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Being a Marketing Designer - What is it, and how do you do it well?

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I'm a marketing designer! Let me tell you what that means and what it takes to be good at it. Please remember to subscribe http://bit.ly/1aE5UOT Marketing design is not a job I ever heard of until I stumbled across a job listing one day when a friend was referring me for a design job at a tech company. It turns out, it's the perfect job for me! In this video I explain what it means to be a marketing designer and the skills and traits it takes to do a good job. I hope you enjoy it! And I hope you can tell from the way I talk about it that I really do love what I do. Please feel free to ask questions in the comments! If you're a graphic designer and you like the sound of this job, check out this video for some help with making the transition. Moving from print to web design: https://youtu.be/4GA1wp9jpkA ----------------------------------------------- // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don't have to sit through ads, and it also means I don't earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you're bound to find something you like :) Check it out at: http://linernotekids.storenvy.com ----------------------------------------------- // ABOUT ME Hello there! I'm Charli and I'm a web and graphic designer from New Zealand currently living in London and posting videos every Saturday about design, fashion/beauty and DIYs and vlogs every Tuesday here on CharliMarieTV. Please subscribe and say hi in the comments so we can be friends :) ----------------------------------------------- // MORE Blog: http://www.charlimarie.com Online apparel store: http://linernotekids.com/ Design portfolio: http://charlimarie.com/portfolio Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://instagram.com/charliprangley Facebook: http://www.facebook.com/charlimarieTV Snapchat: charlimarietv My sister SmayJay's channel: http://www.youtube.com/frangisamme ----------------------------------------------- // MUSIC & TECH Music: YouTube Audio Library My gorgeous intro animation was created by hand lettering animator Austin Saylor, you should hire him to do yours too: http://www.austinsaylor.com/
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Text Comments (102)
Ryan Wontae Jeon (13 days ago)
Hey Charli, first of all, thanks for such a great video. It's great that I get to know more about marketing designers. I'm currently a product designer at an agency and asked to interview marketing designer candidates in the coming weeks. Could you give me an advice on what I should look for when hire marketing designer?
CharliMarieTV (12 days ago)
I think look for a range of skills (marketing designer will need to do branded graphics, maybe illustrations, alongside UI/UX work so don’t want someone who only focusses on UX) and hear about how they work on a team. You want someone who won’t only do what you ask them, but will come up with their own ideas and be the brand watchdog!
Roy Petrie (2 months ago)
thanks alot again!
Raychelle Haney (5 months ago)
Charlie, I'm from the corp world (just left it) I'm now 51 (a cough sound here) and all that you said is RIGHT on target woman! GREAT video and love the leadership in you. You have my vote all the way, and that one thumb down, up there is def a troll... I see you doing great things.
CharliMarieTV (5 months ago)
Thank you so much!!! What a lovely comment :)
Nadia De (5 months ago)
Thank you for Inspiring video! I`ve started working as marketing designer recently. And totaly agree with you about brief for clients, because usually people not sure what they want, so a lot stuff changing in process.
Marque Media (7 months ago)
Awesome Video! May we use this on our website to show our designers?
Marque Media (7 months ago)
Of course! Thank you! :)
CharliMarieTV (7 months ago)
as long as you're embedding the video directly from my YouTube channel and not downloading it and hosting it somewhere yourself, go ahead! :)
Jordan Rainey (7 months ago)
would you say a marketing designer and graphic designer are basically similar jobs ?. also do you often create graphics/logos/imagery from scratch - say for app buttons or do you just use stock images from google ? I've literally just got a job in something similar, but I'm from a design/art background. thanks :)
CharliMarieTV (7 months ago)
don't be nervous! you'll do great! ask lots of questions and just do your best :)
Jordan Rainey (7 months ago)
thankyou for the reply ! it was really helpful. videos like the one above help swell. I'm very nervous about starting my new job, so hearing from someone with advice/tips in the same field helps !
CharliMarieTV (7 months ago)
Graphic design tends to be about designing for print, whereas marketing design involves a mix of both. But some companies may define a marketing design role as a graphic designer for sure. Marketing design is a term most often used in tech companies! And you can create images from scratch or use existing imagery (so long as you have the rights to use them in your work!)
