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Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 360088 Tyson Zahner
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 19320 Soma Datta
Startup Business Plan - Product or Service Description Section
 
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What you really need in the Product or Service Description of your startup business plan. (Because as an entrepreneur - you don't have time to waste!) For step-by-step help with your startup business plan, get the "Business Plans for Startup" eBook. https://app.samcart.com/c/79336326/834 This easy to digest guide continues with Tom & Jerry's business, but goes in depth in explanations, examples, templates and pre-work suggestions so you can hit the ground running. ($19.97) Startup Business Plan - PRODUCT or SERVICE DESCRIPTION These instructional videos uses Tom & Jerry as example entrepreneurs in writing the business section of a startup business plan. They explain what key elements need to be included in a startup business plan, and takes advice from Dragnet's Joe Friday on what to leave out. (just the facts, ma'am) For more no-nonsense startup business plan tips, including a free business plan template, check out: http://workingforwonka.com/business-plan-for-startups/ Don't miss a video! The complete How to Write a Business Plan series includes: -Video 1: Before You Start -Video 2: Executive Summary & Business Description -Video 3: Product/Service Description (THIS VIDEO) -Video 4: Marketing Strategy -Video 5: Finance & Operations -Video 6: Exec Summary redux
Views: 9857 Kathy VerEecke
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 357210 Soma Datta
How To Market New Products Or Services
 
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Okay, so I’m gonna be upfront with you. I really don’t read a lot of marketing books. Sure, I devoured all the classics. Still, for the life of me I couldn’t name the latest and greatest marketing and advertising book topping the best-seller list. But you’re a marketing Wizard, you say. How can this be? Oh, no! I’ve been exposed as a fraud. I dunno. Maybe it’s the non-conformist in me. More likely than not, it’s because I want to know the root of an idea’s origins. I want to know WHY something works. So I’ve developed my persuasive prowess by studying neurology, psychology, biology, and the arts. That’s probably how I stumbled upon a little-known research book titled, Diffusion of Innovations by Everette M. Rogers. It’s a book every Marketing Wizard should read. And it definitely ranks as a classic. Diffusion of Innovations: http://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091/ref=sr_1_1?s=books&ie=UTF8&qid=1408307729&sr=1-1&keywords=diffusion+of+innovations Now, don’t get your undies in a bunch about the “innovations” part of the title. Yes, when Roger’s speaks of innovations, he’s referring to new products or services being introduced to the marketplace. But, the concepts found in his book provides any Marketing Wizard with a rock-solid blueprint for persuading customers to buy from you—even if what you’re selling has been around longer than Jerry Lewis. Is he still alive? Just look at all the dog-eared pages and highlights I made. Lots of good marketing mojo in this book for sure. Like this: “In developing a favorable or unfavorable attitude toward an innovation, an individual may mentally apply the new idea to his or her present or anticipated future situation before deciding whether or not to try it,” says Rogers. “This vicarious trial involves the ability to think hypothetically and counterfactually and to project into the future: What if I adopt this innovation? Forward planning is involved at the persuasion stage.” Helping your customers to imagine doing the thing that you want them to do. That’s what Rogers is talking about here. And that’s what you’re trying to make happen with your marketing as well. So let’s get knee deep into the five factors that influence the spread of new ideas and lead to widespread adoption: Number One: Relative Advantage - the degree to which an innovation is perceived to be better than the product or service it supersedes. Naturally, the greater the perceived relative advantage of an innovation, the more rapid its rate of adoption will be. Your goal here is to frame the buying conversation to favor you. Since we know that customers naturally contrast and compare the differences among their available options, you must make an apples-to-oranges comparison—rising above the competition to become the obvious choice. Now, logical, reason why marketing is important … but don’t forget to speak to your customer’s emotions. Tap into an emotional benefit that drives your customer’s desire—one that your customer is willing to pay for. Marketing and advertising that speaks to a dominant, driving emotion is much more powerful and persuasive than copy that makes a logical argument alone. Number Two: Compatibility - the degree to which an innovation is perceived to be consistent with existing values, past experiences and the needs of potential adopters. Products and services that are deemed less compatible or incompatible with the norms of a social system will not be adopted as rapidly as those that are. Please don’t expect your customers to adopt a new belief system. You can’t please all. Remember, only weasel brands try’n snuggle up to every customer in the marketplace. So find a group of customers with a social system that your products and services are compatible with. Number Three: Complexity - the degree to which which an innovation is perceived to be difficult to understand and use. Simplicity is a better way to think about this. Marketers have known for awhile now that uncertainty is the costly side-effect of overwhelming your customers with too much choice. Generally speaking, the more options customers have at their fingertips, the more indecisive they’ll become. And complexity often creates the desire for simplicity. Watch today's episode to learn more about how to market new products and services. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 18161 Tom Wanek
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 103925 Tine Wade
Service Business Marketing Strategy
 
