November, 2018 drive through West Hollywood Sunset Strip Billboard Row.
Watch the previous Billboard Row update here:
9:47 the dark wall has a Jane Fonda HBO documentary. She is a controversial figure in America, so the HBO probably shut the flood lights off on purpose. There were at least 2 more Jane Fonda billboards here a few days ago. They are gone now.
The West Hollywood City Council gave approval to Ace Outdoor Advertising to install a new, 48-foot tall billboard above the Rainbow that would exceed the city’s 60 foot height limit by 29 feet. The zoning amendment for the unusually tall billboard was contingent on its creative design and financial benefit to the city. (West Hollywood expects to bring in about $200,000 a year in fees from the tall billboard.)
The "Sunset Strip" in Los Angeles is one area where hand-painted billboards can still be found, usually to advertise upcoming films or albums.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas. Billboards present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.
Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.
The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
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Bonus Footage: Annual Hollywood Christmas parade and concert on Hollywood Walk of Fame.
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URBAN NATION MUSEUM FOR URBAN CONTEMPORARY ART is an international institution for art, creative projects and social exchange. Since September 2017 URBAN NATION shows under the leitmotif "Connect. Create. Care." that the house is far more than a museum.
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