Grace Huang (8 months ago)
Thank you for your sharing~
Jake (9 months ago)
This is an awesome video that every aspiring designer should see! You are the perfect person that I need in my company and if anyone who is looking to do this for a company please let me know. I need someone with this level of passion and background.
PrettyYou _555 (9 months ago)
Thanks it was great help :)
anil naidu (10 months ago)
First of all I want to thank you for this useful material... Which was quite brief.... Marketing attracts me a lot... I am very passionate about it
Omg I been working as marketing designer for the last two years but now I know the name for it. I mean... I always said I am a graphic designer but I also do a lot of other things, website, promotion images, logos, content, social media, etc... 😂 just the girl for everything... And now with this video everything makes sense! Hahaha thank you
Yo Mama (1 year ago)
Would you recommend a person in your field have a digital camera to take pictures for marketing purposes (such as for banners)? And is that a requirement? I see those type of marketing banners a lot on banking websites where it may have employees doing something in the picture with text on it
CharliMarieTV (1 year ago)
Good question! Most of the time stock imagery can suffice, or the company you work for should own the camera rather than you being expected to use your personal belongings. I find I very rarely use my camera for work purposes.
l liked the video am a graphic designer am not sure is l should go to school to a digital marketing designer
CharliMarieTV (1 year ago)
if you're already a graphic designer i don't think you need to go to school to learn digital design :) look up some online classes and videos about web design! and i have one on my channel about how i moved from being a print designer to a web designer that might be useful.
wileyg (1 year ago)
Good stuff, thanks for sharing!
shuttle888 (1 year ago)
Im on a training course at the moment , your vids are very good.
CharliMarieTV (1 year ago)
+shuttle888 thanks! Good luck for your course :)
Monox Ine (1 year ago)
Very interesting topic. Do marketing designer also need SEO skill and web programming beside HTML and CSS ? Thanks for your reply. I love your channel very useful.
I'm only 17 years old and i've already started my marketing designer career since a year . You can get a degree from google in digital marketing and it's so useful and worthy to make you understand the SEO and the analtyics , ads system.
CharliMarieTV (1 year ago)
it's very handy to have an understanding of those things! but you don't need to be experts in them.
Mood Boss (1 year ago)
Hi Charlie. What is a entry level position for a design marketer. Also what areas do you need to be strong in to fulfill your job? Also what other job titles closely relate to a design marketer? Thank you in advance
Mood Boss (1 year ago)
CharliMarieTV Thank you
CharliMarieTV (1 year ago)
I've never seen my job referred to as 'design marketer', it's 'marketing designer' (I think there is a difference in the terms because the first seems like it is the act of marketing design, and the latter is about designing marketing materials, which is what i do. I feel like in this video i gave good insight into the skills that are involved in the job so perhaps watch it back and listen out for that, but I am planning on making another video about this in the future. in some places the job might be called 'graphic designer' or 'visual designer' or even just 'designer' so it's important to ask questions and understand what team you'd be working on and what you'd be designing.
Kwisatsoundman (1 year ago)
Finally someone who asks the right questions to the other team members... Your company is lucky to have you on board. Thank you for this another great video. You're amazing, once more!
CJ (1 year ago)
I came across your channel a bit ago when searching up portfolios and cannot stop watching. I love being creative and want to learn more about design. I started designing stickers for my planner and design is a super exciting field.
Phillip Wang (1 year ago)
Hi Charli. I am currently on a job hunt in Auckland and I was wondering what kind of company would be best for a fresh graduate to work and to learn in? Design agency or company with an in-house team?
Phillip Wang (1 year ago)
Thank you so much!