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Click here to subscribe: https://bit.ly/2HxjQRa Today we're talking about all the strategies and tactics behind marketing your service-based business. So, seeing as you have a business to run... Let's get right to them with 5 of my absolute best strategies to grow your business. The first and most important thing you need to do when trying to grow and trying to market your service-based business is... This means to give marketing the respect it deserves. Let me elaborate. Obviously, you already understand how important marketing is, after all, you're here reading this article right now. But the important thing is, you want to carry on this trend and continue it through all of your business. Because, when it comes to growing and marketing a service-based business, there are obvious differences between services and products. What we're talking about here is what the benefits are that your client is going to experience when they do business with your company. So, in the same way when we're talking about selling a physical product where we can actually show them something... When we're talking about service-based businesses, we need to clearly articulate the end state that they're going to experience. (And all the benefits that they're going to get when doing business with your company.) Now, one of the best ways to do this is to fully express all of the benefits that your business provides. And making sure to paint this in as clear a way as possible. This is essentially taking the pain that they've got, taking the solution that you have... And then painting out a clear and simple process to get them there. Now, the better and the more clear, and the simpler you're able to spell this process out, the better you're gonna do when it comes to marketing your service business. This is because clarity sells. Simple sells. And confusing your customers is one of the fastest ways to lose a sale. So make your process clear. At this point in the game, you understand marketing is important. You know the benefits you provide. You know the pain they have. You've worked on bridging the gap. So what are you going to do with this content and with this marketing collateral? Well, this is where it's really important to go to the one, two, maybe three places where your prospects spend their time online. The key here is to make sure you really knock it out of the park for your clients by WAY overdelivering, and exceeding their expectations. This in turn is going to lead to repeat business, referrals, and far more revenue for your company. So there you have it. The five simple steps to grow your service-based business and help you get more revenue, more sales, more leads and more customers. ***THE Premier Marketing Training Community For Entrepreneurs: https://bit.ly/2HK8BlW ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 1207 Adam Erhart
Smart Ways to Market a Service Business
 
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How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how. Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 93045 Entrepreneur
How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 111523 Tine Wade
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Pricing Strategies For Marketing Your Product Or Service
 
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FREE COURSE To Start Your Online Business: http://projectlifemastery.com/free-course In this video, Stefan shares with you some pricing strategies for marketing your product or service. People often ask Stefan how much they should charge for a service that they are offering. His answer to that question is always, “What are people willing to pay? What is the demand for your product or service”? The demand is based on a lot of different factors, but primarily it is determined by the perceived value of your product or service. Renowned business trainer, Kate Zabriskie once said, "Your customers' perceptions are your reality". No matter how amazing you think your product or service is, your success depends, in part, on how effectively you are able to respond to the ever-changing needs of your target market. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/pricing-strategies-for-marketing-your-product-or-service/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 3409 Project Life Mastery
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 266341 ThoughtCatalyst
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1397769 Evan Carmichael
Unified Products and Services UPS Presentation - MARKETING PLAN (globalpinoy.me@gmail.com)
 
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Go to: https://www.facebook.com/myGPRSglobalpinoy/ The many benefits of online business include: - global access, 24 hours a day, 7 days a week - improved client service through greater flexibility - cost savings - faster delivery of products - increased professionalism - less paper waste - opportunities to manage your business from anywhere in the world. START YOUR OWN ONLINE BUSINESS NOW! Email: [email protected] Official website: www.upsxpress.com.ph TEAM UP support : https://www.facebook.com/myGPRSglobalpinoy/
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 19084 365 Careers
Differences between Products and Services
 
