Search results “Digital luxury fashion”
Digital Marketing For Luxury Brands
In Episode 9 of The Digital Brew, we talk to James Matthewson of EVRYWHERE (https://evrywhere.tech) about digital marketing for digital brands. The Digital Brew is a series of informal chats that are (loosely) related to the world of digital. If you would like to get involved, we would love to hear from you. You can find out more about this episode at https://browsermedia.agency/blog//digital-marketing-for-luxury-brands/.
Views: 353 Browser Media
How Luxury Brands Can Thrive in a Digital World
Digitization is the key to rejuvenating customer experience for luxury goods companies. BCG’s Antonella Mei-Pochtler explains how.
Digital Marketing Strategies of a Luxury Brand
Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 27088 DigitalMarketAsia
Fashion & Luxury Goods in the Digital Era
Chloé's President Geoffroy de la Bourdonnaye and Harvard Prof. Ryan Raffaelli were amongst industry experts who joined Prof. Fabrizio Ferraro to discuss brand identity, the power of social media, and playing catch up with technology at the IESE 16th Fashion & Luxury Goods Industry Meeting. Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu
Views: 2404 IESE Business School
Gartner L2 Digital IQ Index: Top China Luxury Brands in Digital 2018
China’s luxury market continues to boom, showing nearly two-fold growth since 2013, and is expected to make up more than 40 percent of global luxury spending by 2025. Cartier tops the fourth Gartner L2 Digital IQ Index: Luxury China. The jeweler boasts best-in-class presence on WeChat, including sophisticated commerce capabilities on their in-app boutique, and visibility across WeChat Moments with ads featuring brand ambassador Xin Zhilei. The brand also remains one of the most visible brands on Baidu, purchasing against 73% of unbranded category terms on Baidu mobile. The Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competency of 91 luxury fashion and watch & jewelry brands operating in China. For these and more insights, visit L2inc.com.
Views: 6256 L2inc
Can Luxury Brands adapt to New Technologies? | FT Business
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs There is an inherent conflict between luxury and the click-to-buy culture. Fashion editor Jo Ellison asks management consultant Mimma Viglezio why the sector has been slow to adapt to digital advances, and how heritage brands can harness the power of the internet. ► FT Business: http://bit.ly/1KUK08s ► FT Technology News: http://bit.ly/1LNlR4g ►Technoloy Affecting Manufactureres: http://bit.ly/1NW5nYI For more video content from the Financial Times, visit http://www.FT.com/video Twitter https://twitter.com/ftvideo Facebook https://www.facebook.com/financialtimes
Views: 1216 Financial Times
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 46370 Dan Lok
The future of retail in the luxury space | Ulric Jerome | matchesfashion.com
Ulric Jerome of matchesfashion.com speaks about E-Commece and the future of retail in the luxury space. #FASHIONTECH BERLIN IS THE PLATFORM FOR UPRISING IDEAS AND BUSINESS MODELS THAT INFLUENCE THE WAY FASHION IS DESIGNED, PRODUCED, DISTRIBUTED, MARKETED AND SOLD. Save the dates: NEXT AT RE:PUBLICA MAY 2016 | BERLIN FASHION WEEK JUNE 2016 Subscribe to our channel and get the latest videos here: https://www.youtube.com/channel/UC_ff... For more information check our website: http://fashiontech.berlin Follow #FASHIONTECH on Twitter here: https://twitter.com/FASHIONTECHBER Follow #FASHIONTECH on Periscope here: https://www.periscope.tv/FASHIONTECHBER
Delivering Luxury Fashion Experiences Internationally | Ulric Jerome, COO, matchesfashion.com
Ulric Jerome, COO, explains the digital-first philosophy that’s guided his company’s growth from a bricks-and-mortar shop five years ago to now doing 70% of its business online, with 70% of digital sales coming from outside the UK. This was filmed at Google's Think Performance conference.
Views: 1638 Think with Google UK
Digital Marketing Strategies of a Luxury Brand
Digital Marketing Strategies of a Luxury Brand
Views: 16 Luxury DIGITAL
How a German luxury brand embraces China’s digital leap
“The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see that China is pretty much in the lead. So for us, China is a hub to learn how to play on this field.” That seems sound strategy, as Chinese are the number one consumers of luxury, accounting for about 29% of global sales. The luxury experience is something that Ritz can relate to. It’s a large part of his company’s marketing strategy for its Gaggenau line which is described as not mere kitchen appliances but a culinary experience – one to be shared with friends. “What we are looking at is how to combine this luxury experience, in a connected world, in order to get interaction,” he says. In China, where he has lived for the past eight years, social media is an important part of their strategy. “We are creating accounts, for example on WeChat, in order to distribute this culinary experience that you are having while you are cooking with Gaggenau, with your friends. It’s also a way to see who else is having the Gaggenau experience – designers, artists, etc.,” Ritz adds.
