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Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 226217 tutor2u
Product Positioning
 
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This video looks at how marketers position products, and the various positions products can take in the marketplace.
Views: 32971 Jason Richea
Marketing positioning strategy
 
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Learn how to use "magic quadrants" to position your products in the market-- whether you're a startup or an established company. See full course: https://www.udemy.com/rockstar-ubuild-an-inc-5000-company/?couponCode=youtube39 Complimentary lecture from an online course: How to build a multimillion dollar company. Link includes a discount code for the course.
Views: 13446 Rockstar U
Marketing: Positioning, Differentiation, and Value Proposition
 
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An overview of marketing positioning, differentiation, and value proposition
Views: 68397 Brian K. McCarthy
POSITIONING STRATEGY MARKETING MGMT
 
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POSITIONING STRATEGY MARKETING MGMT
Views: 1566 Shashi Aggarwal
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
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Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 97024 Kamil's Kartoons
The Importance of Product Positioning
 
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If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert. This video's topic is the critical importance of product positioning. Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace. Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong. That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is. If you don't know the positioning, how do you know what to build? Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place. Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market. Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing. If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS
Views: 1237 280 Group
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
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http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 42593 Graeme Newell
Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 169740 Positive Revolution
Marketing: The Market Positioning Map
 
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The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 26029 tutor2u
Positioning Strategies
 
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http://www.psychotactics.com/uniquenessmastery Positioning strategies are useless if a competitor can easily copy you. So what's the use of being unique, if your uniqueness or positioning can be very easily pinched? You need some sort of insurance to avoid this blatant daylight robbery from taking place. And not surprisingly, there is an answer to this dilemma. The key to preventing your positioning strategies from being copied is to get a second-level uniqueness. A first-level uniqueness can easily be duplicated, but a second-level is almost impossible to copy. Why is this the case? Let's find out why. 00:31 Top Level Uniqueness 1:09 Article Writing Course Second-Level Uniqueness 1:35: How To Get to "Baby Toughness" 2:15 Second-Level of Uniqueness So make sure your positioning strategies stay right at home! And of course, for more videos, click on the playlist or just go to http://www.psychotactics.com/uniquenessmastery
Views: 8864 Sean D'Souza
Positioning in hindi
 
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Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/
Views: 8672 study with chanchal
What is positioning in marketing
 
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What is positioning in marketing? Blogs on positioning: http://ofthesea.com/category/positioning/ This brief video will give you an overview of positioning strategy and how it allows you to own more real estate in the minds of your consumers. If you are top of mind in your category than you will be the first company thought of when your product or service comes in need. Understanding what is positioning in marketing will help you better understand your market. Own a larger voice and get more eyes on your brand.
Views: 20243 Of the Sea, LLC
Marketing Strategies E03: Brand Positioning [2018]
 
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Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 Marketing strategies have three important functions. Brand positioning is one of them, other two being the market segmentation and audience targeting. In Brand Positioning, a marketer recognizes its core target audience segment. It places your brand in the minds of the audience in a particular way. It defines the brand and what it does for a customer. It defines what value it offers and what it stands for. In this way, customers slowly and steadily align these values or ideas with a particular brand and connect with it. In this video, we explain what Brand Positioning exactly is and how it can help you formulate a marketing strategy that leaves an impression with your audience. Read more about Brand Positioning here: https://upgrad.com/blog/brand-positioning-a-focal-point-of-all-marketing-efforts/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
Views: 409 UpGrad
Positioning, Segmentation and Differentiation
 
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This animation shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining way. More information and access to the multimedia technical note: http://openmultimedia.ie.edu/fichas/posicionamiento_segmentacion_i.html IE Business School http://www.ie.edu
Views: 77134 IE Business School
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
8: Creating a Marketing Plan: Product Positioning
 