CharliMarieTV (1 year ago)
i think the answer to this depends on what you personally are looking for in a job! if you'd like to work with multiple different clients then an agency might be best, but if that doesn't matter to you then you could go for inhouse :) just make sure you choose a place that already has at least a few other designers on the team as that will be the best learning environment.
stvsueoka1 (1 year ago)
I think I'm a marketing designer but never knew the actual term. It's just something I grew into. Mind blown. Hahahah. Please speak more on this!
stvsueoka1 (1 year ago)
I just thought of a question, but not sure if you need an entire video on it or now. It has to do with coding. How much have you had to learn. I dread it. I've avoided it. My brain just doesn't work that way. Do you code? If so, how much? Do you think it' necessary as a creative to learn this stuff? If so, what are the basics? I ask because you are in the online space quite a bit and I assume that you're going to need to know some stuff. I've had to pass on a few jobs because I didn't want to learn CSS, and Java. I've instead opted to learn some simple animation skills in order to supplement my skill set a bit. Anyway ... if you could touch on this, that would be cool.
stvsueoka1 (1 year ago)
Awesome. I just found your channel and went through a little marathon of videos. Love them! As I was watching I would have all sorts of comments or ideas or questions, so I'll try to start asking them in the comment section moving forward. I would have asked for more, but was just too overwhelmed by the practical, thoughtful, useful awesomeness of your channel, that my head exploded and it kinda short circuited my brain. You will definitely be hearing from me!... lucky you ;) haha jk jk
CharliMarieTV (1 year ago)
yes different places call it different things but in software companies marketing designer is usually the term! what would you like to see more videos about specifically? I've been working in this field for years so I'm sure I can answer any questions in video form!
Shannon Raleigh (1 year ago)
I'm starting a new job next month (first full time design role since moving to Edinburgh last Jan!). The job title is Graphic Designer, but in reality it sounds a lot closer to what you've described here. This helped me to get my head around the idea a bit more! Thanks!
CharliMarieTV (1 year ago)
YAY congrats Shannon!! Hope it goes well for you and if you need advice on anything marketing design related, you know where to find me :)
Eeka (1 year ago)
How often does a marketing designer and a product designer cross paths? How do you work together? I'm a UX/UI Designer on the product team but I don't work with our marketing team. They are in a whole other state! Your process sounds very similar to mine. Asking questions is my biggest focus when assigned a new feature. :)
Eeka (1 year ago)
Thanks!
CharliMarieTV (1 year ago)
In companies I've worked in the product and marketing don't work on projects together, but do give feedback on each others work and discuss decisions about brand together to make sure we're aligned and using the same colours/design style etc in the marketing and the product
Mastermenji (1 year ago)
Hey! Not sure if you went over this in other videos ( I just subbed) I've been doing freelance for a company for about 6 months now and its great! I love it! but I want to make the transition from freelance to full time. I do the freelance part time and have a full time job to pay the bills. What do you think is the best way to go from freelance/part time to full time? Looking forward to watch your other videos!
Danielle A (1 year ago)
This was a fantastic explanation! I learned a lot.
CharliMarieTV (1 year ago)
+Danielle A im so glad :)
How do you get started in document design? and what certificates do you need?
CharliMarieTV (1 year ago)
+Adrian Leonard Canning you don't technically need any! Instead of trying to get started in document design I'd advise just getting started learning design in general and the things you learn about typography, negative space etc will help you when you start to specialise in document design.
CodeRookie (1 year ago)
I found this video! =) So I'm focusing more on UX Design and I see that some of your videos are about UX-related techniques and skills (i.e. your wireframing video). Is Marketing Design a broad umbrella that also entails UX Design?
CharliMarieTV (1 year ago)
+CodeRookie yes like I say in the video being a marketing designer mostly involves designing websites and thinking about the user experience :)
Theo Palios (1 year ago)
I am a self taught (web and app) designer. I have a passion for marketing, especially in social media. My question is how do you convince a company that they need you? How do you market yourself? Thank. Btw awesome content!!!
CharliMarieTV (1 year ago)
Generally speaking I'd say a company that you have to convince that they need a designer is not gonna be the best place to work! It's not something I've ever tried to do myself, I've always joined a company who is in need of a marketing designer, which means I was able to fill those needs and help them reach their goals. There are plenty of companies out there looking for great designers, so I'd recommend going for those ones rather than trying to convince one who doesn't see the value in design!