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Did you like this video? Please Share It. This Video is part of Strategic Marketing Course, for more info visit: http://www.theeducators.com/portfolio-items/marketing-course/ Course Summary: This marketing course is intended for those interested in a career in marketing either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes marketing on an extensive scale. It is also aimed at those working or seeking to work in the associated organisations such as public relations consultancies, sales promotion companies and direct response marketing agencies. Main Topics Include: 1- Marketing Organisation The marketing department: structure: authority and responsibilities. 2- Specialised Marketing Industrial, business-to-business, export, international, global and corporate marketing. 3- The Role of Marketing Monitoring of external forces, Auditing as a part of marketing planning The creation of an internal plan Analysis of business activities (SWOT) ------------------------------- Producer: Tony Zohari URL: http://www.digitpro.co.uk
Views: 8493 DigitPro
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 207623 Jason Richea
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 38605 365 Careers
Quick guide to creating a marketing plan for your small business
 
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Website: http://joeygedgaud.com/ Twitter: http://twitter.com/JoeyGedgaud Every business needs a marketing plan to succeed. marketing fulfills a vital function for your business to grow. This is a quick guide to creating a successful marketing plan for your small business. You have an amazing product or service and you want to tell the world but you need to know what to say and how to say it. The 7 key parts to a marketing plan are: 1. Define your business and what you do 2. Describe your product or service and what problem it solves 3. Define your target audience or potential customers 4. The 4 p's or your product or service 5. Whats your offer of message 6. Communication medium 7. Convert & Sell Overall, a marketing plan should outline how to attract and retain customers. No matter what market you do business in you need to understand in detail what to do to succeed. Making a marketing plan does this in a structured way. So take a morning and quickly make a marketing plan, and than review and update it every so often. I hope you enjoy this quick guide to creating a marketing plan. If you have any questions please leave them in the comments or e-mail me directly!
Views: 32608 Joey Gedgaud
eTalks - The Secrets of Food Marketing
 
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Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Strategy | Introduction | Marketing Definition & Concept | Product & Service | Lecture 1
 
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Marketing Strategy : Management Marketing Strategy | Introduction | Marketing Definition & Concept | Product & Service | Lecture 1; Definition of Marketing What is Marketing Need,Wants and Demands Products and Service The Marketing Concept Goal of Marketing Marketing Plan Marketing Mix Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved.
Views: 600 Edupedia World
UPS Unified Products and Services MARKETING Plan Presentation
 
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Watch UPS Unified Products and Services MARKETING Plan Presentation. Unique Home Negosyo and franchise packages! Check our websites below for more information: http://www.unifiedproductsservices.com http://unifiedproductsandservices.ph http://unifiedproductsservices.ph http://www.upsphilippines.com https://www.facebook.com/UnifiedProductsServices/ https://www.facebook.com/upsexpress/ https://plus.google.com/+UnifiedProductsandServicesIncorporatedMandaluyong +639178811365, +639999930315, +639228807291. 2154791 [email protected] - - Please leave your email address so we can send information about this business package. Paki iwan po ang email address nyo para send namin sa email nyo ang information tungkol sa negosyo na nasa Video po. - Disclaimer: Although we try our best to update this site, information and prices are subject to change without notice. Please feel free to contact us for our most current pricing and information. Thank you & God bless! - - Gusto mo ba ng ONE STOP SHOP Home Business? 14,998 pesos lang may SYSTEM ka na pwedeng mag: Ticketing, Remitance, Loading, Bills Payments, at Insurance. Magkakaroon ka rin ng access para sa aming mga Travel and Tours packages at marami pang iba! At, may PERSONAL promo pa ako kung mag register or join ka DIRECTLY under me. Global Dealer Package = 14,998 pesos. - - Promo #1: Kung mag join ka with one Global Dealer Account: - Pwede kitang gawan at pahiramin ng isang page sa blog ko na tulad ng ganito sa ibaba: (See Samples Below – Click nyo lang kahit isa sa mga LINK below po) http://unifiedproductsservices.ph/ronel-ajo-unified-products-services-misamis-occidental-philippines-home-negosyo/ http://unifiedproductsservices.ph/michael-garcela-unified-products-services-antipolo-city/ Kahit po isang blog page lang yan, after 2 to 4 weeks ay maaaring searcheable na yan sa Google search engine based on my observation but this is not a promise. What is sure po, pwede nyo ng gamitin pang promote yan sa mga postings ninyo sa Facebook about UPS business nyo. - - Promo #2: Kung mag register or join ka directly under me with 3 Global Dealer Account. - Pwede kitang pahiramin ng mas personalized website tulad ng mga website below na pwede mong gamitin pang promote sa UPS business mo. (See Sample Website below – Click any LINK below po) http://markmalcon.unifiedproductsandservices.ph/ - Caloocan http://gracediez.unifiedproductsandservices.ph/ - Rizal Provinces http://jemelynsaldivar.unifiedproductsandservices.ph/ - Cavite http://sofiamacaraeg.unifiedproductsandservices.ph/ - Davao http://jubzanino.unifiedproductsandservices.ph/ - Las Pinas http://jesieltamayo.unifiedproductsandservices.ph/ - Antipolo Mas personalized na yan, kasi solo ka na sa website. Mas magandang ipang promote sa Facebook mo. At may bonus pa ako para sa mag 3 head Global Dealer Account, igagawa ko pa sya ng tulad ng Promo #1. - - REMEMBER, THIS IS A PERSONAL PROMO, at hindi ito promo ng company. This Personal promo is available and is only offered by Team SUCCESS team leaders. - DISCLAIMER: The Blog Page or the Website that I will lend to you is good for 1 year only, meaning a 1 year free hosting subscription, to which you can have the option to maintain the payment after 1 year. It can be taken away if there is a complaint against you, or you mis-use it, or use it against Unified Products and Services correct business practices or use it for any illegal purposes or company mis-representation. Although I will try to maintain the hostings for the said blog or website lend to you for as long as I am an active member and part of the company, this can be taken away or stop once I decided to stop the payment for the said hostings or downfor any reason beyond my control. Please message me if you have questions. Thank you, Art. Pagatpatan Team Success Grand Upline Pioneer member of Unified Products and Services +639178811365, 09999930315, 09228807291 & 2154791 Email: [email protected] Message us in Facebook: www.facebook.com/artlynn.pagatpatan www.facebook.com/ArturoPagatpatan www.UnifiedProductsServices.com TO GOD BE THE GLORY! TO GOD BE THE GLORY!
Views: 54301 Arturo Pagatpatan
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 87345 Rory Ramsden
Local Business Marketing Strategies to Dominate Small Businesses in Your City
 
