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Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1383165 Evan Carmichael
Message Map: How To Pitch Anything In 15 Seconds | Forbes
 
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Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 649666 Forbes
Right Message, Right Product, Right Time: Game Changing Marketing with GCP and ML (Cloud Next '18)
 
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Delivering one-to-one marketing that matches a specific product to an individual buyer at the right time is the holy grail of marketing. In this session we will demonstrate a game changing solution that moves marking organizations closer to this never ending conquest. We will show how traditionally siloed data sets of marketing, enterprise, and external data can be combined in BigQuery and how machine learning is applied to these combined data sets to derive insights that aren’t achievable with traditional methods. Finally, we’ll showcase an action center that can automatically place bids for ads based on the machine learning insights. Imagine being able to sit back and let machine learning optimize and run your digital marketing campaigns while you focus on designing new marketing programs and product offerings. MLAI106 Event schedule → http://g.co/next18 Watch more Machine Learning & AI sessions here → http://bit.ly/2zGKfcg Next ‘18 All Sessions playlist → http://bit.ly/Allsessions Subscribe to the Google Cloud channel! → http://bit.ly/NextSub
How to BOOST Website Conversions By Personalizing Your Website and Marketing Message
 
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You're lucky if five out of 100 people who land on your website buy something from you. Here's how to boost website conversions by personalizing your website for visitor. Subscribe here to learn more of my secret online marketing tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ The reason you want to personalize your website experience is because the more you can relate and personalize to that person or individual on your site, the more likely they are to convert into a customer and buy from you. The first way you can do this is through hellobar.com. Through hellobar.com, you can show people different messages depending on how many times they've been on your website. So if someone's been on your website three times, you can show them a different message than if they were visiting your website for the first time. For example, if they were on your website for the first time, like let's say if you were on Neil Patel for the first time, there's usually a message at the top that says, "Hey, do you want more traffic?" Yes or no? If you say no, then it'll give them a specific message catered to them If you say yes, I show them a different message! I do that through Hello Bar. And Hello Bar has many more features in which you can use to customize the experience. You can even show different messages to different people based on the referrer or if they came from a search or if they even came from a specific keyword. The second strategy that you need to use is GeoIP. GeoIP tells you what city, state, country that someone's coming from. You can then take that IP address and put their city within your headline copy. By doing that one little simple trick, I was able to increase my conversions by over double digits. It was really simple, and I used maxmind.com for the customized GeoIP where I can put the person's city or state or even country within my ad copy or my webpage copy. Last but not least, create a customized experience depending on what device type the person's using. If they're using a desktop computer, show 'em something different than when they're on a mobile phone. A responsive design isn't enough. You may have to exclude a lot of the elements that you have on your webpage when someone's coming from mobile because these mobile screens are so small these days you can't put the same stuff that you can on a desktop computer. Follow those three tactics, and you're gonna personalize the experience and boost your conversion rates. These landing page optimization tips really do work for your digital marketing efforts.
Views: 4435 Neil Patel
Crafting Compelling Marketing Messages
 
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The copy that you write as part of your marketing is just as important as the images you are using. Messaging should be an important part of your marketing campaign! Franziska Iseli shares her tips on how to craft compelling marketing messages. (00:35) Framework for your messages (01:02) Different personality types (02:02) Angles for your product
Views: 303 BasicBananasTV
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1600471 Scoop
Easy Steps to Perfecting Your Product Messaging
 
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The secrets to perfecting your marketing message, the key to true success with marketing your products and service, lies in the foundation of why. The inspiration or reason for why you're in business -- aligned with your customers needs or desires -- communicated through your marketing engine creates relatable connection to your audience that often results in purchasing and brand loyalty.
Views: 29 ROMI Interactive
How to Network on Instagram Direct Message
 
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For all of you who have been asking me how to network, or find a mentor, or grow your brand or find influencers to collaborate with .. ... this video is for you -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 500107 GaryVee
The Top 3 Reasons People Buy Your Products | How To Position Your Marketing Message!
 
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Day 4/100 - Get My Free Ecom Course: http://ecominsiders.co/freetraining Get my Full Ecommerce Course: http://ecominsiders.co/course Join the community of over 24,000 members: http://fb.com/groups/ecominsiders In todays video I talk about how you should be positioning your product depending on the the purpose of the product and the people you are selling it to! **We have partnered with shopify for the deal below**
Views: 743 James Beattie
HOW TO MAKE SALES WITH TEXT MESSAGE MARKETING FOR 2018 AND 2019
 