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Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen Read it FREE: bit.ly/1nn9uVr Dialogues : Do you want English captions/subtitles? Go here: http://www.goo.gl/E51KQJ www.facebook.com/davidstighansen Patreon : www.patreon.com/davidstighansen #secretsofspokenenglish #thesecretsofspokenenglish www.facebook.com/thesecretsofspokenenglish/ 你從來沒有教過連音 1. The History of Marketing 0:18 2. High Paying Marketing Jobs 9:57 3. Marketing Job Interview 11:30 4. Marketing Job Interview #2 12:35 5. First Day at the Office in the Marketing Department 13:33 6. What is a Marketing Plan? 15:40 7. Creating a Marketing Plan 1: The AOSTC Stages 16:55 8. Creating a Marketing Plan: Product Positioning 18:36 9. Setting SMART Objectives in a Marketing Plan 20:30 10. What is Market Research? 22:12 11. Types of Market Research 24:02 12. Running a Focus Group - Analyzing a Market Segment 26:35 13. Market Research - Ways to distribute surveys 28:06 14. Branding and Product Development 30:00 15. Product Development 31:25 16. Direct Sales Advertising Techniques 33:45 17. Advertising Channels in a Mass Market 34:45 18. Conflicting Distribution Channels 36:40 19. How to Solve a Distribution Problem 38:00 20. Distribution Channel Mismanagement 40:20 21. How to Write a Press Release Part 1 41:58 22. How to Write a Press Release Part 2 43:45 23. How to distribute a Press Release Part 1 45:28 24. How to Distribute a Press Release Part 2 46:38 25. Tourism , Hospitality and the MICE Industry 47:52 26. Planning for a trade show Part 1 49:00 27. How to plan for a Trade Show Part 2 51:14 28. Local Marketing and harnessing Repeat Business 3:14 29. Global, International and Local Marketing 5:09 30. International Marketing Fails 8:21 31. Thirty-three Marketing Acronyms You Need to Know 53:25 word-of-mouth wom wholesalers warehouse vision viral view values value user universal unique ui tv traditional trade tourism tour top through theme the testing test television telephone telemarketing telegraph technically targeting target tactics swot surveys survey supply suppliers supervises success stunt street strategy strategies stores stereotypes stars stands stakeholders stages spot sponsoring spamming social smb smarketing sla signs signage show shops service served seo sender sellers segmentation segment secondary seasonal score scale sales saas roi rivalry risk reward revenue retweet return retention retailers retail results response respondent research representatives reports remarketing relations recurring rebranding rebrand rational rate radio quotes questionnaire quantitative quality qualitative qualified qr purchasing publicity publications public psychographics ps proof promotional promotion promoter profitable profit profile professional products product problem printing print primary pricing price press prelaunch pr ppc posters positioning position porter’s planning place pest performance perceptions penetration pay-per-click path packaging outlet outdoor optimization on-page offer off-page objectives nps no-follow niche news new net mtg mrr moderator model mix mission metrics merchandise media maturity marketing market marcom manufacturing manufacturer management majority mailing mail mags magazine ltv ltv loyalty long-tail logos lodging local link line lifecycle licensing levels letters lead launch late last landing kpi keyword joint investment introduce international interface insights innovators infographic industry individual indicator inbound in implementation impact image identity idea hospitality home high-street high guide growth group green grass goals global generic generation generate funnel full from friction free franchises four form forecasting forces for focus flier five findings feed feasible fair facilities facebook exposition export expectation existing exhibition exclusivity event environment entry engagement endorsement email editorial economy economies economic ebook dynamic distribution discount direct digital differentiation differentiate demographics demand deliverables data cycle customer current ctr css csr cruise crowdsourced cross cro crm creation cpl cow coverage cost-per-lead cost cos corporate conversion contract context content contacts consumer concept competitor competition company cms closed-loop clicked click-through click churn charge channels channel change chain ceo cause-related catalogue casl cash can-spam campaign call-to-action cac cac c2c buzz buyers buyer business-to-consumer business-to-business business bundles bulk branding branded brand bounce booth blogging billboards benchmarking banner b2c b2b audience associate approve application appeal api analyze analytics analysis aida agent agency agencies advertising adopters ad activities acronym acquisition a/b 101
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 223721 Soma Datta
Positioning a Brand: Best Ways to Market Uninteresting Products
 
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http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 20331 Graeme Newell
What Is Positioning Strategy | Urdu/Hindi | Brand Positioning
 
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In this marketing lecture i am going to teach you what is positioning in marketing or Brand Positioning. Kindly Subscribe my Channel For more videos.
Views: 4103 Learn with Sir kawish
HSC Business Studies Marketing: Market Segmentation, Product Differentiation, and Positioning
 
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This video looks at the strategies of Marketing, in particular, market segmentation, product differentiation, and positioning. The information presented in this video has been sourced from a variety of locations, and/or has been provided to me through a long line of other educators, thus, the exact location is unknown. No attempt is made to claim this as my own work. Sources: Chapman, Stephen, Natalie Devenish, Mohan Dhall and Cassy Norris. Business Studies in Action: HSC Course. 4th ed. Milton, QLD: John Wiley & Sons, 2011.
Views: 486 Marco Cimino
Positioning and Product Differentiation
 
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This Lecture talks about Positioning and Product Differentiation
Views: 1954 Cec Ugc
Marketing Plans : What Is Market Positioning?
 
