Join Online Business Mastery Accelerator: https://onlinebusinessmasteryaccelerator.com/?utm_medium=social&utm_source=youtube&utm_campaign=online-business-mastery-accelerator-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/launching-your-product-heres-what-to-do-before-anything-else/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description
Views: 95446 Project Life Mastery
http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 91018 Rory Ramsden
Sujan Patel gave us a hands-on workshop on how to create a Sales Funnel Strategy and run a successful Pre-Launch Marketing Campaign. Follow this strategy to increase the benefits of your Pre-Launch Marketing Campaign and find out how to create a Sales Funnel Strategy that works best for you. Sujan, is the Founder of Webprofits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tool for sales and marketers, and a renowned expert in Pre-Launch Marketing & Sales Funnel Strategy creation. This talk was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. You'll learn how to identify your channels of growth, understand your sales funnel, focus on the parts of your sales funnel that drive growth and also learn to identify the weaknesses within your sales funnel. This talk centres around, launch marketing, pre-launch marketing, sales funnel strategy, stages and sales funnel marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Sujan is a leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid writer and to publications such as Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. You'll learn how to get your first 1000 customers with no marketing budget. He'll cover pre-launch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Topics discussed include: content marketing tips & tactics funnel marketing bullseye framework influencer marketing community management cold email campaigns a/b tests launch marketing tips nps survey secondary SEO ------------------------------------------------------------- Speaker links: Twitter: https://twitter.com/sujanpatel LinkedIn: https://www.linkedin.com/in/sujanpatel/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/F2CsNSuxGo8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 19825 Growth Tribe
Learn about AccessAlly, the all-in-one membership site plugin: https://accessally.com Join the 30 Day Business Challenge here: http://30daylistbuildingchallenge.com This will help if you're not sure how much time it's going to take to launch, and how to fit it into your calendar so it has the best chance of really being a success...
Views: 9983 AccessAlly
How to launch a product. Congratulations, you just completed a course or knowledge product that you are dying for the world to consume. Now what? Time to learn how to launch your knowledge product and build passive income business. Joana Galvao joins us live in the Futur studio to breakdown our marketing strategy. What are we doing well, what could we be doing better, and where are we totally dropping the ball? @JoanaGalvaoDesign GifDesignStudios.com -- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Live Editor– Jonathan Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 11780 The Futur
Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 36600 Marketing 360
How To Launch A Product - Launch By Jeff Walker Animated Summary. Jeff Walker's book Launch is the ultimate book for understanding how to launch a product. The book details the benefits of email marketing and why email trumps social media when it comes to launching a product. Jeff Walkers Product Launch Formula in Launch works through the Sideways Sales letter. The sideways sales letter provides a way of how to sell your product without coming across too pushy or sales-like.
Views: 24253 Improvement Psychology
These are the steps I’ve used over and over again since 2008 to launch products of all kinds. Whether it was launching IWearYourShirt, starting a non-profit, selling online courses, creating an app, etc, there’s been some semblance of a system I use that I wanted to share. While these steps may not fit perfectly for every business, product, or idea, I think they’re a good foundation and will get you a lot further than just throwing something out on the Internet and crossing your fingers and toes. For this video (and full article linked below), we’re going to pretend you’re starting a beer flavored popsicle website (obviously known as BeerSicles) that’s launching in three months. Step one: A product launch needs a goal! Come up with your goal or goals, write them down, and keep yourself/your company accountable to them. Step two: Social media can help launch a product, but is NOT absolutely necessary. I’d recommend skipping social media altogether in the beginning – WHAT!? Yep. Skip it. Grab the handles/URLs for your product on these sites (@beersicles, et al) and just park them. Then, go to step #3 and do that first. Step three: Building an email list is crucial I always use email marketing as my first launching point. You’re most likely having a website built (or building one). Put up a simple landing page that directs people to sign up for your email list and tells them when your site should be launching (general timeframe is fine). Keep this simple and don’t waste too much time on it! Step four: People love behind the scenes photos, so take and share some photos! Take photos of the things you’re doing and create some buzz. Maybe you picked a particularly weird beer you love? Share a photo of it. Maybe you’re trying out eco-friendly popsicle sticks? Share a photo of al the popsicle stick research you’ve done. Get my drift here? Step five: How to launch a product and have other people help do the dirty work Find people who write about whatever you’re doing. Since you love