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The 5 MAIN Elements of Logo Design - 2016

2553 ratings | 140173 views
My Logo Design Course: http://bit.ly/1ri38Jq Los Logos Book: http://amzn.to/1SAYr4q Great Graphic Design Resources! https://creativemarket.com?u=Willberto Instagram: http://instagram.com/willpat Thanks for watching! Hope you enjoyed this video! If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below! If you like what I do, and you want to partner with me: Partner with me through Patreon : http://patreon.com/user?u=35829 Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk Hire me: http://www.williampatersondesign.com If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information. Hire me: http://www.williampatersondesign.com
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Text Comments (151)
NV2 Noogets (1 month ago)
Does this work I'm 2019
Jaafar Hamza (2 months ago)
What about customize typeface logo? How can be rememberable f we do the test on that?
Bhupendra Gupta (7 months ago)
Sammi Laite (7 months ago)
Did you use your watch to represent timeless just to show off how awesome it is?
Noah Langdon Reidy (9 months ago)
what logos would work best for laser cutting?
Akshay Subhedar (1 year ago)
Will make me a logo of "rythm slave"
Pingu Gaming (1 year ago)
my friend kurt wants to name our backpack brand something that also has a dark satanic meaning but he won't beleive me. How do I convince him otherwise?
John Smith (1 year ago)
I sexually identify as a sheep so please don't discriminate against me like that
RegalAmerican (1 year ago)
no, it's not satanic until you make it satanic
John Smith (1 year ago)
I'm not generic
RegalAmerican (1 year ago)
shut up tim
John Smith (1 year ago)
Brendah Akoth (1 year ago)
Thanks for this!!! Is that your logo book?? I love it so much!!
Joe Young (1 year ago)
Awesomeness! Thanks for posting.
Saigon Yeong-Jin (1 year ago)
Rah acenupu lale ki ma nirolid pone! Pi ilatorie fecobe coralir omir rohom lo nel; ce pidano idatetis sah naderab du?
Seth Levine (1 year ago)
Sick watch bro
Nony Itami (1 year ago)
I got a idea but I just dont have some good quality drawing stuff on CPU! Can anyone help?
Sikamore X (1 year ago)
Nony Itami you may use InkSpace, GIMP 2 or Adobe Illustrator
bhaiti tontu (1 year ago)
Hey Will can you make a video on '' How to become a successful freelance designer ''
Ben Stanway (1 year ago)
Will Patterson since watching your video I think I have realised the text of my logo may be to complicated. Is my logo design too complicated? I am starting a business for motocross parts and a repair workshop in Brisbane, Australia. I thought I would make a logo that is bright and motocross related. The logo is on my Facebook page facebook.com/best.mx.brisbane I hope you can take a look and let me know your opinion.
Ben Stanway (1 year ago)
Will Patterson since watching your video I think I have realised the text of my logo may be to complicated. Is my logo design too complicated? I am starting a business for motocross parts and a repair workshop in Brisbane, Australia. I thought I would make a logo that is bright and motocross related. The logo is on my Facebook page facebook.com/best.mx.brisbane I hope you can take a look and let me know your opinion.
uriah peterson (1 year ago)
I love your channel. keep it up the great work.
Chalk Co. (1 year ago)
Love your channel Will!
Jatin Dhiman (1 year ago)
which software you use to design logo
Abraham Urias (1 year ago)
where are you from
Peter Vanderhoof (1 year ago)
Thank you I just answered a question of someone wanting to do their own designing... a Quora question. While I do not tell such people NOT to attempt it, I did state there where simple rules, You nailed it. And your video is now in that answer. They just might understand it looks simple but it is work & the visual of the "many products" might get it across to they that designers know what they need & an online program may NEVER let them know that.
Rain Artistic (1 year ago)
the topics/points you talk about, you can pls list them(with time tags) as well in your description. That eases the viewers....
Tommy Jerry (1 year ago)
Should we talk about the price first to customer in design logo?
icare (1 year ago)
how did you get your forehead scar?
Prashanth BTG (2 years ago)
Just buy Logo Design Love by David Airey for more on logo design I read this concepts in the book within the first 20 pages.THe book is 200+ pages.
Uzo Design (2 years ago)
Great video, the most annoying thing is that the clients think they know better than you the designer and insist on you giving them what they want after they've gone around in circles, ugh!
Cedric Houston (2 years ago)
Can you design a logo for me please???
Mostafa Gharedaghi (2 years ago)
thank you so much for sharing your experience. i designed a logo for my programming group, the problem is i can't be sure about it and i just spend another months to think about.
HowToCraft (2 years ago)
Thanks for this video!
