufactureres: http://bit.ly/1NW5nYI For more video content from the Financial Times, visit http://www.FT.com/video Twitter https://twitter.com/ftvideo Facebook https://www.facebook.com/financialtimes
Views: 1354 Financial Times
Gartner L2 Digital IQ Index: Top China Luxury Brands in Digital 2018
 
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China’s luxury market continues to boom, showing nearly two-fold growth since 2013, and is expected to make up more than 40 percent of global luxury spending by 2025. Cartier tops the fourth Gartner L2 Digital IQ Index: Luxury China. The jeweler boasts best-in-class presence on WeChat, including sophisticated commerce capabilities on their in-app boutique, and visibility across WeChat Moments with ads featuring brand ambassador Xin Zhilei. The brand also remains one of the most visible brands on Baidu, purchasing against 73% of unbranded category terms on Baidu mobile. The Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competency of 91 luxury fashion and watch & jewelry brands operating in China. For these and more insights, visit L2inc.com.
Views: 6807 L2inc
Digital Luxury, Fashion & Beauty - HUB FORUM 2011
 
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Tablette : nouvel eldorado de la presse magazine ? Xavier Romatet Président Condé Nast France Digitalisation du retail Hervé Navellou Directeur L'Oréal France LACOSTE L! VE : stratégie digitale 360° Christophe Chenut Directeur Général Lacoste Gilles Blanc (modérateur) Directeur d'études CCM Benchmark
Views: 323 HUB Institute
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 45237 Scaling Retail
Webinar: Social Media in the World of Luxury Fashion
 
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From classics like Chanel and Louis Vuitton to trendsetters like Christian Louboutin and Paul Smith, consumers have always loved luxury fashion brands­­­—and now social media gives them a platform to proclaim it. In a recent analysis, audiences accounted for over 99% of the conversation surrounding 32 luxury fashion brands on Twitter alone. But while most industries have been quick to adopt social media, luxury fashion brands are still slow to be active on social. Built upon a commitment to heritage and quality, the luxury fashion industry has been admittedly hesitant to embrace consumers via social media.
Views: 1013 Brandwatch
What is Luxury Brand Management ? by Denis Morisset | ESSEC Classes
 
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The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 20942 ESSEC Business School
Digital Marketing Strategies of a Luxury Brand
 
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Digital Marketing Strategies of a Luxury Brand
Views: 25 Luxury DIGITAL
Digital Merchandising Director Luxury Brands
 
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GINNY MILLER with Management Recruiters of Indianapolis-North has a job opening for a Digital Merchandising Director. 317-582-0202 Ext 1224 [email protected] www.mrindianapolis.com “Being a top ranked Retail Recruiter with iRiS Recruiting Solutions is exciting! I place Wholesale and Retail Candidates in Buying, Planning, Design, Marketing, Global Sourcing, QA, Store Mgt and Sales. Wholesale and Retail jobs are my specialty!”
Views: 81 Ginny Miller
Famous Luxury Fashion Designers | Chanel, Dior & Versace
 
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Coco Chanel, Gianni Versace & Christian Dior are three of the most innovative fashion designers to grace the catwalk. #Biography Subscribe for more Biography: http://aetv.us/2AsWMPH Delve deeper into Biography on our site: http://www.biography.com Follow Biography for more surprising stories from fascinating lives: Facebook - https://www.facebook.com/Biography Instagram - https://www.instagram.com/biography Twitter - https://twitter.com/biography Biography.com captures the most gripping, surprising, and fascinating stories about famous people: The biggest break. The defining opportunity. The most shattering failure. The unexpected connection. The decision that changed everything. With over 7,000 biographies and daily features that highlight newsworthy and compelling points-of-view, we are the digital source for true stories about people that matter. https://www.youtube.com/user/BiographyChannel
Views: 702 Biography
Delivering Luxury Fashion Experiences Internationally | Ulric Jerome, COO, matchesfashion.com
 
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Ulric Jerome, COO, explains the digital-first philosophy that’s guided his company’s growth from a bricks-and-mortar shop five years ago to now doing 70% of its business online, with 70% of digital sales coming from outside the UK. This was filmed at Google's Think Performance conference.
Views: 1652 Think with Google UK
Digital & interactive marketing for Fashion & Luxury
 
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Le più avanzate tecnologie per il retail, come ad esempio vetrine intelligenti, chioschi e tavoli interattivi, stanno trasformando i negozi da semplice luogo di acquisto a veri e propri luoghi digitali, con un focus totale sulla customer experience. Innovative technologies for retailers, such as smart windows, interactive kiosks or tables and touchscreen videowall, are transforming stores from mere sales place in real digital places, with a total focus on customer experience.
Views: 579 VENISTAR
Why some luxury brands are reluctant to sell online and go digital?
 