beer, you probably follow some people on Twitter/Instagram or read beer blogs from people who love beer as much as you do. Reach out to them and ask them if you can email them some inside info on a new cool beer idea you’re launching. When you email them, don’t pitch them, just share the idea, ask for feedback, and ask if they’re interested in trying your product before anyone else. Offer to send them some of your delicious Beersicles before anyone else. Step six: A good product launch gets talked about Speaking of press, reach out to local press outlets. Most people ignore local press because they want the big dogs like The Today Show, Good Morning America, etc. What you don’t realize is there’s an entire network behind the scenes that’s owned by a lot of the same people. Maybe you don’t know local press folks in your area, but you can watch the news and see if they’re on Twitter or visit their website and see if they have places to submit news/ideas. Local news wants to talk about cool stories in their area. Step seven: Starting talking and promoting! Listen, you love your Beersicles business, right? You’re excited about it? You’ve invested a ton of hours? Don’t be ashamed to promote it! Start some serious marketing ONE week prior to launch. Give people an exact time to look forward to. I personally like 10-11am, but you can choose something that works well for you. Make sure you share that launch time with all your networks, email list(s), etc. At this time, you should have a landing page or something simple up on your website that tells people the time of launch. Step eight: Use this product launch formula and launch… Launch that sucker! Make your website live, send out your email to your list(s), contact your influencer list, Tweet it, Facebook it, Instagram it, make sure local news knows today is the day, yell out your window really loudly, et al. Undoubtedly something will break or not work, be honest about it with your audience and update them accordingly. Be ready all day launch day to answer questions, fix orders that get placed wrong, walk someone through a simple process that a 4-year old could do, etc etc. Then, keep the ball rolling. Keep updating people, keep sharing content, keep working hard and don’t give up if you don’t make $1,000,000 in your first week. Read the full product launch article, and bookmark it for future reference: https://jasondoesstuff.com/product-launch/ Video by: Ilya Poltavets Like this video? Let me know in the comments! Have questions about launching a product? Ask away!
Views: 6032 Jason Zook
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1470040 Evan Carmichael
Internet Marketer, Robert Coorey discusses some Product Launch Ideas. So if you have a small budget or no budget at all, pay attention to what he has to say during this live Business Event by http://www.BusinessBlueprint.com In todays overcrowded market it's important to stand out. The best way to do this is to know your market. Then think about how you can introduce surprise and curiosity. What can you do that's counterintuitive? What's your point of difference? How are you going to stand out? Now go do that... If you enjoyed this video, comment and share it with other entrepreneurs and keep in touch with us! Visit http://www.BusinessBlueprint.com for tons more videos and business tips, subscribe to our Youtube Channel to keep up to date with all the latest trends, click here to subscribe! More Resources: https://itunes.apple.com/au/podcast/business-masters-podcast/id816653897 https://soundcloud.com/business-blueprint http://www.stitcher.com/podcast/business-blueprint Find us on: Facebook: http://facebook.com/bizblueprint Instagram: http://instagram.com/businessblueprint Google+: https://plus.google.com/+BusinessBlueprint/about
Views: 21726 Business Blueprint
Use Demand Metric's Product Launch Plan Template to develop a Product Launch Plan, which is an internal document that is shared among members of the launch team. There are 11 sections in this document: Executive Summary, Go To Market Plan, Product Release Milestones, Plans & Deliverables by Department, Launch Budget & Revenue Forecast, Pricing, International, Support Plan, Risk, Launch Status Communications and Appendices. Get this tool @ http://www.demandmetric.com/content/product-launch-plan-template
Views: 4458 Demand Metric
Featuring: Anita Campbell, Small Business Trends http://smallbiztrends.com/ Any mention of products or services by video personalities does not imply any partnership or other commercial relationship between United Parcel Service, Inc. ("UPS") and the mentioned product manufacturers or service providers nor should it imply the endorsement, approval or recommendation of the products or services of UPS by those parties.
Views: 68448 PopurlsBrown
You might have the greatest product on earth, but if your potential customers don’t know they need it, they won’t know they have to buy it — let alone buy it from you. This may seem obvious, but it’s actually an important concept to pause and focus on, because it affects everything from understanding who your buyer really is and who the competition are to how you set the buying criteria and frame the problem your product solves for customers. In this deck, first presented at one of our company building events in early 2017, a16z partner Sharon Chang -- who managed product marketing at Opsware; directed product marketing at HP Software as well as other companies; and headed marketing at Rockmelt -- covers the fundamentals of product marketing for new products. And the fundamentals behind the fundamentals are all about your story, capturing it and scaling it so it’s just as compelling when your first sales rep conveys it as when you first heard it from the founder.