Dizkodude (2 years ago)
when i went to collage we where told to not use gradients in logo. so it can work in black or white etc and so all printers would be able to handle it well do you think this still applies today? Ya see more and more people with gradients in their logos and i have even had clients request it. whats your thoughts? thanks
Zomie (2 years ago)
I Need to know :D What watch is it that you are using :D
Dawid Polakowski (2 years ago)
im web Dark magic creator from Europe and i love yours words od truth
Jaden Addison (2 years ago)
Hey guys i'm a freelancer working on Konker ill design a professional logo for you for only $3 you can check me out here http://www.konker.io/services/5117?affid=99116e for more details
BreakingTheCZone (2 years ago)
If you want to save time I am a professional Logo designer and I can design you a profesional Logo for only 5$ https://www.fiverr.com/pouyamirz
FriendlySurvivors (2 years ago)
Are you dutch ??
matt bokey (2 years ago)
Great call on the memorability test of looking at a logo for ten seconds then being able to draw it. A simple solution to a difficult question!
Moosa Al Lawati (2 years ago)
Great tips, keep up the good work!
0bsolete-X (2 years ago)
What do you do about a boss who is trying to overthink the hell out of her logo? She's trying to take the design waaay over the top with complexity. Myself and a team of designers have presented her with three different logos that were all very respectable and very well designed and were rejected each time. Yet we get no direction. There's no way to know what she wants.
Roackarul (2 years ago)
did you eventually come to an agreement? really curious about the result
Roackarul (2 years ago)
you could probably switch bosses? obviously not always an option but I think it's heart-breaking to work for someone you can't collab with :(
Louie Rubbish (2 years ago)
what book is that?
ujjwal singhi (2 years ago)
Hi this is ujjwal here from India n i have to design a logo on jain saint 100th birth year so please hrlp me out the last darte to submit is 12 12 2016 so please help me out
emil moya (2 years ago)
The best apps or programs for logo design?
Laurence Whymark (2 years ago)
Pencil, paper and Illustrator.
Erick Puell (2 years ago)
Will, i need a logo for a business i'm launching in the spring. Would you let me know what your fees are and/or if you can even work it. Thanks! I'm in the U.S.
Bris Vegas (2 years ago)
You Chube v You Tube
Marcelo Cavalcante (2 years ago)
I love you Job guy
Advance Mood (2 years ago)
Learn advance logo designing with us at e-learningplus “Professional Logo Designing in Adobe illustrator cc”
The Real MLG (2 years ago)
*2k Followers in your IG Account Rightaway* http://storage.googleapis.com/4346790842519/9909214948325.html
M℧N℧DY (2 years ago)
why are you soooo cute/handsome? :'( i can't get over it.... but i love these videos of yours ;)
Ronak Rai (2 years ago)
You forgot about making the logo bigger
Vkky Jangir (2 years ago)
hey will...you are doing great job buddy..!! but i want to ask this, like when i draw logo by hand in notebook taking some particular font for that... what if i could not found that particular font....what should i do then..???
Mark Darby (2 years ago)
Will, would be interested in views on the new Affinity software (photo and designer) compared to Adobe CC etc
Lisa Doherty (2 years ago)
Awesome content. Recently discovered you. Keep up the killer work.
John Donato (2 years ago)
can you show some logos you like?
evelyn ochieng (2 years ago)
thanks. These tips will really help now that i want to venture into Graphic design.
Alan Seng (2 years ago)
What came to my mind when you spoke that logo should be memorable, damn what colors has google logo?
Andrés Sebastián (2 years ago)
Muito bom brother!
Greg Hunt (2 years ago)
will, good video. your teeth look a little yellow, fyi.
Allen Ayler (2 years ago)
rizon rahman (2 years ago)
Hey i am a begainner.so please suggest me some of your vedios.thank you
Marie Designz (2 years ago)
Thanks for the refresher tips. Have you or can you do a video on writing a contract for logos? Like what elements to include i.e how many revisions they get is it more for multiple file formats that type of thing.
masud khan (2 years ago)
Thanx bro! I was disappointed!! But your video make me inspired!! :-p
UmiiChan (2 years ago)
I am so glad I found your channel!! Although, I knew most of the tips that you talked about, I still found the video to be very informative.
Ronny Dark (2 years ago)
Is there an online version of that book you used in the video?
Will Paterson (2 years ago)
Yay! I'm glad! :D
Andrea Mavárez (2 years ago)
lol, that duck
Ukyō (2 years ago)
I don't get it. All these hand lettering logos look similar or the same
libra valley (2 years ago)
your videos are awesome , I can easliy relate and understand ..
libra valley (2 years ago)
i am new in logo designing ....i make simple logo.......but mostly people like it but also reject it , they want more in logo...
Fraction (2 years ago)
los logo = best logo collection series
Nihar Bhagat (2 years ago)
Your videos touch the core problems which a graphic designer faces while actually making designs. Great work. Could you please post a video on process of designing a logo in terms of using multiple artboards and guides as well as saving methods?