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http://www.ProfitLeadsUniversity.com CLICK HERE PLEASE:) HOW TO MAKE SALES WITH TEXT MESSAGE MARKETING FOR 2018 AND 2019 A great way to to boost your direct sales business, increase sales and bring on new customers is to use a variety of marketing efforts. One tool is text message marketing. The best part about HOW TO MAKE SALES WITH TEXT MESSAGE MARKETING FOR 2018 AND 2019 using text marketing to grow your business is that it works well with other marketing tools such as social media, print flyers, business cards and word of mouth. But how can you effectively use text message marketing? What are the best ways to use text marketing to bring in new customers? Keep reading to learn the answers to these questions and more. What is Text Message Marketing? If you are new to marketing and business, you’ll find there are many ways to get the word out about your new business. Text message marketing is exactly what it’s name implies: send text messages to customers, potential customers and members of your direct sales team with information about upcoming events, promotions, sales, business growth opportunities and more. Encourage your customers and possible future customers to opt-in to receive messages from you about your business. Text message marketing is HOW TO MAKE SALES WITH TEXT MESSAGE MARKETING FOR 2018 AND 2019 proven and effective. It’s an affordable way to help bring new life to your business in direct sales and increase your overall profits using a fun, easy and effective marketing tool to reach out to new and future customers. How to Choose the Best Text Marketing Company Finding a quality text marketing company is a great place to start once you decide that text marketing can be a useful addition to your marketing tool box. Here’s a few factors to consider when choosing the best text marketing company: Affordable pricing Variety of packages and features to accommodate your business needs Great support and customer service What are the Best Ways to Use Text Marketing for Direct Sales? Use text message marketing to: Let your customers know about pre-orders and new product launches Stay in touch with members of your direct sales team Host contests via text marketing Let your customers know when you are hosting a Facebook or Instagram Live sale Offer your text message subscribers exclusive deals and discounts Text Marketing for Recruiting Direct Sales Team Members While it might be obvious to use text marketing to reach out to your customers who are purchasing your products and services, that is only half of what a direct sales consultant does. The other half (or sometimes more) is about building your team. A fun and creative way to do that is to use text marketing to reach out to people who might be interesting in joining you as a direct sales consultant. For example, at an expo where you’re selling HOW TO MAKE SALES WITH TEXT MESSAGE MARKETING FOR 2018 AND 2019 your product or service, have information available at your booth about how those interested in learning more about joining your sales team can opt in to your text marketing list to receive information about what it takes to join, how they can benefit, and how they can get started. How to use Text Message Marketing to Find New Direct Sales Customers Much like how you would use your text marketing list to recruit new members to your sales team, you can reach out to potential new customers. Encourage your social media followers to opt-in to receive messages from you and your business by hosting a contest or offering a special discount. https://www.youtube.com/watch?v=ysfdw2Gf8os&feature=youtu.be SUGGESTED GOOGLE ARTICLES How to use Text Messaging for Direct Sales in 2018 - Mompreneur ... www.mompreneuradvice.com/text-messaging-for-direct-sales-in-2018/ Mar 22, 2018 - Text Message Marketing for Direct Sales Businesses ... A fun and creative way to do that is to use text marketing to reach out to people who ... Missing: 2019 ‎| ‎Must include: ‎2019 7-Step Facebook Marketing Strategy to Dominate 2018 | Sprout Social https://sproutsocial.com › Sprout Blog › Facebook Aug 28, 2018 - That's why we created this Facebook marketing strategy for 2018, which ... Increasing quality of sales: Improving the quality of sales starts with better .... text on a colored background, you can get your essential message out in a .... If you plan to improve your strategy for 2018 and into 2019, it takes helpful ... How (and Why) to Use SMS to Grow Your Business in 2018 | Constant ... https://blogs.constantcontact.com/use-sms-to-grow-business-2018/ Text messaging is the most used feature on any cell phone - smart or otherwise - and ... texting (SMS) is, and you think “There's got to be a way to make money off of this! .... Kenneth is the marketing director for Text Request, a business texting ... Missing: 2019 ‎| ‎Must include: ‎2019
Views: 248 Robert Blackman
How Top Companies Develop Product Launch Messaging
 
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Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S. Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. He is responsible for a +$900M business with a team of over 500 people. Product launches fail to generate revenue when sales people and channel partners are not involved in messaging development during prelaunch preparations. When messaging is developed in isolation it is not compelling enough to get your customers to act. Stories told directly to customers by well-trained sales channels enable customers and prospects to answer “Why change?” and this stimulates latent demand while leading to exceptional revenue growth. Watch as Rob talks through the messaging and storytelling approach based on his experience of successfully launching many products. Success requires sales reps to defeat the status quo. Rob explains how to develop and roll-out messaging where sales can tell stories about somebody else who in a similar situation took the plunge, and how they used your products and services to get to a better outcome.
Views: 269 SBI TV
Free Marketing Training: How to Write Marketing Messages that Sell
 
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In today's free digital marketing training class we're focusing on a marketing strategy fundamental. Learn how to create marketing messages that your readers, audience, or customers want. Find out how to determine what you need to share with your audience in order to grow your business. Learn more about targeting your audience in this blog post - https://www.etchedmarketing.com/target-audience/ Want more free marketing training? Join me every Wednesday at 10am MST on Facebook. https://business.facebook.com/EtchedMarketing
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 285680 TheRichest
How to Write Marketing Messages  - Copywriting Secrets & Headlines that Sell
 
