Sourcing, designing, marketing a collection or creating sales materials: today, I share with you the steps needed to start your fashion line from the business perspective as well as my learnings on the way.
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VIDEOS MENTIONED IN THIS VIDEO
Designing clothes and producing them:
Look Book making of:
My website (current collection):
Music: YouTube Audio Library
Ambiment - The Ambient by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Justine, please help, as I have purchased fabric due to texture and print before any research and inspiration. please suggest how to proceed ahead ...should i look similar drape vintage dresses for inspiration or something else?
Great Video Justine. Thanks for sharing your insights. I had to think about the same stuff recently and I found a great blog-like site that helped me a lot sort out my stuff. https://www.howtostartmyfashionline.com/ Maybe it gives others a good overview as well :)
I always watch your videos more than once ,because in each time I found a new information that I didn't take care of it before
Keep going,keep giving advices ,because your advices and your points of view are very realistic,useful and special
Your way in giving information is great,thank you very much
Hi. i really like your videos and learn a lot from them. You are very inspiring and very talented. I have one question. how to know whats my particular/personal style in designing. Like What's my own USP?? As i almost like everything and like to design usually everything.
Hey Justine.. Thank you for the channel, that's a lot of work you are doing by the way of your channel and it is very helpful...Is it possible to launch a label / collection in 3 months .. from scratch? It is summer in India in 2-3 months and I'd want to see if I can materialise anything in 3 months if I start at the start of the year...I'd want to establish a well thought out n green label in future .. but I'd want to start something quick to market and enter the market to get the feel and check it out much faster ... so I can pick up things along the way...I'm not from fashion industry and no background except my interest in creating a fashion label .. I'm ok to learn quickly and also do most of the work myself at the start to minimise the costs .. What departments are best outsourced and what all I could do .. what steps could be clubbed to enable a quick time to market..Grateful for your advice and suggestions in advance ... plus I wish you a very happy new year 2018 ..Thank you
1st of all i wana give you a superb big hug..thank you so much for such lovely videos😍 i lost all the hopes due to the sort of dilifficulties that ive been facing so thank tou sooooo much for bringing back the enthusiasm for fashion designing all again ❤
1st of all i wana give you a really big hug😄 thank you soo much..your videos have helped me bring back the enthusiasm for fashion designing😍 but i dont understand where do i start from😐 is it sketching?🤔 if yes then i hav no idea with the kind of pens and pencils been used..😕
Thanks for the informative video Justine! I recently completed my undergraduate course at parsons in design & management and now I'm looking to gain practical experience in fashion design to supplement my business background, in hopes of starting my own line.. curious to know if you think its necessary to do a graduate program or if taking a few design classes will suffice?
Bonjour Justine, I have subscribed to your intelligent, informative and honest channel. Life is truly a journey. So many of all people make several career changes. I enjoy your informative videos and can relate as well. We all have different opportunities and it is great to assess what is working and NOT working and what WE WANT IN OUR lives , otherwise we are always doing the same with no changes.
I have looked at your fashions and would like to buy...but very little is on your site.(Pardon moi, no offense as you are getting started.) Your designs are great and many are sold out. As I live in the states, financial conversion would by happniess/helpful. I look forward to seeing what you design and buying your pieces.
Happiness and may best wishes to you Justine,
I've been binge watching your videos since I came across it two days ago! <3
I'm planning to go back to school next year... in Berlin! Your story is really inspiring - that you went back to school and did something that your really want to do :)
Hey, I am from India and I am willing to start my own clothing line, I am glad I found your channel. I am not a professional fashion designer but I am passionate about FD, can you give me some tips on brand labels and tags. thanks
Hi Justine! I love your channel! I've officially got Pinterest addicted because of you!
Just asking... a video about how to create the logo for my brand? I am quite stuck on that!
Last one... I think to be an atypical italian woman because I am totally unable to walk on high hills! LOL!
Thank you very much for your videos!
Hi Justine! I found your channel recently and I just love it. I just graduated from fashion school and want to start my own brand but I felt kind of lost in a bunch of dreams and plans without knowing where to start and finding you has put me to work and made me focus. Wish you the best on your brand aswell as on youtube and I hope that you channel keeps growing because your content is amazing!
Lots of love from a fellow Fashion Designer :*
I have no interest in being a designer but I find all your videos so very interesting. I can only imagine how wonderful your videos are to those that dream of doing so. You are refreshing, believable and super intelligent. You are doing the greatest job on this platform
hii justine iam a fashion student fro india. Iam also planning to have my own brand but iam not really good at sewing and I don't think anybody will want to hire me for work cause iam not really good at anything and I don't have enough fund. but your video was so encouraging. can you give some more advice.
my goodness you are amazing you have done this all by yourself , I took up sewing to honour my mum who passed away but I have unique ideas and thought fashion definatley would suit my strange creations lol but I'd have to do this all myself and you have completely inspired me that it can be done tough but it can be done , thankyou :)
I can't thank you enough for creating these amazing videos. These lessons are so valuable. And, thank you so much for sharing your knowledge. God Bless you! Please continue to do the good job. Fashion designing has always been my dream. And you would definitely be one of my inspiration. Believe me, I truly mean it. Thank you once again.
Taljinder kaur keep chasing your Dreams kiddo, have you subscribe to this channel? if you didn't than justine can't receive your questions. ..
my tip for you like Emma Philomena told you...start sewing ...subscribe to other here on YT that learn you how to sew...have a nice day
You are a true God send! I have many talents but the fear of the unknown and not being able to attend school has been my challenge, after watching this video all has been made clear! Thank you so much, your selflessness has truly enlightened me! I wish you much success!
+Blake flake depends on the major you want... For some majors it is an advantage to know how to sew, but if not be sure they will teach you (and force you ;-) So after a few weeks, everybody knows how to do it!
your videos are always so helpful. thank you justine. I too am an aspiring fashion designer but I do everything 😶. sketch, source for fabric,design and make the clothes,model the prototypes (whew). it's exhausting but I know soon enough I will get that investor that believes in my brand. you can check out my instagram page (@Ellamorakinyo). your input wud mean so much to me 😆
+sxcow hahaha I do speak Deutsch... I would recommend to understand the language of your chosen country at least enough to be able to file your taxes, do your accounting & pitch to collection to buyers.
merci bcp! mais quel est -il ton marche cible? Est ce que c'est plus difficile de se positioner sur le marche de mode car l'existance des marques comme Zara qui ont plus plus grandes collections et sont moin cher... qu'est ce que ton reflection sur la vente? Est ce que c'est mieux de commencer par BtoB? Et par commence, comment.bien unite pour chaque model? Est ce que de 5 a 10 model est un bon numbre pour commencer? merci pour tes reponses en avance!
+Lee Tiffany mon marché cible est féminin, revenu au-dessus de la moyenne, interêt pour une production européenne de qualité. Zara a une clientèle très différente, il s'agit de trouver son propre créneau et de ne pas entrer en compétition avec ce genre de marque. Je pense qu'il faut commencer B2B et B2C à la fois, ne pas prioriser et foncer! Au début, faire le moins d'exemplaires possibles et tester, montrer et proposer la collection (pour voir ce qui plait avant de lancer la production!). Bonne chance!
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