Luxury and the Digital Revolution; from Paradox to Opportunity
Presented as part of McGill CBUS 110 - Current Trends in Digital Communication, this presentation, delivered in a concise Pecha-Kucha format, touches on the place of Luxury in the ever evolving digital age. - How do Luxury brands leverage digital technologies to enhance the customer experience? - How do they avoid creating a disconnect between their exclusive positioning and brand image while enabling their brands to be more accessible than ever? - What are some of the current trends and best practices in the field? ------------------------------------------------------------------------------------------- SOURCES Corbellini, Erica & Saviolo, Stefania. Managining Fashion and Luxury Companies. Milan: Etas, 2009. Davies, Simon. ”The Smart Fitting Room Is the Future of Retail.” Tech.co. 17 Dec 2015. http://tech.co/smart-fitting-room-future-retail-2015-12 Milnes, Hilary. “How tech in Rebecca Minkoff's fitting rooms tripled expected clothing sales. ” Digiday. 23 Sept 2015. http://digiday.com/brands/rebecca-minkoff-digital-store/ “Luxury Retail’s Digital Moment: how Luxury Brands are taking advantage of the digital Age. “ January 2015. WBR Digital, RADIUMONE. http://luxury.wbresearch.com/how-luxury-brands-are-taking-advantage-of-digital-ml Strugatz, Rachel. “Ralph Lauren, Oak Labs Debut Interactive Fitting Rooms.” WWD. 18 Nov 2105. http://wwd.com/retail-news/direct-internet-catalogue/ralph-lauren-oak-labs-connected-fitting-rooms-10280895/ http://www.aesop.com/ca/ http://www.yoox.com/ca/women http://www.magnumicecream.com/us/en/inside-magnum/nyc-store.html https://www.structube.com/beyondtheproduct/ http://inside.chanel.com/en/paris-by-chanel http://www.odyssee.tw.cartier.com/ http://www.en.cartier.com/proposal.html http://www.maisoncloakroom.com/#maisoncloakroom-1
Views: 198 Камеlia S
Best Luxury fashion Digital Leather Sports Relogio  Watches...
Best Luxury fashion Digital Leather Sports Relogio Watches.. Product link:http://bit.ly/2I8xvLF blogspot:http://bit.ly/2oEm4mP
Views: 11 Best Watch Market
Digital Luxury, Fashion & Beauty - HUB FORUM 2011
Tablette : nouvel eldorado de la presse magazine ? Xavier Romatet Président Condé Nast France Digitalisation du retail Hervé Navellou Directeur L'Oréal France LACOSTE L! VE : stratégie digitale 360° Christophe Chenut Directeur Général Lacoste Gilles Blanc (modérateur) Directeur d'études CCM Benchmark
Views: 317 HUB Institute
Step into the world of luxury brand management
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Can you bring real luxury online? Digital Talks from LFW SS15
Can you bring real luxury online? Digital Talks from LFW SS15 Subscribe: http://goo.gl/81yskx On Day 4 at London Fashion Week SS15 an exclusive panel fashion industry experts joined us at the BFC Courtyard Show Space at Somerset House to discuss whether technology has changed pattern, colour and cloth in fashion.Here is your opportunity to relive this fascinating panel, directly from LFW SS15. Geoff Quinn CEO, T M Lewin; Graham Cooke, CEO, Qubit; Stephen Webster, Jeweller; Tracy Yaverbaun Director of Fashion & Luxury, Facebook & Instagram, Ruth Chapman Co-Founder, MATCHESFASHION.COM; Sumit Paul- Choudhury Editor, New Scientist For more on London Fashion Week, visit the London Fashion Week site: http://londonfashionweek.co.uk/ Like London Fashion Week on Facebook: https://www.facebook.com/londonfashionweek Follow London Fashion Week on Instagram: http://instagram.com/britishfashioncouncil Follow London Fashion Week on Twitter: http://twitter.com/londonfashionwk
Venture Marketing project 2015: Digital Marketing in the Luxury Fashion Industry
Video made by Monica Rivas Smits (4112822) & Jeanne Viergever (3928136) We do not own the rights of the video and pictures/figures that are shown in this project.