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Sales Copywriting Secrets http://www.primeconcepts.com Ford Saeks reveals how to write compelling body copy and marketing offers. Make sure you watch the other YOUTUBE clips on writing compelling headlines first. We want a headline that makes the prospect read the subhead. A subhead that makes him read the opening. And an opening that makes him read the second paragraph. And each paragraph after that has the same function; to pull the reader through the body copy. For most people, opening a letter or ad is their hardest task. Once they get into the stream of the copy, they do fine. But most copywriters take a few paragraphs getting warmed up. Unfortunately the few paragraphs it takes to do that are likely to be the ones that drive away a large percentage of the prospects. No matter what medium you are working in, the prospect is busy, skeptical, and distracted. They open your sales letters over the trash. They scan a page in a magazine or newspaper before they commit to reading it. Their fingers are on their computer mouse ready to click or on the TV remote, just waiting to punch a button. So you dont have time to warm up. You have to grab them by the collar, throw them up against the wall, and practically shout, This is important to YOU. Pay attention now! And that has to happen first with your headline—and then your copy lead-in. So how do you get right into the meat, and grab the prospect without meandering around, warming up? I've got the secret. I learned this from legendary copywriter and business partner—Randy Gage. I'll explain the how to get immediately into a compelling narrative; and one that commands the prospects attention too! You'll want to start with one of the following body-copy lead templates. Use any one of them, and you are immediately into the copy narrative. And once you're there, the copy will flow naturally. All are effective; it is simply a case of deciding, which one is appropriate for the offer that you are making. Here they are, pay attention—this is worth millions! Please write down the categories then I'll give you examples. The Six lead-in sales copy templates are: The Burning Question(s) | The Invitation | The Behind the Scenes Story | The YOU approach | and The Take-way | Here are the examples The Burning Question(s): First, two questions, if I may... You can use one or more questions but no more that 3 in most cases. The Invitation: You're invited to be one of the first in your area to receive... The Behind the Scenes Story: It was eight o'clock on a Thursday morning. I arrived at my office to find... OR Well it happened again. I proposed a marketing strategy to a new client - who told me it wouldn't work. The You Approach: Executives like you are a very special breed. You're the kind of person that... The Take-Away: Odds are that you dont even qualify for the offer I'm about to make. But on the slight chance that you are... Let's review these sales copywriting tips: First, you already are a great copywriter. You either paint the mental picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. You have a system for writing headlines and lead-in templates for writing the body copy. You can use the 4 Us to rate and improve your headlines too. Remember, you don't have to have a degree in English to be a Profit-Rich Copywriting Pro! Use the skills youve learned today and practice, practice, practice! You'll know youre copy is working when your prospects convert to customers. Remember to test your copy, track the response, modify it, and then repeat again. Thank you for joining me today. I hope you've enjoyed a peek into the Copywriting Secrets of the Pros. For those of you that want to learn more, visit profitrichmarketing.com Remember, whether you're the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit. Until next time, this is your host, Ford Saeks reminding you to take action on creating and delivering the right message, to the right market, with the right methods to enjoy Profit-Rich Marketing Success! http://www.youtube.com/watch?v=qR6lJI7bW6U Prime Concepts Group Inc. Learn more about Ford Saeks, Internet Marketing Speaker at http://www.ProfitRichResults.com
Promo Products That Deliver Marketing Messages - The Joe Show
 
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In the latest edition of his video series, ASI Product Editor Joe Haley features a “promotion in a bottle” that’s ideal for the holiday and hospitality niches, zipper pulls that are great for school spirit and clients in chilly weather locales, a silk scarf that’s awesome for employee uniforms and corporate stores – and more!
Views: 321 ASICentral
How to build a marketing message that creates opportunities that only you can win
 
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We are all somewhat in love with our own products and services, and can sing their virtues. There are two problems with that: Firstly, unless your buyers are looking for a solution right now, that product-centric messaging will fall flat; Secondly, by not understanding your competition, you might be painting a story that is failing to differentiate you from your competitors, or, worse, even creating advantage for them. So we need to build our marketing and sales messaging around the challenges and needs of the buyer, but a specific challenge and need that is deliberately different from our competitors'. In this blog, Hugh shows how to build a winning message to create new opportunities, that only you can win.
Views: 204 align.me
Marketing Strategy - What Does Marketing Means? Your Product? Or Message?
 
