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How to start a fashion line | Justine Leconte

1686 ratings | 41780 views
Sourcing, designing, marketing a collection or creating sales materials: today, I share with you the steps needed to start your fashion line from the business perspective as well as my learnings on the way. Names & links: To get my newsletter: www.justineleconte.com/newsletter Software to build a webshop: Shopify, Squarespace, Wordpress (…) Web-based service to send newsletters and manage mailing lists: Mailchimp (…) Don’t forget to give this video your two thumbs up… and subscribe to this channel because: - it is free! - you don’t miss any future video! Subscribe here: http://bit.ly/27njUYp See you soon: new video at least every SUNDAY! Take care, Justine ************************** VIDEOS MENTIONED IN THIS VIDEO Designing clothes and producing them: https://youtu.be/XM1zLAdQ0zM Look Book making of: https://youtu.be/vv9Q8juv6sg ************************** SOCIAL My website (current collection): www.justineleconte.com/shop The blog: www.justineleconte.com/blog Facebook: Justine Leconte http://on.fb.me/1Llrclr Instagram: JustineLeconte_officiel http://bit.ly/1JJWxtU Twitter: JustineLeconteO http://bit.ly/1JJWzC2 Pinterest: jleconteberlin Business requests: [email protected] Music: YouTube Audio Library Ambiment - The Ambient by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100630 Artist: http://incompetech.com/
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Text Comments (128)
Priya Jagday (3 days ago)
Hi mam I also want to become a fashion designer , but I work in the fashion shows so please give me some advice
Maggie Green Art (2 months ago)
Taking notes - thanks girl!
kanchan chouhan (2 months ago)
Justine, please help, as I have purchased fabric due to texture and print before any research and inspiration. please suggest how to proceed ahead ...should i look similar drape vintage dresses for inspiration or something else?
Relax CreatorM (2 months ago)
After this video i can be sure that . . . I should not even try it :( btw you have to pay hundreds each month to be legal in my country
rajendra trivedi (4 months ago)
Thank you so much for creating such a wonderful video by giving the detailed description about how to start a fashion line and giving your valuable time to us. You're videos inspire me alot :)
Andreas Reichienger (4 months ago)
Great Video Justine. Thanks for sharing your insights. I had to think about the same stuff recently and I found a great blog-like site that helped me a lot sort out my stuff. https://www.howtostartmyfashionline.com/ Maybe it gives others a good overview as well :)
Hedan Elzeiny (5 months ago)
I always watch your videos more than once ,because in each time I found a new information that I didn't take care of it before Keep going,keep giving advices ,because your advices and your points of view are very realistic,useful and special Your way in giving information is great,thank you very much
lmk4 ou (7 months ago)
I really like your look in this video, makeup and clothing colors.
Rhoda Pendaton (9 months ago)
Wow! Salute to you! Ms. JL❤️
purnima mittal (10 months ago)
Hi. i really like your videos and learn a lot from them. You are very inspiring and very talented. I have one question. how to know whats my particular/personal style in designing. Like What's my own USP?? As i almost like everything and like to design usually everything.
Courtenay Puckett (10 months ago)
Thank you for all your wisdom and encouragement. Thankful for your videos! I wish you well on all your endeavors. You are an inspiration
my music (11 months ago)
Hey Justine.. Thank you for the channel, that's a lot of work you are doing by the way of your channel and it is very helpful...Is it possible to launch a label / collection in 3 months .. from scratch? It is summer in India in 2-3 months and I'd want to see if I can materialise anything in 3 months if I start at the start of the year...I'd want to establish a well thought out n green label in future .. but I'd want to start something quick to market and enter the market to get the feel and check it out much faster ... so I can pick up things along the way...I'm not from fashion industry and no background except my interest in creating a fashion label .. I'm ok to learn quickly and also do most of the work myself at the start to minimise the costs .. What departments are best outsourced and what all I could do .. what steps could be clubbed to enable a quick time to market..Grateful for your advice and suggestions in advance ... plus I wish you a very happy new year 2018 ..Thank you
aftab rehmàn (11 months ago)
1st of all i wana give you a superb big hug..thank you so much for such lovely videos😍 i lost all the hopes due to the sort of dilifficulties that ive been facing so thank tou sooooo much for bringing back the enthusiasm for fashion designing all again ❤
aftab rehmàn (11 months ago)
every time i try to get more information from your videos i always get distracted by your sweetest smile in the world😍...love from INDIA 😀❤
aftab rehmàn (11 months ago)
1st of all i wana give you a really big hug😄 thank you soo much..your videos have helped me bring back the enthusiasm for fashion designing😍 but i dont understand where do i start from😐 is it sketching?🤔 if yes then i hav no idea with the kind of pens and pencils been used..😕
wenke xu (1 year ago)
thank you so much for this video! The industry is making more sense to e now!!!