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The reasons why not some luxury brands are selling online and go digital?
Views: 472 PegahFalinous
Venture Marketing project 2015: Digital Marketing in the Luxury Fashion Industry
 
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Video made by Monica Rivas Smits (4112822) & Jeanne Viergever (3928136) We do not own the rights of the video and pictures/figures that are shown in this project.
Views: 289 Jeanne Viergever
Mataora - Digital Artisans for Luxury Brands
 
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http://www.mataora.com Mataora is a digital creative agency and 'partner' of luxury brands. We are an independent creative agency on a human scale, putting more than 15 years of know-how in visual and digital strategy at your service to enhance your brand identity. Originality, authenticity, excentricity: each project is a challenge that drives our gold-standard creativity to perpetual renewal, in perfect harmony with that of the designers who fashion the future of the luxury brands. From small design houses to international brands, our agency adapts to every type of project. FRANCAIS --------------------------------------------- http://www.mataora.com/fr Mataora est une agence de communication visuelle partenaire des marques de Luxe. Indépendante, de taille humaine, mettant à votre service plus de 15 ans de savoir-faire en stratégie visuelle et digitale pour sublimer votre identité visuelle. Singularité, authenticité, excentricité, : chaque projet est un challenge qui pousse notre créativité à une exigence de renaissance perpétuelle, en parfaite harmonie avec celle des créateurs qui façonnent le devenir des marques de luxe. Des petites maisons de création aux marques internationales, notre agence s’adapte à tout type de projets.
Views: 1661 Mataora
Luxury brands look to lifestyle
 
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It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco. For more video content from the FT, visit the Financial Times video page at: http://www.ft.com/video
Views: 13682 Financial Times
Luxury Fashion Branding: Kering
 
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PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Full story: www.logo-designer.co
Views: 7791 LogoDesignerTV
Presentation - Lucy Hirom - Premium & Luxury Brand Digital Specialist
 
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Lucy presented for us at our annual Content & Commerce conference (2017) - here's her presentation on 'Effectively Attributing Revenue to Content'.
Views: 263 Commerce Futures
Men Watch Creative Watches Men Luxury Brand Digital LED
 
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SKMEI Fashion Creative Watches Men Luxury Brand Digital LED Display 50M Waterproof Lover's Wristwatches Relogio Masculino Producdt link: Best Buy: http://ali.pub/2iqlug http://s.click.aliexpress.com/e/zrN3fiu http://s.click.aliexpress.com/e/zrN3fiu http://s.click.aliexpress.com/e/zrN3fiu
Views: 394 Essential Products
FASHION DIGITAL NIGHT - Community Luxury 4.0 fashion show and exhibition
 
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Multistreaming with https://restream.io/
Views: 545 ALTAROMA
Luxury Brands in the Digital Revolution: A Complicated Relationship
 
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By Chloé Payen de la Garanderie McGill University - School of Continuing Studies Professional Development Certificate in Digital Content and Community Management CBUS110 - Current Trends in Digital Communication Fall 2015
Views: 650 Chloe Payen
New York Times | International Luxury Conference | 2016 | Day 2 | Digital IQ Index®: Fashion
 
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Benchmarking the digital performance of iconic fashion & beauty brands Maureen Mullen, co-founder & head of research, L2 Inc. Moderator: Charles Duhigg, senior editor for conferences and live journalism, The New York Times The New York Times conferences convene speakers and delegates from around the country and the globe to address crucial topics, present innovative solutions and provide your business with new outlooks and opportunities. The New York Times conferences deepen conversations in disrupted industries: health, higher education, technology, food, luxury, energy and more. Each event, thoughtfully curated by The New York Times, features noteworthy speakers, panel discussions and interactive debate, and high-level networking. See our full list of upcoming conferences below.
Building a luxury fashion brand in Asia: Warren Liu at TEDxHongKong 2013
 
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 4133 TEDx Talks
L2 Digital IQ Index: Top Luxury Hotel Brands in Digital 2017
 
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In a competitive industry, which hotel brands are the best at wooing young, digital-first consumers? This video covers the strategies top hospitality brands use to attract millennials -- and reveals which companies boast the digital advantage. L2’s 6th annual Digital IQ Index: Luxury Hotels benchmarks the digital performance of 49 hotel and resort brands. For these and more insights, visit L2inc.com.
Views: 12595 L2inc
Infographic video: Evaluaton of Digital Performance in 4 Luxury Brand
 
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Module: Digital Fashion Marketing Here is a short infographic animation reviewing the digital experience, based on 4 luxury brands: Burberry, Jimmy Choo, Longchamp and Louis Vuitton, from a consumer perspective. In the animation, there is a setting of 3 different personas in 4 scenarios to evaluate specifically in terms of brand experience and shopping quality. At the end, a wrap up chart of all 4 luxury brand’s digital performance will be presented.
Views: 160 sweetsayhi
Online Marketing Manager - Luxury Fashion Brand - London
 