Views: 9206 a16z
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 206838 Positive Revolution
According to Harvard University professor, Clayton: 30,000 new products are launched each year and 95% of them fail. And it's not because the product sucks, it's because of lack of preparation i.e. weak Marketing Plan for the new product launch. then... How to market a product? This step by step 5 point checklist walks you thru New product launch checklist if you want to almost guarantee successful product launch. I use this template for all of my clients to ensure they have the best chance at successful product launch. This template can be used for any type of product you might have eg: clothing, beauty, SaaS, physical product, travel product etc. The principles and steps for successful product launch remain the same. In the tutorial I also share how you can run $5 Facebook Ads to promote your product for cheap, you can learn more about it here https://www.youtube.com/watch?v=3UnZDqs78bI And in order to keep track of where the traffic is coming from, you should create custom tracking URLs for each of the influencer, email campaign etc. You can learn more about them here - https://www.youtube.com/watch?v=ukDWwhJkO_A
Views: 1850 vishal kalia
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 283134 Dr. Vivek Bindra: Motivational Speaker
It’s an entrepreneur’s worst nightmare: getting obsessed with the “perfect” business idea, painstakingly creating the perfect product… only to launch to the sound of crickets. Avoid dead ends and wasted money by doing market research up front. In this video, take a peek over GrowthLab CEO Ramit Sethi’s shoulder as he researches a potential business market using Reddit, Buzzfeed, Google, and our Demand Matrix framework. It’s a 30-minute master class to making sure you get the EXACT language and target the EXACT person for your business — exactly how we do it here at GrowthLab and IWT. Covered: 0:43 - The business idea we are researching (from https://youtu.be/E4uy6111PzA) 1:15 - The Demand Matrix framework, and how to use it to find the right idea 4:34 - How to know where to put your idea on the framework 5:40 - Refining your idea using immersion research 11:25 - Using Amazon reviews, especially the 3-star ones 19:00 - Using Reddit and Quora to source the hopes and dreams of your audience, make sure to weed out the lies though! 24:25 - What to do when you see a recurring theme in your research 25:23 - Talk to real people! — Visit http://GrowthLab.com for weekly insights on how to start and grow your online business. Subscribe to our channel: https://www.youtube.com/c/GrowthLab
Views: 57742 GrowthLab
In this presentation from Converted 2016, MeetEdgar founder and CEO Laura Roeder gives the full scoop on which marketing tactics were most valuable when bootstrapping her multimillion-dollar business - and which ones she's glad she ignored. Meet Edgar at https://meetedgar.com/ More from Laura: https://lauraroeder.com/ Keep in touch with Team Edgar Twitter: https://twitter.com/meetedgar Facebook: https://www.facebook.com/MeetEdgar Instagram: https://www.instagram.com/meetedgar Subscribe to our weekly newsletter: https://meetedgar.com/get-the-dash
Views: 19733 MeetEdgar
Business planning expert & author, Julie Gordon White, shares her advice for starting a product-based business. Check back for more business planning tips and information all month long. To learn more about Julie's webinar, go to: https://acceleratemybiz.clickfunnels.com/webinar-registration. Visit the Google Small Business Community to get the help you need to succeed on the web: g.co/gsbc
Views: 15509 Google Small Business
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 126451 Tine Wade
Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Views: 7169 Geile/Leon Marketing Communications
How do you plan a successful product launch and grow your online business? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Today is another episode of Q&A Thursdays. We're here to answer your questions. If you have one, leave a comment below, and we may answer it in next week's episode. So Adam, what's this week's question? This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process? The first thing you need to know when you're doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi. Kajabi allows you to deliver a course to people once they buy. Click Funnels allows you to optimize the funnels so you can get more purchases and sales. Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time. Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch. Use Click Funnels to create a video talking about your product, the price points, what they're going to get for it, and you can just create a script. Create a little quick intro video on Click Funnels. You can do this on your iPhone. You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I'm going to show you 11 secrets on how to grow your YouTube channel. Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour. The first 30 minutes you're going to educate them on all these cool crazy YouTube tactics. Don't charge for it. Just give away all the information for free. After you do that, you said, hey, now that you've learned everything, do you want to hear a simpler way to grow your YouTube channel? I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don't have to take seven, eight months to get results and you could get results in three months? Usually, people say yes. Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you're going to charge five figures. You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price. Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels. You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar. Once you've completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads. The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive. Do a joint webinar with them. They'll push your product, and you can generate sales. ConvertKit does a wonderful job of this. Their revenue figures are public. They're doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches. Another product launch tip is to contact all of the people who clicked on your check out page but didn't buy. You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You'll notice it will be your highest converting ad campaign. That's what we did. It has worked amazingly well. It still works. If you have questions about how to create a product launch, leave a comment below. We'll help you with your product launches. I'll be there, I'll respond to every single one. As always, if you have a question that you'd like to have answered in a Q&A Thursday video, leave a question below in the comments. I look forward to seeing you guys next week.