Ivana Amidzic (1 year ago)
Hello Justine. Thak you for these insights. Do you ahve any tip for people looking tos trat stationery deign business?
niceee joy (1 year ago)
This is the best most informative video I've seen.
aru shinde (1 year ago)
I really appreciate you Justine🤗
Marta Martinas (1 year ago)
Thank you, Justine. You are lovely. Your videos are so much appreciated. Blessings.
You are very talented and generous I hope you business is going super duper you deserve it. I will buy something from your collection, hope you ship to Mexico. Salut Justine courageuse et généreuse
akayrk (1 year ago)
not a bit to miss in this video, and i am not even in fashion. i research second language acquisition lol :D
adura leye (1 year ago)
Thanks for the informative video Justine! I recently completed my undergraduate course at parsons in design & management and now I'm looking to gain practical experience in fashion design to supplement my business background, in hopes of starting my own line.. curious to know if you think its necessary to do a graduate program or if taking a few design classes will suffice?
Oktawia Borne (1 year ago)
This is very valuable advice. You nailed it. Thank you so much for sharing.
+Oktawia Borne thanks!!
Melissa Allen (1 year ago)
Bonjour Justine, I have subscribed to your intelligent, informative and honest channel. Life is truly a journey. So many of all people make several career changes. I enjoy your informative videos and can relate as well. We all have different opportunities and it is great to assess what is working and NOT working and what WE WANT IN OUR lives , otherwise we are always doing the same with no changes. I have looked at your fashions and would like to buy...but very little is on your site.(Pardon moi, no offense as you are getting started.) Your designs are great and many are sold out. As I live in the states, financial conversion would by happniess/helpful. I look forward to seeing what you design and buying your pieces. Happiness and may best wishes to you Justine, Melissa
I LOVE these videos so much !! i just graduated from fashion college would love to work for you !!!! <3
Christine McVeigh (1 year ago)
What a great video! Those words of wisdom are applicable to almost anything new and exciting... great reminder!
Khalï (1 year ago)
Thank you for your honesty and your knowledge.
I am glad if it is useful - making videos is a pleasure :-)
Shubhi Srivastava (1 year ago)
I just love your videos they are really very helpful
+Shubhi Srivastava thanks!
Nilam Shukla (1 year ago)
U r fabulous dear...really useful information. .thank u...
Tonie Rose Mira (1 year ago)
Thank you for creating all these lovely, informative and very encouraging videos. Your effort is greatly appreciated.👍💖
+Tonie Rose Mira you are very welcome!
Sigi Coria (1 year ago)
love your videos very informative thanks !
VG G (1 year ago)
I've been binge watching your videos since I came across it two days ago! <3 I'm planning to go back to school next year... in Berlin! Your story is really inspiring - that you went back to school and did something that your really want to do :)
Divani Jayatilleke (1 year ago)
I love your videos!!!!!! x
+Divani Jayatilleke thanks!
M Kanth Junction (1 year ago)
Hey, I am from India and I am willing to start my own clothing line, I am glad I found your channel. I am not a professional fashion designer but I am passionate about FD, can you give me some tips on brand labels and tags. thanks
La Michelina (1 year ago)
Hi Justine! I love your channel! I've officially got Pinterest addicted because of you! Just asking... a video about how to create the logo for my brand? I am quite stuck on that! Last one... I think to be an atypical italian woman because I am totally unable to walk on high hills! LOL! Thank you very much for your videos!
ATruantPortrait (1 year ago)
This incredible content
Sun Seeker (1 year ago)
Yes these are very informative videos!
hajdemuzikehajde (1 year ago)
Hi Justine! Awesome channel! Is there a book you recommend on distributing and marketing your product?
Ramin Hatami (1 year ago)
thanks a lot justine you so help ful
Juliaae (1 year ago)
I really didn't care about fashion but now I have watched your videos for a couple of days and it's actually really interesting!
