THE FUTURE (OF SNEAKERS) IS FEMALE
MADEMOISELLEACD presents Female Sneaker Addicts all around Europe and Beyond.
In this episode, Serena Mo. talks about her love for sneakers, with a passion for Nike VaporMax Flyknit 2.0 in Color Rust Pink.
Her story proves that her daily work and passion for shoes have a strong relationship. Her career spans digital CC, Fashion, Yoga and Italian law – with Master's degrees in the latter.
🎬 Director : Melleacd
💃🏼 Model : @Serena_Montuori
🎼 Music by RikeLuxxBeats « LIMIT »
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Nike VaporMax 2.0
* RRP $190
* Color: Rust Pink/Storm Pink/Pink Tint
* Style Code: 942843-600
* Nike Describe: Flywire cables work with the laces to provide more support as you tighten them
* Rubber outsole sections on the heel and forefoot for durability
* Offset: 10mm
The semi-translucent Nike VaporMax sole unit is very similar to a delicious cloud of cotton candy. “RUST PINK” Nike color is offering a perfect combination of 2 pink shades for a fresh summer. Pink is responsible for almost every, except a small ovular patch on heel that comes in a contrasting grey tone.
Behind the Design
The Nike Air VaporMax represents a new era in Nike innovation. "It's changed our whole philosophy on how we design for Air", says Cushioning Innovation Designer Zachary Elder. With the VaporMax, the designers wanted to truly capture the feeling of "running on air". The designers started by restructuring the Air unit so they could attach it directly to the upper. "That was the biggest challenge", says Tom Minami, Senior Footwear Designer—but it was worth it. "Without any midsole or sockliner, you get to feel the Air in a whole new way". In previous Air Max models, the goal was to fill the sole with as much Air as possible, but with the VaporMax, the focus is on using the Air efficiently. "As you step down, each lug gets pushed into the Air unit, ramping up the pressure", Elder explains. "As you step off, the pressure releases, creating that springy bounce". After the seven-year journey from ideation to release, Elder and Minami are excited for what's to come. "I'm super-proud of the product", Elder says. "This new approach is going to be a huge turning point for Air—and for Nike".
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