Views: 284 Jeanne Viergever
The luxury digital revolution: get on board with Sopra Steria
We talk to Richard Potter and Massimiliano Ramaciotti of Sopra Steria about the future of luxury and digital, and the exciting opportunities that lay ahead. Intelligent use of technology and the automation of data analysis can help brands to engage more closely with their clients, and offer a more personalised experience. Discover more: http://bit.ly/2i0BgGd Subscribe to our newsletter: http://www.thejewelleryeditor.com/subscribe Follow us on: Instagram: https://www.instagram.com/thejewelleryed/ Facebook: https://www.facebook.com/TheJewelleryEditor/ Twitter: https://twitter.com/TheJewelleryEd Pinterest: https://uk.pinterest.com/thejewelleryed/ Maria: As a leading online magazine dedicated to jewellery and watches, at The Jewellery Editor we are all about digital. Today, we look to the future with the help of our technical partners, Sopra Steria, one of the largest IT companies in the world, with over 40,000 employees in 26 countries. Jewellery and watches are one of the largest growth areas for e-commerce, so how can technology support these ambitious plans? Richard Potter: Something that we call intelligent insight and automation, and that is using big data sets and applying significant amounts of computing horsepower to draw insights and to analyse what we find in that data. Maria: Intelligent use of technology can transform the luxury world, but how do we overcome the fact that many people want to feel, touch, try on a ring or a watch? Massimiliano Ramaciotti: Ubiquitous interaction is about breaking the boundaries between digital and physical. A nice example has been the Dior one, that allows some customers to experience the fashion show and backstage at the fashion show through a virtual reality headset. Other examples of ubiquitous interaction refers to an experience or virtual product, with Ferragamo, a product configurator for shoes. Maria: Digital moves fast, but we remember not so long ago being told that no one would ever buy jewellery and watches online. Sopra Steria has experience in other industries where this transformation has taken place. Richard Potter: One of the most important observations that I think we've made from the experience of working with our retail customers, is that data enhances the relationship with a customer, and it doesn't get in the way of that heritage that you've developed in your brand. Maria: What's clear to me is that heritage, craftsmanship, storytelling - those values that are so dear to the luxury industry can be greatly enhanced through intelligent use of data and this will take the luxury houses into new levels of engagement with their clients.
Views: 15166 The Jewellery Editor
How to Launch a Luxury Startup
So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 35914 Scaling Retail
Building a Global Luxury Brand -  NYC Panel
"Building a Global Luxury Brand" with the GRLA.
Views: 22054 Georgetown McDonough
Digital & interactive marketing for Fashion & Luxury
Le più avanzate tecnologie per il retail, come ad esempio vetrine intelligenti, chioschi e tavoli interattivi, stanno trasformando i negozi da semplice luogo di acquisto a veri e propri luoghi digitali, con un focus totale sulla customer experience. Innovative technologies for retailers, such as smart windows, interactive kiosks or tables and touchscreen videowall, are transforming stores from mere sales place in real digital places, with a total focus on customer experience.
Views: 559 VENISTAR
Digital IQ Index® - Fashion 2016
Seven percent of luxury sales now occur online, making the web the third largest regional market for fashion, trailing only the US and Japan and is projected to be responsible for more than 65% of the industry's growth over the next 4 years. However, focusing on growing online sales is only a fraction of the opportunity—89 percent of consumers visit a brand’s site before making a purchase, eclipsing competing touchpoints. While the hype around See Now, Buy Now has dominated the fashion press, only fourteen percent of brands participated during 2016 global Fashion Weeks—and just five brands made the majority of their assortment available. Amazon continues to keep Fashion in focus and will surpass Macy’s apparel and accessories sales by early 2017. Despite its $15M “Delivering Fashion” TV campaign, the majority of Amazon fashion growth has come from core replenishment items including underwear and jeans versus seasonal styles. While early online innovators in Fashion including Ralph Lauren and Burberry struggle to find elusive growth, a new digital genius has grabbed the microphone. In this year’s 7th annual Digital IQ Index for Fashion, Gucci captures the top spot with a revamped site offering, shoppable looks, superior customer service, unrivaled visibility on category search terms, and best-in-class visibility on retailer sites and social platforms. L2‘s 2016 Digital IQ Index®: Fashion quantifies the digital competence of 85 fashion brands operating in the US market. Members can download the full report at L2inc.com.