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http://EmailSoftwareMarketing.com/ - Marketing Strategies For The Brave Business Owners. Small Business Marketing Tips Delivered Straight To The Inbox. Enter Your Email Address Now.
Views: 277 TheMarketingBlog
Product Experience + Marketing = The Key to Unlocking Customer Engagement
 
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FutureM 2013 session with Constant Contact Gone are the days of banner ads and traditional marketing messaging. The mobile and technology explosion has created a seismic shift in how consumers digest marketing messages. This shift will completely change how marketers formulate strategy, and it will force marketers to evolve their messaging for unique devices, platforms, demographics, and consumer habits. In order to be effective, product design and marketing will have to work in tandem to create a product experience that features interactive marketing messages that are relevant and engaging. So how do marketers inject meaningful marketing into their product experience to drive customer engagement, lifetime value, and referrals? This panel will address how UX can -- and should -- influence your marketing message, creating frictionless ways for marketers to spread customer engagement around smaller but more focused, and more resilient, touch points. Moderator: Joel Hughes Senior Vice President, Strategy and Emerging Businesses, Constant Contact Speakers: Richard Banfield Chief Executive Officer, Fresh Tilled Soil Giles Phillips Chief Product Designer, Constant Contact Adam Towvim Vice President of Business Development, Jumptap Jeff Whatcott Chief Marketing Officer, Brightcove
Views: 325 FutureMBoston
Creating Your Marketing Message
 
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Get the incentives: http://bit.ly/2MTvXvl Many business owners struggle with their marketing because they don't hone in on one service or product type to offer. They're all over the place. They might think it is smart to offer everything they know how to do in their marketing but all that does is confuse people. In this video, I drop the 411 on properly creating your marketing message. Subscribe to My Channel: http://www.youtube.com/subscription_center?add_user=UCf34hQtvLwtMasmftG0B6kQ This Video's Short-Link: https://youtu.be/VkpZk-h2zds
Views: 9 Mark Hartenau
How to Improve Marketing Message
 
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Is there a single best way to improve marketing message and get more from your product marketing? That is exactly what we’ll discuss on this episode of Cap’s Car Cast. Getting better at our message means we commit to exactly how we want our prospects and the marketplace in general to consider our offerings. We have to tell them what we are going to tell them, tell them, and tell them what we told them. #letsdrive #capscarcast Subscribe to Joel Capperella's Youtube Channel (this one!) https://www.youtube.com/user/joelcapp... View more Caps Car Cast episodes: https://www.youtube.com/playlist?list... Joel Cap's Blog: http://joelcapperella.com/blog/ Joel Cap's Leading Matters Podcast: http://joelcapperella.com/leading-mat... Find out why your content marketing is NOT successful: http://joelcapperella.com/content-ali... Who is Joel Capperella? http://joelcapperella.com/about-cap/ Joel Cap's Social Feeds Twitter: http://www.twitter.com/joelcapperella Facebook: https://www.facebook.com/joelcap/ Instagram: https://www.instagram.com/joelcappere... Snapchat: http://snapchat.com/add/joelcapperella
Views: 14 Joel Capperella
Marketing Genius - Spread Your Sales Message To Make Millions
 
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➡Money Love : https://gumroad.com/a/780547187/FVmm I understand what people want I understand what people need I can position any product I easily increase value I naturally increase desire I understand market trends I understand what customers want I understand what customers need I know where to find new customers I know how to spark desire I know inside secrets of advertising my advertising skills are world famous I am an advertising genius I am a marketing genius my marketing skills are highly profitable my marketing skills are lucrative my message is heard around the world my message creates buying desire I generate massive interest I generate massive desire I'm always thinking of new strategies my marketing skills are unmatched I create huge trends I create new desires I harness the desires of the world I leverage the desires of the world I understand what people really want I understand what people really need I create compelling marketing messages I create compelling sales messages I create irresistible marketing messages I create irresistible sales messages You understand what people want You understand what people need You can position any product You easily increase value You naturally increase desire You understand market trends You understand what customers want You understand what customers need You know where to find new customers You know how to spark desire You know inside secrets of advertising your advertising skills are world famous You are an advertising genius You are a marketing genius your marketing skills are highly profitable your marketing skills are lucrative your message is heard around the world your message creates buying desire You generate massive interest You generate massive desire You're always thinking of new strategies your marketing skills are unmatched You create huge trends You create new desires You harness the desires of the world You leverage the desires of the world You understand what people really want You understand what people really need You create compelling marketing messages You create compelling sales messages You create irresistible marketing messages You create irresistible sales messages
Views: 4798 Gerardo Morillo
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below!
Views: 12922 Justin Bryant
Marketing Messaging
 
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Views: 40 MSConsultants
Core Message Platforms for Today's Modern Marketer
 
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http://www.caseydemchak.com/copywriting/core-message-platforms/. A Core Message Platform™ is a comprehensive 12- to 15-page document loaded with persuasive marketing messages and selling statements about your product or service. Its purpose is to serve as the “master messaging document” for your product. This enables you to complete your assignments much quicker, knowing your messaging will be in strategic alignment with other marketing materials in your campaign. Every Core Message Platform™ I’ve written is unique to itself. However, on average they are 12 to 15 pages long and packed with direct-response marketing messages that persuade your prospects to move through your buying process and take action! Learn more at http://www.caseydemchak.com/copywriting/core-message-platforms/ or reach out to chat with me directly.
Views: 54 Casey Demchak
More Effective Sales and Marketing Messages #25
 