Views: 13605 Neil Patel
Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 389771 Tyson Zahner
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 22519 Soma Datta
Enter China Show Episode 4 Find the complete show notes and transcript: https://www.enterchina.co/prelaunch What's in this episode? How to maximize time prior to launch to build the most buzz? (01:35) For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55) It's better to build a community as soon as possible. (02:03) When you have a community you can get people interested in your product and get feedback from them. (02:09) What we do to build the community... (02:17) Facebook ads Reach out to influencers See what competitors are doing and copy what they do Building a community as early as possible is a very good use of your time. (02:49) How are you getting the most emails possible? (03:14) Do a lot of A/B testing. (03:20) Build A/B split testing campaigns in FB advertising. (03:31) There are several steps before conversion... (03:40) Click on the ad Arrive on webpage Confirm email (double opt-in) Every step of the way we optimize. (03:58) Only test one step at a time. (04:03) Test $20 per day FB ads. (04:18) Take the one that performs the best. (04:44) Minimizing the variables to make it a lot easier to identify the winner. (04:47) Figure out what to test - you can potentially test a limitless amount of things. (04:57) We tested our main marketing positioning. (05:16) Not only are you testing what gives the most emails but also your marketing messaging. (06:00) What do you do to maximize your new followers and fans - to get he most out of them? (06:15) Send an individual email to each person that signs up. Asking them two questions. (06:23) It's a gold mine for understanding what resonates with the audience and how to stack the features. (06:45) Kello has 5x industry click through rate because of engagement with audience. (07:26) How to get media, bloggers and influencers to talk about you? (08:17) Follow what's happening in the space. (08:33) Flag and follow the journalists that you want to write about you. (08:50) Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17) What's the 80/20 of the work to be done pre-launch? (11:32) Reaching out personally to everyone. (11:47) Be very analytical. Let the numbers talk - not just gut/instinct. (11:59) Get feedback from customers, test it, and iterate then repeat that process. (12:30) Invest money in driving traffic. (12:37) Resources Mentioned Adespresso - http://adespresso.com/#a_aid=577ce5374911f Google Alerts - https://www.google.com/alerts Brinc - http://brinc.io SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/channel/UC7RAxiferhoNQLS4dp_aXNg?sub_confirmation=1 ======================================= JOIN OUR ONLINE COMMUNITY OF ENTREPRENEURS http://www.enterchina.co ======================================= LEARN MORE ABOUT KELLO AT http://www.getkello.com/ ======================================= CONNECT WITH US Facebook: http://www.Facebook.com/theelevatorlife Twitter: http://www.twitter.com/enterchinaco Luke's Twitter: https://twitter.com/lukeaf8 ======================================= Manufacturing Experts Get the Free Enter China Ebook: http://www.enterchina.co/
Views: 12684 Enter China
So you're starting a new product or business. Great! Now how do we launch our new product or business online so that people will see it, interact with it, and hopefully become our customers sooner than later? That's what we're going to talk about in this video, so make sure you watch all the way through for the 5 strategies and tactics you can use right now to set yourself up for success. Launching a business and having a plan is SO important. Why spend all that time researching and creating an amazing solution, only to let yourself down when it's time to get people to find it. Using these strategies, you're going to be more likely 0:56 - Crowdsource a launch. Thunderclap: http://www.thunderclap.it 3:02 - Utilize a contest to incentivize a bigger push at the launch. KingSumo Contest Plugin: http://www.kingsumo.com Gleam.io Contest Application: http://www.gleam.io 5:38 - Use "Passive Strategies" to build buzz. 7:27 - Take people behind the scenes with your product to get them to become a part of the process, seed the product in their minds, and help to support it when it comes out. 9:15 - Build a Street Team to really kick it into high gear the day you launch SPI Podcast #198 with Daniel Decker about building a successful launch team: http://www.smartpassiveincome.com/session198 And remember: Your earnings are a byproduct of how well you serve your audience. Go serve them well. -=-=-=-=- Subscribe to this YouTube channel: http://www.youtube.com/subscription_center?add_user=smartpassiveincome -=-=-=-=- Want to learn more about the smart way to make money online and start a successful online passive income business (without ripping people off or being dishonest)? Then make sure to visit the Smart Passive Income getting started page below: http://www.smartpassiveincome.com/passive-income-101 -~-~~-~~~-~~-~- Building an email list? Watch my latest video: "How to Get More Email Subscribers (17 Lead Magnet Ideas)": https://www.youtube.com/watch?v=6te1AlLUA10 -~-~~-~~~-~~-~-