Views: 23304 L2inc
Luxury Brands in the Digital Revolution: A Complicated Relationship
By Chloé Payen de la Garanderie McGill University - School of Continuing Studies Professional Development Certificate in Digital Content and Community Management CBUS110 - Current Trends in Digital Communication Fall 2015
Views: 627 Chloe Payen
Webinar: Social Media in the World of Luxury Fashion
From classics like Chanel and Louis Vuitton to trendsetters like Christian Louboutin and Paul Smith, consumers have always loved luxury fashion brands­­­—and now social media gives them a platform to proclaim it. In a recent analysis, audiences accounted for over 99% of the conversation surrounding 32 luxury fashion brands on Twitter alone. But while most industries have been quick to adopt social media, luxury fashion brands are still slow to be active on social. Built upon a commitment to heritage and quality, the luxury fashion industry has been admittedly hesitant to embrace consumers via social media.
Views: 925 Brandwatch
L2 Digital IQ Index: Top Luxury Hotel Brands in Digital 2017
In a competitive industry, which hotel brands are the best at wooing young, digital-first consumers? This video covers the strategies top hospitality brands use to attract millennials -- and reveals which companies boast the digital advantage. L2’s 6th annual Digital IQ Index: Luxury Hotels benchmarks the digital performance of 49 hotel and resort brands. For these and more insights, visit L2inc.com.
Views: 12346 L2inc
New York Times | International Luxury Conference | 2016 | Day 2 | Digital IQ Index®: Fashion
Benchmarking the digital performance of iconic fashion & beauty brands Maureen Mullen, co-founder & head of research, L2 Inc. Moderator: Charles Duhigg, senior editor for conferences and live journalism, The New York Times The New York Times conferences convene speakers and delegates from around the country and the globe to address crucial topics, present innovative solutions and provide your business with new outlooks and opportunities. The New York Times conferences deepen conversations in disrupted industries: health, higher education, technology, food, luxury, energy and more. Each event, thoughtfully curated by The New York Times, features noteworthy speakers, panel discussions and interactive debate, and high-level networking. See our full list of upcoming conferences below.
4. How Do You Create Brand Awareness? | #BoFEducation
Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Decoding Emotional Luxury and Customer Experience
As brands increase access to luxury-like experiences (think how Uber democratized the personal chauffeur, or how most technology once available only in luxury cars is now available across all segments), premium brands cannot differentiate on technology alone to acquire and retain customers. That requires developing brand representatives whose service orientation is rooted in emotional intelligence. The relationship between luxury-like brand experiences and emotional intelligence is especially pronounced for consumers who are new entrants to luxury and expect more for the dollars they’re spending.
Views: 2306 Bond Brand Loyalty
Infographic video: Evaluaton of Digital Performance in 4 Luxury Brand
Module: Digital Fashion Marketing Here is a short infographic animation reviewing the digital experience, based on 4 luxury brands: Burberry, Jimmy Choo, Longchamp and Louis Vuitton, from a consumer perspective. In the animation, there is a setting of 3 different personas in 4 scenarios to evaluate specifically in terms of brand experience and shopping quality. At the end, a wrap up chart of all 4 luxury brand’s digital performance will be presented.
Views: 150 sweetsayhi
Luxury Brands on the Web, Panel Visual Minutes. Digital Retail 4.0 WPP
Retail, WPP, Luxury, Digital Retailing 4.0
Views: 98 firecracker888
L2 Digital IQ - Japan and Korea Luxury 2015
The 2015 Digital IQ Index®: Japan & Korea Luxury assesses the digital performance of 70 Luxury brands in Japan and 68 Luxury brands in Korea spanning two product categories: Fashion and Watches & Jewelry. As luxury brands wrestle with cooling sales in China, two regional players show signs of continuing strength: Japan and South Korea. While Korea boasts the fastest Internet connectivity speeds worldwide and the highest social media penetration rates in East Asia, luxury brands have failed to invest in Korea-specific sites or platforms. Only a quarter of brands in the study maintain a Korea-specific Facebook page (compared to nearly half in Japan), and less than ten percent experiment with dominant regional platforms such as Kakao and Naver. Despite ample opportunities across both markets, digital investments by brands frequently diverge. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 1103 L2inc
Men Watch Creative Watches Men Luxury Brand Digital LED
SKMEI Fashion Creative Watches Men Luxury Brand Digital LED Display 50M Waterproof Lover's Wristwatches Relogio Masculino Producdt link: Best Buy: http://ali.pub/2iqlug http://s.click.aliexpress.com/e/zrN3fiu http://s.click.aliexpress.com/e/zrN3fiu http://s.click.aliexpress.com/e/zrN3fiu
Views: 255 Essential Products
Unisex Fashion boy Electronic Watch Luxury Brands 7 colors luminous LED Digital Sport Wrist Watch
