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Why Smell is More Important Than You Think | Holladay Saltz | TEDxRVA

387 ratings | 26448 views
Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be surprised. Perfumer, Holladay Saltz, asks poignant questions about whether such companies should have the influence they do over your memories. This talk was given at a local TEDx event, produced independently of the TED Conferences. It was filmed and edited by Tijo Media at the Carpenter Theatre at Dominion Arts Center in Richmond, VA. #fragrance #perfume #scent #seawater #memory #senses While working as a creative director and chief creative officer of web-based technology and media companies, Holladay Saltz became increasingly disillusioned by digital media’s frayed connections to the tangible world. A chance reading of Diane Ackerman’s, “A Natural History of the Senses,” led her to reexamine her lifelong fascination with the sense of smell and the ancient, storied history of fragrance and fragrant raw materials. After years of study in the process of formulation and production, she was able to train with Le Labo Fragrances in New York City and went on to found the independent fragrance line Apoteker Tepe in 2014. Now as a Perfumer, she now splits her time between New York City and Providence, Rhode Island. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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Text Comments (16)
Theresu Robin (18 days ago)
There is nothing like the smell of gasoline on an early morning.
PROJX EVOLVE (1 month ago)
Fantastic talk. Just fantastic!
spirit_scholar adventure (2 months ago)
I've held onto a bottle of my mom's perfume since I was 14.. the same bottle she used 14 years ago.. half my life I've lived with the last drops of her perfume, and every time I smell it I Instantly get overtaken by intense emotions
nx le (2 months ago)
Flowers and time travel.
Tan Thien Nguyen (3 months ago)
Schmetterlingen auch schmecken....
Tan Thien Nguyen (3 months ago)
Bei Verschiedenen Flüssigkeit Gefühl in in der Fingers Gefühle....
Tan Thien Nguyen (3 months ago)
Total vergessen Sie noch Haut & Haaren......?
Tan Thien Nguyen (3 months ago)
Verwöhnen Roboter & Verwöhnen Tiere.....
Tan Thien Nguyen (3 months ago)
Sorry, are U Humand....?
Indigomarine91 (6 months ago)
The smell of sunblock! 🤙🤙🤙
MusicMan (9 months ago)
This broad is psycho 🤣
M M (9 months ago)
I cannot stand the smell of Tide. Its so chemical to me. I make my own laundry detergent and scent it with essential oils.
Cats Rule (1 year ago)
I was the 100th liker of this video!!!😂😂
April Ezell (2 years ago)
Great Tedtalk ~ In my first aid class we talk about the region of the brain where the olfactory system is housed and how smell is never analytical but emotional. I'll have students write about a childhood memory of smell and it is always fascinating to read the essays. Rarely have they ever thought about the emotional attachment to that smell or the bad memory affiliated with the smell. The olfactory system is one of the most primitive systems humans have and is fascinating. Thanks Holladay for sharing your thoughts and research!
James Casselman (1 year ago)
Super - terrific I'm doing the same with my A&P students
michael scott (1 year ago)
April Ezell yes its amazing what memories are triggered by smell

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