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More local business marketing resources below: When you own a brick and mortar shop, it's tough to come up with local business marketing strategies that will truly leave a lasting impact on your small business. Direct mail and signage can only go so far. The world has moved to online marketing and as a small local business, you need to move with the trends or get left behind. This video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Whether you're a new shop or one that is considered a historical landmark, you need to stand out from the crowd by making yourself visible online where your customers are. A few of the strategies discussed in this video include building social proof, local SEO, and Facebook advertising. You'll learn how local business marketing is actually much easier than marketing to a global audience due to weak competition. Put these tactics into action and you might just become the next big thing in town. ★ ★ Additional Resources ★ ★ The Definitive Guide to Creating the Perfect Local Lead Generation Campaign - http://www.moneyjournal.com/local-lead-generation/ The Ultimate Local SEO Checklist to Dominate The First Page of Google - http://www.moneyjournal.com/local-seo-checklist/ ★ ★ Stay Connected ★ ★ Show Notes, Resources and Newsletter ➜ http://www.moneyjournal.com/episode28 How to Do SEO step-by-step ➜ https://www.youtube.com/watch?v=-Kqe6lhLv3A Subscribe For More Marketing Videos ➜ https://www.youtube.com/channel/UCO615lzGQP_9lVXc7lBs1pA?sub_confirmation=1 Twitter ➜ https://twitter.com/Money_Journal Facebook ➜ https://www.facebook.com/MoneyJournal/
Views: 29060 Sam Oh
Entrepreneurial Marketing: Modern Marketing Strategy
 
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Know who your customer is, what problem your product or service solves, and why it is important to your customer. Anita Newton says these are essential first steps in developing a sound marketing strategy. Learn how to create a positioning statement that can serve as the foundation of all your marketing. THIS VIDEO CAN HELP ANSWER: What is a positioning statement? How do I create one? How can I tell if it’s the right one? ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. © Ewing Marion Kauffman Foundation. Video may not be used without permission. To enter a request for permission to use, contact [email protected] This video is for educational purposes only.
MODsocket Free Marketing Plan
 
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MODsocket Product and Service Overview. Describes comprehensive marketing products and services available for Small Businesses, plus Free Marketing Plan offer.
Views: 487 MODsocket
Strategy for Marketing a Service Based Business
 
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Imagine if you could easily market your service based business without a huge budget or hiring a marketing agency to understand all the ways to advertise.
Views: 10306 rashad pleasant
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
 