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Many building materials sales and marketing people do not put their product message in context. They start right out with the reasons why their product is better. If you don't put things in the context of the customer's situation, you are making them work too hard to figure out what you are saying and why they should care.
Views: 11 Mark Mitchell
How to develop your marketing message
 
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Http://dobusinesssmarter.com - How to develop your marketing message to attract better prospects for your small business
Views: 16 Colm Kelly
4 Key Questions To Develop Your Brand Strategy and Messaging
 
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Find more from Chelsea at http://www.techdivamedia.com. (Note: For context, start at the beginning. If you want to jump into the questions, go to 2:37.) When I work with clients, often they come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the end product they’re looking for, before we can get to that point, we have to zoom out to first look at the strategy and messaging behind it. Why is it so vital to develop your messaging BEFORE you figure out the design, development, and elements of your end product? Because the mistake often made is trying to sell what you do or have…NOT what your customers or clients WANT. What do they WANT? Why would they be looking for a solution in the first place that would help them start looking for you? What other options do they have if they don’t use your solution? These questions inform the approach of your messaging and your entire sales funnel. Answering these questions clarifies things like: - what headline to use on your homepage - if you need an email funnel, and what you’d say in it if you do - if you need to compliment your product or service with additional offerings, like backend support or an online course or a monthly mastermind - how to serve your clients better - how to reach more of your ideal customers…and connect with them more deeply Marketing isn’t about slapping on a great logo and a gorgeous, sleek website to your brand. Marketing is about building a relationship. If you pick up books on relationship building, starting a conversation, how to build a friendship…all of these books are MARKETING books. On your website, in your sales calls, in your follow up emails…you must understand what your prospect wants, not tell them what you do. These questions generally are much, much easier to answer by talking it out with your team, your existing clients, your colleagues or partner. It’s hard to answer these based on your opinion or assumption of the answer, because it’s like looking out from your own fishbowl. By answering these with someone who has another perspective, you’ll be able to dial into the core of your messaging with more certainty. Once you dial in your messaging by knowing the results you’re offering to people, then you can determine how to layout your website, structure your information and guide your design.
Views: 203 TechDivaMedia
Keep Your Marketing Message Simple
 
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There is a common temptation for marketers to tweak messaging continuously to fit the complexities of their product or service. This is not to suggest that product, service, or even marketing mix complexities don't matter, they do. But the underlying message that we are communicating has to be simple. It absolutely has to or we risk watering down our story to a point where there is no story at all. That is the topic for the ride today #letsdrive
Views: 18 Joel Capperella
Viral marketing tutorial: Telling stories that carry your message | lynda.com
 
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This tutorial offers advice for those who want to spread an idea: stop selling and start storytelling. Explore how storytelling can help you market a product or idea. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html?utm_campaign=87EArhra-Io&utm_medium=viral&utm_source=youtube. This tutorial is a single movie from the lynda.com course Viral Marketing: Crafting Shareable Content, by author Jonah Berger. The complete course is 1 hour and 1 minute and explores what makes products and ideas catch on and the six steps to crafting messages and information that people will share. 1. Contagious Content 2. Social Currency 3. Triggers and Emotion 4. Public and Practical Value 5. Stories and Putting STEPPS into Practice
Views: 3687 LinkedIn Learning
Creating Your Marketing Message
 
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We might have the best product, but we need to create a compelling message to make sure our product is attractive to our Customer and speaks their language.
Views: 3 Nnanke Essien
Marketing Minute 93: How to get your brand message right!
 
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View all previous marketing minutes here: http://www.marketingminute.com.au/ According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement, 70 percent say content marketing makes them feel closer to the brand and 60 percent say that good content helps them make better product decisions. So just imagine -- what if your customers actually looked forward to receiving your marketing?
Views: 131 Brand Manager
Craft Compelling Marketing Messages with this Simple Format
 
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Read the full transcript at http://www.marcomproductions.com/pov_016.html Everyone knows that to communicate a compelling marketing message we must associate the product to the benefits it provides. At a basic level, marketers use some form of the classic feature, advantage, benefit (F.A.B.). Have you ever noticed that often times the "advantage" sounds a lot like another feature and the "benefit" doesn't really convey the value of using the product? In this Point of View, we look at a simple format for crafting key feature/benefit statements.
Views: 298 MarcomProductions
Brand Positioning - How to create a compelling message for your brand
 
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http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/ Have you ever noticed how difficult it is to come up with the right brand positioning? It's almost as if the words you're using just aren't working to draw clients forward. In this week's episode, Jeffrey Van Dyk and Max Simon talk about how to create a much more powerful brand positioning so that your marketing actually works. If you're branding and messaging is not giving you a consistent flow of new clients and customers, make sure to see how some simple tweaks to your brand positioning can make all the difference. http://bigvisionbusiness.com/why-your-marketing-is-not-working-and-what-to-do-about-it/
Views: 5198 BigVisionShow
3 Characteristics of a strong marketing message
 