B Black (1 year ago)
Another great video! I've seen and heard about this type of field alot as I've been applying for in-house jobs to move from freelance. And thanks for sharing your thoughts about the value of web design in marketing, as I was taught mostly print in school and learned web on my own, but as marketing design integrates more and more with social media and web it seems like most companies look for UI /UX/ and html/css more and more to where it seems more lucrative than other fields because of design due to the big call for it I'm thinking it will eventually take over the field of design 20 years from now with print almost obsolete, but we'll see. And design and conceptual skills while more important don't seem to be made as much a priority to the applications you know. Maybe it's because most of the jobs I've worked for and been exposed to have been more generic print shops and design agencies, restaurants, etc.. But I'm pouring most of my focus into learning as many different applications and areas of design as I can, though it seems as design integrates more with technology it might be more prevalent to study web coding and the ins and outs of phone apps and animation.
B Black (1 year ago)
Gotcha. You make a good point, thank you for your observation
CharliMarieTV (1 year ago)
+B Black a company that values design and knows good design will always be super interested in the conceptual side!! When it comes to design applications and even coding I think it's more important to know what to do with it and what to create than it is to just know HOW to use them if that makes sense. This is what makes a good designer, so make sure you think a lot about problem solving and think conceptually too :)
Nuala Faolin (1 year ago)
This is exactly what I was doing at my previous job, but it was called a "marketing geologist" because it was for a geological software company & my background was geology! But I went in only having a flair in design, no formal training, and it was a steep learning curve! But the work itself was exactly as you described and I really enjoyed it... pity these types of jobs don't seem to come up very often!
CharliMarieTV (1 year ago)
+Nuala Faolin look out in the tech industry! It's a common job in pretty much every tech company :)
PRINCESS DIDDY (1 year ago)
how many years of experience are needed for marketing designer
Lauren Foster (1 year ago)
Hey! maybe a video on how to become a speedier designer especially for in house design. that always seems to be my biggest critique.
Chontelle Louise (1 year ago)
This sounds so similar to what I've been studying and doing in PR and Communication internships, only you come in at the 'design' angle and I come in at the 'written/storytelling' angle! Sometimes I wish I'd done a design major or minor or something because I feel like it would be so useful and your job sounds awesome!
Anika Old (1 year ago)
Great video! You've inspired me to make a video about what I do :)
Pl Mll (1 year ago)
Maybe it's just me, but I cannot get your store to load properly (the css is not found). Thought that maybe you might wanna know! )
aCrazyAfro (1 year ago)
During your work, do you use the Design Thining methode?
hamed ali ansar (1 year ago)
you talk too fast... sometimes I don't understand you. maybe I'm poor in english. so.. 😊
hamed ali ansar (1 year ago)
I didn't check that, I'll. .
CharliMarieTV (1 year ago)
+hamed ali ansar sorry about that! My videos are captioned so if you turn on the captions it might be easier to understand :)
Newecreator (1 year ago)
I thought you were a web designer but you are in a something broader.
CharliMarieTV (1 year ago)
+Newecreator I am! But I also have other skills :)
Interesting, I hope my company gets big enough that I can hire a marketing designer in the future :)
Gowtham K (1 year ago)
To become a marketing designer, what should be the very first thing which is absolutely necessary to be learnt ? Like logo design, illustrations, graphics, poster designs, flyers etc. Which one among these is absolutely necessary ?
basicallysebas (1 year ago)
I LOVE this, seriously, I was thinking about studying marketing and then study graphic design so this was super interesting! Question: You have your own business, do you think is necessary to study administration or something like that?
Kaylin Murray (1 year ago)
Thank you thank you thank you for this video! It's exactly what I have been trying to put it into words the past few weeks!
HannaCreative (1 year ago)
This was so interesting! I feel like sometimes there's Design fields I'm not really aware of bc at Uni everything's a bit broader and not as specified yet. I honestly didn't know what a Marketing Designer was bc at Uni we only have sth called "Communication Design" which I guess is more or less related but not as specified. So thanks for explaining and always being super helpful :) Totally just send this to a friend with "hey, this would totally suit you!"^^
HannaCreative (1 year ago)
Thank you that's so nice! I will! :)
CharliMarieTV (1 year ago)
+HannaCreative awesome! If your friend wants to chat about it, tell them to feel free to get in touch :)
katherinethe19th (1 year ago)
This was such a great video! Lately I've been doing a lot of work social media marketing, but I feel much more passionate about graphic design. However, this seems like a really awesome intersection of digital marketing and design. Cool! I'd love to see more videos from you on this topic if you're interested in making them, making a "how to become a marketing designer" sort of video? Hope you're enjoying your new job btw :)
katherinethe19th (1 year ago)
yeah that is so awesome! congratulations :)
CharliMarieTV (1 year ago)
+katherinethe19th that sounds like a great video idea! Adding it to the list :) I am LOOOOVING my new job. Oh my gosh I can't believe how lucky I am to have been headhunted for such an incredible company. ❤️
Maays (1 year ago)
just found you from your wall planner video...just wondering if you have made a 2017 version and if you can show us!?