Views: 9467 Pat Flynn
Join the LIVE show every week day at 10:00 AM Pacific! https://www.facebook.com/LiveStreamingPros When you launch a new product, all your thoughts tend to focus on giving it the best start you possibly can. How can you get people excited about it, and get it in front of those who are most likely to become customers? Amy Schmittauer, of VlogLikeaBoss (http://vloglikeaboss.com), Savvy Sexy Social (http://savvysexysocial.com), and Aftermarq (http://aftermarq.com) shared the process she's going through to launch her book "Vlog Like a Boss" (http://amzn.to/2kyv6Sh). Amy started in online video with pre-recorded and edited content that she has shared on her YouTube channel (https://www.youtube.com/savvysexysocial). She's found the transition to doing more LIVE a bit of an adjustment, but has found it a powerful way to get to know her audiences better, as she learns to balance the interaction with providing value. From video creator to book author As a video creator, Amy initially felt that a book was a strange move away from the medium where her audience had found her. But they told her, over and over, that they wanted a book. So, "Vlog Like a Boss" was born. And she took the process of writing and launching the book as an opportunity to detail the journey for her audience. That had the effect of involving them in the launch and making them her "book squad"! She formed an email list and kept people up to date on every step. This is so amazing: She was giving her audience exactly what they wanted, and in return they were becoming her most outspoken marketing advocates. Daily vlogs of a launch For the entire month of January, she has been vlogging the day-by-day work of launching the book. Including a "top secret project"! :) Launches are all about tiny little details, and I love that Amy has created a record of her daily journey through all the bits and pieces. The power of ASKING! Over and over in our talk there was a simple message from Amy: If you want something, ASK. It was her audience asking for the book that made it a reality. It was her asking them to join a "book squad" that gave her a powerful and dedicated marketing corps. And it was asking her online idols, like Justine Ezarik and Gary Vanerchuk, for book jacket testimonials, that got them to say yes without hesitation. That's my takeaway from this amazing conversation. The power of asking. Amy had so much great advice - what strategy was your favorite? Let me know in the comments!
Views: 1011 Live Streaming Pros
Today in this post we will demonstrate how to integrate your product strategy with your go-to-market strategy. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the product strategy Go-to-Market section that begins on pages 138 - 151 of the PDF. My interview with Terry Hicks, Chief Product Officer at Infusionsoft provides clarity on this topic. Infusionsoft is the leading provider of sales and marketing software for small businesses. Prior to Infusionsoft, Terry led Quickbooks online at Intuit, growing subscribers from 450,000 to 850,000 in under two years. That's a remarkable track record. Terry is responsible for the company’s entire product development process from determining where to focus the company’s efforts, through new product launch. Watch as we discuss how to integrate your product strategy with your go-to-market strategy. Your company is investing money in order to growth faster than their industry and competitors. Make sure you are getting it right by integrating your product strategy with your go to market strategy as Terry has. Terry provides three key ways to integrate the product and go-to-market strategies. Watch the episode to dive deep into the use case and think through the insights that can be ‘aha’ moments for your business. • First, Terry recommends really knowing and understanding your customer. Your product strategy and go-to-market strategy need to determine who you’re trying to serve, and what problems you’re trying to solve. • Second, really understand the customer’s behavior. The best way to do this is through testing. Because what customers say, and what they do, is often different. Terry recommends setting up simple tests to validate key hypothesis quickly. • And finally, Terry recommends understanding that the product is everyone’s responsibility. As you’re thinking about customer insights and product testing, include the cross-functional teams. Companies often spend about 30-40% of top line revenue on product, marketing and sales. This can be the largest expense on your income statement. Yet, many do not look at these as integrated expenses.