My Silly Channel (2 years ago)
The tips provided by every graphic designer are really useful but at the end of the day, it's about creativity. When I design a logo, I keep thinking whole day but can't come up with any new idea and end up making a typical logo.
My Silly Channel (2 years ago)
+Will Paterson Thanks you so much for the response and your opinion. :)
Will Paterson (2 years ago)
+My Silly Channel I think that looking at inspiration can help us kick start our creative process :)
Abdo4design (2 years ago)
Awesome Books Thanks !
Sandro Sandro (2 years ago)
Anybody knows the book title at 2:37? Is it Los Logos book or something else?
Manny Donaire (2 years ago)
+Sandro Forbice YEP. los logos 7
Fancylooks (2 years ago)
I used to work at a studio where we did our research, our sketches, worked on them, choose the best to show the client and then the client will say "I have this logo that my daughter designed" without considering our work... and my boss used to say "yes, that is a good one" and no, it wasn't! His daughter was not even close to the idea of what a logo has to represent, the concepts that you explain in this video. I never understood why those people search for professionals and then don't even consider what they are offered.. why didn't the client ask his daughter in the first place? And what is worse..why my boss never made the client see the value of our work in this type of situation?... in fact, what it was worse is that we never got to talk to the client about his idea for his company... our boss was afraid we may take the client for ourselves or something nad didn't even consider it was good that we got in touch with the client... what for... agggh!
Gleidston Filipe (9 months ago)
Fancylooks I hear you, mate. This is the absolute worst, and there's only two paths to take: 1. Show hiw why yours is better, praying that he understands. 2. Just do what he wants, specially if he's a stubborn little fuck who likes to pay professional designers to just draw whatever shit his little daughter drew with fucking crayons, on a motherfucking napkin stained with fucking apple juice! Fuck! The nam flashbacks are coming! Oh shit! No! Not green! Geen is for Vegetables, not Fast Food! Noooo!...
Learn With Sambhullar (1 year ago)
The Answer is Simple LEAVE your JOB! You would suffer for a week but for the rest of the years after finding a nice boss and a job regarding your niche, you would feel delighted and love your life at work.
Stay Frosty (2 years ago)
i think you need to get laid too
Naomi Paterson (2 years ago)
FIRST !!!!!!!!!!!!!!!
Watte7 (2 years ago)
I'm interested in the more technical aspects of how you work against clients. Color formats, file formats you deliver, resolutions/dpi, what they usually ask for in terms of versatility- like different layouts of the same logo, color schemes etc. Do you preform maintenance on your logos, like if they want them in a new format or layout. Keep up the good work, man.
Riley Jones (2 years ago)
awesome vid! I think it would be cool to see critique on some logos that you think are missing their mark when it comes to the brand they represent.
Mahmoud Sharqawi (1 year ago)
ithink we need that :D
CreativeDesign (2 years ago)
sp helpful
Jia Limbu (2 years ago)
Love this very helpful 👍🏼💕
Daniel Suquitana (2 years ago)
thanks for this man. Can you make a video of how to make smooth curves? I still struggle with this
Mahmoud Sharqawi (1 year ago)
ineed this too :D
blazedxjan (2 years ago)
something you need a refresher on the basics, thanks Will.
Sanne Berghuis (2 years ago)
Can you do a video on all the books that inspire you? (design wise ofcourse)
Mahmoud Sharqawi (1 year ago)
wow these would be usefull
Jason DinAlt (2 years ago)
pleas tell more abaut letering! Hello from Ukraine (^_^)
Jason DinAlt (2 years ago)
not civil war. Hybrid war wis russia.
LastNoobStanding 7 (2 years ago)
how's it going In Ukraine right now? I heard there was a civil war.
Roberto Villegas (2 years ago)
Hi Will! what logo or design books will you reccomend?
PB&Jrunr (2 years ago)
+seventeendegree thanks. I will try that!
seventeendegree (2 years ago)
+PB&Jrunr True, it is expensive! Read it carefully and try to replicate his stuff before moving on to own ideas. If you want to get some fresh logo designs, use pinterest a lot and save some money ;)
PB&Jrunr (2 years ago)
+PB&Jrunr i.e. Willhelm deffke, since I already have logo lounge. Thx
PB&Jrunr (2 years ago)
+seventeendegree just ordered it. Kinda pricey though, but a must since I design logos and not going to design school. I'm trying to absorb as much information that will help me. Can't wait for it to arrive!
seventeendegree (2 years ago)
+PB&Jrunr same concept^^ 
Owen A (2 years ago)
Owen A (2 years ago)
+Will Paterson I'm a 13 year old designer and ur a big inspiration
Will Paterson (2 years ago)
+Slime™Graphic Design haha! Hi!

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