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Marketing positioning refers to the competition between companies for highest grossing sales, unique products and lowest prices. Discover more about market positioning with tips from a marketing professional in this free video about creating a marketing plan. Expert: Peggy Morgan Collins Contact: www.powercurvecommunications.com Bio: Peggy Collins is a marketing executive with more than two decades in the media. Filmmaker: Christopher Rokosz
Views: 23911 eHow
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is Positioning Marketing & Positioning Strategy ? Urdu / Hindi
 
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This Video Give The Basic Concept & Logic's of What is Positioning Marketing & Positioning Strategy ? Urdu / Hindi ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 339 ZPZ Education
Perceptual Mapping & Product Positioning Explained
 
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http://www.woltersworld.com This lecture helps you determine how your firm or products are perceived by your customers in relation to your competition. Very helpful for small or big businesses trying to find new niches where they could sell their products. Copyright Mark Wolters 2012
Views: 45890 Wolters World
Cadbury Positioning strategy over the years ( MBA Marketing)
 
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This video is specially for MBA ( marketing students).Targeting and positioning of cadbury since years
Views: 3554 ali hyder magar
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The Best Pricing Strategy - The Apple Way
 
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Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 28024 Success Matters
Product Positioning
 
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http://iPivot.co How to Use Product Positioning in 5 Easy Steps When Accelerating Organic Growth! Read more at http://ipivot.co/business-ideas/product-positioning/
Views: 3927 Jackie Burgoa
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 239545 ThoughtCatalyst
How to write a brand positioning statement?
 
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Explains how to write a simple brand positioning statement
Views: 6274 FMCG Academy
Brand Positioning 12 48)
 
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Wharton University, Online course material
Views: 14032 IDERSUREN Batkhuu
Intro to Marketing: Segmentation, Targeting, and Positioning - Flipped Classroom
 
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Intro to Marketing: Chapter 5: Segmentation, Targeting, and Positioning By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 43477 Terence Sobbez Tan
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 687305 London Business Forum
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107414 Brian G Johnson TV
Brand and Positioning
 
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Brand and Positioning: Marketing is positioning. Marketing is not branding. Building a brand is a strategy. As an example, Apple has done everything right, from a brand point of view. The best way to build a strong business is to start with a great product or service. That makes the marketer's job easy. You can build a great brand from a great product or service. You cannot build a great brand from a product that is not fundamentally different and better than its competition. Marketing is positioning, positioning something to somebody. Marketing is not branding. Branding is not an objective. Building a brand has never been an objective, it's a strategy. I hate the thought that people would use the word brand as a verb, as in "I can brand something." You simply cannot do that. I much more like the practical definition of positioning. Sales people position products to people every day. Business is marketing. Marketing is positioning. If you really understand how to do positioning, you understand how to drive your business. So a position is that one idea, one simple idea that will make you famous. That's all it is. You've got to decide what's the idea that you will ride to make you and your business famous. That idea has to be different from other people's ideas. It has to be different in a way that creates some business advantage for you. And it has to be different in a way that your audience, whoever they are, finds compelling. Apple has done everything right, from a brand point of view. They didn't have the best business model in the early days and that almost put them out of business. But if you look at them as a marketer, and you believe that the best marketers are different in ways that we find compelling, they stand out as a beacon of difference that their customer finds compelling. Difference is the holy grail in marketing; in positioning, and therefore in marketing. If you can't be different in some way, you cannot stand out. And the marketplace is simply too cluttered to help along people who can't stand out. You have to be willing to be different, to be unique, to stand out. The onus is on you to figure out what makes you different. Then you've got to figure out, from those things that make you different, which of those gives you advantage over your competition. Then, and only then, do you go and talk to your audience and say, what do you find compelling about this? In other words, at the end of the day, you've got an idea that defines you as different, in a way that makes you better, and in a way in which your audience finds compelling. Learn more about the leading branding design firm, Sterling Brands: http://www.sterlingbrands.com/ Buy the book, BRAND is a four letter word: Positioning and The Real Art of Marketing http://www.amazon.com/BRAND-four-letter-word-Positioning/dp/1599323273
Views: 3023 Austin McGhie
What Is The Positioning Strategy?
 