Views: 1779 SBI TV
Product launch checklist http://plfcoaching.com with Marc Evans who coaches many clients on marketing your product with a product launch: http://youtu.be/AfFwzphXwVo Amazing Free Report and Videos That Will Get Your Product Or Service More Sales In One Week Then You Will Have All Year! Can't Sell Your Product? Your Not Selling What Your Market Needs, Just What You THINK They Need Your Product is Priced Too High or Too Low I'm about to share one of my most closely guarded "Launch Secrets".... I will only have it online for a short time (and for good reason as you're about to see) so watch it while you can... To put it another way, your current approach... It's why your not selling your product or service Its why you are still trying to figure out what to do Its why you are not profiting consistently and why you're still looking for a better way to sell Learn What Components You Need For a Launch how to market your product, how to market a new product How to Determine What Your Market is Looking For How To Tell Your Story Which Attracts People To Your Product How To Determine The Price You Should Sell Your Product At Report and videos will only be available for a short time online before we add a small fee for the information. Get them free today while they are still available
Views: 428 Marc Evans
► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: How should I go about making content for my packaged food company? Which platforms should I use? Watch the full #AskGaryVee Show Episode 100 here: https://www.youtube.com/watch?v=SUFbOa-8dPk Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 19314 GaryVee Archives
Product launch plan template http://plfcoaching.com with product launch coach Marc Evans giving you specific templates for your next product launch: http://youtu.be/sJvvfBGgIz0 Amazing Free Report and Videos That Will Get Your Product Or Service More Sales In One Week Then You Will Have All Year! Can't Sell Your Product? Your Not Selling What Your Market Needs, Just What You THINK They Need Your Product is Priced Too High or Too Low I'm about to share one of my most closely guarded "Launch Secrets".... I will only have it online for a short time (and for good reason as you're about to see) so watch it while you can... To put it another way, your current approach... It's why your not selling your product or service Its why you are still trying to figure out what to do Its why you are not profiting consistently and why you're still looking for a better way to sell Learn What Components You Need For a Launch how to market your product, how to market a new product How to Determine What Your Market is Looking For How To Tell Your Story Which Attracts People To Your Product How To Determine The Price You Should Sell Your Product At Report and videos will only be available for a short time online before we add a small fee for the information. Get them free today while they are still available
Views: 494 Marc Evans
See My Portfolio: https://graphicriver.net/user/rasignature/portfolio This is a premium template loads product launch slides, excel and custom data charts etc.. It is a super clean template with best visibility to you viewers. It have both the aspect ratio to fit your projectors. Its Contain 26 Quality Slides with 4:3 and 16:9 Aspect Ratio.
Views: 17244 Rakesh Kumar
Hear from James Thickett, Founder, Yo Kawaii present a case study on how to plan, design and launch a unique product in a crowded retail market. Key takeaways: • Create an international online presence that works for direct or indirect sales • Create a compelling message for international customers to gain more enquires and make more sales • Make effective use of languages and Search Engine Optimisation, and Social Media The Department for International Trade (DIT) has partnered with Spring Fair once again in 2017 to support UK companies in expanding their exporting potential. The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. DIT are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy. For more information and to find your export opportunity visit www.great.gov.uk
Views: 239 ITE Group
http://productlaunchmarketing.net/phone-qa After speaking with a number of prospective clients on the phone, certain questions started to come up over and over. I know you would like help with your next product launch, but paying a consultant might be out of the question. So, I've offered my help in a different way. This video is about the challenge of writing out a launch plan. Click the link to check it out.
Views: 177 productlaunchmktg
Join the movement - https://www.facebook.com/groups/TradingInMySleep
Views: 1771 Trading In My Sleep
Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 348201 Marketing 360
Discover the product launch strategy I used to create and sell an online course within 2 weeks. In this video, I lay out the 7 strategies I used to successfully pre-sell an online course. Not only did this help me make sales before I even started creating the course, it also helped me create a BETTER course. Following the rapid implementation strategy, you can gain a lot of feedback and insight as you go through the launch sequence. This is a way in which you can "fail early" and make changes before investing a lot of time and money. Or, as in this example, validate your idea early on and build the kind of product people will want to buy. Part 2 of this series - how to PRICE your online course: https://www.youtube.com/watch?v=uhXUldg7BT4
Views: 10383 Thrive Themes
► FREE DropShipping Webinar: https://jamesbeattie.iljmp.com/3/YT-web ►Get Ecom Dom: http://ecominsiders.co/course In todays video I show you the exact strategy I use to launch profitable products on a consistent basis in shopify dropshipping. By using this strategy you will be able to find hot selling products for your shopify ecommerce store consistently. ►Get Shopify 21 Day Free Trial: http://ecominsiders.co/shopify21 ►Get Oberlo: http://bit.ly/2gZ1BIZ ►Get my Ecommerce course: http://ecominsiders.co/course ►Get my FREE Ecom Course: http://ecominsiders.co/freetraining ►Join over 28,000 Shopify Entrepreneurs: http://fb.com/groups/ecominsiders ►Follow me on Instagram: http://instagram.com/jamesbceo **We have partnered with shopify for the deal above** **We have partnered with shopify for the deal below** best shopify products best aliexpress products top selling products how to start a shopify store shopify tutorial for beginners shopify apps how to make money online
Views: 7378 James Beattie