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We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over: No leads. No sales. No sales. No business. And if the leads aren’t great… That's on the marketer. But here's the thing: It doesn’t have to be this way! In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads. In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting. These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together. One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there's so many people that influence the decision in B2B. You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those. For most B2B purchases, we’re not talking about a $20 t-shirt or $6 phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction. So figuring out EXACTLY who your audience is KEY! You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh. That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch. That’s the role of internal data. And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are: Which customers see the most value in your product or service? Which customers have you given the most value to? What content does your audience consume online? Which customers does your team love serving? Which customers give you the most love? All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video. ========= Full Blog Post here: https://rosssimmonds.com/b2b-leads/ ========= Connect with me on these various channels: Twitter ➜ https://twitter.com/thecoolestcool Instagram ➜ https://www.instagram.com/thecoolestcool ===== Great Slack Channels: https://slacklist.info Great Medium Publications: https://toppub.xyz
Views: 3153 Ross Simmonds
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
 
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Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 701138 London Business Forum
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 227964 Soma Datta
CUSTOMER DRIVEN MARKETING STRATEGY
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 9833 Keiiiiiichi
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 54091 Intellectual Indies
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 244190 tutor2u
Marketing Strategies : How to Write a Marketing Plan
 
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Writing a marketing plan involves identifying a target audience, determining where the product or service is going and detailing the process that is needed to take it there. Learn about advertising as part of a marketing plan with help from a college business instructor in this free video on marketing strategies and plans. Expert: John Niemira Bio: John Niemira is a business professional who has been in the business industry for many years. Filmmaker: Michael Burton
Views: 3410 eHow
Creating A Marketing Plan - 10 Questions You Need To Ask!
 
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Having a well thought out marketing plan is essential for success. Your business relies on it! So let’s break down 10 questions you need to ask yourself in order to get the most out of your marketing plan. Question #1 - What want or need does your product or service fill? Understand the pain point of your customers is key to building a good marketing plan. The more you know, the better your message. Question #2 - What is your target market? Who, What, When, Where, Why? Age, gender, interests, lifestyle, etc. Knowing these things are vital to a strong marketing plan. Where do they spend their time online? How do they currently find or become aware of companies that fill the want or need are trying to fill? Question #3 - Who are your competitors? Try them! What makes you different? Why choose you? If you don’t have direct competitors, what are other solutions out there that try to fill the wants/needs of your customers? What makes you the best option? Question #4 - What are the goals of your marketing plan? How many sales or leads do you want (or need) to get from it? What is your target Cost Per Acquisition (CPA)? What is your starting budget and what percent of sales do you plan to invest back into marketing as you grow? When do you expect to achieve those metrics? Reverse engineer your goals and build realistic projections that ramp into achieving them because remember - marketing does not work overnight. Question #5 - What is your strategy for search and social? What keywords do you want to rank for and run ads for on Google? What keywords do you want to rank high for on maps? What social channels do you want to build a presence on, what kind of content do you want to post and what kind of ads do you want to run. Spend some time here and it will save you time in the future! Question #6 - What is your strategy to build a strong online reputation across multiple review sites? (Pro tip - set up a free review profile at www.TopRatedLocal.com ) Question #7 - What is your sales process once you generate a lead or sale? What collateral, emails, videos do you need to create to assist your sales team? Once a potential customer is in your sales funnel don't let them go without a fight. Question #8 - How do you build automated marketing to nurture your leads and customers? Retargeting ads, Email automation and more. Question #9 - What content does your website need to have? What landing pages do you need? What marketing funnels do you need to build? Your website is a living breathing organism so don't be surprised if this list of content grows over time. Question #10 - Who is in charge of managing your marketing and held accountable to the plan, optimizing the campaigns, meeting goals/objectives, etc? How often will you review the results and make adjustments? If no one is accountable, nothing will get done. Once that’s all thought through, write out your plan! Design all your ad campaigns: write your ads, design your ads, create videos, emails, landing pages, etc.. -- create all your funnels! Stay highly targeted. Kickoff all your campaigns! From there you optimize based on what you learn and watch as your plan (and business) takes off! Thanks for watching! If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! #marketingplan #marketingstrategy #smallbusinesmarketing --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 390 Marketing 360
Marketing Plans : What Is Brand Marketing?
 