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Online Marketing Manager - Luxury Fashion Brand - London Up to £35,000 This is your opportunity to manage all of the online marketing channels for a luxury fashion brand that are keen to expand their digital marketing team. If you're interested in this role then please send me a message through LinkedIn. http://www.linkedin.com/in/richardburridge
Views: 297 Richard Burridge
The luxury brands in the beauty and wellness space by Ushopal - CHINA CONNECT
 
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The team of E-Commerce Nation maked an interview with Lu Guo of Ushopal during the event China Connect. Find the article on our website http://bit.ly/2GsNBkR The USHOPAL brand acceleration group is transforming the way global brands scale in China. We partner and invest in visionaries creating the next generation of luxury brands in the beauty and wellness space. We are a data-driven, fully integrated, omni-channel service that introduces and scales foreign brands in China. Website : https://www.ushopal.com China Connect Paris is the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing. This unique event is reaching out to an audience of top-level marketing and digital decision makers from Luxury, Cosmetics, Fashion, Retail, FMCG, Food & Beverages, Automotive, Services, Travel, Retail, Datas, Communication. Website : https://paris.chinaconnectforum.com E-commerce Nation is not only the reference media on the theme of e-commerce. It is also the first e-commerce community in Europe. Every day, we make available to you articles, studies, infographics, videos ... to develop your business online. Website : https://www.ecommerce-nation.com
Views: 25 E-Commerce Nation
Digital Luxury Emotions
 
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This video is part of the assignment for my Digital Marketing Course. The aim is to show how different luxury brands transmit emotions through digital channel and media. In particular, luxury brands communicate luxury emotions through the stimulation of the five senses, sight, hearing, smell, taste, and touch of the consumers, who are involved in a sensorial luxury experience. Sara Zanin MSc Fashion, Design, and Luxury Managemenr (GGSB)
Views: 376 sara zanin
How We Created This Luxury Fashion Brand - Analysis & Review - BBS EP#49
 
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In this video, I breakdown how we created a luxury fashion brand from scratch for one of our clients including brand strategy, brand naming, brand identity creation, primary logo design, secondary brand mark, official brand pattern, clothing tag design, shopping bag design, packaging design, website design, art direction and more. ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
The Digital Marketing Challenge for Luxury Goods
 
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There is an order to digital marketing, and dependent relationships between the digital marketing channels and disciplines. If you don't honor this order and put the right pieces in place, you're probably wasting time and money on your digital strategy. This information is specifically for sellers of high-end goods. It applies to sellers of low-priced goods as well, but low-priced product sales can be closed without all these elements in place. However, any seller who wants to build a sustainable, repeatable business should pay attention to these marketing tenets.
Views: 343 Andrea Hill
Luxury Brands on the Web, Panel Visual Minutes. Digital Retail 4.0 WPP
 
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Retail, WPP, Luxury, Digital Retailing 4.0
Views: 100 firecracker888
Digital IQ Index® - Fashion 2016
 
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Seven percent of luxury sales now occur online, making the web the third largest regional market for fashion, trailing only the US and Japan and is projected to be responsible for more than 65% of the industry's growth over the next 4 years. However, focusing on growing online sales is only a fraction of the opportunity—89 percent of consumers visit a brand’s site before making a purchase, eclipsing competing touchpoints. While the hype around See Now, Buy Now has dominated the fashion press, only fourteen percent of brands participated during 2016 global Fashion Weeks—and just five brands made the majority of their assortment available. Amazon continues to keep Fashion in focus and will surpass Macy’s apparel and accessories sales by early 2017. Despite its $15M “Delivering Fashion” TV campaign, the majority of Amazon fashion growth has come from core replenishment items including underwear and jeans versus seasonal styles. While early online innovators in Fashion including Ralph Lauren and Burberry struggle to find elusive growth, a new digital genius has grabbed the microphone. In this year’s 7th annual Digital IQ Index for Fashion, Gucci captures the top spot with a revamped site offering, shoppable looks, superior customer service, unrivaled visibility on category search terms, and best-in-class visibility on retailer sites and social platforms. L2‘s 2016 Digital IQ Index®: Fashion quantifies the digital competence of 85 fashion brands operating in the US market. Members can download the full report at L2inc.com.
Views: 23319 L2inc
luxury digital watches top brands WEIDE WH6103
 
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Specification: Case size: 5cm Case material: Zinc Alloy Strap material:Nylon Strap Strap length:21cm Strap width:2.2cm Strap thickness:0.38cm Dial material: PVC Dial diameter: 3.55cm Dial thickness:0.04cm Clasp: Pin buckle
Views: 1028 WATCH WEIDE
Appetite in China grows for luxury fashion brands
 