Views: 61 NI KE
Multifunction Fashion boy Electronic Watch Luxury Brands luminous LED Digital Sport Wrist Watch
Views: 7 NI KE
Fashion and Technology: From Frivolity To Sustainability | Rachel Arthur | TEDxCoventGardenWomen
Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet. Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion. She is also the founder of tech-focused news site FashionandMash.com and the vision behind the global #FashMash community. An expert in all things digital, she otherwise acts as a strategic brand consultant within the fashion and luxury space, future-proofing businesses by bringing them first-to-market insights and bespoke solutions surrounding the evolving retail, technology and communications landscape. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity, and serves as a mentor on various start-up accelerator programmes in London. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 14719 TEDx Talks
Mataora - Digital Artisans for Luxury Brands
http://www.mataora.com Mataora is a digital creative agency and 'partner' of luxury brands. We are an independent creative agency on a human scale, putting more than 15 years of know-how in visual and digital strategy at your service to enhance your brand identity. Originality, authenticity, excentricity: each project is a challenge that drives our gold-standard creativity to perpetual renewal, in perfect harmony with that of the designers who fashion the future of the luxury brands. From small design houses to international brands, our agency adapts to every type of project. FRANCAIS --------------------------------------------- http://www.mataora.com/fr Mataora est une agence de communication visuelle partenaire des marques de Luxe. Indépendante, de taille humaine, mettant à votre service plus de 15 ans de savoir-faire en stratégie visuelle et digitale pour sublimer votre identité visuelle. Singularité, authenticité, excentricité, : chaque projet est un challenge qui pousse notre créativité à une exigence de renaissance perpétuelle, en parfaite harmonie avec celle des créateurs qui façonnent le devenir des marques de luxe. Des petites maisons de création aux marques internationales, notre agence s’adapte à tout type de projets.
Views: 1521 Mataora
Building a luxury fashion brand in Asia: Warren Liu at TEDxHongKong 2013
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 3925 TEDx Talks
Digital Merchandising Director Luxury Brands
GINNY MILLER with Management Recruiters of Indianapolis-North has a job opening for a Digital Merchandising Director. 317-582-0202 Ext 1224 [email protected] www.mrindianapolis.com “Being a top ranked Retail Recruiter with iRiS Recruiting Solutions is exciting! I place Wholesale and Retail Candidates in Buying, Planning, Design, Marketing, Global Sourcing, QA, Store Mgt and Sales. Wholesale and Retail jobs are my specialty!”
Views: 74 Ginny Miller
GearBest SKMEI Men Fashion Outdoor Sport Luxury Digital Watch Alloy Strap
Product Link: https://mx.gearbest.com/men-s-watches/pp_009361476548.html
The Future Of Luxury Brands
How will luxury brands reconcile digital ubiquity with customer exclusivity? Speaking at the Bentley Global Dealers conference today in Crewe, I got the opportunity to tour the factory and learn more about how this luxury brand is evolving to meet the customers of the 21st century.
Views: 1793 Mike Walsh
Digital marketing trends, Luxury brand opportunity, Cutting your prices (MSM-March 2013)
Media Sales Monthly from http://AdMall.com and http://SalesTouch.com. The March 2013 edition of Media Sales Monthly focuses on digital marketing trends, an opportunity with luxury brands, and lowering your prices. For more media sales insights, visit http://mediasalestoday.com.
Views: 267 AdMallTV
Luxury Fashion Designer Stacy Igel
Fashionista Stacy Igel launched her Boy Meets Girl fashion brand in her early 20's. Watch her exclusive interview on iaam In Your Living Room!
Views: 51 Teen Entertainment
Digital IQ®: Fashion
This video highlights the results of our third-annual IQ report, measuring the online competence of luxury fashion brands. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 122 L2inc
Digital Advertising For Luxury Watch Brands On The Rise | WorldWatchReport Benchmark 2017
The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.   In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities. Uncovered in the latest version of the report is that on average, 1 out of 5 visits to a watch website now comes from advertising. But the quality of this traffic is limited; 95% of advertising sessions never reach the store locator, representing an important potential loss from a business standpoint. Get more insights by visiting www.worldwatchreport.com
Online Marketing Manager - Luxury Fashion Brand - London
Online Marketing Manager - Luxury Fashion Brand - London Up to £35,000 This is your opportunity to manage all of the online marketing channels for a luxury fashion brand that are keen to expand their digital marketing team. If you're interested in this role then please send me a message through LinkedIn. http://www.linkedin.com/in/richardburridge
Views: 293 Richard Burridge

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