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Brand marketing is the culmination of all the businesses efforts, not just the logo of the product or service. Learn more about brand marketing with tips from a marketing professional in this free video about creating a marketing plan. Expert: Peggy Morgan Collins Contact: www.powercurvecommunications.com Bio: Peggy Collins is a marketing executive with more than two decades in the media. Filmmaker: Christopher Rokosz
Views: 15589 eHow
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
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Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 64175 Neil Patel
How to create a simple, easy marketing plan using the 3-Ms of Marketing
 
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Look here for more interesting, useful marketing, personal and business success ideas: http://www.businesssuccessvideos.com An easy way to create and think about your marketing plan. If you are stuck about how to even begin thinking about marketing your product or service, this is for you. I learned this some time back from a forgotten source. I have been using/teaching this for some time with great success.
Views: 38854 Reg Gupton
New Marketing Techniques For Software And Technology Companies
 
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Square 2 Marketing utilizes the latest new marketing techniques to help software and technology companies stay at the cutting edge of their industry.
Views: 8628 Square2Marketing
Pricing Strategies - How should you price your product or service?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Have done a video, or could you recommend a place, about product pricing? I've read about a half dozen books, scores of blogs/internet articles searching for reasonable advice and have had some success. The real test is "does the item sell?" And that's the trickiness of my chosen business. I make homemade or home improved gift items for girls and ladies. Most of my customers buy only for themselves. Is pricing the issue or is it marketing? How would you suggest I determine which is the issue?
Views: 14887 Evan Carmichael
AIM GLOBAL Marketing Plan Presentation Tagalog
 
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if you are interested with business opportunity and product orders please contact +639499468462 +639157454710 fb: [email protected] https://www.facebook.com/julius.magallanes2 skype: aimjmagallanes Panooring ang sistema na nakapagpabago ng buhay sa mahigit 1000 Distributors ng Alliance In Motion Global ALLIANCE IN MOTION GLOBAL, INC. is a marketing company established in March 2006. It is located at Units 301, 319 and 320 AIC Burgundy Empire Tower, cor. Garnet & Sapphire Sts., Ortigas Center, Pasig City, Philippines. In more than 5 years of operation, Alliance In Motion Global, Inc. has established its presence strategically in different regions in the country and abroad. At present, it has 87 Business Centers and 94 Satellite Offices nationwide, Singapore and Brunei as the 2 International business center office. : Alliance In Motion Global Inc. is conceptualized to provide unmatched quality distribution of exceptional products and services through a combination of advanced technology, distinctive marketing strategies, excellent product lines and exemplary leadership that secures the success of the company. A pro-distributor concept that sets trend on distributors' extravagant packages such as transferrable scholarships, free or discounted medical services, insurance package and world class quality products. : As a "PRO-DISTRIBUTOR" marketing company, Alliance In Motion Global, Inc. is devoted to providing its distributors a brighter future. It gives paramount importance in helping them achieve their dreams. In line with this, the company has made a strong alliance with more than 300 schools, clinics and hospitals nationwide through its scholarship and medical programs providing distributors and their families affordable, quality education and medical services. : Alliance In Motion Global Inc. is the only multi-level marketing company accredited by Natures Way, Utah , USA as its exclusive product distributor in the Philippines and other countries in the world. : With its phenomenal sales contribution through its dynamic product line, the industry recognized and awarded its products with 6 achievement awards from entities engaged with product leadership and excellence in the country. : The company acknowledges the dedication and hard work of its distributors for having a sequence of remarkable sales. In return, Alliance In Motion Global, Inc. offers outstanding all expense paid travel incentives to its top distributors to further inspire them to excel in the world of multi-level marketing business. : At present, leaders and distributors travel around the country to promote a passion for life, service and prosperity by providing revolutionary products and services to help them achieve financial independence that will surely result to economic progress. And soon, Alliance In Motion Global Inc. will be recognized as a leader in providing quality products and services on a global scale.
Sales Training Video - हर घर का दरवाज़ा ना खटखटाओ । How To Sell | Sales & Marketing Tips in Hindi
 