Three minutes of advice from Clint Poole, the CMO and SVP of Marketing for Lionbridge, on how he teamed with his peers in product and sales to launch a game-changing new product. Our guest on SBI TV’s Fast Frame is Clint Poole, the CMO and SVP of Marketing for Lionbridge. Clint is here to share how he teamed with his peers in product and sales to launch a game-changing new product offering with a high degree of speed to market and success. To go deeper, leverage SBI’s How to Make Your Number in 2018 PDF Workbook and turn to the Product Launch and Messaging Phase beginning on page 137. To download the full transcript in a word document, review this link below: https://salesbenchmarkindex.com/tools-and-solutions/how-to-make-your-number-in-2018-workbook Successfully launching new products is at the heart of what a head of marketing must be able to do successfully, and Clint has been highly successful in bringing new products to market for Lionbridge. Clint discusses his three most critical keys to success that a CMO must prioritize to achieve a successful launch of a major new product. Watch as Clint answers questions regarding the launch of his OnDemand product, which was a major game-changer in his industry, with an overview of how the product was created, how it fits within the market, and at what point marketing was utilized to prepare for the product’s launch. Matt and Clint discuss these three keys to creating, launching, and successfully marketing a new product: “To me, there’s three pillars that have driven our success and other marketers who I’ve seen to be successful. So, the first is, to be customer-centric in your planning. Whether it be product development planning, product launch planning, and messaging. That sounds trite, but it’s fundamental to put the customer at the center of your marketing strategy. Obtain deep customer insights from product marketing or customer marketing, however your organization is structured. Then, keep the customer at the center of all of your planning and development processes, and 9 times out of 10, you’re going to have accuracy in your go-to-market efforts.” The second is to do everything with an agile approach. The day of long-cycle planning and launch, I think, is over. I think there’s so many variables that are impacting what we do today, and we have tools with digital marketing that enable us to course-correct on the fly. Campaign planning, messaging development, go-to-market with sales should be done with an agile approach. Weekly sprints, month-long campaign cycles and lots of stand-up meetings to find out what’s happening using the digital insights, and of course, the human insights from the team that’s interacting in the field. If you decide that you want to work in an agile environment and hold everybody accountable, that’s how the teams operate. And they very quickly get into that sync, and they very quickly see the benefit of it, so it’s not hard to sell. Everyone’s more successful and more accurate, and they’re of course part of this engaged team, which always feels like winning. And when people feel like their winning, they work harder. And the last is, for any marketing effort, is a tight integration with the sales organization. B2B marketing should be the greatest enabler of sales today. That is our role. Marketing drives revenue for the organization through the sales organization and I’ve been fortunate to be a part of sales organizations that understand the symbiotic relationship. Because of that, we’ve developed these strong, tight-knit engagements. It’s not that you’re just fueling their success and therefore the company’s success — As a marketer, you’re getting all these insights and data from analytics, and sales give you the human element to augment that data and really understand what’s happening because they’re talking to the customers every day. And between the two sources, you get it right 9 times out of 10.” The concept of customer-centricity mentioned in the first key is obvious, but so often missed. This first step should be focused on ‘What is the market problem? What’s the job to be done,’ if you will, that your customers can’t get something done right now, that if you put something in front of them that can accomplish that then you have the key in knowing what is required for success.
Views: 3604 SBI TV
http://suitcaseentrepreneur.com/lifestyle-business-videos/launch-planning/ It's a New Year and I'm sure you have grand plans to do all sorts of wonderful things that you've never done before. One of those might be launching your first product. If it is then today's video is especially for you. This is Part One of a four part video series on launching a product or service throughout this month. The very first dollars I made in business were from a digital program I launched after running a series of physical workshops on using Social Media for your business. I launched it by running webinar with a whopping 30 people attending live and I made ONE sale after putting in hours of work turning it all into an online program. But man was that one sale exciting to get that! I went on to to make over $1500 during that launch, and then launched my first eBook and later a high-end mastermind and coaching program for women entrepreneurs with Natalie MacNeil that made us US$40,000 during our first launch (more than the entire year's salary I made in my first ever job). Last year I launched, not only my Suitcase Entrepreneur book but 4 other digital products as well as The Highflyer Club! http://suitcaseentrepreneur.com/highflyerclub/apply With EVERY single launch I've learned so much about what you should and shouldn't do that actually works. The key part I've found, is always in the planning. That's what this video is all about. In this video, you'll learn: Why planning is so important to your product launch Why shipping it will ensure you actually launch! Two critical questions you need to answer before you even get started Types of products you can launch and resources you'll need Phase One - Planning As the saying goes, "If you fail to plan, you plan to fail." And in the case of product launches it's very true. One of the most important parts of the planning phase is that you... Commit to ship. If you love Seth Godin like I do, you've heard him talk a lot about shipping your product --even with flaws. You can't wait until it's perfect. You'll never launch! The problem for most people is that they have a ton of ideas but don't actually get them out the door. But here's the thing: There is always going to be something you could have done better, and you will do it better the next time. So when you're planning, set a date and STICK TO IT. Commit to ship. If you have trouble staying on task, ask for some help. Hire a coach or launch strategist, or join a Mastermind to keep you on track and support you along the way.