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China's millennials are the key driver of the country's expanding fashion market.
Views: 225 CGTN America
The World's Most Sustainable Luxury Fashion Brand - Kickstarter Campaign
 
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At Gaia & Dubos, we create luxury fashion for women. All of our products are entirely made with eco-friendly materials and crafted under ethical working conditions in Canada. As far as we know, there is no other brand on the planet that creates high-end, elegant fashion products that are entirely and authentically sustainable. Visit our Kickstarter page at http://ezrt.io/50c9636
Top 10 luxury brand digital campaigns of Q1
 
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Top 10 luxury brand digital campaigns of Q1
Views: 165 NapeanLLC
VIP Salons a New Way to Shop for Luxury Fashion Brands
 
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On Rodeo Drive, VIP dressing rooms at luxury boutiques are getting extreme. Many come as suites, with couches, original art works, and, at some, small kitchens. WSJ On Style columnist Christina Binkley joins Lunch Break. Photo: Michal Czerwonka for The Wall Street Journal Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM
Views: 1751 Wall Street Journal
Luxury Brands Creating Culture: What’s Next?
 
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How — and why — do luxury brands become champions of the arts? What are the dangers and the costs? What are the benefits, and can they be measured? Astrid Welter, project director, Fondazione Prada From the 2014 New York Times International Luxury Conference.
The luxury digital revolution: get on board with Sopra Steria
 
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We talk to Richard Potter and Massimiliano Ramaciotti of Sopra Steria about the future of luxury and digital, and the exciting opportunities that lay ahead. Intelligent use of technology and the automation of data analysis can help brands to engage more closely with their clients, and offer a more personalised experience. Discover more: http://bit.ly/2i0BgGd Subscribe to our newsletter: http://www.thejewelleryeditor.com/subscribe Follow us on: Instagram: https://www.instagram.com/thejewelleryed/ Facebook: https://www.facebook.com/TheJewelleryEditor/ Twitter: https://twitter.com/TheJewelleryEd Pinterest: https://uk.pinterest.com/thejewelleryed/ Maria: As a leading online magazine dedicated to jewellery and watches, at The Jewellery Editor we are all about digital. Today, we look to the future with the help of our technical partners, Sopra Steria, one of the largest IT companies in the world, with over 40,000 employees in 26 countries. Jewellery and watches are one of the largest growth areas for e-commerce, so how can technology support these ambitious plans? Richard Potter: Something that we call intelligent insight and automation, and that is using big data sets and applying significant amounts of computing horsepower to draw insights and to analyse what we find in that data. Maria: Intelligent use of technology can transform the luxury world, but how do we overcome the fact that many people want to feel, touch, try on a ring or a watch? Massimiliano Ramaciotti: Ubiquitous interaction is about breaking the boundaries between digital and physical. A nice example has been the Dior one, that allows some customers to experience the fashion show and backstage at the fashion show through a virtual reality headset. Other examples of ubiquitous interaction refers to an experience or virtual product, with Ferragamo, a product configurator for shoes. Maria: Digital moves fast, but we remember not so long ago being told that no one would ever buy jewellery and watches online. Sopra Steria has experience in other industries where this transformation has taken place. Richard Potter: One of the most important observations that I think we've made from the experience of working with our retail customers, is that data enhances the relationship with a customer, and it doesn't get in the way of that heritage that you've developed in your brand. Maria: What's clear to me is that heritage, craftsmanship, storytelling - those values that are so dear to the luxury industry can be greatly enhanced through intelligent use of data and this will take the luxury houses into new levels of engagement with their clients.
Views: 15549 The Jewellery Editor
Luxury Brand Naviforce Men Full Steel Watches For Men
 
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Social and luxury: Challenges and opportunities for high-end brands
 
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Speaker: Pierre Abadie Lacourtoisie, Regional Director, Digital and Online, Estee Lauder Social Media Matters 2013 www.socialmatters.asia
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Every item we sell has a story. And so do we. Take a look behind the scenes at THE FIFTH COLLECTION. Lovingly curated, expertly authenticated Vintage and Preloved Luxury Fashion.
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Why are 70% of luxury brands bought by Chinese purchased abroad?
 
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Last year purchases by Chinese consumers comprised 46% of global luxury sales, even as consumption in mainland China declined. In fact, more than 70% of luxury brands bought by Chinese consumers are now purchased abroad. What's behind this shift in the Chinese luxury market? Subscribe us on Youtube: https://www.youtube.com/user/CCTVNEWSbeijing Download for IOS: https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download for Android: https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/cctvnewschina Twitter: https://twitter.com/CCTVNEWS Google+: https://plus.google.com/+CCTVNEWSbeijing Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
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