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Sales Training Video | My 35 years of Sales experience resulted into some unchallenged theories and techniques. I am not a sales man now, nor I am a sales manager. I simply want to transfer my experience to whole of the world. I love sales fraternity. Master the art of selling with some unique inputs on selling skills. This sales training video will give you ideas for selling your product, marketing your services and how to approach and reach the customer. This video is in Hindi / Urdu so that Indian audience can learn tips and techniques of Sales & Marketing through my video. This video reply is in connection with the following video: Customers को WhatsApp, FaceBook, Emails, नहीं भेजो । Customer Service Tips in Hindi https://www.youtube.com/watch?v=tqTIL5pF-y0 TSMadaan Motivational Speaker | Life Coach | Sales Trainer https://www.YouTube.com/TSMadaan is a life Changing Videos Channel to raise your Success and Happiness level on various subjects like motivation inspiration and self help plus personality development. This channel also shows health videos by Ms Pinky Madaan and English Videos by various trainers like Awal, Neeru Malik, Suresh Kumar and many more.
Views: 105064 TsMadaan
Online Marketing Strategies – 5 Simple Ways To Grow Your Network Marketing Business Online
 
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Online Marketing Strategies – 5 Simple Ways To Grow Your Network Marketing Business Online ***Register For My Live Master Class Here: http://www.tanyaaliza.com/43download In this episode, I share 5 simple online marketing strategies that you can implement today to start getting more of the right people in front of your business, products or services. Are you frustrated with the gap that exists between your network marketing company trainings and what your business actually needs in order to thrive and grow? Typically, when you get started in Network Marketing, the training mantra will be “go out and talk to more people” but they don’t actually teach you any online marketing strategies that can help you find “more people” to talk to. And I get it, it’s hard to teach marketing on a mass scale. You have people from all walks of life coming into Network Marketing companies and they all have different backgrounds and levels of education. So, they keep the training very basic and watered down. The only way to grow a business is to market it. There’s no way around it. And if you want to generate a thriving 6-figure income in network marketing, you’re going to have to learn some online marketing strategies. After all, every business on this planet has to market in some way, shape or form. In this episode, I’ll be sharing 5 simple online marketing strategies that will help you attract the right people for your business, products or services. ***Register For My FREE Live Master Class mentioned in this video– http://www.tanyaaliza.com/43download ———Connect With Tanya———— Tanya Aliza on Social Media: http://www.tanyaaliza.com http://www.facebook.com/tanyaaliza http://instagram.com/tanyaaliza http://twitter.com/tanyaaliza Share this video – https://youtu.be/d2niut90pMM About this video: In this episode, I share 5 simple online marketing strategies that will help you learn how to get more people in front of your business, products or services. If you’re marketing online these 5 online marketing ideas will help grow your business fast. Not all internet marketing strategies are the same. If you're new to network marketing online you’ll need some simple marketing strategies at first. Internet marketing for beginners need some simple marketing ideas. These simple internet marketing tips will help you learn how to market. Online marketing tips that are advanced aren’t good internet marketing for network marketers if you're new to the internet. The best marketing ideas are the simplest if you’re a newbie.
Views: 44820 Tanya Aliza
Facebook Marketing: Strategies For Small Business in 2018 [KEYNOTE]
 
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Facebook Marketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it's time to see why. https://www.meetup.com/Digital-Marketers-of-the-Palm-Beaches/ Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Katapult.Marketing A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ About Antoine Dupont Born and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International). Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development. In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids. 561-272-8567 http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont
Views: 147312 Antoine Dupont
Managed Services: Building a Successful Marketing Plan
 
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Subscribe to our YouTube channel to stay up to date on all of our world-class products and exciting updates: https://goo.gl/YhZF9h Voodoo. A waste of money. Fluff. Immeasurable. These are the descriptions many MSP managers attribute to marketing, so it's no wonder many prefer to do the bare minimum or avoid the topic altogether. In spite of these conceptions, effective marketing is a vital component of an MSP's success. It's what makes the phone ring, creates demand, and conveys your value. If you want to take some of the guesswork out of marketing and start building an intelligent plan that ultimately helps boost your company's results, view this webcast replay. Entitled "Growing Your MSP: Developing a Marketing Plan", this webcast replay will reveal the 4 key objectives your marketing organization absolutely must accomplish, the 5 sales and marketing truths that must be embraced in order to position your services for success, 8 key measurements for tracking and refining marketing effectiveness, the 4 cornerstones of winning marketing plans, the 5 most potent marketing tactics that MSPs should be leveraging. Learn more at http://www.ca.com/us/lpg/service-provider.aspx?mrm=425883
Views: 1744 CA Technologies
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 437857 Victor Holman
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.ecommercemarketing360.com/ecommerce-marketing-overview/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 299257 Marketing 360

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