Views: 4765 Natalie Sisson
http://ProductLaunchMarketing.net/ What does it mean to have product launch marketing as a strategy for your business? To answer that, let's think about a three launch scenario beginning with the very first launch. Let's assume that your first launch has moderate success. That's okay because as a result of your launch a couple of things have happened. You had people that bought it, people that didn't buy it , and people that only heard about it. You business builds from there...check this out.
Views: 818 productlaunchmktg
http://www.TurnKeyProductLaunch.com In this video you'll be learning how to do your product launch planning from start to finish so the first phase is your pre-pre-launch this is the market research phase and the first thing you do a survey list which hopefully have anything don't have a list you should be building a paperclip or finding joint venture partners you need to browse Amazon book reviews and you take the positive comments as things that you should address as benefits in your product and you take the negative comments and you reverse engineer them as benefits or things you address your product. So if someone says they hate how complex all these are this book is a these instructions are the niche you should make a note that the instructions are very easy and simple if all this is also the phase where you design your product based on the market research you've done so that info product obviously abusing the information you get from the reviews to design an effective physical product then you should be spending time on the phone with a customer asked him what he liked what do you life would ask and answer the service so that's easy doing in your research phase also you want to identify your hopes and your story was something that you say it can get people to pay attention to what you and the young pitching them in disguise so identify the strong hook and also identify the story because story selling is the most powerful spell at selling tool you've got a guy find either a case study oral real life example or maybe share your stories he how that fits in with the marketplace research on how you can solve their problems This is also the phase we are going to gather proof elements no proof no watch meeting you have the proof you have a sales so figure out if you can get case studies from people that buy your service if you can get testimonials or if you can find similar results from a product or service that similar to yours and asset-based point if you you don't have anything services you need to find some proof elements and therefore should a map of your time like what are you going to release what an e-mail dated letting people get what are some just another rough outline the next phase is of course the prelaunch so what is going to be your shot across the bow this is your late in the something's coming so what what sort of take it or you hate at ask you that survey surfing next is what is the content you're going to give away this needs to be your best content but it needs to be relevant to the market pain see this is reason a lot of time thinking about what is it that you want to give away and then you got make sure that you give away the right 50% That give away 50% is something I learned from Eben Pagan and he says you give away 50% but give away the right 50% and that's what user market research for the next is of course planning out the mental triggers you're going to use scarcity social proof commitment and consistency authority stories take away sale controversy being interesting reciprocity giving people a reason why can people a reason to like you credibility character celebrity and a being interesting sort of thing anticipation of being specific example using the motion anchoring transferring all these things are mental triggers and you can't figure out which ones you want to use and when the next phases courses launch legal live in your sales pages up and you're taking orders you've got a plan what your core offer is going to be 80% of the success of your sales page comes down to the right offer so what is the right offer well again it goes back to the pre-prelaunch planning when you're researching the emotional hot buttons and you're figuring out what people like and don't like and you putting in emotional terms of they can understand using their language. Need help with your launch? Hire a professional Product Launch Manager
Views: 2938 StrategicVentures
Click on the link to download research: https://goo.gl/kHE8KJ In an increasingly crowded US oncology market, it is imperative for bio-pharma companies to plan and execute their oncology portfolio launches seamlessly. This Best Practices LLC's study equips oncology launch teams with evidence-based benchmarks around investment, staffing and timing requirements to successfully launch new oncology drugs in the U.S. market. For further launch related queries, please contact: [email protected]
Views: 285 Best Practices
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Views: 80585 Web Work World
In Chapter 11 of 15 in his 2011 Capture Your Flag interview, Ramsey Pryor answers "How is Launching a Product at IBM Different Than Doing So at a Startup?" Pryor shares how magnitude affects several dimensions of a global corporate product launch, including analyst relations, sales training, and customer feedback processes. Pryor details the systems and structural benefits of the IBM 100-year history launching products. Pryor is currently a product management executive at IBM focused on cloud-based communication and collaboration software. Previously he was VP Product Marketing at Outblaze, acquired by IBM. Pryor earned an MBA from IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University. View more career videos at http://www.captureyourflag.com Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag
Views: 431 Capture Your Flag
Use Demand Metric's Product Launch Checklist to develop a Product Launch Plan, which is an internal document that is shared among members of the launch team. There are 11 sections in this document: Executive Summary, Go To Market Plan, Product Release Milestones, Plans & Deliverables by Department, Launch Budget & Revenue Forecast, Pricing, International, Support Plan, Risk, Launch Status Communications and Appendices. Get this tool FREE at: http://www.demandmetric.com/content/product-launch-checklist
Views: 1993 Demand Metric