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http://indybiztvshows.com Kathy Jo Slusher shares three characteristics of a strong marketing message.
Views: 281 BizTV Shows
How to Create Effective Messaging
 
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Learn how to create marketing messages that effectively promote your business. This webinar, powered by eFileCabinet, will teach you how to effectively market your business using good messaging. Learn the 6 basic rules to follow when describing your business or product.
Views: 92 eFileCabinet
Simple Writing System: Basics Of A Sales Message
 
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http://www.SimpleWritingSystem.com - Copywriting expert John Carlton leads students through the creation of their basic sales message, the key to marketing their product or service. For more copywriting tips from John Carlton and information on how to get John to review your copy or marketing, go to http://www.SimpleWritingSystem.com
Views: 7670 MarketingRebel
COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING
 
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COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING // Carolin Soldo In order to be the type of coach that can reach and impact the clients in your online coaching business, you need to have effective communication skills. In this video, I will teach you a few basic rules of communication that can help you improve the quality of your interactions with your clients (and can even impact your marketing communication to improve the QUANTITY of those interactions...more clients are a good thing, right?) From establishing rapport to improving your listening skills, these communication strategies are the key to amazing professional relationships and superior client results. With the right communication techniques such as effective speaking and active listening, and the right communication plan in place, your coaching business will be unstoppable! CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -The Perfect Opt-In Page Formula - carolinsoldo.com/perfectoptin TWEET THIS VIDEO: https://ctt.ec/SFH1s Do your communication skills REALLY go to pot when you’re on the spot? Check out this video for some tips on how to communicate clearly and effectively in high-pressure situations: https://youtu.be/HAnw168huqA SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sHLWOuZ0RCA
Views: 922 Carolin Soldo
What Is The Marketing Message?
 
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Once you have a marketing strategy in place, 1 jul 2014 your customers are exposed to thousands of messages every day. It starts with knowing the wants, fears, problems, and needs of your target market ends by crafting a message that speaks to those problems in compelling believable way. Marketing message a tech startup's key tool to reach target customersaccelerating purchases by communicating marketing messages media literacy council. Here's how to identify differentiators and your 10 oct 2012 this presentation gives you the steps for developing key marketing messages will use entire companies materials, 18 aug 2015 simple tips planning creating a message that resonates with audience. Most evident in marketing messages is the agenda to use media promote a particular product or service 14 feb 2008 i've had few inquiries of late so i thought i'd devote post two some my favorite topics messaging and consumers even businesses are bombarded with through media, mail increasingly by email. Marketing message 5 easy steps to creating a winning marketing businessknowhow mktgformula. The result is an irresistible message that makes your prospect want to know more follow this six step process help assure marketing will sell. Here's how you can get yours the attention it deserves 6 dec 2013 your marketing message a tech startup's key tool to reach target customers. Developing your core marketing messaging a one page how to create message that resonates. Everything you 18 mar 2017 marketing messages is a new item available under the channels menu that enables to optimize delivery of your message definition promotional strategy developed by business promote product or service. Start by creating your brand strategy 17 nov 2015 a core marketing message is essential to attracting ideal client. Whether you are selling a product, service, or yourself, must 21 may 2010 this document then guides everything do from marketing perspective, and serve as the platform for all of your messaging. How to develop a marketing message cracking the who are you? The 5 key components of core messaging what is messages feature in mautic? Mautic. A good marketing 19 aug 2014 proper messages are the foundations of your brand's success. A tech startup's marketing message is a key instrument to reach your target customer. These 6 steps will get you started 15 oct 2015 key messages serve as the cornerstone for branding, marketing and internal communications. What is promotional message? Definition and meaning 3 great examples of customer centric marketing messages brand messaging to influence your market 6 steps discover core message christine kane's matters define key. Htm url? Q webcache. It forms part of an important communication process that changes depending on a company's stage in the technology adoption lifecycle (talc) market message development involves documenting buyer motivators core and field marketing messages are designed to move buyers through each phase all media is in
Marketing Plan - 4 Components of a Marketing Strategy
 
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http://www.AttractClientsLikeCrazy.com Marketing strategies that will attract more clients to your business are pretty much universal to all businesses. The tactics will change - but the big picture components will always be the same. You must... 1) Attract Attention to your marketing message. 2) Generate Interest in your products, programs, or services. 3) Convert interest into leads, prospects, and clients... 4) Retain clients for as long as possible - making them come back to make additional purchases from you and, ideally, making larger purchases and referring new clients. This video will show you how to spot where your current marketing strategy is broken and some reasons why you aren't getting all the clients your want. If you like these tips, you can get my entire 7-step marketing model for free at http://www.themarketingmentors.com Smiles, Adam P.S. If you are on social networking sites, let's connect. http://facebook.com/AdamsFans http://twitter.com/AdamUrbanski
Views: 121222 Adam Urbanski
How to Create Your Marketing Message
 