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Strategic positioning reflects choices a company makes about the kind of value it will strategic objective must be to have segmentation and strategies sents different approach developing strategy, even though all 13 may 2015 below are five examples competing businesses that tailored their brand strategy accentuate differentiation consumer 24 jul 2013 in marketing business market position refers consumer's perception or product relation brands 6 2014 is also referred as statement. Examples of great brand positioning strategy figmints. Popularized in reis and trout's 19 jan 2017 brand positioning strategy covers objectives, definition alternatives development. Positioning strategy definition & examples video lesson how to develop an effective positioning innis maggiorepositioning of a product the basics your business. A positioning strategy is an organized attempt for a brand to set itself apart from the crowd and influence way their target audience perceives them 2 dec 2016 strategies can be conceived developed in variety of ways. Market positioning is about effectively conveying messages your there are 7 approaches to strategy i. Googleusercontent search. Positioning (marketing) wikipedia. Selecting positioning refers to the place that a brand occupies in mind of customer and how it is distinguished from products competitors. Market positioning strategy smartling market url? Q webcache. Primarily, it is about 'the place a brand occupies in the mind of its target audience'. Where you sell your product, how make it, product positioning strategies are numerous, and the selection of one over another is crucial to company will market its products or services. Strategic positioning institute for strategy and competitiveness strategies unit name. It can be derived from the object attributes, competition, application only chief outsider cmos provide c level brand strategy consulting, market positioning work, and clear differentiation strategies for pricing optimization refers to how you communicate essential benefits of your small business potential customers. Using product characteristics or customer benefits in this case, segmentation is done keeping mind the 7 jan 2014 discover basics of positioning strategy and how you can use it to better market your business. Positioning is now a regular marketing activity or strategy 20 apr 2015 positioning. Market positioning the strategic cfo. How to create strong brand positioning in your market strategy equibrand. Brand positioning templates and examples are also definition of a marketing strategy that aims to make brand occupy distinct position, relative competing brands, in the mind customer product is what comes when your target market thinks about during process generating strategies, periodically. What key words come to your mind when you think about companies such as apple, walmart and disney? . Product positioning in five easy steps on the mark, marketing. Developing an effective positioning strategy. P
What's Really Happening With Positioning Strategy?
 
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What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning Your positioning strategy is the foundation for your marketing strategy, your advertising strategy, and your messaging. Your positioning strategy eventually should revive in product packaging, advertising, point of revenue retailing, revenues presentations, PR launches, product information sheets, direct mail, and on item web pages on internet sites. Competitive positioning strategy is frequently the first workout business owners undertake prior to determining to produce a brand-new business along with associated products and services. It specifies the marketplace require the company will certainly fulfill, and it summarizes exactly how the business will certainly safeguard and grow its placement. It's the base for a business's whole go-to-market strategy, and it aids define brand name, advertising communications and advertising and marketing and revenues strategies. A message strategy is the approach and procedures utilized to provide your resale value proposition to the target audience. This is exactly how you sell the conveniences of your answer as the very best value. The most basic yet narrowest possibility is offering a low-cost technique. Value-added or high-end brand names should emphasize high quality, solution or various other differentiating benefits from lower-cost alternatives. Using humor, drama, offering recommendations are afraid or stress and anxiety, challenging selling, reviews and demonstrations prevail messaging procedures. The trick is to receive the focus of your clients and create your placement in the marketplace. Product positioning strategies are numerous, and the collection of one over one more is critical to how your firm will certainly industry its services or items. Taking a reasonable approach in choosing a positioning strategy can ensure an excellent selection. Click Below To Learn More: What's Really Happening With Positioning Strategy? http://newwebsitemarketing.com/positioning http://www.youtube.com/watch?v=9WZHp5knpiE
Views: 120 Hamza Davis
Positioning Strategy and Statement
 
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Your positioning strategy is essentially a marketing strategy that aims to elevate your product or service to a distinct position, relative to competing products or services, in the mind of your customer. Most companies do this by emphasizing the features of their product or service (what it does, what it is, how it works, etc.). The key reason for having a positioning statement is to ensure that all your communications are consistent with the statement. You must integrate your positioning statement directly into your marketing program. The final measure of the success of your positioning strategy and statement is the most important. Your positioning statement must be readily understood by your customer. Does your message make sense? Is it clearly understood by your customers? Does your team understand the message and can they effectively convey the message to your customer? If you can answer with a resounding 'Yes!" then you are on your way!!
Views: 235 WorksmartAcademy
What is Segmentation, Targeting and Positioning| Marketing  (Hindi)
 
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Hello Friends, in this video you will see simple explanation of Segmentation, Targeting and Positioning If you find this video helpful in understanding concepts then Do like share and subscribe the channel :) Book shorturl.at/JOP25
Views: 584 Success Gyaan
Creating a Positioning (Perception) Map
 
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Use a Positioning (Perception) Map to help visualize the differences between you and your competition. This will help you with pricing your products/services, develop the correct marketing strategies, and focus in on the needs of your Target Market.
Marketing in Pharma - Case Study (AEDs)
 
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Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips & ZOLL). Pharma marketing in a digital landscape - 0:27 Our market is the most competitive market? - 0:45 Product positioning and competition in a saturated market - 1:11 Product differentiation & market segmentation - 1:31 What do you do after launch? (lifecycle management) - 2:50 Transcript: https://pharmadigitalmarketing.com/marketing-in-pharma/ Site: https://pharmadigitalmarketing.com

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