+TheJulleful cool 👏😊
Sarah DM (1 year ago)
Hi Justine! I found your channel recently and I just love it. I just graduated from fashion school and want to start my own brand but I felt kind of lost in a bunch of dreams and plans without knowing where to start and finding you has put me to work and made me focus. Wish you the best on your brand aswell as on youtube and I hope that you channel keeps growing because your content is amazing! Lots of love from a fellow Fashion Designer :*
+SARAH OCHOA thanks & good luck with your projects!!
Diana Martínez (1 year ago)
You look so pretty!!!
+Diana Martínez thanks 😅
Forensic Panda (1 year ago)
Gyou have such a lovely and genuine smile! ❤️❤️
Ala Alhassani (1 year ago)
i love u! u r so down to earth, smart, loveble and caring (coz sharing 😉) continou the good work! u rock!
Valeria Ceballos (1 year ago)
love you !!!! your videos are totally useful . But where exactly do you know where to start a company in texas ? jaja cause I have no idea ........ just asking for advice
InYellowShoes (1 year ago)
I have no interest in being a designer but I find all your videos so very interesting. I can only imagine how wonderful your videos are to those that dream of doing so. You are refreshing, believable and super intelligent. You are doing the greatest job on this platform
7afiz (1 year ago)
I love your piece of advise at the end! Thanks <3
Mersi Hannah (1 year ago)
You are amazing really, and very honest!
DAILY DALILI (1 year ago)
Such a great video! Totally inspired me to make one for my own industry, interior design. Thanks for the inspiration and the knowledge!
Glenna Martin (1 year ago)
You are fascinating.
Arlene Nipp (1 year ago)
Your make up is lovely
+Arlene Nipp thanks! 😘
Akhila Rao (1 year ago)
you are the best <3 love all your videos :*
+Akhilaaa thank you 💛
gemem pertin (1 year ago)
hii justine iam a fashion student fro india. Iam also planning to have my own brand but iam not really good at sewing and I don't think anybody will want to hire me for work cause iam not really good at anything and I don't have enough fund. but your video was so encouraging. can you give some more advice.
Laurie S. (1 year ago)
can you make a video about manufacturing ? how to find a good manufacturer?
Kay Hestia Barratt (1 year ago)
my goodness you are amazing you have done this all by yourself , I took up sewing to honour my mum who passed away but I have unique ideas and thought fashion definatley would suit my strange creations lol but I'd have to do this all myself and you have completely inspired me that it can be done tough but it can be done , thankyou :)
+Kay Hestia Barratt it is tough indeed. Not to be underestimated. But it is possible!
talykiss1 (1 year ago)
very useful info, genuine and thoughtful video :) thanks :))
+talykiss1 my pleasure 😉
Aslam waasta (1 year ago)
hey . thanks for sharing all your opinions and information with us
+aleezah waasta sure 😀
Ana Garcia (1 year ago)
Thank you for the video! I'm really enjoying your videos
+Ana Garcia thanks!
dealgunacosa (1 year ago)
You speak really well ....thank you
+dealgunacosa thank you!
candida bose (1 year ago)
I can't thank you enough for creating these amazing videos. These lessons are so valuable. And, thank you so much for sharing your knowledge. God Bless you! Please continue to do the good job. Fashion designing has always been my dream. And you would definitely be one of my inspiration. Believe me, I truly mean it. Thank you once again.
aaawww thank you... :-D I am happy if my videos are useful!!
Robbani Grey (1 year ago)
Hey justine are you British ?
+Robbani Grey French! 😉
Rasma khan (1 year ago)
Amazing Video. I really needed something like that
farah razali (1 year ago)
Thank you Justine!
D123-Pup (1 year ago)
why am i NOW watching this i should have started earlyer in my life im 12 and on my sisters channel
kimjay425 (1 year ago)
thanks for the video
+kimjay425 you are welcome 😉
lily& Jo (1 year ago)
This video make me feel much better about what I'm doing and that I'm on the right way Thanks dear your soo inspirating 💐
+lily& Jo oh then good luck on your way!! 😊
ayimtal (1 year ago)
Justine my dream is to become a fashion designer when i grow up ? i am a 10 year old girl who is chasing her dreams. Plz give me tips
Michaela Homan (1 year ago)
Taljinder kaur keep chasing your Dreams kiddo, have you subscribe to this channel? if you didn't than justine can't receive your questions. .. my tip for you like Emma Philomena told you...start sewing ...subscribe to other here on YT that learn you how to sew...have a nice day
ayimtal (1 year ago)
:D Thank you
Emma Philomena (1 year ago)
Taljinder kaur you're welcome, i wish you all the best to achieve your dreams and interests
ayimtal (1 year ago)
Thank you very much for the tip :) Hope you have a good Day!