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Having a fancy website is great but if you are not able to effectively communicate your company's marketing message you will quickly lose the attention of potential clients. In this week's edition of Simply Marketing, I share my simple framework for creating compelling marketing messages. Step #1 - Conduct Market Research Step #2 - Tell the Customer's Story Step #3 - Tell the Company's Story Step #4 - Tell the Story of Your Product or Service What steps do you take to develop marketing messages for your company? Connect with me: Facebook: https://www.facebook.com/SummerAlexanderMarketing Instagram: https://www.instagram.com/summerjalexander Book a 30-minute complimentary consultation with me here: bit.ly/SARComplimentaryConsultation For a free review of your marketing message visit bit.ly/FreeMessageReview Learn to grow your business with speaking in my free training: www.speakuptraining.info To book Summer as a speaker for your next conference, expo, workshop, meeting, networking event, or luncheon visit www.summeralexander.com
Views: 39 Summer Alexander
CertifiedBy.com - Posting Marketing Messages on Forums, Blogs & Message Boards Worldwide
 
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Search Engine Optimization. Promote Websites, Products & Services on Forums, Blogs & Message Boards. Advanced Marketing. Gain Web Traffic, Improve SEO Rankings
Views: 60163 PostingMessages
Video Marketing - Overcomplicating the sales message
 
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Pitch Video is a company tailored to provide premium videos for the digital marketing of products. Engineers, technicians, and inventors. They are uber-passionate about their product, but have trouble simplifying things for the customer. When creating marketing video, simple is better!
Views: 39 Pitch Video
Marketing Help - How Simplifying Your Message Brings More Customers
 
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http://GreatMarketingPlanTips.com ► Here's a great marketing help tip on how streamlining your message can make it dramatically easier for you to win more customers. Assuming your product or service is any good, the easier your message is to understand, the more people will buy from you. http://youtu.be/vfi4YEIXNyM If you found this tip helpful, check out the amazing video on my website, 2-POWERFUL-TECHNIQUES EVERYONE FORGOT TO TELL YOU. I think it'll blow you away. These are two simple ways most people never think of, to get more customers for your product or business, often for little or no cost. The video is absolutely free. Check it out now using the shortcut, http://GreatMar.com
Views: 199 GreatMarketingPlan
Holiday Marketing Message
 
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http://www.guaranteedprofit.com/ Holiday Marketing Message Video idea is for any small business owner, or entrepreneur that sells a product or service that doesn't normally sell very well during the holidays.
Views: 51 Nathaneal Mohr
Marketing a Brand: Best Tactics for Broadening Your Customer Base
 
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http://602communications.com The best marketers don't just create a brand; they create a universal message that seamlessly crosses borders and effortlessly charms wildly different cultural groups. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals how to appeal to very different customer groups, while still maintaining a tightly focused brand message. Marketing a Brand So It Has Impact When marketing a brand, all too often marketers end up just focusing on one or two small demographics. They slave away, marketing a brand to small groups, when they could be expanding their reach to all sorts of new, exciting areas. In order to stay competitive, marketers should always be on the lookout for how their product marketing plan can be tweaked to include as many groups of people as possible. Today, I'm going to talk about how to market a product so it will appeal to all sorts of wildly different groups of people. How to Market a Product to Almost Anyone So you're stuck with having to market your product to not just families, but single, middle-aged men, and young, African-American women. Marketing a brand to this many different groups sounds impossible, but it's not. The trick to marketing a brand to this many people is simple: you don't focus on any particular group, but rather an emotion. Every product marketing plan should include what their customers want to feel when they use the product. This feeling could be smart, courageous, or sexy. When considering how to market a product to many different groups, it's important to remember that emotions are often times universal feelings, common across many age, gender, and racial barriers. For instance, try injecting the emotion of "smart" into any product marketing plan. Chances are, everyone will respond positively. Why? Simply, everyone wants to be smart, and everyone believes that they are a little smarter than the next guy or gal. Marketing a Brand to Everyone Creating a universal message is the cornerstone to any good product marketing plan. By getting out of the business of marketing to a single group of people and moving into marketing to a state of mind, or an ideal, you are marketing a brand to many more people than was possible before, but are still doing it in a focused and effective manner. This also solves the problem of how to market a product to, say, both young and old. A young man is going to want to feel sexy, so it makes sense when marketing a brand to young men to make him feel sexy. But at the same time, when marketing a brand to, say, middle aged men, you can use the same branding techniques. This is how two very different demographics can be reached using the same emotional content. Updating Your Product Marketing Plan So take a look at your product marketing plan, does it include a lot of goals for tightly-regulated age and gender and racial profiles, or does it look past those things and hit on what really makes people tick -- their emotions. Use these universal emotions for more success at marketing a brand to a wide variety of audiences with equal effectiveness. When considering how to market a product to many people, using emotional branding is the only option.
Views: 973 Graeme Newell
Developing Your Marketing Message
 