CharliMarieTV (1 year ago)
Maia no it'd be something I'd tweet about and send out to my newsletter list so make sure you're following me on twitter or signed up to charlimarie.com/newsletter :)
CharliMarieTV (1 year ago)
Maia no it'd be something I'd tweet about and send out to my newsletter list so make sure you're following me on twitter or signed up to charlimarie.com/newsletter :)
Maays (1 year ago)
I'm praying you do find the time, that is so kind of you I will love you forever if you do! No exaggeration I have been searching hours and hours for a nice 2017 calendar online available in the UK. The nice ones are made in America and aren't shipped to the UK and the etsy ones (which aren't as nice as yours) are sooo expensive and I'm a poor student lol. Thanks again! I've subscribed. If you do make a download will you post it on here?
CharliMarieTV (1 year ago)
+Maia I haven't sorry, but you could follow the same tutorial and just change the dates! :) if I find time in the next week I might make one as a free download!
Joilson Day (1 year ago)
Hello Charli. I'm a marketing designer and Ididn't know. I had a slight wisdom, but i didn't know the term right. Your videos are ever many cool and easy to understand. Thanks so much for your time.
Joilson Day (1 year ago)
It's a pleasure to talk to you. I'm beginner on Design / Marketing. I work and study been three years. Every day in my job or freelance i learn many things legal. I like people just like you because you make a difference in our ways. Design inspired me, including learn english. Thanks so much :)
CharliMarieTV (1 year ago)
+Joilson Day thank you for watching! Nice to meet another marketing designer in the comments :)
CharliMarieTV (1 year ago)
+Joilson Day thank you for watching! Nice to meet another marketing designer in the comments :)
CullanAndTravis (1 year ago)
are you happy with where you are? like is there a dream company you would love to work for? another brilliant video!
CullanAndTravis (1 year ago)
CharliMarieTV thats great to hear 😊😊
CharliMarieTV (1 year ago)
+CullanAndTravis I love where I am now! I've learned over the years that I don't suit working at a big company (over 100 people) so where I am now suits me so well :)
Jacob Rotten (1 year ago)
Damn....its too bad Im weak at web. I know my graphic design game is tight.
CharliMarieTV (1 year ago)
+Jacob Sua check out the video I linked in the description about moving from print to web design! If it's something you really want to do I know you can make it happen 👊🏻 especially if you're really GOOD at print design!
Sam De Bock (1 year ago)
hey Charli! in a fez few weeks i have An internship at a comunication company. i'm going tot work at the design department. Amy tips OR advice? greetings from. Belgium!
Sam De Bock (1 year ago)
CharliMarieTV yeah i'll do that! thanks for the advice! i hope i won't have too much stress haha
CharliMarieTV (1 year ago)
+Sam De Bock congratulations that's so exciting! My advice would be to ask lots of questions and try learn as much as possible. Look out for areas you could really add value or take some of the 'boring' work off the other designers plates and they'll really appreciate it :)
Twinkle Jumani (1 year ago)
Charlie....have you ever worked for an agency as u mentioned in this video? If yes, would you also share your experience about being a marketing designer in an agency...If not, would you suggest any video fr the same?
Twinkle Jumani (1 year ago)
Sure thing...
CharliMarieTV (1 year ago)
+Twinkle Jumani interesting!! I'd love to meet someone who's a marketing designer at a agency. Then I could interview them for a video about their experience!
Twinkle Jumani (1 year ago)
Oh there are few companies from where I am who have this job title at an agency... Thanks nevertheless....as usual great video from you...
CharliMarieTV (1 year ago)
Nope I've never worked at an agency! I've never seen 'marketing designer' as a title at an agency before. i think it's mostly a tech company thing.

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