Emma Philomena (1 year ago)
Taljinder kaur why not with starting to learn how to sew? You are very young and it will help you learn about making clothe, shapes and designs. It's a good start.
default 1 (1 year ago)
very rich in info, thanx
+Meli Life welcome!!
LÌS LILLARD (2 years ago)
You are a true God send! I have many talents but the fear of the unknown and not being able to attend school has been my challenge, after watching this video all has been made clear! Thank you so much, your selflessness has truly enlightened me! I wish you much success!
Nikita Paranzpe (2 years ago)
Thank you so much- I am in the process - I haven't reached marketing part yet but this was helpful as always :)
+Nikita Paranzpe cool!
Karen O'Brien (2 years ago)
https://www.facebook.com/dakotasfashionoutlet/?fref=ts can you look at my fashion design page I would love your advice and feedback love your videos
Shreeya Budhathoki (2 years ago)
You are awesome! A really genuine feeling. And Best of luck! 😊😊
Shreeya Budhathoki (2 years ago)
It will for sure! :)
+Shreeya Budhathoki hahaha thanks! I hope being genuine helps succeed (?) 🤔😁
Great information, thanks for sharing
+Santa Fe Fashion Week™ very welcome 😁
Blake flake (2 years ago)
I want to study at parsons but I have no idea about stitching. Is it a requirement for getting into parsons?
+Blake flake depends on the major you want... For some majors it is an advantage to know how to sew, but if not be sure they will teach you (and force you ;-) So after a few weeks, everybody knows how to do it!
riya_de naughtykiddo (2 years ago)
thank you for sharing your experience to us . You're a good inspiration to many of us 😀
+riya_de naughtykiddo thank you for your feedback 😘
Sahil Chhabra (2 years ago)
no words....u r asm
+Sahil Chhabra 😄 thanks!
Shabana Hameed (2 years ago)
God bless you....i always learn so much from your video...this video is perfect timing...luv ur smile and energy ...keep up ur gud work
+Shabana Hameed thank you!!! 😊
Pamela Morakinyo (2 years ago)
your videos are always so helpful. thank you justine. I too am an aspiring fashion designer but I do everything 😶. sketch, source for fabric,design and make the clothes,model the prototypes (whew). it's exhausting but I know soon enough I will get that investor that believes in my brand. you can check out my instagram page (@Ellamorakinyo). your input wud mean so much to me 😆
+Pamela Morakinyo good luck with your project! Talking about your clothes on social media is a great way to start building awareness!
sxcow (2 years ago)
great video much appreciated, i wanted to know is language a barrier if you want to establish a fashion business in a foreign country? did you have to speak deutsch in your experience? thanks again xo
+sxcow 😉
sxcow (2 years ago)
+Justine Leconte officiel fair enough 😅👍🏼
+sxcow hahaha I do speak Deutsch... I would recommend to understand the language of your chosen country at least enough to be able to file your taxes, do your accounting & pitch to collection to buyers.
Rishon Hislop (2 years ago)
Yay! New video! ( jumps up and down with joy )
+Rishon Hislop 😁😀
Lee Tiffany (2 years ago)
Est ce que tu peux me donner les noms des sites commercials que tu a montiones dans le video. merci encore.
+Lee Tiffany hello! Les noms sont dans la description :-) Mais si tu cherches sur Google, tu vas en trouver plein d'autres.
Lee Tiffany (2 years ago)
merci bcp! mais quel est -il ton marche cible? Est ce que c'est plus difficile de se positioner sur le marche de mode car l'existance des marques comme Zara qui ont plus plus grandes collections et sont moin cher... qu'est ce que ton reflection sur la vente? Est ce que c'est mieux de commencer par BtoB? Et par commence, comment.bien unite pour chaque model? Est ce que de 5 a 10 model est un bon numbre pour commencer? merci pour tes reponses en avance!
+Lee Tiffany mon marché cible est féminin, revenu au-dessus de la moyenne, interêt pour une production européenne de qualité. Zara a une clientèle très différente, il s'agit de trouver son propre créneau et de ne pas entrer en compétition avec ce genre de marque. Je pense qu'il faut commencer B2B et B2C à la fois, ne pas prioriser et foncer! Au début, faire le moins d'exemplaires possibles et tester, montrer et proposer la collection (pour voir ce qui plait avant de lancer la production!). Bonne chance!

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