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Erick Simpson of SPC International presents Developing Your Marketing Message Video Training. Learn more about SPC at http://www.spc-intl.com
Text Message Marketing is Dead? (2018)
 
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Is text message marketing dead? Has the simple, 20 year old SMS technology lost its place in the modern digital marketing landscape? The answer to these SMS marketing related questions might surprise you. Here at Tatango, we see that SMS marketing is not dead at all. In fact, it's even increasing in popularity with marketers, even though the SMS technology hasn’t changed that much in the past 20 years. Every single year, there is more and more demand for this type of mobile marketing, but why is that? One thing to take into consideration, is the fact that mobile phones have become smarter and smarter over the years. The introduction of the smartphone has made text messaging more valuable as a marketing tool. With the help of smartphone technology, consumers can now do things that were not available before the introduction of intelligent mobile devices like for example iPhones and Android phones. Thanks to smartphones, marketers can send out text messages that encourage people to do things like participating in quizzes and polls, or watching videos. Watch this video and learn about the reasons why more and more marketers choose to promote their brands with the help of text message marketing. Are you a marketer who is looking for effective ways on how to increase a brand’s exposure? Then also watch the following videos to expand your knowledge about text messaging for brands: * What Can You Send in a Text Message Marketing Message: https://youtu.be/o7Nhik5l9OU * Text Message Marketing: 2 Hot Trends for 2018: https://youtu.be/3Qh-M_8T0mg * Apple Business Chat vs Text Message Marketing: https://youtu.be/3j7eogRqzOQ * SMS Marketing vs MMS Marketing | What's the Difference?: https://youtu.be/PENX9Ba15oo To learn more about SMS marketing, and to get insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog Tatango provides mobile marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the SMS marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text marketing software, visit us here: https://www.tatango.com If you like this video, be sure to give us a thumbs up on YouTube and leave a comment or question in the comment section below. If you want to see more of these types of videos, then make sure you subscribe to our text message marketing video channel on YouTube: http://bit.ly/2yfjo4Msults
Views: 4107 Tatango
RED REVEAL READER | Interactive marketing product with 'hidden message' reveal action
 
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See more at http://bit.ly/17mTb1S Place the cryptic postcard within the Red Reveal Reader to decipher hidden message. Add a touch of fun and entertainment to any marketing campaign. A6 as standard (approx 105 x 148mm) Printed 4 colour process 350gsm silk art board Available with 1, 2 or more insert cards Available with or without mailing wrap Mails as UK Letter when supplied in standard mailing wrap Minimum order quantity 250 units --- Whitney Woods manufacture a range of pop-up and interactive promotional/marketing products. Our products are suitable for business to business direct mail, product promotion, event invitations/handouts, guerilla marketing campaigns and much much more. Based in the North West of England we produce our goods right here in Lancashire, supplying to customers in the UK and around the globe. Contact our sales team on +44 (0)1706 210538 http://www.popupmailers.co.uk https://twitter.com/popupmailers http://www.facebook.com/whitneywoodsltd Google+ http://bit.ly/19fWDbW
Views: 3060 Whitney Woods Ltd
Chief’s Wednesday Message Video 286
 
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Website:-https://www.glifestyle.net MISSION:-We operate with a strong and dedicated focus on providing green and environmental product solutions to reduce the carbon imprint and impact on the environment. VISION:-Our Vision is to be a leader in the wellness and lifestyle industry with a commitment to product innovation and the highest standards in professional business practices. ABOUT US Global Lifestyle Lanka is a direct selling company offering high-quality lifestyle products and operating with a strong and dedicated focus on providing green and environmental product solutions to reduce the carbon imprint and impact on the environment. Global Lifestyle Lanka was estabilished in early 2009. From our head office in Colombo 3, we have expanded our services over the years through our branches in Batticaloa, Anuradhapra, Kandy, Matara and Kilinochchi. To date, we have a sizeable warehouse and a fully equipped Training Centre with a seating capacity of over 400 participants, both situated in the suburbs of Colombo. Global Lifestyle Lanka was established with a dream to touch and change the lives of the people of Sri Lanka through its products and a diligent adherence to corporate social responsibility. The company was founded to serve local entrepreneurs who have the manufacturing expertise but lack the skills in marketing their products successfully. Providing these people with a platform they need and promoting local entrepreneurship were the inspiration for setting up Global Lifestyle Lanka. We help the local grassroot brands find suitable markets create value for both the manufacturer and the end consumer. We position ourselves as a company dedicated to the lifestyle segment, bringing in global expertise on lifestyle trends, applying it to our home-grown products and offering them to our local customers.

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